L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1769 | 100.0% | 3.4% | 848 | 100.0% | 3.4% | 921 | 100.0% | 3.4% | 611 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 848 | 47.9% | 3.4% | 848 | 100.0% | 3.4% | - | - | - | 308 | 50.5% | 3.5% |
| Femme | 921 | 52.1% | 3.4% | - | - | - | 921 | 100.0% | 3.4% | 303 | 49.5% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 198 | 11.2% | 2.7% | 119 | 14.0% | 3.2% | 79 | 8.6% | 2.2% | 99 | 16.3% | 3.2% |
| 25 à 34 ans | 113 | 6.4% | 1.5% | 63 | 7.5% | 1.7% | 50 | 5.4% | 1.3% | 57 | 9.3% | 1.7% |
| 35 à 49 ans | 301 | 17.0% | 2.4% | 146 | 17.3% | 2.4% | 155 | 16.8% | 2.5% | 171 | 28.0% | 2.8% |
| 50 à 59 ans | 317 | 17.9% | 3.4% | 125 | 14.7% | 2.7% | 192 | 20.9% | 4.1% | 184 | 30.1% | 4.7% |
| 60 ans et plus | 839 | 47.4% | 5.6% | 394 | 46.5% | 6.0% | 445 | 48.3% | 5.3% | 100 | 16.4% | 10.2% |
| Individu | ||||||||||||
| Ménagères | 827 | 46.7% | 3.6% | - | - | - | 827 | 89.8% | 3.6% | 259 | 42.3% | 3.7% |
| Personne de référence | 993 | 56.1% | 3.5% | 716 | 84.4% | 3.5% | 277 | 30.1% | 3.6% | 303 | 49.6% | 3.7% |
| Responsable des achats | 1196 | 67.6% | 3.4% | 379 | 44.7% | 3.0% | 816 | 88.7% | 3.6% | 391 | 64.0% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.7% | 2.3% | 10 | 1.2% | 2.7% | 2 | 0.2% | 1.2% | - | - | - |
| Petits patrons | 83 | 4.7% | 5.1% | 48 | 5.7% | 4.4% | 34 | 3.7% | 6.6% | 75 | 12.3% | 5.2% |
| Affaires et Cadres | 263 | 14.9% | 5.1% | 151 | 17.8% | 5.1% | 112 | 12.2% | 5.2% | 240 | 39.4% | 5.2% |
| Professions intermédiaires | 151 | 8.5% | 2.2% | 59 | 6.9% | 1.7% | 92 | 10.0% | 2.7% | 114 | 18.7% | 2.0% |
| Employés | 214 | 12.1% | 2.6% | 71 | 8.4% | 3.3% | 142 | 15.5% | 2.3% | 36 | 5.8% | 1.9% |
| Ouvriers | 94 | 5.3% | 1.5% | 78 | 9.1% | 1.5% | 16 | 1.8% | 1.2% | 11 | 1.8% | 2.7% |
| Retraités | 639 | 36.1% | 5.1% | 335 | 39.5% | 5.6% | 304 | 33.1% | 4.6% | 18 | 3.0% | 7.4% |
| Autres inactifs | 314 | 17.7% | 3.0% | 96 | 11.4% | 2.5% | 217 | 23.6% | 3.3% | 116 | 19.0% | 3.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 0.9% | 1.9% | 10 | 1.2% | 2.4% | 5 | 0.6% | 1.3% | - | - | - |
| Petits patrons | 97 | 5.5% | 3.7% | 59 | 7.0% | 4.5% | 38 | 4.1% | 2.8% | 97 | 15.9% | 3.7% |
| Affaires et Cadres | 376 | 21.3% | 5.2% | 181 | 21.3% | 5.0% | 196 | 21.2% | 5.3% | 376 | 61.6% | 5.2% |
| Professions intermédiaires | 138 | 7.8% | 1.8% | 69 | 8.1% | 1.8% | 69 | 7.5% | 1.9% | 138 | 22.5% | 1.8% |
| Employés | 183 | 10.4% | 3.4% | 77 | 9.1% | 3.3% | 106 | 11.5% | 3.4% | - | - | - |
| Ouvriers | 140 | 7.9% | 1.5% | 76 | 8.9% | 1.5% | 65 | 7.0% | 1.5% | - | - | - |
| Retraités | 732 | 41.4% | 5.1% | 348 | 41.1% | 5.3% | 384 | 41.7% | 4.9% | - | - | - |
| Autres inactifs | 87 | 4.9% | 2.1% | 29 | 3.4% | 1.8% | 58 | 6.3% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 340 | 19.2% | 3.4% | 117 | 13.8% | 2.7% | 223 | 24.2% | 4.0% | 71 | 11.7% | 4.1% |
| 2 personnes | 777 | 44.0% | 4.3% | 390 | 46.1% | 4.5% | 387 | 42.0% | 4.2% | 180 | 29.5% | 4.1% |
| 3 personnes | 263 | 14.9% | 2.9% | 145 | 17.1% | 3.2% | 119 | 12.9% | 2.6% | 132 | 21.6% | 3.4% |
| 4 personnes | 228 | 12.9% | 2.4% | 101 | 11.9% | 2.2% | 126 | 13.7% | 2.6% | 135 | 22.2% | 2.8% |
| 5 personnes et + | 161 | 9.1% | 3.0% | 95 | 11.2% | 3.6% | 66 | 7.2% | 2.4% | 93 | 15.1% | 3.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 374 | 21.1% | 2.4% | 201 | 23.7% | 2.8% | 173 | 18.8% | 2.1% | 201 | 32.9% | 2.6% |
| Non | 1395 | 78.9% | 3.8% | 646 | 76.3% | 3.7% | 748 | 81.2% | 4.0% | 410 | 67.1% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 249 | 14.1% | 2.1% | 142 | 16.7% | 2.5% | 107 | 11.7% | 1.7% | 65 | 10.7% | 2.0% |
| Agglo. - 20 000 hab | 180 | 10.2% | 2.0% | 94 | 11.1% | 2.2% | 86 | 9.3% | 1.8% | 50 | 8.2% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 182 | 10.3% | 2.6% | 82 | 9.7% | 2.5% | 100 | 10.9% | 2.8% | 54 | 8.9% | 3.0% |
| Agglo. + 100 000 hab | 583 | 33.0% | 3.8% | 280 | 33.0% | 3.7% | 303 | 32.9% | 3.8% | 216 | 35.3% | 3.8% |
| Agglo. Paris | 574 | 32.4% | 6.7% | 250 | 29.5% | 6.1% | 324 | 35.2% | 7.2% | 226 | 36.9% | 5.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 624 | 35.3% | 6.5% | 270 | 31.8% | 5.9% | 354 | 38.5% | 7.1% | 244 | 40.0% | 5.6% |
| Nord Pas de Calais | 71 | 4.0% | 2.2% | 35 | 4.1% | 2.3% | 36 | 3.9% | 2.1% | 37 | 6.1% | 3.9% |
| Lorraine | 37 | 2.1% | 1.9% | 19 | 2.3% | 2.1% | 18 | 2.0% | 1.8% | 18 | 3.0% | 3.2% |
| Alsace | 38 | 2.1% | 2.5% | 22 | 2.6% | 3.0% | 16 | 1.7% | 2.0% | 12 | 1.9% | 2.4% |
| Franche-Comté | 28 | 1.6% | 2.9% | 16 | 1.9% | 3.4% | 12 | 1.3% | 2.4% | 8 | 1.4% | 3.2% |
| Champagne Ardennes | 32 | 1.8% | 2.9% | 13 | 1.5% | 2.5% | 19 | 2.0% | 3.3% | 6 | 1.0% | 2.1% |
| Picardie | 38 | 2.1% | 2.4% | 19 | 2.3% | 2.6% | 18 | 2.0% | 2.3% | 10 | 1.6% | 2.3% |
| Bourgogne | 27 | 1.5% | 2.0% | 14 | 1.6% | 2.1% | 13 | 1.4% | 1.9% | 6 | 1.0% | 1.7% |
| Haute Normandie | 41 | 2.3% | 2.8% | 16 | 1.9% | 2.2% | 25 | 2.7% | 3.2% | 15 | 2.4% | 3.2% |
| Basse Normandie | 23 | 1.3% | 1.9% | 11 | 1.2% | 1.8% | 12 | 1.4% | 2.0% | 7 | 1.1% | 1.9% |
| Centre | 64 | 3.6% | 3.0% | 31 | 3.7% | 3.1% | 33 | 3.5% | 3.0% | 11 | 1.9% | 1.9% |
| Pays de Loire | 80 | 4.5% | 2.7% | 44 | 5.2% | 3.1% | 36 | 3.9% | 2.3% | 35 | 5.7% | 3.7% |
| Bretagne | 44 | 2.5% | 1.7% | 22 | 2.6% | 1.7% | 22 | 2.4% | 1.6% | 18 | 3.0% | 2.2% |
| Poitou Charentes | 51 | 2.9% | 3.4% | 28 | 3.3% | 3.9% | 23 | 2.5% | 3.0% | 14 | 2.2% | 3.3% |
| Aquitaine | 75 | 4.2% | 2.7% | 41 | 4.9% | 3.1% | 34 | 3.7% | 2.3% | 21 | 3.5% | 2.4% |
| Midi Pyrénées | 68 | 3.8% | 2.8% | 37 | 4.3% | 3.1% | 31 | 3.4% | 2.5% | 24 | 4.0% | 3.1% |
| Limousin | 14 | 0.8% | 2.2% | 8 | 0.9% | 2.7% | 6 | 0.6% | 1.7% | 6 | 1.0% | 4.3% |
| Auvergne | 29 | 1.6% | 2.5% | 9 | 1.1% | 1.7% | 19 | 2.1% | 3.3% | 10 | 1.6% | 3.4% |
| Rhône Alpes | 134 | 7.6% | 2.6% | 62 | 7.3% | 2.5% | 71 | 7.7% | 2.7% | 32 | 5.3% | 1.8% |
| Languedoc Roussillon | 77 | 4.3% | 3.4% | 47 | 5.5% | 4.3% | 30 | 3.3% | 2.5% | 28 | 4.5% | 3.8% |
| Provence Alpes Côte d'Azur, Corse | 176 | 9.9% | 4.0% | 84 | 9.9% | 4.1% | 92 | 10.0% | 4.0% | 48 | 7.8% | 3.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1209 | 68.4% | 3.6% | 588 | 69.4% | 3.6% | 621 | 67.4% | 3.7% | 522 | 85.4% | 3.6% |
| Presque tous les jours | 190 | 10.8% | 3.2% | 95 | 11.2% | 3.5% | 96 | 10.4% | 3.0% | 51 | 8.3% | 2.6% |
| 1 à 2 fois par semaine | 100 | 5.7% | 3.9% | 55 | 6.5% | 4.7% | 45 | 4.9% | 3.2% | 26 | 4.3% | 4.2% |
| 1 à 3 fois par mois | 12 | 0.7% | 2.2% | 3 | 0.4% | 1.6% | 8 | 0.9% | 2.7% | - | - | - |
| Moins souvent | 19 | 1.1% | 2.4% | 1 | 0.1% | 0.2% | 19 | 2.0% | 4.0% | - | - | - |
| Jamais | 4 | 0.2% | 3.1% | 4 | 0.5% | 4.5% | - | - | - | 3 | 0.6% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 38 | 2.2% | 2.0% | 17 | 2.0% | 2.2% | 21 | 2.3% | 2.0% | 9 | 1.4% | 6.3% |
| De 9 000 à moins de 12 000 euros par an | 41 | 2.3% | 1.4% | 8 | 1.0% | 0.8% | 33 | 3.5% | 1.8% | 2 | 0.3% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 137 | 7.8% | 2.3% | 69 | 8.1% | 2.6% | 69 | 7.5% | 2.0% | 24 | 3.9% | 3.2% |
| De 18 000 à moins de 24 000 euros par an | 169 | 9.6% | 2.6% | 68 | 8.1% | 2.2% | 101 | 10.9% | 2.9% | 48 | 7.8% | 3.5% |
| De 24 000 à moins de 36 000 euros par an | 309 | 17.5% | 2.8% | 143 | 16.9% | 2.7% | 165 | 18.0% | 2.9% | 85 | 13.9% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 216 | 12.2% | 3.1% | 119 | 14.0% | 3.2% | 97 | 10.5% | 3.0% | 70 | 11.4% | 2.3% |
| De 45 000 à moins de 65 000 euros par an | 304 | 17.2% | 4.4% | 160 | 18.9% | 4.4% | 143 | 15.6% | 4.4% | 114 | 18.6% | 3.0% |
| De 65 000 à moins de 80 000 euros par an | 120 | 6.8% | 6.1% | 68 | 8.1% | 6.1% | 52 | 5.6% | 6.2% | 52 | 8.6% | 4.0% |
| De 80 000 à moins de 115 000 euros par an | 97 | 5.5% | 7.8% | 50 | 5.9% | 6.8% | 47 | 5.1% | 9.3% | 60 | 9.9% | 6.6% |
| 115 000 euros et plus par an | 99 | 5.6% | 16.6% | 55 | 6.5% | 14.8% | 44 | 4.8% | 19.3% | 76 | 12.4% | 14.8% |
| Refus | 157 | 8.9% | 4.7% | 51 | 6.0% | 3.6% | 107 | 11.6% | 5.5% | 39 | 6.3% | 3.6% |
| Ne sait pas | 80 | 4.6% | 3.5% | 39 | 4.5% | 4.1% | 42 | 4.6% | 3.2% | 33 | 5.4% | 3.5% |
