L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4023 | 100.0% | 7.8% | 959 | 100.0% | 3.9% | 3065 | 100.0% | 11.4% | 1013 | 100.0% | 5.8% |
| Sexe | ||||||||||||
| Homme | 959 | 23.8% | 3.9% | 959 | 100.0% | 3.9% | - | - | - | 220 | 21.7% | 2.5% |
| Femme | 3065 | 76.2% | 11.4% | - | - | - | 3065 | 100.0% | 11.4% | 793 | 78.3% | 9.2% |
| Age | ||||||||||||
| 15 à 24 ans | 249 | 6.2% | 3.4% | 36 | 3.8% | 1.0% | 213 | 6.9% | 5.9% | 110 | 10.8% | 3.5% |
| 25 à 34 ans | 347 | 8.6% | 4.5% | 79 | 8.2% | 2.1% | 268 | 8.7% | 6.9% | 125 | 12.4% | 3.8% |
| 35 à 49 ans | 885 | 22.0% | 7.1% | 200 | 20.8% | 3.2% | 685 | 22.4% | 10.8% | 352 | 34.8% | 5.8% |
| 50 à 59 ans | 944 | 23.5% | 10.1% | 236 | 24.6% | 5.1% | 708 | 23.1% | 15.1% | 331 | 32.7% | 8.5% |
| 60 ans et plus | 1599 | 39.7% | 10.7% | 408 | 42.6% | 6.2% | 1191 | 38.9% | 14.1% | 95 | 9.3% | 9.6% |
| Individu | ||||||||||||
| Ménagères | 2793 | 69.4% | 12.0% | - | - | - | 2793 | 91.1% | 12.0% | 688 | 67.9% | 9.7% |
| Personne de référence | 1852 | 46.0% | 6.6% | 881 | 91.9% | 4.4% | 971 | 31.7% | 12.5% | 332 | 32.8% | 4.0% |
| Responsable des achats | 3232 | 80.3% | 9.1% | 482 | 50.2% | 3.8% | 2751 | 89.8% | 12.1% | 786 | 77.6% | 7.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 0.8% | 5.8% | 14 | 1.4% | 3.7% | 17 | 0.5% | 11.1% | 1 | 0.1% | 7.6% |
| Petits patrons | 108 | 2.7% | 6.6% | 36 | 3.7% | 3.2% | 72 | 2.4% | 13.9% | 81 | 8.0% | 5.6% |
| Affaires et Cadres | 244 | 6.1% | 4.8% | 71 | 7.4% | 2.4% | 173 | 5.6% | 8.0% | 204 | 20.1% | 4.4% |
| Professions intermédiaires | 452 | 11.2% | 6.6% | 100 | 10.4% | 2.9% | 352 | 11.5% | 10.2% | 333 | 32.8% | 5.9% |
| Employés | 832 | 20.7% | 10.0% | 81 | 8.4% | 3.7% | 751 | 24.5% | 12.2% | 172 | 17.0% | 9.4% |
| Ouvriers | 316 | 7.8% | 4.9% | 195 | 20.3% | 3.9% | 121 | 3.9% | 8.8% | 18 | 1.7% | 4.3% |
| Retraités | 1340 | 33.3% | 10.7% | 389 | 40.6% | 6.5% | 951 | 31.0% | 14.3% | 43 | 4.2% | 17.2% |
| Autres inactifs | 702 | 17.4% | 6.8% | 74 | 7.8% | 2.0% | 627 | 20.5% | 9.7% | 162 | 16.0% | 5.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 39 | 1.0% | 4.8% | 7 | 0.8% | 1.7% | 32 | 1.0% | 8.0% | - | - | - |
| Petits patrons | 163 | 4.1% | 6.2% | 36 | 3.8% | 2.8% | 127 | 4.1% | 9.5% | 163 | 16.1% | 6.2% |
| Affaires et Cadres | 363 | 9.0% | 5.0% | 72 | 7.5% | 2.0% | 291 | 9.5% | 8.0% | 363 | 35.9% | 5.0% |
| Professions intermédiaires | 486 | 12.1% | 6.4% | 112 | 11.7% | 2.9% | 374 | 12.2% | 10.2% | 486 | 48.0% | 6.4% |
| Employés | 428 | 10.6% | 7.9% | 80 | 8.4% | 3.5% | 347 | 11.3% | 11.2% | - | - | - |
| Ouvriers | 667 | 16.6% | 7.0% | 179 | 18.7% | 3.5% | 488 | 15.9% | 11.0% | - | - | - |
| Retraités | 1544 | 38.4% | 10.7% | 412 | 43.0% | 6.3% | 1132 | 36.9% | 14.4% | - | - | - |
| Autres inactifs | 333 | 8.3% | 8.1% | 60 | 6.2% | 3.7% | 273 | 8.9% | 10.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 821 | 20.4% | 8.2% | 65 | 6.8% | 1.5% | 756 | 24.7% | 13.4% | 97 | 9.6% | 5.6% |
| 2 personnes | 1795 | 44.6% | 10.0% | 567 | 59.1% | 6.5% | 1229 | 40.1% | 13.4% | 337 | 33.2% | 7.7% |
| 3 personnes | 569 | 14.1% | 6.2% | 158 | 16.4% | 3.5% | 411 | 13.4% | 9.0% | 203 | 20.0% | 5.3% |
| 4 personnes | 559 | 13.9% | 6.0% | 123 | 12.9% | 2.7% | 436 | 14.2% | 9.1% | 266 | 26.2% | 5.4% |
| 5 personnes et + | 279 | 6.9% | 5.2% | 46 | 4.8% | 1.8% | 233 | 7.6% | 8.5% | 111 | 11.0% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 898 | 22.3% | 5.8% | 199 | 20.8% | 2.8% | 699 | 22.8% | 8.5% | 397 | 39.2% | 5.1% |
| Non | 3126 | 77.7% | 8.6% | 760 | 79.2% | 4.3% | 2366 | 77.2% | 12.7% | 616 | 60.8% | 6.3% |
| Habitat | ||||||||||||
| Communes rurales | 864 | 21.5% | 7.3% | 208 | 21.7% | 3.7% | 656 | 21.4% | 10.5% | 187 | 18.5% | 5.6% |
| Agglo. - 20 000 hab | 697 | 17.3% | 7.7% | 172 | 18.0% | 4.0% | 525 | 17.1% | 11.2% | 164 | 16.2% | 6.3% |
| Agglo. 20 000 à 100 000 hab | 641 | 15.9% | 9.2% | 173 | 18.1% | 5.2% | 468 | 15.3% | 13.0% | 112 | 11.1% | 6.2% |
| Agglo. + 100 000 hab | 1260 | 31.3% | 8.2% | 290 | 30.2% | 3.9% | 970 | 31.7% | 12.2% | 345 | 34.1% | 6.0% |
| Agglo. Paris | 561 | 14.0% | 6.6% | 116 | 12.1% | 2.8% | 446 | 14.5% | 10.0% | 204 | 20.2% | 5.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 638 | 15.9% | 6.7% | 141 | 14.7% | 3.1% | 497 | 16.2% | 9.9% | 219 | 21.6% | 5.0% |
| Nord Pas de Calais | 225 | 5.6% | 7.0% | 73 | 7.6% | 4.8% | 152 | 5.0% | 9.0% | 67 | 6.6% | 7.0% |
| Lorraine | 167 | 4.2% | 8.7% | 42 | 4.4% | 4.5% | 125 | 4.1% | 12.6% | 45 | 4.4% | 8.0% |
| Alsace | 90 | 2.2% | 5.9% | 26 | 2.8% | 3.6% | 64 | 2.1% | 8.1% | 20 | 2.0% | 4.1% |
| Franche-Comté | 67 | 1.7% | 7.1% | 18 | 1.9% | 3.9% | 49 | 1.6% | 10.1% | 16 | 1.5% | 5.9% |
| Champagne Ardennes | 72 | 1.8% | 6.7% | 12 | 1.3% | 2.3% | 60 | 2.0% | 10.6% | 11 | 1.1% | 3.8% |
| Picardie | 128 | 3.2% | 8.3% | 31 | 3.2% | 4.1% | 97 | 3.2% | 12.2% | 20 | 2.0% | 4.7% |
| Bourgogne | 95 | 2.4% | 7.1% | 25 | 2.6% | 3.8% | 71 | 2.3% | 10.1% | 13 | 1.3% | 3.7% |
| Haute Normandie | 135 | 3.4% | 9.1% | 30 | 3.1% | 4.2% | 105 | 3.4% | 13.5% | 32 | 3.2% | 6.9% |
| Basse Normandie | 126 | 3.1% | 10.4% | 32 | 3.3% | 5.5% | 94 | 3.1% | 15.0% | 24 | 2.3% | 6.6% |
| Centre | 178 | 4.4% | 8.5% | 49 | 5.1% | 4.9% | 129 | 4.2% | 11.9% | 36 | 3.5% | 6.0% |
| Pays de Loire | 229 | 5.7% | 7.7% | 53 | 5.5% | 3.7% | 176 | 5.7% | 11.5% | 64 | 6.3% | 6.7% |
| Bretagne | 178 | 4.4% | 6.7% | 46 | 4.8% | 3.6% | 132 | 4.3% | 9.6% | 56 | 5.5% | 6.7% |
| Poitou Charentes | 133 | 3.3% | 9.0% | 31 | 3.3% | 4.4% | 102 | 3.3% | 13.2% | 26 | 2.6% | 6.4% |
| Aquitaine | 272 | 6.8% | 9.9% | 69 | 7.2% | 5.3% | 203 | 6.6% | 14.1% | 60 | 5.9% | 6.9% |
| Midi Pyrénées | 171 | 4.2% | 7.0% | 35 | 3.7% | 3.0% | 135 | 4.4% | 10.7% | 38 | 3.8% | 4.8% |
| Limousin | 46 | 1.1% | 7.4% | 16 | 1.6% | 5.3% | 30 | 1.0% | 9.3% | 7 | 0.7% | 4.9% |
| Auvergne | 94 | 2.3% | 8.4% | 19 | 2.0% | 3.4% | 76 | 2.5% | 12.9% | 27 | 2.7% | 9.2% |
| Rhône Alpes | 397 | 9.9% | 7.7% | 99 | 10.3% | 4.0% | 298 | 9.7% | 11.1% | 103 | 10.2% | 5.6% |
| Languedoc Roussillon | 190 | 4.7% | 8.4% | 38 | 4.0% | 3.5% | 152 | 5.0% | 12.8% | 43 | 4.2% | 5.8% |
| Provence Alpes Côte d'Azur, Corse | 392 | 9.7% | 9.0% | 74 | 7.8% | 3.6% | 317 | 10.4% | 13.9% | 87 | 8.6% | 5.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2336 | 58.0% | 7.0% | 587 | 61.2% | 3.5% | 1749 | 57.1% | 10.5% | 798 | 78.8% | 5.5% |
| Presque tous les jours | 521 | 12.9% | 8.8% | 121 | 12.6% | 4.4% | 400 | 13.0% | 12.7% | 152 | 15.0% | 7.8% |
| 1 à 2 fois par semaine | 270 | 6.7% | 10.6% | 76 | 7.9% | 6.5% | 195 | 6.3% | 14.0% | 44 | 4.3% | 7.0% |
| 1 à 3 fois par mois | 45 | 1.1% | 8.7% | 7 | 0.7% | 3.2% | 39 | 1.3% | 12.3% | 5 | 0.5% | 8.7% |
| Moins souvent | 59 | 1.5% | 7.1% | 5 | 0.6% | 1.5% | 53 | 1.7% | 11.4% | 1 | 0.1% | 0.9% |
| Jamais | 2 | 0.1% | 1.9% | - | - | - | 2 | 0.1% | 6.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 118 | 2.9% | 6.4% | 19 | 1.9% | 2.3% | 100 | 3.3% | 9.3% | 12 | 1.2% | 8.8% |
| De 9 000 à moins de 12 000 euros par an | 260 | 6.5% | 9.1% | 44 | 4.6% | 4.1% | 216 | 7.0% | 12.1% | 15 | 1.5% | 5.7% |
| De 12 000 à moins de 18 000 euros par an | 528 | 13.1% | 8.7% | 67 | 7.0% | 2.6% | 461 | 15.0% | 13.2% | 54 | 5.3% | 7.3% |
| De 18 000 à moins de 24 000 euros par an | 564 | 14.0% | 8.6% | 102 | 10.7% | 3.3% | 462 | 15.1% | 13.1% | 88 | 8.7% | 6.5% |
| De 24 000 à moins de 36 000 euros par an | 921 | 22.9% | 8.4% | 283 | 29.5% | 5.3% | 638 | 20.8% | 11.2% | 209 | 20.6% | 6.2% |
| De 36 000 à moins de 45 000 euros par an | 555 | 13.8% | 7.9% | 163 | 17.0% | 4.4% | 392 | 12.8% | 12.0% | 191 | 18.8% | 6.3% |
| De 45 000 à moins de 65 000 euros par an | 500 | 12.4% | 7.3% | 159 | 16.6% | 4.4% | 340 | 11.1% | 10.4% | 200 | 19.8% | 5.3% |
| De 65 000 à moins de 80 000 euros par an | 146 | 3.6% | 7.5% | 35 | 3.6% | 3.1% | 112 | 3.6% | 13.4% | 81 | 8.0% | 6.3% |
| De 80 000 à moins de 115 000 euros par an | 59 | 1.5% | 4.7% | 24 | 2.5% | 3.2% | 36 | 1.2% | 7.0% | 33 | 3.3% | 3.6% |
| 115 000 euros et plus par an | 27 | 0.7% | 4.6% | 7 | 0.7% | 1.9% | 20 | 0.7% | 8.8% | 22 | 2.1% | 4.2% |
| Refus | 232 | 5.8% | 6.9% | 34 | 3.5% | 2.4% | 198 | 6.5% | 10.2% | 58 | 5.8% | 5.4% |
| Ne sait pas | 112 | 2.8% | 4.9% | 22 | 2.3% | 2.4% | 90 | 2.9% | 6.8% | 49 | 4.9% | 5.3% |
