L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2070 | 100.0% | 4.0% | 1731 | 100.0% | 7.0% | 339 | 100.0% | 1.3% | 802 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 1731 | 83.6% | 7.0% | 1731 | 100.0% | 7.0% | - | - | - | 670 | 83.5% | 7.6% |
| Femme | 339 | 16.4% | 1.3% | - | - | - | 339 | 100.0% | 1.3% | 132 | 16.5% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 462 | 22.3% | 6.4% | 386 | 22.3% | 10.5% | 76 | 22.3% | 2.1% | 192 | 23.9% | 6.1% |
| 25 à 34 ans | 332 | 16.0% | 4.3% | 283 | 16.3% | 7.6% | 49 | 14.5% | 1.3% | 125 | 15.5% | 3.8% |
| 35 à 49 ans | 565 | 27.3% | 4.5% | 485 | 28.0% | 7.9% | 81 | 23.8% | 1.3% | 249 | 31.0% | 4.1% |
| 50 à 59 ans | 413 | 19.9% | 4.4% | 332 | 19.2% | 7.1% | 81 | 23.9% | 1.7% | 196 | 24.5% | 5.0% |
| 60 ans et plus | 298 | 14.4% | 2.0% | 246 | 14.2% | 3.8% | 53 | 15.5% | 0.6% | 41 | 5.1% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 266 | 12.8% | 1.1% | - | - | - | 266 | 78.3% | 1.1% | 109 | 13.6% | 1.5% |
| Personne de référence | 1336 | 64.5% | 4.8% | 1272 | 73.5% | 6.3% | 64 | 18.9% | 0.8% | 509 | 63.4% | 6.2% |
| Responsable des achats | 1097 | 53.0% | 3.1% | 823 | 47.5% | 6.5% | 274 | 80.9% | 1.2% | 387 | 48.3% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 1.1% | 4.5% | 24 | 1.4% | 6.4% | - | - | - | - | - | - |
| Petits patrons | 112 | 5.4% | 6.8% | 93 | 5.4% | 8.3% | 19 | 5.6% | 3.6% | 104 | 13.0% | 7.2% |
| Affaires et Cadres | 220 | 10.6% | 4.3% | 184 | 10.6% | 6.3% | 36 | 10.7% | 1.7% | 210 | 26.2% | 4.5% |
| Professions intermédiaires | 314 | 15.2% | 4.6% | 263 | 15.2% | 7.7% | 52 | 15.2% | 1.5% | 279 | 34.8% | 5.0% |
| Employés | 275 | 13.3% | 3.3% | 186 | 10.8% | 8.6% | 89 | 26.2% | 1.4% | 25 | 3.2% | 1.4% |
| Ouvriers | 459 | 22.1% | 7.1% | 434 | 25.1% | 8.6% | 25 | 7.3% | 1.8% | 20 | 2.5% | 5.0% |
| Retraités | 252 | 12.2% | 2.0% | 209 | 12.1% | 3.5% | 43 | 12.6% | 0.6% | 2 | 0.2% | 0.7% |
| Autres inactifs | 415 | 20.1% | 4.0% | 339 | 19.6% | 8.9% | 76 | 22.4% | 1.2% | 161 | 20.1% | 4.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 1.9% | 4.9% | 31 | 1.8% | 7.3% | 9 | 2.7% | 2.3% | - | - | - |
| Petits patrons | 128 | 6.2% | 4.9% | 110 | 6.4% | 8.5% | 18 | 5.4% | 1.4% | 128 | 16.0% | 4.9% |
| Affaires et Cadres | 308 | 14.9% | 4.3% | 253 | 14.6% | 7.1% | 56 | 16.4% | 1.5% | 308 | 38.5% | 4.3% |
| Professions intermédiaires | 365 | 17.6% | 4.8% | 307 | 17.7% | 7.8% | 58 | 17.1% | 1.6% | 365 | 45.5% | 4.8% |
| Employés | 302 | 14.6% | 5.6% | 241 | 13.9% | 10.4% | 60 | 17.8% | 2.0% | - | - | - |
| Ouvriers | 491 | 23.7% | 5.2% | 436 | 25.2% | 8.6% | 55 | 16.3% | 1.2% | - | - | - |
| Retraités | 329 | 15.9% | 2.3% | 270 | 15.6% | 4.1% | 59 | 17.4% | 0.7% | - | - | - |
| Autres inactifs | 108 | 5.2% | 2.6% | 84 | 4.9% | 5.3% | 23 | 6.9% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 289 | 14.0% | 2.9% | 244 | 14.1% | 5.6% | 45 | 13.3% | 0.8% | 74 | 9.3% | 4.3% |
| 2 personnes | 570 | 27.5% | 3.2% | 461 | 26.7% | 5.3% | 108 | 32.0% | 1.2% | 202 | 25.2% | 4.6% |
| 3 personnes | 462 | 22.3% | 5.1% | 393 | 22.7% | 8.7% | 68 | 20.1% | 1.5% | 159 | 19.8% | 4.2% |
| 4 personnes | 458 | 22.1% | 4.9% | 376 | 21.7% | 8.3% | 82 | 24.0% | 1.7% | 229 | 28.5% | 4.7% |
| 5 personnes et + | 292 | 14.1% | 5.4% | 256 | 14.8% | 9.8% | 36 | 10.6% | 1.3% | 137 | 17.1% | 5.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 726 | 35.1% | 4.7% | 608 | 35.1% | 8.5% | 118 | 34.8% | 1.4% | 327 | 40.7% | 4.2% |
| Non | 1344 | 64.9% | 3.7% | 1123 | 64.9% | 6.4% | 221 | 65.2% | 1.2% | 475 | 59.3% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 383 | 18.5% | 3.2% | 318 | 18.4% | 5.7% | 65 | 19.2% | 1.0% | 146 | 18.2% | 4.4% |
| Agglo. - 20 000 hab | 398 | 19.2% | 4.4% | 338 | 19.6% | 7.9% | 59 | 17.5% | 1.3% | 139 | 17.4% | 5.4% |
| Agglo. 20 000 à 100 000 hab | 285 | 13.8% | 4.1% | 225 | 13.0% | 6.7% | 61 | 17.9% | 1.7% | 94 | 11.7% | 5.2% |
| Agglo. + 100 000 hab | 636 | 30.7% | 4.1% | 542 | 31.3% | 7.2% | 94 | 27.8% | 1.2% | 240 | 29.9% | 4.2% |
| Agglo. Paris | 368 | 17.8% | 4.3% | 308 | 17.8% | 7.6% | 60 | 17.6% | 1.3% | 183 | 22.8% | 4.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 410 | 19.8% | 4.3% | 341 | 19.7% | 7.5% | 69 | 20.4% | 1.4% | 192 | 23.9% | 4.4% |
| Nord Pas de Calais | 128 | 6.2% | 4.0% | 107 | 6.2% | 7.0% | 22 | 6.3% | 1.3% | 51 | 6.3% | 5.4% |
| Lorraine | 73 | 3.5% | 3.8% | 67 | 3.9% | 7.2% | 6 | 1.7% | 0.6% | 23 | 2.9% | 4.1% |
| Alsace | 25 | 1.2% | 1.6% | 23 | 1.3% | 3.1% | 2 | 0.7% | 0.3% | 10 | 1.2% | 2.0% |
| Franche-Comté | 30 | 1.5% | 3.2% | 24 | 1.4% | 5.1% | 6 | 1.9% | 1.3% | 9 | 1.1% | 3.5% |
| Champagne Ardennes | 52 | 2.5% | 4.8% | 47 | 2.7% | 8.9% | 6 | 1.6% | 1.0% | 13 | 1.6% | 4.4% |
| Picardie | 51 | 2.4% | 3.3% | 38 | 2.2% | 5.1% | 13 | 3.7% | 1.6% | 11 | 1.4% | 2.5% |
| Bourgogne | 41 | 2.0% | 3.0% | 29 | 1.7% | 4.5% | 11 | 3.3% | 1.6% | 14 | 1.7% | 4.0% |
| Haute Normandie | 57 | 2.7% | 3.8% | 41 | 2.4% | 5.8% | 16 | 4.7% | 2.0% | 25 | 3.1% | 5.3% |
| Basse Normandie | 53 | 2.6% | 4.4% | 50 | 2.9% | 8.6% | 3 | 0.8% | 0.4% | 21 | 2.6% | 5.9% |
| Centre | 93 | 4.5% | 4.4% | 80 | 4.6% | 7.9% | 13 | 3.8% | 1.2% | 32 | 3.9% | 5.3% |
| Pays de Loire | 97 | 4.7% | 3.3% | 82 | 4.7% | 5.7% | 15 | 4.5% | 1.0% | 36 | 4.5% | 3.8% |
| Bretagne | 93 | 4.5% | 3.5% | 76 | 4.4% | 5.9% | 17 | 5.0% | 1.2% | 33 | 4.1% | 3.9% |
| Poitou Charentes | 58 | 2.8% | 3.9% | 48 | 2.8% | 6.7% | 11 | 3.1% | 1.4% | 30 | 3.7% | 7.2% |
| Aquitaine | 111 | 5.4% | 4.0% | 101 | 5.8% | 7.7% | 10 | 3.1% | 0.7% | 32 | 4.0% | 3.7% |
| Midi Pyrénées | 112 | 5.4% | 4.6% | 90 | 5.2% | 7.6% | 22 | 6.6% | 1.8% | 47 | 5.9% | 6.0% |
| Limousin | 31 | 1.5% | 5.0% | 23 | 1.3% | 7.9% | 7 | 2.2% | 2.3% | 7 | 0.9% | 4.6% |
| Auvergne | 45 | 2.2% | 4.0% | 32 | 1.8% | 5.9% | 13 | 3.8% | 2.2% | 17 | 2.2% | 5.9% |
| Rhône Alpes | 248 | 12.0% | 4.8% | 200 | 11.6% | 8.0% | 47 | 14.0% | 1.8% | 111 | 13.8% | 6.0% |
| Languedoc Roussillon | 96 | 4.7% | 4.3% | 85 | 4.9% | 7.9% | 11 | 3.2% | 0.9% | 33 | 4.1% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 168 | 8.1% | 3.9% | 149 | 8.6% | 7.3% | 19 | 5.6% | 0.8% | 56 | 7.0% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1529 | 73.8% | 4.6% | 1261 | 72.9% | 7.6% | 268 | 78.9% | 1.6% | 677 | 84.4% | 4.7% |
| Presque tous les jours | 240 | 11.6% | 4.1% | 215 | 12.4% | 7.9% | 25 | 7.4% | 0.8% | 88 | 11.0% | 4.5% |
| 1 à 2 fois par semaine | 101 | 4.9% | 4.0% | 86 | 5.0% | 7.4% | 16 | 4.6% | 1.1% | 23 | 2.9% | 3.7% |
| 1 à 3 fois par mois | 25 | 1.2% | 4.8% | 14 | 0.8% | 7.0% | 11 | 3.2% | 3.4% | 3 | 0.4% | 5.2% |
| Moins souvent | 12 | 0.6% | 1.4% | 11 | 0.6% | 3.0% | 1 | 0.3% | 0.3% | 4 | 0.5% | 4.9% |
| Jamais | 6 | 0.3% | 4.9% | 6 | 0.4% | 7.1% | - | - | - | 3 | 0.4% | 35.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 78 | 3.7% | 4.2% | 57 | 3.3% | 7.2% | 20 | 6.0% | 1.9% | 10 | 1.3% | 7.5% |
| De 9 000 à moins de 12 000 euros par an | 49 | 2.3% | 1.7% | 38 | 2.2% | 3.6% | 10 | 3.0% | 0.6% | 3 | 0.4% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 165 | 8.0% | 2.7% | 134 | 7.7% | 5.1% | 32 | 9.4% | 0.9% | 27 | 3.3% | 3.6% |
| De 18 000 à moins de 24 000 euros par an | 242 | 11.7% | 3.7% | 207 | 11.9% | 6.7% | 35 | 10.4% | 1.0% | 59 | 7.3% | 4.3% |
| De 24 000 à moins de 36 000 euros par an | 471 | 22.7% | 4.3% | 405 | 23.4% | 7.6% | 65 | 19.3% | 1.1% | 152 | 19.0% | 4.5% |
| De 36 000 à moins de 45 000 euros par an | 378 | 18.2% | 5.4% | 317 | 18.3% | 8.5% | 60 | 17.8% | 1.8% | 164 | 20.5% | 5.4% |
| De 45 000 à moins de 65 000 euros par an | 315 | 15.2% | 4.6% | 271 | 15.7% | 7.5% | 43 | 12.7% | 1.3% | 171 | 21.3% | 4.5% |
| De 65 000 à moins de 80 000 euros par an | 85 | 4.1% | 4.4% | 75 | 4.3% | 6.6% | 11 | 3.1% | 1.3% | 60 | 7.5% | 4.6% |
| De 80 000 à moins de 115 000 euros par an | 48 | 2.3% | 3.8% | 35 | 2.0% | 4.8% | 13 | 3.7% | 2.5% | 34 | 4.3% | 3.7% |
| 115 000 euros et plus par an | 40 | 1.9% | 6.7% | 29 | 1.7% | 8.0% | 10 | 3.1% | 4.5% | 38 | 4.7% | 7.4% |
| Refus | 107 | 5.2% | 3.2% | 89 | 5.1% | 6.4% | 18 | 5.4% | 0.9% | 44 | 5.5% | 4.1% |
| Ne sait pas | 94 | 4.5% | 4.1% | 73 | 4.2% | 7.7% | 21 | 6.1% | 1.6% | 40 | 5.0% | 4.3% |
