L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1625 | 100.0% | 3.1% | 1301 | 100.0% | 5.2% | 324 | 100.0% | 1.2% | 745 | 100.0% | 4.3% |
| Sexe | ||||||||||||
| Homme | 1301 | 80.1% | 5.2% | 1301 | 100.0% | 5.2% | - | - | - | 616 | 82.7% | 7.0% |
| Femme | 324 | 19.9% | 1.2% | - | - | - | 324 | 100.0% | 1.2% | 129 | 17.3% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 420 | 25.9% | 5.8% | 331 | 25.5% | 9.0% | 89 | 27.5% | 2.5% | 199 | 26.8% | 6.3% |
| 25 à 34 ans | 303 | 18.7% | 4.0% | 247 | 19.0% | 6.6% | 56 | 17.2% | 1.4% | 124 | 16.6% | 3.8% |
| 35 à 49 ans | 449 | 27.6% | 3.6% | 354 | 27.2% | 5.7% | 95 | 29.2% | 1.5% | 253 | 34.0% | 4.1% |
| 50 à 59 ans | 264 | 16.3% | 2.8% | 219 | 16.8% | 4.7% | 45 | 14.0% | 1.0% | 148 | 19.9% | 3.8% |
| 60 ans et plus | 189 | 11.6% | 1.3% | 150 | 11.5% | 2.3% | 39 | 12.1% | 0.5% | 21 | 2.8% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 247 | 15.2% | 1.1% | - | - | - | 247 | 76.3% | 1.1% | 99 | 13.3% | 1.4% |
| Personne de référence | 998 | 61.4% | 3.6% | 933 | 71.7% | 4.6% | 65 | 20.0% | 0.8% | 466 | 62.5% | 5.7% |
| Responsable des achats | 840 | 51.7% | 2.4% | 587 | 45.1% | 4.6% | 253 | 78.3% | 1.1% | 359 | 48.2% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.2% | 0.7% | 2 | 0.2% | 0.5% | 2 | 0.5% | 1.1% | - | - | - |
| Petits patrons | 45 | 2.8% | 2.8% | 44 | 3.4% | 4.0% | 1 | 0.2% | 0.1% | 41 | 5.5% | 2.9% |
| Affaires et Cadres | 239 | 14.7% | 4.7% | 193 | 14.9% | 6.6% | 46 | 14.2% | 2.1% | 218 | 29.3% | 4.7% |
| Professions intermédiaires | 301 | 18.5% | 4.4% | 254 | 19.5% | 7.4% | 47 | 14.6% | 1.4% | 274 | 36.9% | 4.9% |
| Employés | 207 | 12.8% | 2.5% | 129 | 9.9% | 6.0% | 79 | 24.3% | 1.3% | 28 | 3.7% | 1.5% |
| Ouvriers | 228 | 14.0% | 3.5% | 206 | 15.8% | 4.1% | 22 | 6.8% | 1.6% | 11 | 1.5% | 2.8% |
| Retraités | 167 | 10.3% | 1.3% | 139 | 10.7% | 2.3% | 28 | 8.6% | 0.4% | 2 | 0.2% | 0.7% |
| Autres inactifs | 434 | 26.7% | 4.2% | 334 | 25.7% | 8.8% | 100 | 30.8% | 1.5% | 169 | 22.8% | 5.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 0.8% | 1.7% | 12 | 0.9% | 2.9% | 2 | 0.5% | 0.4% | - | - | - |
| Petits patrons | 77 | 4.7% | 2.9% | 60 | 4.6% | 4.6% | 17 | 5.2% | 1.3% | 77 | 10.3% | 2.9% |
| Affaires et Cadres | 296 | 18.2% | 4.1% | 246 | 18.9% | 6.9% | 49 | 15.3% | 1.3% | 296 | 39.7% | 4.1% |
| Professions intermédiaires | 372 | 22.9% | 4.9% | 310 | 23.8% | 7.9% | 62 | 19.2% | 1.7% | 372 | 50.0% | 4.9% |
| Employés | 206 | 12.7% | 3.8% | 167 | 12.8% | 7.2% | 39 | 12.1% | 1.3% | - | - | - |
| Ouvriers | 298 | 18.3% | 3.1% | 228 | 17.5% | 4.5% | 69 | 21.4% | 1.6% | - | - | - |
| Retraités | 235 | 14.4% | 1.6% | 179 | 13.7% | 2.7% | 56 | 17.3% | 0.7% | - | - | - |
| Autres inactifs | 128 | 7.9% | 3.1% | 99 | 7.6% | 6.2% | 29 | 8.9% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 187 | 11.5% | 1.9% | 144 | 11.0% | 3.3% | 43 | 13.3% | 0.8% | 55 | 7.4% | 3.2% |
| 2 personnes | 434 | 26.7% | 2.4% | 355 | 27.3% | 4.1% | 79 | 24.4% | 0.9% | 143 | 19.3% | 3.3% |
| 3 personnes | 357 | 22.0% | 3.9% | 276 | 21.2% | 6.1% | 80 | 24.8% | 1.8% | 175 | 23.6% | 4.6% |
| 4 personnes | 427 | 26.3% | 4.6% | 348 | 26.8% | 7.7% | 78 | 24.2% | 1.6% | 241 | 32.4% | 4.9% |
| 5 personnes et + | 220 | 13.6% | 4.1% | 177 | 13.6% | 6.8% | 43 | 13.3% | 1.6% | 129 | 17.3% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 618 | 38.0% | 4.0% | 483 | 37.1% | 6.7% | 135 | 41.7% | 1.6% | 356 | 47.8% | 4.6% |
| Non | 1007 | 62.0% | 2.8% | 818 | 62.9% | 4.6% | 189 | 58.3% | 1.0% | 389 | 52.2% | 4.0% |
| Habitat | ||||||||||||
| Communes rurales | 277 | 17.1% | 2.3% | 225 | 17.3% | 4.0% | 52 | 16.1% | 0.8% | 139 | 18.6% | 4.2% |
| Agglo. - 20 000 hab | 263 | 16.2% | 2.9% | 209 | 16.1% | 4.9% | 54 | 16.7% | 1.2% | 94 | 12.6% | 3.6% |
| Agglo. 20 000 à 100 000 hab | 177 | 10.9% | 2.6% | 141 | 10.9% | 4.2% | 36 | 11.2% | 1.0% | 69 | 9.3% | 3.8% |
| Agglo. + 100 000 hab | 535 | 32.9% | 3.5% | 439 | 33.8% | 5.9% | 96 | 29.6% | 1.2% | 269 | 36.1% | 4.7% |
| Agglo. Paris | 372 | 22.9% | 4.4% | 287 | 22.0% | 7.1% | 86 | 26.5% | 1.9% | 174 | 23.3% | 4.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 405 | 24.9% | 4.2% | 316 | 24.3% | 7.0% | 89 | 27.5% | 1.8% | 190 | 25.5% | 4.3% |
| Nord Pas de Calais | 95 | 5.8% | 2.9% | 81 | 6.2% | 5.3% | 14 | 4.3% | 0.8% | 49 | 6.6% | 5.2% |
| Lorraine | 60 | 3.7% | 3.1% | 45 | 3.5% | 4.9% | 15 | 4.5% | 1.5% | 14 | 1.9% | 2.6% |
| Alsace | 44 | 2.7% | 2.9% | 33 | 2.6% | 4.5% | 11 | 3.5% | 1.4% | 25 | 3.4% | 5.2% |
| Franche-Comté | 23 | 1.4% | 2.4% | 20 | 1.5% | 4.3% | 3 | 1.0% | 0.7% | 8 | 1.1% | 3.1% |
| Champagne Ardennes | 41 | 2.5% | 3.8% | 27 | 2.1% | 5.2% | 14 | 4.2% | 2.4% | 14 | 1.9% | 5.0% |
| Picardie | 47 | 2.9% | 3.1% | 39 | 3.0% | 5.3% | 7 | 2.3% | 0.9% | 22 | 3.0% | 5.1% |
| Bourgogne | 49 | 3.0% | 3.6% | 39 | 3.0% | 6.0% | 10 | 3.0% | 1.4% | 21 | 2.9% | 6.2% |
| Haute Normandie | 36 | 2.2% | 2.4% | 27 | 2.1% | 3.8% | 9 | 2.7% | 1.1% | 19 | 2.5% | 4.0% |
| Basse Normandie | 31 | 1.9% | 2.5% | 25 | 1.9% | 4.3% | 6 | 1.8% | 0.9% | 17 | 2.2% | 4.7% |
| Centre | 72 | 4.5% | 3.5% | 60 | 4.6% | 5.9% | 13 | 3.9% | 1.2% | 33 | 4.4% | 5.6% |
| Pays de Loire | 85 | 5.2% | 2.9% | 69 | 5.3% | 4.8% | 16 | 5.0% | 1.1% | 38 | 5.1% | 4.0% |
| Bretagne | 71 | 4.4% | 2.7% | 52 | 4.0% | 4.0% | 19 | 5.9% | 1.4% | 22 | 2.9% | 2.6% |
| Poitou Charentes | 35 | 2.2% | 2.4% | 31 | 2.4% | 4.4% | 4 | 1.3% | 0.5% | 21 | 2.8% | 5.1% |
| Aquitaine | 74 | 4.6% | 2.7% | 62 | 4.8% | 4.7% | 12 | 3.7% | 0.8% | 27 | 3.6% | 3.1% |
| Midi Pyrénées | 92 | 5.6% | 3.8% | 73 | 5.6% | 6.2% | 19 | 5.8% | 1.5% | 46 | 6.2% | 5.8% |
| Limousin | 17 | 1.1% | 2.8% | 16 | 1.2% | 5.4% | 1 | 0.4% | 0.4% | 4 | 0.6% | 2.8% |
| Auvergne | 30 | 1.8% | 2.7% | 23 | 1.8% | 4.2% | 7 | 2.2% | 1.2% | 15 | 2.0% | 5.1% |
| Rhône Alpes | 110 | 6.8% | 2.1% | 94 | 7.2% | 3.8% | 17 | 5.2% | 0.6% | 59 | 7.9% | 3.2% |
| Languedoc Roussillon | 66 | 4.1% | 2.9% | 53 | 4.1% | 4.9% | 13 | 4.1% | 1.1% | 25 | 3.4% | 3.4% |
| Provence Alpes Côte d'Azur, Corse | 142 | 8.7% | 3.3% | 117 | 9.0% | 5.7% | 25 | 7.7% | 1.1% | 74 | 9.9% | 5.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1394 | 85.8% | 4.2% | 1119 | 86.1% | 6.8% | 274 | 84.7% | 1.7% | 665 | 89.4% | 4.6% |
| Presque tous les jours | 156 | 9.6% | 2.6% | 122 | 9.4% | 4.5% | 34 | 10.5% | 1.1% | 63 | 8.4% | 3.2% |
| 1 à 2 fois par semaine | 46 | 2.8% | 1.8% | 37 | 2.9% | 3.2% | 9 | 2.6% | 0.6% | 15 | 2.0% | 2.4% |
| 1 à 3 fois par mois | 4 | 0.3% | 0.9% | 4 | 0.3% | 1.9% | 1 | 0.2% | 0.2% | - | - | - |
| Moins souvent | 12 | 0.7% | 1.4% | 9 | 0.7% | 2.6% | 3 | 0.8% | 0.6% | 1 | 0.2% | 1.4% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 51 | 3.1% | 2.7% | 31 | 2.4% | 3.9% | 20 | 6.2% | 1.9% | 4 | 0.5% | 2.9% |
| De 9 000 à moins de 12 000 euros par an | 49 | 3.0% | 1.7% | 42 | 3.2% | 4.0% | 7 | 2.2% | 0.4% | 6 | 0.8% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 140 | 8.6% | 2.3% | 106 | 8.1% | 4.0% | 34 | 10.5% | 1.0% | 33 | 4.4% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 160 | 9.9% | 2.4% | 125 | 9.6% | 4.1% | 36 | 11.0% | 1.0% | 44 | 5.9% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 339 | 20.8% | 3.1% | 270 | 20.7% | 5.1% | 69 | 21.4% | 1.2% | 140 | 18.8% | 4.2% |
| De 36 000 à moins de 45 000 euros par an | 274 | 16.8% | 3.9% | 211 | 16.2% | 5.6% | 62 | 19.2% | 1.9% | 134 | 18.0% | 4.4% |
| De 45 000 à moins de 65 000 euros par an | 280 | 17.3% | 4.1% | 244 | 18.8% | 6.7% | 36 | 11.2% | 1.1% | 177 | 23.7% | 4.6% |
| De 65 000 à moins de 80 000 euros par an | 89 | 5.5% | 4.6% | 81 | 6.2% | 7.2% | 8 | 2.5% | 1.0% | 66 | 8.9% | 5.1% |
| De 80 000 à moins de 115 000 euros par an | 46 | 2.8% | 3.7% | 31 | 2.4% | 4.1% | 16 | 4.8% | 3.1% | 39 | 5.2% | 4.3% |
| 115 000 euros et plus par an | 24 | 1.5% | 4.1% | 24 | 1.9% | 6.6% | 0 | 0.1% | 0.1% | 24 | 3.3% | 4.8% |
| Refus | 82 | 5.0% | 2.5% | 61 | 4.7% | 4.4% | 21 | 6.5% | 1.1% | 34 | 4.6% | 3.2% |
| Ne sait pas | 90 | 5.6% | 4.0% | 76 | 5.8% | 8.0% | 15 | 4.5% | 1.1% | 43 | 5.8% | 4.6% |
