L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 14058 | 100.0% | 26.8% | 7030 | 100.0% | 28.0% | 7028 | 100.0% | 25.7% | 3468 | 100.0% | 19.4% |
| Sexe | ||||||||||||
| Homme | 7030 | 50.0% | 28.0% | 7030 | 100.0% | 28.0% | - | - | - | 1868 | 53.9% | 20.4% |
| Femme | 7028 | 50.0% | 25.7% | - | - | - | 7028 | 100.0% | 25.7% | 1600 | 46.1% | 18.4% |
| Age | ||||||||||||
| 15 à 24 ans | 1260 | 9.0% | 17.1% | 633 | 9.0% | 17.0% | 627 | 8.9% | 17.1% | 473 | 13.6% | 14.7% |
| 25 à 34 ans | 1491 | 10.6% | 19.5% | 735 | 10.4% | 19.7% | 756 | 10.8% | 19.4% | 503 | 14.5% | 15.6% |
| 35 à 49 ans | 2967 | 21.1% | 23.4% | 1642 | 23.4% | 26.3% | 1325 | 18.9% | 20.6% | 1153 | 33.2% | 18.6% |
| 50 à 59 ans | 2737 | 19.5% | 31.7% | 1347 | 19.2% | 32.2% | 1389 | 19.8% | 31.3% | 931 | 26.8% | 25.8% |
| 60 ans et plus | 5604 | 39.9% | 34.7% | 2674 | 38.0% | 36.8% | 2930 | 41.7% | 32.9% | 409 | 11.8% | 25.7% |
| Individu | ||||||||||||
| Ménagères | 6267 | 44.6% | 26.7% | - | - | - | 6267 | 89.2% | 26.7% | 1347 | 38.8% | 19.0% |
| Personne de référence | 7838 | 55.8% | 28.0% | 6130 | 87.2% | 29.8% | 1708 | 24.3% | 23.0% | 1846 | 53.2% | 20.8% |
| Responsable des achats | 9662 | 68.7% | 27.0% | 3483 | 49.5% | 26.9% | 6179 | 87.9% | 27.0% | 2167 | 62.5% | 19.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 187 | 1.3% | 36.2% | 132 | 1.9% | 41.1% | 55 | 0.8% | 28.2% | 3 | 0.1% | 7.7% |
| Petits patrons | 396 | 2.8% | 24.2% | 288 | 4.1% | 23.7% | 107 | 1.5% | 25.6% | 356 | 10.3% | 24.1% |
| Affaires et Cadres | 788 | 5.6% | 15.6% | 492 | 7.0% | 17.1% | 296 | 4.2% | 13.7% | 665 | 19.2% | 14.8% |
| Professions intermédiaires | 1651 | 11.7% | 22.3% | 912 | 13.0% | 24.7% | 739 | 10.5% | 20.0% | 1329 | 38.3% | 21.9% |
| Employés | 2356 | 16.8% | 27.5% | 663 | 9.4% | 29.6% | 1693 | 24.1% | 26.8% | 424 | 12.2% | 23.8% |
| Ouvriers | 1887 | 13.4% | 29.3% | 1547 | 22.0% | 30.1% | 341 | 4.8% | 26.1% | 87 | 2.5% | 19.7% |
| Retraités | 4729 | 33.6% | 36.7% | 2314 | 32.9% | 38.6% | 2414 | 34.4% | 35.0% | 62 | 1.8% | 28.1% |
| Autres inactifs | 2064 | 14.7% | 20.7% | 681 | 9.7% | 18.7% | 1383 | 19.7% | 21.9% | 542 | 15.6% | 16.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 284 | 2.0% | 36.6% | 138 | 2.0% | 37.9% | 146 | 2.1% | 35.4% | - | - | - |
| Petits patrons | 573 | 4.1% | 21.4% | 330 | 4.7% | 22.7% | 243 | 3.5% | 19.8% | 573 | 16.5% | 21.4% |
| Affaires et Cadres | 1181 | 8.4% | 16.8% | 596 | 8.5% | 17.0% | 585 | 8.3% | 16.5% | 1181 | 34.1% | 16.8% |
| Professions intermédiaires | 1714 | 12.2% | 21.1% | 941 | 13.4% | 22.5% | 773 | 11.0% | 19.7% | 1714 | 49.4% | 21.1% |
| Employés | 1360 | 9.7% | 24.4% | 638 | 9.1% | 27.5% | 722 | 10.3% | 22.2% | - | - | - |
| Ouvriers | 2716 | 19.3% | 28.0% | 1548 | 22.0% | 29.9% | 1168 | 16.6% | 25.8% | - | - | - |
| Retraités | 5357 | 38.1% | 35.7% | 2466 | 35.1% | 37.2% | 2891 | 41.1% | 34.5% | - | - | - |
| Autres inactifs | 874 | 6.2% | 24.7% | 374 | 5.3% | 25.1% | 500 | 7.1% | 24.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 2394 | 17.0% | 24.5% | 1083 | 15.4% | 25.5% | 1311 | 18.6% | 23.7% | 423 | 12.2% | 18.0% |
| 2 personnes | 6041 | 43.0% | 33.0% | 3013 | 42.9% | 33.9% | 3028 | 43.1% | 32.1% | 933 | 26.9% | 22.1% |
| 3 personnes | 2357 | 16.8% | 25.3% | 1242 | 17.7% | 26.4% | 1115 | 15.9% | 24.1% | 783 | 22.6% | 19.8% |
| 4 personnes | 2131 | 15.2% | 22.7% | 1197 | 17.0% | 25.4% | 935 | 13.3% | 19.9% | 909 | 26.2% | 19.4% |
| 5 personnes et + | 1134 | 8.1% | 20.3% | 495 | 7.0% | 19.3% | 639 | 9.1% | 21.1% | 419 | 12.1% | 15.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 3459 | 24.6% | 22.0% | 1744 | 24.8% | 24.1% | 1715 | 24.4% | 20.3% | 1369 | 39.5% | 18.2% |
| Non | 10599 | 75.4% | 28.8% | 5287 | 75.2% | 29.6% | 5313 | 75.6% | 28.2% | 2099 | 60.5% | 20.3% |
| Habitat | ||||||||||||
| Communes rurales | 3722 | 26.5% | 31.1% | 1772 | 25.2% | 31.0% | 1951 | 27.8% | 31.1% | 832 | 24.0% | 24.9% |
| Agglo. - 20 000 hab | 2941 | 20.9% | 32.8% | 1494 | 21.3% | 34.6% | 1447 | 20.6% | 31.1% | 686 | 19.8% | 25.0% |
| Agglo. 20 000 à 100 000 hab | 2461 | 17.5% | 35.3% | 1169 | 16.6% | 35.4% | 1292 | 18.4% | 35.2% | 619 | 17.9% | 29.1% |
| Agglo. + 100 000 hab | 4787 | 34.1% | 30.4% | 2504 | 35.6% | 32.9% | 2284 | 32.5% | 28.1% | 1263 | 36.4% | 22.5% |
| Agglo. Paris | 147 | 1.0% | 1.7% | 92 | 1.3% | 2.2% | 55 | 0.8% | 1.2% | 68 | 2.0% | 1.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 171 | 1.2% | 1.8% | 100 | 1.4% | 2.2% | 71 | 1.0% | 1.4% | 76 | 2.2% | 1.7% |
| Nord Pas de Calais | 1195 | 8.5% | 37.2% | 599 | 8.5% | 38.7% | 596 | 8.5% | 35.9% | 305 | 8.8% | 30.2% |
| Lorraine | 867 | 6.2% | 45.1% | 424 | 6.0% | 45.2% | 443 | 6.3% | 45.1% | 180 | 5.2% | 34.1% |
| Alsace | 617 | 4.4% | 39.7% | 351 | 5.0% | 46.4% | 267 | 3.8% | 33.3% | 155 | 4.5% | 33.9% |
| Franche-Comté | 390 | 2.8% | 40.4% | 205 | 2.9% | 43.6% | 185 | 2.6% | 37.3% | 78 | 2.3% | 27.9% |
| Champagne Ardennes | 411 | 2.9% | 37.1% | 199 | 2.8% | 37.5% | 212 | 3.0% | 36.8% | 77 | 2.2% | 26.3% |
| Picardie | 410 | 2.9% | 26.6% | 217 | 3.1% | 29.0% | 194 | 2.8% | 24.3% | 86 | 2.5% | 19.5% |
| Bourgogne | 369 | 2.6% | 27.0% | 172 | 2.4% | 26.3% | 197 | 2.8% | 27.5% | 100 | 2.9% | 26.5% |
| Haute Normandie | 119 | 0.8% | 8.0% | 65 | 0.9% | 9.3% | 54 | 0.8% | 6.9% | 22 | 0.6% | 4.7% |
| Basse Normandie | 299 | 2.1% | 24.7% | 137 | 1.9% | 23.9% | 162 | 2.3% | 25.4% | 82 | 2.4% | 22.8% |
| Centre | 452 | 3.2% | 22.0% | 220 | 3.1% | 22.3% | 232 | 3.3% | 21.7% | 109 | 3.1% | 17.1% |
| Pays de Loire | 978 | 7.0% | 32.3% | 469 | 6.7% | 32.6% | 509 | 7.2% | 32.1% | 208 | 6.0% | 23.1% |
| Bretagne | 1068 | 7.6% | 39.7% | 493 | 7.0% | 37.9% | 575 | 8.2% | 41.5% | 226 | 6.5% | 28.9% |
| Poitou Charentes | 304 | 2.2% | 20.4% | 154 | 2.2% | 21.7% | 150 | 2.1% | 19.2% | 83 | 2.4% | 20.2% |
| Aquitaine | 778 | 5.5% | 27.7% | 406 | 5.8% | 30.1% | 372 | 5.3% | 25.6% | 200 | 5.8% | 22.2% |
| Midi Pyrénées | 726 | 5.2% | 29.3% | 385 | 5.5% | 32.0% | 341 | 4.9% | 26.7% | 205 | 5.9% | 23.3% |
| Limousin | 198 | 1.4% | 31.7% | 90 | 1.3% | 30.2% | 108 | 1.5% | 33.1% | 38 | 1.1% | 22.0% |
| Auvergne | 551 | 3.9% | 47.9% | 253 | 3.6% | 45.9% | 298 | 4.2% | 49.8% | 107 | 3.1% | 36.0% |
| Rhône Alpes | 1785 | 12.7% | 33.7% | 897 | 12.8% | 35.2% | 888 | 12.6% | 32.3% | 513 | 14.8% | 25.9% |
| Languedoc Roussillon | 833 | 5.9% | 35.7% | 442 | 6.3% | 40.0% | 391 | 5.6% | 31.8% | 216 | 6.2% | 29.4% |
| Provence Alpes Côte d'Azur, Corse | 1535 | 10.9% | 35.0% | 751 | 10.7% | 36.3% | 784 | 11.2% | 33.8% | 401 | 11.6% | 26.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 10943 | 77.8% | 25.6% | 5625 | 80.0% | 26.9% | 5317 | 75.7% | 24.3% | 3004 | 86.6% | 18.9% |
| Presque tous les jours | 1929 | 13.7% | 31.6% | 862 | 12.3% | 31.3% | 1067 | 15.2% | 31.8% | 322 | 9.3% | 23.4% |
| 1 à 2 fois par semaine | 1003 | 7.1% | 33.2% | 447 | 6.4% | 35.6% | 556 | 7.9% | 31.4% | 112 | 3.2% | 21.9% |
| 1 à 3 fois par mois | 156 | 1.1% | 39.0% | 84 | 1.2% | 45.2% | 72 | 1.0% | 33.7% | 23 | 0.7% | 38.4% |
| Moins souvent | 28 | 0.2% | 25.7% | 12 | 0.2% | 33.0% | 16 | 0.2% | 21.9% | 7 | 0.2% | 30.5% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 259 | 1.8% | 18.9% | 122 | 1.7% | 19.5% | 137 | 2.0% | 18.5% | 23 | 0.7% | 11.0% |
| De 9 000 à moins de 12 000 euros par an | 486 | 3.5% | 24.4% | 207 | 2.9% | 27.0% | 278 | 4.0% | 22.7% | 31 | 0.9% | 12.2% |
| De 12 000 à moins de 18 000 euros par an | 1400 | 10.0% | 27.9% | 629 | 8.9% | 30.7% | 771 | 11.0% | 26.0% | 126 | 3.6% | 16.1% |
| De 18 000 à moins de 24 000 euros par an | 2028 | 14.4% | 29.5% | 884 | 12.6% | 29.9% | 1144 | 16.3% | 29.1% | 325 | 9.4% | 21.8% |
| De 24 000 à moins de 36 000 euros par an | 3567 | 25.4% | 28.9% | 1812 | 25.8% | 31.7% | 1755 | 25.0% | 26.6% | 717 | 20.7% | 20.4% |
| De 36 000 à moins de 45 000 euros par an | 2176 | 15.5% | 28.3% | 1114 | 15.8% | 28.7% | 1062 | 15.1% | 27.9% | 644 | 18.6% | 22.2% |
| De 45 000 à moins de 65 000 euros par an | 2044 | 14.5% | 26.4% | 1207 | 17.2% | 28.0% | 837 | 11.9% | 24.3% | 754 | 21.8% | 19.7% |
| 65 000 euros et plus par an | 874 | 6.2% | 20.4% | 531 | 7.6% | 20.8% | 343 | 4.9% | 19.8% | 501 | 14.4% | 17.4% |
| Refus | 909 | 6.5% | 25.6% | 398 | 5.7% | 26.2% | 511 | 7.3% | 25.2% | 251 | 7.2% | 19.0% |
| Ne sait pas | 314 | 2.2% | 20.0% | 125 | 1.8% | 17.0% | 190 | 2.7% | 22.6% | 96 | 2.8% | 14.5% |
