L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 688 | 100.0% | 1.3% | 342 | 100.0% | 1.4% | 347 | 100.0% | 1.3% | 181 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 342 | 49.6% | 1.4% | 342 | 100.0% | 1.4% | - | - | - | 89 | 49.2% | 1.0% |
| Femme | 347 | 50.4% | 1.3% | - | - | - | 347 | 100.0% | 1.3% | 92 | 50.8% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 72 | 10.5% | 1.0% | 24 | 7.0% | 0.6% | 48 | 13.9% | 1.3% | 32 | 17.8% | 1.0% |
| 25 à 34 ans | 71 | 10.4% | 0.9% | 44 | 13.0% | 1.2% | 27 | 7.8% | 0.7% | 32 | 18.0% | 1.0% |
| 35 à 49 ans | 160 | 23.2% | 1.3% | 88 | 25.6% | 1.4% | 72 | 20.9% | 1.1% | 54 | 29.9% | 0.9% |
| 50 à 59 ans | 134 | 19.5% | 1.6% | 61 | 18.0% | 1.5% | 73 | 21.0% | 1.6% | 40 | 22.2% | 1.1% |
| 60 ans et plus | 251 | 36.4% | 1.6% | 124 | 36.3% | 1.7% | 127 | 36.5% | 1.4% | 22 | 12.1% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 296 | 43.0% | 1.3% | - | - | - | 296 | 85.5% | 1.3% | 73 | 40.4% | 1.0% |
| Personne de référence | 427 | 62.1% | 1.5% | 308 | 90.0% | 1.5% | 120 | 34.5% | 1.6% | 90 | 50.1% | 1.0% |
| Responsable des achats | 454 | 66.0% | 1.3% | 152 | 44.5% | 1.2% | 302 | 87.1% | 1.3% | 116 | 64.1% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.5% | 2.0% | 8 | 2.4% | 2.5% | 2 | 0.6% | 1.1% | - | - | - |
| Petits patrons | 19 | 2.7% | 1.2% | 16 | 4.6% | 1.3% | 3 | 0.9% | 0.8% | 19 | 10.4% | 1.3% |
| Affaires et Cadres | 38 | 5.5% | 0.8% | 27 | 8.0% | 0.9% | 11 | 3.1% | 0.5% | 33 | 18.3% | 0.7% |
| Professions intermédiaires | 62 | 8.9% | 0.8% | 31 | 9.2% | 0.9% | 30 | 8.7% | 0.8% | 51 | 28.1% | 0.8% |
| Employés | 144 | 20.9% | 1.7% | 42 | 12.4% | 1.9% | 101 | 29.2% | 1.6% | 30 | 16.8% | 1.7% |
| Ouvriers | 87 | 12.7% | 1.4% | 75 | 21.9% | 1.5% | 13 | 3.6% | 1.0% | 7 | 3.7% | 1.5% |
| Retraités | 205 | 29.8% | 1.6% | 93 | 27.3% | 1.6% | 112 | 32.2% | 1.6% | 8 | 4.3% | 3.5% |
| Autres inactifs | 124 | 18.0% | 1.2% | 48 | 14.2% | 1.3% | 75 | 21.7% | 1.2% | 33 | 18.3% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 1.8% | 1.6% | 10 | 2.8% | 2.7% | 3 | 0.8% | 0.7% | - | - | - |
| Petits patrons | 23 | 3.4% | 0.9% | 16 | 4.6% | 1.1% | 8 | 2.2% | 0.6% | 23 | 13.0% | 0.9% |
| Affaires et Cadres | 72 | 10.4% | 1.0% | 40 | 11.8% | 1.1% | 31 | 9.1% | 0.9% | 72 | 39.6% | 1.0% |
| Professions intermédiaires | 86 | 12.5% | 1.1% | 33 | 9.7% | 0.8% | 53 | 15.2% | 1.3% | 86 | 47.4% | 1.1% |
| Employés | 104 | 15.2% | 1.9% | 47 | 13.7% | 2.0% | 58 | 16.6% | 1.8% | - | - | - |
| Ouvriers | 110 | 15.9% | 1.1% | 68 | 19.8% | 1.3% | 42 | 12.1% | 0.9% | - | - | - |
| Retraités | 230 | 33.4% | 1.5% | 103 | 30.2% | 1.6% | 127 | 36.6% | 1.5% | - | - | - |
| Autres inactifs | 51 | 7.4% | 1.4% | 26 | 7.5% | 1.7% | 25 | 7.3% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 132 | 19.2% | 1.4% | 56 | 16.4% | 1.3% | 76 | 22.0% | 1.4% | 25 | 14.0% | 1.1% |
| 2 personnes | 275 | 40.0% | 1.5% | 141 | 41.3% | 1.6% | 134 | 38.7% | 1.4% | 42 | 23.2% | 1.0% |
| 3 personnes | 139 | 20.2% | 1.5% | 81 | 23.7% | 1.7% | 58 | 16.8% | 1.3% | 49 | 26.9% | 1.2% |
| 4 personnes | 87 | 12.6% | 0.9% | 41 | 12.1% | 0.9% | 46 | 13.2% | 1.0% | 44 | 24.6% | 0.9% |
| 5 personnes et + | 55 | 8.0% | 1.0% | 22 | 6.5% | 0.9% | 33 | 9.4% | 1.1% | 20 | 11.3% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 196 | 28.5% | 1.2% | 98 | 28.6% | 1.3% | 98 | 28.4% | 1.2% | 79 | 43.7% | 1.1% |
| Non | 492 | 71.5% | 1.3% | 244 | 71.4% | 1.4% | 248 | 71.6% | 1.3% | 102 | 56.3% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 47 | 6.8% | 0.4% | 21 | 6.3% | 0.4% | 26 | 7.4% | 0.4% | 14 | 7.7% | 0.4% |
| Agglo. - 20 000 hab | 106 | 15.4% | 1.2% | 43 | 12.6% | 1.0% | 63 | 18.1% | 1.4% | 30 | 16.5% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 34 | 5.0% | 0.5% | 15 | 4.5% | 0.5% | 19 | 5.5% | 0.5% | 16 | 8.8% | 0.8% |
| Agglo. + 100 000 hab | 498 | 72.3% | 3.2% | 259 | 75.7% | 3.4% | 239 | 69.0% | 2.9% | 119 | 65.8% | 2.1% |
| Agglo. Paris | 3 | 0.5% | - | 3 | 0.9% | 0.1% | - | - | - | 2 | 1.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.5% | - | 3 | 0.9% | 0.1% | - | - | - | 2 | 1.2% | - |
| Franche-Comté | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Picardie | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.3% | 0.1% |
| Aquitaine | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Auvergne | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | - | - | - |
| Languedoc Roussillon | 30 | 4.3% | 1.3% | 17 | 4.9% | 1.5% | 13 | 3.7% | 1.1% | 21 | 11.5% | 2.8% |
| Provence Alpes Côte d'Azur, Corse | 653 | 94.8% | 14.9% | 320 | 93.6% | 15.5% | 333 | 96.1% | 14.4% | 157 | 86.8% | 10.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 532 | 77.3% | 1.2% | 264 | 77.4% | 1.3% | 267 | 77.1% | 1.2% | 146 | 80.7% | 0.9% |
| Presque tous les jours | 92 | 13.3% | 1.5% | 42 | 12.2% | 1.5% | 50 | 14.4% | 1.5% | 22 | 12.4% | 1.6% |
| 1 à 2 fois par semaine | 52 | 7.5% | 1.7% | 30 | 8.9% | 2.4% | 21 | 6.1% | 1.2% | 10 | 5.5% | 1.9% |
| 1 à 3 fois par mois | 11 | 1.6% | 2.8% | 5 | 1.5% | 2.7% | 6 | 1.8% | 2.9% | 1 | 0.3% | 0.9% |
| Moins souvent | 2 | 0.3% | 1.7% | - | - | - | 2 | 0.6% | 2.7% | 2 | 1.1% | 8.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 19 | 2.8% | 1.4% | 13 | 3.7% | 2.0% | 7 | 2.0% | 0.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 38 | 5.6% | 1.9% | 23 | 6.8% | 3.0% | 15 | 4.4% | 1.2% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 68 | 9.9% | 1.4% | 27 | 7.9% | 1.3% | 41 | 11.9% | 1.4% | 12 | 6.6% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 88 | 12.8% | 1.3% | 49 | 14.3% | 1.7% | 39 | 11.3% | 1.0% | 8 | 4.6% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 176 | 25.6% | 1.4% | 88 | 25.8% | 1.5% | 88 | 25.4% | 1.3% | 44 | 24.4% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 87 | 12.6% | 1.1% | 51 | 14.8% | 1.3% | 36 | 10.5% | 1.0% | 32 | 17.7% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 113 | 16.4% | 1.5% | 48 | 14.0% | 1.1% | 65 | 18.8% | 1.9% | 47 | 25.7% | 1.2% |
| 65 000 euros et plus par an | 43 | 6.3% | 1.0% | 28 | 8.3% | 1.1% | 15 | 4.3% | 0.9% | 25 | 14.1% | 0.9% |
| Refus | 38 | 5.5% | 1.1% | 14 | 4.0% | 0.9% | 24 | 6.9% | 1.2% | 10 | 5.8% | 0.8% |
| Ne sait pas | 17 | 2.5% | 1.1% | 2 | 0.5% | 0.2% | 16 | 4.6% | 1.9% | 2 | 1.2% | 0.3% |
