L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 789 | 100.0% | 1.5% | 175 | 100.0% | 0.7% | 615 | 100.0% | 2.3% | 105 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 175 | 22.1% | 0.7% | 175 | 100.0% | 0.7% | - | - | - | 15 | 14.2% | 0.2% |
| Femme | 615 | 77.9% | 2.3% | - | - | - | 615 | 100.0% | 2.3% | 90 | 85.8% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 20 | 2.5% | 0.3% | 6 | 3.2% | 0.1% | 14 | 2.3% | 0.4% | 5 | 4.4% | 0.1% |
| 25 à 34 ans | 61 | 7.7% | 0.8% | 2 | 1.2% | 0.1% | 59 | 9.6% | 1.5% | 13 | 12.6% | 0.4% |
| 35 à 49 ans | 141 | 17.9% | 1.1% | 41 | 23.7% | 0.7% | 100 | 16.3% | 1.6% | 36 | 34.8% | 0.6% |
| 50 à 59 ans | 248 | 31.5% | 2.9% | 59 | 33.5% | 1.4% | 190 | 30.9% | 4.3% | 36 | 34.8% | 1.0% |
| 60 ans et plus | 319 | 40.4% | 2.0% | 67 | 38.4% | 0.9% | 252 | 40.9% | 2.8% | 14 | 13.3% | 0.9% |
| Individu | ||||||||||||
| Ménagères | 575 | 72.8% | 2.5% | - | - | - | 575 | 93.5% | 2.5% | 77 | 73.3% | 1.1% |
| Personne de référence | 371 | 47.0% | 1.3% | 153 | 87.5% | 0.7% | 219 | 35.5% | 2.9% | 30 | 28.4% | 0.3% |
| Responsable des achats | 669 | 84.8% | 1.9% | 103 | 58.8% | 0.8% | 567 | 92.2% | 2.5% | 85 | 80.8% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.7% | 1.0% | 2 | 1.1% | 0.6% | 3 | 0.6% | 1.8% | - | - | - |
| Petits patrons | 7 | 0.9% | 0.4% | 1 | 0.6% | 0.1% | 6 | 1.0% | 1.5% | 6 | 5.6% | 0.4% |
| Affaires et Cadres | 17 | 2.1% | 0.3% | 4 | 2.2% | 0.1% | 13 | 2.1% | 0.6% | 14 | 13.4% | 0.3% |
| Professions intermédiaires | 54 | 6.8% | 0.7% | 13 | 7.2% | 0.3% | 41 | 6.7% | 1.1% | 30 | 28.7% | 0.5% |
| Employés | 205 | 26.0% | 2.4% | 13 | 7.6% | 0.6% | 192 | 31.2% | 3.0% | 36 | 34.7% | 2.0% |
| Ouvriers | 104 | 13.2% | 1.6% | 51 | 28.9% | 1.0% | 54 | 8.7% | 4.1% | 3 | 3.0% | 0.7% |
| Retraités | 246 | 31.1% | 1.9% | 69 | 39.6% | 1.2% | 176 | 28.7% | 2.6% | 5 | 4.9% | 2.3% |
| Autres inactifs | 151 | 19.1% | 1.5% | 22 | 12.8% | 0.6% | 129 | 20.9% | 2.0% | 10 | 9.7% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.8% | 1.9% | 1 | 0.7% | 0.3% | 13 | 2.1% | 3.2% | - | - | - |
| Petits patrons | 19 | 2.4% | 0.7% | 1 | 0.6% | 0.1% | 18 | 2.8% | 1.4% | 19 | 17.7% | 0.7% |
| Affaires et Cadres | 27 | 3.5% | 0.4% | 3 | 1.9% | 0.1% | 24 | 3.9% | 0.7% | 27 | 26.2% | 0.4% |
| Professions intermédiaires | 59 | 7.4% | 0.7% | 10 | 6.0% | 0.2% | 48 | 7.9% | 1.2% | 59 | 56.1% | 0.7% |
| Employés | 94 | 11.9% | 1.7% | 16 | 9.2% | 0.7% | 78 | 12.7% | 2.4% | - | - | - |
| Ouvriers | 162 | 20.5% | 1.7% | 45 | 25.6% | 0.9% | 117 | 19.1% | 2.6% | - | - | - |
| Retraités | 289 | 36.6% | 1.9% | 76 | 43.4% | 1.1% | 214 | 34.7% | 2.5% | - | - | - |
| Autres inactifs | 125 | 15.8% | 3.5% | 22 | 12.6% | 1.5% | 103 | 16.8% | 5.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 193 | 24.4% | 2.0% | 13 | 7.4% | 0.3% | 180 | 29.2% | 3.3% | 13 | 12.8% | 0.6% |
| 2 personnes | 381 | 48.3% | 2.1% | 108 | 61.6% | 1.2% | 274 | 44.6% | 2.9% | 44 | 41.8% | 1.0% |
| 3 personnes | 110 | 13.9% | 1.2% | 29 | 16.4% | 0.6% | 81 | 13.2% | 1.8% | 17 | 16.6% | 0.4% |
| 4 personnes | 69 | 8.7% | 0.7% | 21 | 12.3% | 0.5% | 48 | 7.7% | 1.0% | 16 | 15.7% | 0.3% |
| 5 personnes et + | 36 | 4.6% | 0.6% | 4 | 2.3% | 0.2% | 32 | 5.3% | 1.1% | 14 | 13.1% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 121 | 15.3% | 0.8% | 22 | 12.8% | 0.3% | 98 | 16.0% | 1.2% | 29 | 27.4% | 0.4% |
| Non | 669 | 84.7% | 1.8% | 152 | 87.2% | 0.9% | 517 | 84.0% | 2.7% | 76 | 72.6% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 236 | 29.9% | 2.0% | 38 | 21.9% | 0.7% | 198 | 32.1% | 3.2% | 26 | 24.9% | 0.8% |
| Agglo. - 20 000 hab | 144 | 18.2% | 1.6% | 26 | 15.1% | 0.6% | 118 | 19.1% | 2.5% | 24 | 22.8% | 0.9% |
| Agglo. 20 000 à 100 000 hab | 110 | 14.0% | 1.6% | 23 | 13.1% | 0.7% | 87 | 14.2% | 2.4% | 13 | 12.1% | 0.6% |
| Agglo. + 100 000 hab | 241 | 30.5% | 1.5% | 77 | 44.3% | 1.0% | 163 | 26.6% | 2.0% | 25 | 23.5% | 0.4% |
| Agglo. Paris | 59 | 7.4% | 0.7% | 10 | 5.6% | 0.2% | 49 | 8.0% | 1.1% | 17 | 16.6% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 64 | 8.1% | 0.7% | 11 | 6.2% | 0.2% | 53 | 8.6% | 1.0% | 19 | 17.7% | 0.4% |
| Nord Pas de Calais | 90 | 11.4% | 2.8% | 36 | 20.5% | 2.3% | 54 | 8.8% | 3.2% | 12 | 11.6% | 1.2% |
| Lorraine | 47 | 5.9% | 2.4% | 21 | 12.2% | 2.3% | 26 | 4.2% | 2.6% | - | - | - |
| Alsace | 31 | 4.0% | 2.0% | 9 | 4.9% | 1.1% | 23 | 3.7% | 2.8% | 4 | 3.7% | 0.8% |
| Franche-Comté | 15 | 1.9% | 1.6% | 3 | 2.0% | 0.7% | 12 | 1.9% | 2.3% | 1 | 1.4% | 0.5% |
| Champagne Ardennes | 27 | 3.4% | 2.4% | 6 | 3.5% | 1.2% | 20 | 3.3% | 3.6% | 4 | 3.8% | 1.4% |
| Picardie | 62 | 7.9% | 4.0% | 13 | 7.6% | 1.8% | 49 | 8.0% | 6.1% | 3 | 3.0% | 0.7% |
| Bourgogne | 22 | 2.8% | 1.6% | 2 | 1.2% | 0.3% | 20 | 3.3% | 2.8% | 2 | 2.0% | 0.5% |
| Haute Normandie | 34 | 4.3% | 2.3% | 2 | 1.4% | 0.4% | 32 | 5.2% | 4.1% | 4 | 4.2% | 0.9% |
| Basse Normandie | 37 | 4.7% | 3.1% | 8 | 4.7% | 1.4% | 29 | 4.7% | 4.5% | 2 | 2.0% | 0.6% |
| Centre | 42 | 5.3% | 2.0% | 13 | 7.7% | 1.4% | 28 | 4.6% | 2.6% | 8 | 8.1% | 1.3% |
| Pays de Loire | 48 | 6.1% | 1.6% | 8 | 4.5% | 0.5% | 40 | 6.6% | 2.6% | 7 | 6.3% | 0.7% |
| Bretagne | 24 | 3.1% | 0.9% | 4 | 2.1% | 0.3% | 21 | 3.3% | 1.5% | 6 | 5.5% | 0.7% |
| Poitou Charentes | 30 | 3.7% | 2.0% | 4 | 2.3% | 0.6% | 26 | 4.2% | 3.3% | 1 | 1.0% | 0.3% |
| Aquitaine | 33 | 4.2% | 1.2% | 2 | 1.2% | 0.2% | 31 | 5.1% | 2.1% | - | - | - |
| Midi Pyrénées | 26 | 3.3% | 1.0% | 4 | 2.2% | 0.3% | 22 | 3.6% | 1.7% | 7 | 6.7% | 0.8% |
| Limousin | 7 | 0.8% | 1.1% | 4 | 2.5% | 1.5% | 2 | 0.3% | 0.7% | 0 | 0.4% | 0.3% |
| Auvergne | 26 | 3.3% | 2.3% | 2 | 1.2% | 0.4% | 24 | 3.9% | 4.0% | - | - | - |
| Rhône Alpes | 37 | 4.6% | 0.7% | 13 | 7.2% | 0.5% | 24 | 3.9% | 0.9% | 3 | 3.3% | 0.2% |
| Languedoc Roussillon | 21 | 2.7% | 0.9% | 3 | 1.6% | 0.3% | 19 | 3.0% | 1.5% | 1 | 1.3% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 67 | 8.4% | 1.5% | 6 | 3.2% | 0.3% | 61 | 9.9% | 2.6% | 19 | 18.0% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 588 | 74.4% | 1.4% | 143 | 81.8% | 0.7% | 445 | 72.3% | 2.0% | 77 | 73.3% | 0.5% |
| Presque tous les jours | 116 | 14.7% | 1.9% | 17 | 9.8% | 0.6% | 99 | 16.1% | 3.0% | 11 | 10.1% | 0.8% |
| 1 à 2 fois par semaine | 67 | 8.5% | 2.2% | 13 | 7.7% | 1.1% | 54 | 8.8% | 3.0% | 16 | 15.0% | 3.1% |
| 1 à 3 fois par mois | 16 | 2.0% | 4.0% | 1 | 0.6% | 0.6% | 15 | 2.4% | 7.0% | 2 | 1.6% | 2.8% |
| Moins souvent | 2 | 0.3% | 2.1% | - | - | - | 2 | 0.4% | 3.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 29 | 3.7% | 2.1% | 2 | 1.2% | 0.3% | 27 | 4.4% | 3.6% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 65 | 8.2% | 3.3% | 8 | 4.4% | 1.0% | 57 | 9.3% | 4.7% | 2 | 1.8% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 158 | 20.0% | 3.1% | 23 | 13.4% | 1.1% | 134 | 21.8% | 4.5% | 11 | 11.0% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 145 | 18.4% | 2.1% | 28 | 15.9% | 0.9% | 117 | 19.1% | 3.0% | 8 | 7.9% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 188 | 23.8% | 1.5% | 45 | 25.6% | 0.8% | 143 | 23.3% | 2.2% | 16 | 15.3% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 83 | 10.6% | 1.1% | 33 | 18.7% | 0.8% | 51 | 8.2% | 1.3% | 17 | 16.3% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 57 | 7.2% | 0.7% | 14 | 8.3% | 0.3% | 42 | 6.9% | 1.2% | 23 | 21.8% | 0.6% |
| 65 000 euros et plus par an | 14 | 1.7% | 0.3% | 7 | 4.2% | 0.3% | 6 | 1.0% | 0.4% | 10 | 9.5% | 0.3% |
| Refus | 43 | 5.5% | 1.2% | 10 | 5.8% | 0.7% | 33 | 5.3% | 1.6% | 13 | 12.7% | 1.0% |
| Ne sait pas | 9 | 1.1% | 0.5% | 4 | 2.6% | 0.6% | 4 | 0.7% | 0.5% | 4 | 3.7% | 0.6% |
