L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 585 | 100.0% | 1.1% | 61 | 100.0% | 0.2% | 524 | 100.0% | 1.9% | 267 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 61 | 10.5% | 0.2% | 61 | 100.0% | 0.2% | - | - | - | 35 | 13.2% | 0.4% |
| Femme | 524 | 89.5% | 1.9% | - | - | - | 524 | 100.0% | 1.9% | 232 | 86.8% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 27.2% | 2.2% | 7 | 12.0% | 0.2% | 152 | 29.0% | 4.2% | 80 | 30.0% | 2.5% |
| 25 à 34 ans | 119 | 20.4% | 1.6% | 10 | 16.3% | 0.3% | 109 | 20.8% | 2.8% | 47 | 17.5% | 1.5% |
| 35 à 49 ans | 150 | 25.6% | 1.2% | 26 | 41.9% | 0.4% | 124 | 23.7% | 1.9% | 93 | 34.9% | 1.5% |
| 50 à 59 ans | 71 | 12.1% | 0.8% | 13 | 20.7% | 0.3% | 58 | 11.1% | 1.3% | 26 | 9.9% | 0.7% |
| 60 ans et plus | 86 | 14.7% | 0.5% | 6 | 9.0% | 0.1% | 81 | 15.4% | 0.9% | 21 | 7.7% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 362 | 61.8% | 1.5% | - | - | - | 362 | 69.1% | 1.5% | 150 | 56.1% | 2.1% |
| Personne de référence | 173 | 29.5% | 0.6% | 55 | 89.7% | 0.3% | 118 | 22.4% | 1.6% | 69 | 25.7% | 0.8% |
| Responsable des achats | 392 | 67.0% | 1.1% | 31 | 51.1% | 0.2% | 361 | 68.9% | 1.6% | 166 | 62.0% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.6% | 0.7% | 2 | 3.9% | 0.7% | 1 | 0.2% | 0.6% | 1 | 0.4% | 3.2% |
| Petits patrons | 22 | 3.8% | 1.3% | 9 | 14.2% | 0.7% | 13 | 2.5% | 3.2% | 21 | 7.7% | 1.4% |
| Affaires et Cadres | 63 | 10.8% | 1.2% | 9 | 14.1% | 0.3% | 54 | 10.4% | 2.5% | 53 | 19.8% | 1.2% |
| Professions intermédiaires | 70 | 12.0% | 1.0% | 16 | 25.4% | 0.4% | 55 | 10.4% | 1.5% | 53 | 20.0% | 0.9% |
| Employés | 147 | 25.1% | 1.7% | 5 | 7.8% | 0.2% | 142 | 27.1% | 2.3% | 47 | 17.7% | 2.7% |
| Ouvriers | 41 | 7.0% | 0.6% | 13 | 21.1% | 0.3% | 28 | 5.4% | 2.2% | 2 | 0.6% | 0.3% |
| Retraités | 60 | 10.2% | 0.5% | 3 | 5.4% | 0.1% | 56 | 10.8% | 0.8% | 12 | 4.7% | 5.6% |
| Autres inactifs | 179 | 30.6% | 1.8% | 5 | 8.2% | 0.1% | 174 | 33.2% | 2.7% | 78 | 29.2% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.6% | 0.4% | 2 | 3.9% | 0.7% | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 43 | 7.4% | 1.6% | 10 | 16.4% | 0.7% | 33 | 6.3% | 2.7% | 43 | 16.1% | 1.6% |
| Affaires et Cadres | 111 | 18.9% | 1.6% | 8 | 13.6% | 0.2% | 102 | 19.5% | 2.9% | 111 | 41.4% | 1.6% |
| Professions intermédiaires | 114 | 19.4% | 1.4% | 17 | 27.8% | 0.4% | 97 | 18.4% | 2.5% | 114 | 42.5% | 1.4% |
| Employés | 76 | 13.0% | 1.4% | 5 | 8.8% | 0.2% | 70 | 13.5% | 2.2% | - | - | - |
| Ouvriers | 120 | 20.5% | 1.2% | 13 | 22.0% | 0.3% | 107 | 20.3% | 2.4% | - | - | - |
| Retraités | 81 | 13.9% | 0.5% | 5 | 7.6% | 0.1% | 77 | 14.7% | 0.9% | - | - | - |
| Autres inactifs | 37 | 6.4% | 1.1% | - | - | - | 37 | 7.1% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 105 | 18.0% | 1.1% | 8 | 12.6% | 0.2% | 97 | 18.6% | 1.8% | 31 | 11.5% | 1.3% |
| 2 personnes | 146 | 25.0% | 0.8% | 22 | 35.3% | 0.2% | 124 | 23.8% | 1.3% | 73 | 27.3% | 1.7% |
| 3 personnes | 117 | 19.9% | 1.3% | 9 | 15.4% | 0.2% | 107 | 20.4% | 2.3% | 64 | 23.9% | 1.6% |
| 4 personnes | 138 | 23.5% | 1.5% | 15 | 25.2% | 0.3% | 122 | 23.4% | 2.6% | 68 | 25.4% | 1.4% |
| 5 personnes et + | 80 | 13.6% | 1.4% | 7 | 11.4% | 0.3% | 73 | 13.9% | 2.4% | 32 | 11.9% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 207 | 35.3% | 1.3% | 26 | 43.0% | 0.4% | 180 | 34.4% | 2.1% | 105 | 39.2% | 1.4% |
| Non | 379 | 64.7% | 1.0% | 35 | 57.0% | 0.2% | 344 | 65.6% | 1.8% | 163 | 60.8% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 82 | 13.9% | 0.7% | 7 | 11.7% | 0.1% | 74 | 14.2% | 1.2% | 28 | 10.7% | 0.9% |
| Agglo. - 20 000 hab | 103 | 17.6% | 1.1% | 9 | 14.8% | 0.2% | 94 | 17.9% | 2.0% | 40 | 14.8% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 59 | 10.1% | 0.9% | 7 | 10.9% | 0.2% | 53 | 10.1% | 1.4% | 22 | 8.1% | 1.0% |
| Agglo. + 100 000 hab | 200 | 34.2% | 1.3% | 20 | 32.6% | 0.3% | 180 | 34.4% | 2.2% | 105 | 39.2% | 1.9% |
| Agglo. Paris | 141 | 24.1% | 1.6% | 18 | 30.0% | 0.4% | 123 | 23.5% | 2.7% | 73 | 27.3% | 1.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 151 | 25.8% | 1.6% | 18 | 30.0% | 0.4% | 133 | 25.3% | 2.6% | 74 | 27.7% | 1.7% |
| Nord Pas de Calais | 32 | 5.5% | 1.0% | 7 | 11.3% | 0.4% | 25 | 4.8% | 1.5% | 9 | 3.3% | 0.9% |
| Lorraine | 25 | 4.2% | 1.3% | - | - | - | 25 | 4.7% | 2.5% | 2 | 0.8% | 0.4% |
| Alsace | 10 | 1.7% | 0.6% | - | - | - | 10 | 1.9% | 1.3% | - | - | - |
| Franche-Comté | 6 | 1.0% | 0.6% | 2 | 3.3% | 0.4% | 4 | 0.7% | 0.8% | 4 | 1.5% | 1.5% |
| Champagne Ardennes | 8 | 1.3% | 0.7% | 2 | 2.7% | 0.3% | 6 | 1.2% | 1.1% | 2 | 0.6% | 0.6% |
| Picardie | 10 | 1.7% | 0.6% | - | - | - | 10 | 1.9% | 1.2% | 7 | 2.7% | 1.6% |
| Bourgogne | 11 | 1.9% | 0.8% | 2 | 3.9% | 0.4% | 9 | 1.6% | 1.2% | 8 | 3.0% | 2.1% |
| Haute Normandie | 11 | 1.9% | 0.8% | - | - | - | 11 | 2.2% | 1.5% | 11 | 4.2% | 2.5% |
| Basse Normandie | 14 | 2.3% | 1.1% | 1 | 1.0% | 0.1% | 13 | 2.5% | 2.0% | 0 | 0.2% | 0.1% |
| Centre | 17 | 2.8% | 0.8% | 6 | 9.6% | 0.6% | 11 | 2.0% | 1.0% | 8 | 2.9% | 1.2% |
| Pays de Loire | 40 | 6.9% | 1.3% | 3 | 5.0% | 0.2% | 37 | 7.1% | 2.3% | 7 | 2.7% | 0.8% |
| Bretagne | 17 | 3.0% | 0.6% | 1 | 1.1% | 0.1% | 17 | 3.2% | 1.2% | 9 | 3.2% | 1.1% |
| Poitou Charentes | 13 | 2.2% | 0.9% | 0 | 0.5% | - | 12 | 2.4% | 1.6% | 6 | 2.1% | 1.4% |
| Aquitaine | 23 | 4.0% | 0.8% | 1 | 1.3% | 0.1% | 22 | 4.3% | 1.5% | 14 | 5.2% | 1.5% |
| Midi Pyrénées | 39 | 6.7% | 1.6% | - | - | - | 39 | 7.5% | 3.1% | 20 | 7.4% | 2.3% |
| Limousin | 11 | 1.9% | 1.8% | 1 | 1.3% | 0.3% | 10 | 2.0% | 3.1% | 4 | 1.6% | 2.5% |
| Auvergne | 9 | 1.5% | 0.8% | 3 | 5.0% | 0.6% | 6 | 1.1% | 1.0% | 3 | 0.9% | 0.9% |
| Rhône Alpes | 65 | 11.1% | 1.2% | 8 | 13.9% | 0.3% | 56 | 10.7% | 2.0% | 47 | 17.6% | 2.4% |
| Languedoc Roussillon | 23 | 4.0% | 1.0% | 3 | 4.3% | 0.2% | 21 | 3.9% | 1.7% | 7 | 2.8% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 51 | 8.6% | 1.2% | 3 | 5.7% | 0.2% | 47 | 9.0% | 2.0% | 26 | 9.6% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 471 | 80.5% | 1.1% | 49 | 80.3% | 0.2% | 422 | 80.6% | 1.9% | 237 | 88.5% | 1.5% |
| Presque tous les jours | 80 | 13.6% | 1.3% | 9 | 14.2% | 0.3% | 71 | 13.6% | 2.1% | 19 | 7.2% | 1.4% |
| 1 à 2 fois par semaine | 28 | 4.8% | 0.9% | 2 | 2.7% | 0.1% | 26 | 5.0% | 1.5% | 11 | 4.0% | 2.1% |
| 1 à 3 fois par mois | 6 | 1.1% | 1.6% | 2 | 2.8% | 0.9% | 5 | 0.9% | 2.1% | 1 | 0.4% | 1.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 2.8% | 1.2% | 5 | 8.1% | 0.8% | 11 | 2.1% | 1.5% | 2 | 0.6% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 45 | 7.8% | 2.3% | 1 | 2.3% | 0.2% | 44 | 8.4% | 3.6% | 9 | 3.3% | 3.5% |
| De 12 000 à moins de 18 000 euros par an | 55 | 9.4% | 1.1% | - | - | - | 55 | 10.5% | 1.9% | 18 | 6.7% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 65 | 11.1% | 0.9% | 11 | 17.9% | 0.4% | 54 | 10.3% | 1.4% | 34 | 12.6% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 137 | 23.4% | 1.1% | 15 | 25.1% | 0.3% | 122 | 23.2% | 1.8% | 40 | 15.1% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 78 | 13.2% | 1.0% | 9 | 14.7% | 0.2% | 69 | 13.1% | 1.8% | 30 | 11.2% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 58 | 10.0% | 0.8% | 8 | 13.8% | 0.2% | 50 | 9.5% | 1.4% | 33 | 12.2% | 0.8% |
| 65 000 euros et plus par an | 68 | 11.6% | 1.6% | 7 | 11.8% | 0.3% | 61 | 11.6% | 3.5% | 62 | 23.1% | 2.1% |
| Refus | 41 | 6.9% | 1.1% | 4 | 6.5% | 0.3% | 37 | 7.0% | 1.8% | 25 | 9.5% | 1.9% |
| Ne sait pas | 22 | 3.8% | 1.4% | - | - | - | 22 | 4.2% | 2.6% | 15 | 5.8% | 2.3% |
