L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 579 | 100.0% | 1.1% | 263 | 100.0% | 1.1% | 316 | 100.0% | 1.2% | 172 | 100.0% | 1.0% |
| Sexe | ||||||||||||
| Homme | 263 | 45.4% | 1.1% | 263 | 100.0% | 1.1% | - | - | - | 78 | 45.7% | 0.9% |
| Femme | 316 | 54.6% | 1.2% | - | - | - | 316 | 100.0% | 1.2% | 93 | 54.3% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 72 | 12.4% | 1.0% | 43 | 16.4% | 1.2% | 29 | 9.2% | 0.8% | 36 | 20.9% | 1.2% |
| 25 à 34 ans | 88 | 15.2% | 1.2% | 31 | 11.7% | 0.8% | 57 | 18.1% | 1.5% | 33 | 19.0% | 1.0% |
| 35 à 49 ans | 106 | 18.4% | 0.9% | 48 | 18.4% | 0.8% | 58 | 18.3% | 0.9% | 54 | 31.3% | 0.8% |
| 50 à 59 ans | 124 | 21.3% | 1.4% | 73 | 27.7% | 1.6% | 51 | 16.0% | 1.1% | 38 | 22.2% | 1.0% |
| 60 ans et plus | 189 | 32.7% | 1.2% | 68 | 25.7% | 1.0% | 122 | 38.4% | 1.4% | 11 | 6.6% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 284 | 49.0% | 1.2% | - | - | - | 284 | 89.8% | 1.2% | 73 | 42.7% | 1.0% |
| Personne de référence | 309 | 53.3% | 1.1% | 219 | 83.1% | 1.1% | 90 | 28.5% | 1.1% | 66 | 38.6% | 0.8% |
| Responsable des achats | 380 | 65.5% | 1.1% | 126 | 47.9% | 1.0% | 254 | 80.2% | 1.1% | 94 | 55.0% | 0.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.3% | 0.3% | 2 | 0.6% | 0.5% | - | - | - | - | - | - |
| Petits patrons | 24 | 4.2% | 1.5% | 18 | 6.8% | 1.5% | 6 | 2.0% | 1.4% | 23 | 13.2% | 1.6% |
| Affaires et Cadres | 30 | 5.2% | 0.6% | 20 | 7.7% | 0.7% | 10 | 3.2% | 0.5% | 27 | 15.7% | 0.6% |
| Professions intermédiaires | 60 | 10.4% | 0.8% | 35 | 13.4% | 1.0% | 25 | 7.9% | 0.7% | 48 | 27.8% | 0.8% |
| Employés | 128 | 22.0% | 1.5% | 15 | 5.8% | 0.7% | 112 | 35.5% | 1.8% | 33 | 19.1% | 1.8% |
| Ouvriers | 85 | 14.7% | 1.3% | 72 | 27.3% | 1.4% | 13 | 4.2% | 1.0% | 3 | 2.0% | 1.0% |
| Retraités | 144 | 24.9% | 1.1% | 67 | 25.4% | 1.1% | 77 | 24.4% | 1.1% | 10 | 5.6% | 4.7% |
| Autres inactifs | 106 | 18.4% | 1.0% | 34 | 13.0% | 0.9% | 72 | 22.8% | 1.1% | 28 | 16.6% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.9% | 0.7% | 2 | 0.6% | 0.4% | 3 | 1.1% | 1.0% | - | - | - |
| Petits patrons | 44 | 7.6% | 1.7% | 16 | 6.2% | 1.2% | 28 | 8.8% | 2.2% | 44 | 25.8% | 1.7% |
| Affaires et Cadres | 49 | 8.4% | 0.7% | 26 | 9.8% | 0.8% | 23 | 7.2% | 0.7% | 49 | 28.4% | 0.7% |
| Professions intermédiaires | 79 | 13.6% | 1.0% | 36 | 13.8% | 0.9% | 42 | 13.4% | 1.1% | 79 | 45.9% | 1.0% |
| Employés | 69 | 12.0% | 1.3% | 23 | 8.6% | 1.0% | 47 | 14.8% | 1.5% | - | - | - |
| Ouvriers | 135 | 23.3% | 1.4% | 80 | 30.3% | 1.6% | 55 | 17.5% | 1.2% | - | - | - |
| Retraités | 158 | 27.2% | 1.1% | 67 | 25.4% | 1.0% | 91 | 28.8% | 1.1% | - | - | - |
| Autres inactifs | 40 | 7.0% | 1.0% | 14 | 5.2% | 0.9% | 27 | 8.4% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 90 | 15.4% | 0.9% | 22 | 8.4% | 0.5% | 67 | 21.3% | 1.2% | 10 | 6.0% | 0.5% |
| 2 personnes | 196 | 33.7% | 1.1% | 90 | 34.1% | 1.0% | 106 | 33.5% | 1.1% | 47 | 27.2% | 1.1% |
| 3 personnes | 123 | 21.2% | 1.3% | 62 | 23.7% | 1.3% | 60 | 19.1% | 1.4% | 30 | 17.6% | 0.8% |
| 4 personnes | 101 | 17.4% | 1.1% | 53 | 20.0% | 1.2% | 48 | 15.2% | 1.0% | 42 | 24.5% | 0.9% |
| 5 personnes et + | 71 | 12.2% | 1.3% | 36 | 13.8% | 1.4% | 34 | 10.9% | 1.2% | 42 | 24.7% | 1.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 179 | 30.8% | 1.1% | 80 | 30.3% | 1.1% | 99 | 31.3% | 1.2% | 77 | 44.7% | 1.0% |
| Non | 401 | 69.2% | 1.1% | 183 | 69.7% | 1.0% | 217 | 68.7% | 1.2% | 95 | 55.3% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 122 | 21.1% | 1.0% | 58 | 21.9% | 1.0% | 64 | 20.4% | 1.0% | 30 | 17.6% | 0.9% |
| Agglo. - 20 000 hab | 101 | 17.4% | 1.1% | 42 | 16.1% | 1.0% | 59 | 18.6% | 1.2% | 33 | 19.3% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 161 | 27.8% | 2.3% | 75 | 28.4% | 2.2% | 87 | 27.4% | 2.4% | 47 | 27.5% | 2.3% |
| Agglo. + 100 000 hab | 194 | 33.5% | 1.3% | 88 | 33.6% | 1.2% | 105 | 33.3% | 1.3% | 61 | 35.6% | 1.1% |
| Agglo. Paris | 1 | 0.2% | - | - | - | - | 1 | 0.4% | - | - | - | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.3% | - | 0 | 0.2% | - | 1 | 0.4% | - | 0 | 0.3% | - |
| Nord Pas de Calais | 361 | 62.4% | 11.3% | 167 | 63.5% | 10.9% | 194 | 61.4% | 11.5% | 106 | 61.6% | 10.6% |
| Picardie | 2 | 0.3% | 0.1% | 2 | 0.7% | 0.3% | - | - | - | 2 | 1.1% | 0.4% |
| Centre | 2 | 0.3% | 0.1% | 2 | 0.7% | 0.2% | - | - | - | - | - | - |
| Midi Pyrénées | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | 0 | 0.2% | - |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.4% | 0.2% |
| Rhône Alpes | 199 | 34.3% | 3.8% | 78 | 29.7% | 3.1% | 121 | 38.2% | 4.5% | 62 | 36.0% | 3.2% |
| Languedoc Roussillon | 12 | 2.0% | 0.5% | 12 | 4.4% | 1.1% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.3% | - | - | - | - | 1 | 0.5% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 421 | 72.7% | 1.1% | 210 | 79.8% | 1.1% | 211 | 66.7% | 1.1% | 148 | 86.3% | 1.0% |
| Presque tous les jours | 46 | 8.0% | 0.8% | 18 | 6.7% | 0.7% | 29 | 9.1% | 0.9% | 11 | 6.3% | 0.7% |
| 1 à 2 fois par semaine | 52 | 9.0% | 1.9% | 32 | 12.1% | 2.8% | 20 | 6.4% | 1.3% | 1 | 0.6% | 0.2% |
| 1 à 3 fois par mois | 6 | 1.0% | 1.2% | 3 | 1.3% | 1.5% | 2 | 0.8% | 0.9% | 3 | 2.0% | 4.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 1.2% | 0.4% | - | - | - | 7 | 2.3% | 0.8% | 2 | 1.0% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 11 | 1.8% | 0.4% | - | - | - | 11 | 3.3% | 0.6% | 1 | 0.3% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 48 | 8.2% | 0.9% | 16 | 5.9% | 0.7% | 32 | 10.2% | 1.0% | 3 | 2.0% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 82 | 14.2% | 1.2% | 19 | 7.3% | 0.7% | 63 | 20.0% | 1.7% | 33 | 19.3% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 169 | 29.2% | 1.4% | 88 | 33.6% | 1.6% | 81 | 25.5% | 1.3% | 44 | 25.8% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 96 | 16.6% | 1.3% | 54 | 20.4% | 1.4% | 42 | 13.4% | 1.2% | 28 | 16.1% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 55 | 9.4% | 0.8% | 32 | 12.3% | 0.8% | 22 | 7.1% | 0.7% | 24 | 14.0% | 0.6% |
| 65 000 euros et plus par an | 42 | 7.3% | 1.0% | 30 | 11.3% | 1.2% | 13 | 4.0% | 0.7% | 17 | 9.8% | 0.6% |
| Refus | 46 | 7.9% | 1.1% | 16 | 6.2% | 0.9% | 29 | 9.3% | 1.2% | 11 | 6.3% | 0.7% |
| Ne sait pas | 24 | 4.1% | 2.2% | 8 | 3.0% | 1.6% | 16 | 5.0% | 2.7% | 9 | 5.4% | 2.4% |
