L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 6922 | 100.0% | 13.3% | 3357 | 100.0% | 13.5% | 3565 | 100.0% | 13.1% | 1760 | 100.0% | 10.1% |
| Sexe | ||||||||||||
| Homme | 3357 | 48.5% | 13.5% | 3357 | 100.0% | 13.5% | - | - | - | 948 | 53.9% | 10.7% |
| Femme | 3565 | 51.5% | 13.1% | - | - | - | 3565 | 100.0% | 13.1% | 812 | 46.1% | 9.5% |
| Age | ||||||||||||
| 15 à 24 ans | 612 | 8.8% | 8.5% | 341 | 10.2% | 9.3% | 271 | 7.6% | 7.6% | 204 | 11.6% | 6.6% |
| 25 à 34 ans | 840 | 12.1% | 11.1% | 447 | 13.3% | 12.0% | 393 | 11.0% | 10.1% | 295 | 16.8% | 9.3% |
| 35 à 49 ans | 1479 | 21.4% | 11.8% | 775 | 23.1% | 12.6% | 704 | 19.7% | 11.1% | 638 | 36.3% | 10.1% |
| 50 à 59 ans | 1437 | 20.8% | 16.0% | 713 | 21.3% | 15.8% | 724 | 20.3% | 16.2% | 500 | 28.4% | 13.1% |
| 60 ans et plus | 2554 | 36.9% | 16.2% | 1080 | 32.2% | 15.7% | 1474 | 41.3% | 16.6% | 122 | 6.9% | 12.2% |
| Individu | ||||||||||||
| Ménagères | 3283 | 47.4% | 14.0% | - | - | - | 3283 | 92.1% | 14.0% | 724 | 41.1% | 10.3% |
| Personne de référence | 3871 | 55.9% | 13.7% | 2880 | 85.8% | 14.1% | 991 | 27.8% | 12.6% | 930 | 52.8% | 10.9% |
| Responsable des achats | 4876 | 70.4% | 13.6% | 1712 | 51.0% | 13.0% | 3164 | 88.7% | 13.8% | 1117 | 63.5% | 10.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 133 | 1.9% | 26.5% | 98 | 2.9% | 29.0% | 35 | 1.0% | 21.2% | 6 | 0.3% | 21.7% |
| Petits patrons | 221 | 3.2% | 13.8% | 166 | 5.0% | 14.2% | 55 | 1.5% | 12.6% | 200 | 11.4% | 13.9% |
| Affaires et Cadres | 427 | 6.2% | 8.7% | 262 | 7.8% | 9.3% | 165 | 4.6% | 7.9% | 371 | 21.1% | 8.4% |
| Professions intermédiaires | 832 | 12.0% | 11.5% | 438 | 13.1% | 12.1% | 393 | 11.0% | 10.9% | 664 | 37.7% | 11.3% |
| Employés | 1139 | 16.5% | 13.6% | 267 | 7.9% | 11.8% | 872 | 24.5% | 14.3% | 224 | 12.7% | 12.3% |
| Ouvriers | 1011 | 14.6% | 16.0% | 808 | 24.1% | 16.0% | 204 | 5.7% | 16.0% | 38 | 2.2% | 10.8% |
| Retraités | 2070 | 29.9% | 16.1% | 969 | 28.9% | 16.0% | 1101 | 30.9% | 16.3% | 31 | 1.7% | 14.8% |
| Autres inactifs | 1089 | 15.7% | 10.5% | 348 | 10.4% | 9.6% | 740 | 20.8% | 11.0% | 227 | 12.9% | 6.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 201 | 2.9% | 26.8% | 112 | 3.3% | 28.3% | 89 | 2.5% | 25.0% | - | - | - |
| Petits patrons | 344 | 5.0% | 13.1% | 182 | 5.4% | 13.2% | 162 | 4.5% | 13.1% | 344 | 19.5% | 13.1% |
| Affaires et Cadres | 566 | 8.2% | 8.3% | 299 | 8.9% | 8.8% | 268 | 7.5% | 7.8% | 566 | 32.2% | 8.3% |
| Professions intermédiaires | 850 | 12.3% | 10.7% | 468 | 13.9% | 11.4% | 382 | 10.7% | 10.0% | 850 | 48.3% | 10.7% |
| Employés | 596 | 8.6% | 11.0% | 265 | 7.9% | 11.2% | 331 | 9.3% | 10.8% | - | - | - |
| Ouvriers | 1452 | 21.0% | 15.3% | 798 | 23.8% | 15.7% | 654 | 18.3% | 14.8% | - | - | - |
| Retraités | 2373 | 34.3% | 15.9% | 1055 | 31.4% | 15.7% | 1318 | 37.0% | 16.1% | - | - | - |
| Autres inactifs | 540 | 7.8% | 13.2% | 179 | 5.3% | 11.8% | 361 | 10.1% | 14.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 1264 | 18.3% | 12.6% | 535 | 15.9% | 12.3% | 729 | 20.4% | 12.8% | 186 | 10.6% | 9.6% |
| 2 personnes | 2744 | 39.6% | 15.2% | 1259 | 37.5% | 14.5% | 1485 | 41.7% | 15.8% | 456 | 25.9% | 11.0% |
| 3 personnes | 1181 | 17.1% | 12.8% | 604 | 18.0% | 12.8% | 577 | 16.2% | 12.9% | 390 | 22.2% | 9.7% |
| 4 personnes | 1071 | 15.5% | 11.6% | 609 | 18.1% | 13.5% | 462 | 13.0% | 9.7% | 434 | 24.6% | 9.1% |
| 5 personnes et + | 663 | 9.6% | 12.1% | 350 | 10.4% | 13.2% | 313 | 8.8% | 11.0% | 294 | 16.7% | 11.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1888 | 27.3% | 12.0% | 956 | 28.5% | 12.9% | 932 | 26.1% | 11.2% | 767 | 43.6% | 10.0% |
| Non | 5034 | 72.7% | 13.9% | 2400 | 71.5% | 13.7% | 2634 | 73.9% | 14.0% | 993 | 56.4% | 10.2% |
| Habitat | ||||||||||||
| Communes rurales | 2443 | 35.3% | 20.4% | 1123 | 33.4% | 19.6% | 1321 | 37.0% | 21.2% | 504 | 28.6% | 15.7% |
| Agglo. - 20 000 hab | 1718 | 24.8% | 18.9% | 813 | 24.2% | 18.8% | 905 | 25.4% | 19.0% | 442 | 25.1% | 17.1% |
| Agglo. 20 000 à 100 000 hab | 1233 | 17.8% | 17.7% | 633 | 18.9% | 18.9% | 600 | 16.8% | 16.5% | 304 | 17.3% | 15.0% |
| Agglo. + 100 000 hab | 1147 | 16.6% | 7.4% | 597 | 17.8% | 8.0% | 549 | 15.4% | 6.9% | 379 | 21.5% | 6.7% |
| Agglo. Paris | 382 | 5.5% | 4.5% | 191 | 5.7% | 4.7% | 190 | 5.3% | 4.2% | 131 | 7.5% | 3.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 569 | 8.2% | 5.9% | 279 | 8.3% | 6.1% | 290 | 8.1% | 5.8% | 191 | 10.8% | 4.4% |
| Nord Pas de Calais | 815 | 11.8% | 25.4% | 413 | 12.3% | 27.0% | 402 | 11.3% | 23.9% | 214 | 12.2% | 21.5% |
| Lorraine | 78 | 1.1% | 4.0% | 44 | 1.3% | 4.7% | 34 | 1.0% | 3.4% | 22 | 1.3% | 4.1% |
| Alsace | 60 | 0.9% | 3.9% | 33 | 1.0% | 4.5% | 27 | 0.8% | 3.4% | 8 | 0.5% | 1.8% |
| Franche-Comté | 127 | 1.8% | 13.3% | 62 | 1.9% | 13.4% | 65 | 1.8% | 13.2% | 32 | 1.8% | 12.8% |
| Champagne Ardennes | 70 | 1.0% | 6.5% | 40 | 1.2% | 7.5% | 31 | 0.9% | 5.4% | 8 | 0.5% | 2.8% |
| Picardie | 386 | 5.6% | 25.1% | 176 | 5.2% | 23.7% | 211 | 5.9% | 26.4% | 81 | 4.6% | 18.3% |
| Bourgogne | 120 | 1.7% | 8.8% | 59 | 1.8% | 9.0% | 61 | 1.7% | 8.6% | 24 | 1.3% | 7.0% |
| Haute Normandie | 496 | 7.2% | 33.3% | 227 | 6.8% | 32.0% | 269 | 7.6% | 34.5% | 124 | 7.1% | 27.4% |
| Basse Normandie | 507 | 7.3% | 42.4% | 223 | 6.6% | 39.4% | 284 | 8.0% | 45.1% | 129 | 7.3% | 36.2% |
| Centre | 260 | 3.8% | 12.4% | 131 | 3.9% | 12.9% | 129 | 3.6% | 11.9% | 53 | 3.0% | 7.9% |
| Pays de Loire | 573 | 8.3% | 19.2% | 249 | 7.4% | 17.3% | 324 | 9.1% | 21.0% | 117 | 6.7% | 13.2% |
| Bretagne | 481 | 6.9% | 18.0% | 225 | 6.7% | 17.5% | 256 | 7.2% | 18.4% | 110 | 6.3% | 15.6% |
| Poitou Charentes | 171 | 2.5% | 11.4% | 87 | 2.6% | 12.1% | 84 | 2.3% | 10.8% | 43 | 2.5% | 11.7% |
| Aquitaine | 364 | 5.3% | 13.0% | 179 | 5.3% | 13.5% | 184 | 5.2% | 12.6% | 76 | 4.3% | 9.2% |
| Midi Pyrénées | 408 | 5.9% | 16.5% | 208 | 6.2% | 17.4% | 200 | 5.6% | 15.6% | 98 | 5.6% | 12.1% |
| Limousin | 62 | 0.9% | 10.0% | 32 | 1.0% | 10.9% | 30 | 0.8% | 9.2% | 7 | 0.4% | 4.2% |
| Auvergne | 182 | 2.6% | 16.0% | 97 | 2.9% | 17.7% | 85 | 2.4% | 14.4% | 26 | 1.5% | 8.6% |
| Rhône Alpes | 743 | 10.7% | 14.3% | 349 | 10.4% | 13.9% | 394 | 11.1% | 14.6% | 242 | 13.7% | 12.5% |
| Languedoc Roussillon | 304 | 4.4% | 13.2% | 163 | 4.8% | 14.9% | 141 | 4.0% | 11.7% | 102 | 5.8% | 14.0% |
| Provence Alpes Côte d'Azur, Corse | 146 | 2.1% | 3.3% | 83 | 2.5% | 4.0% | 63 | 1.8% | 2.7% | 52 | 3.0% | 3.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 4479 | 64.7% | 12.1% | 2359 | 70.3% | 12.9% | 2120 | 59.4% | 11.3% | 1509 | 85.7% | 10.0% |
| Presque tous les jours | 713 | 10.3% | 12.8% | 352 | 10.5% | 13.8% | 361 | 10.1% | 11.9% | 135 | 7.7% | 8.5% |
| 1 à 2 fois par semaine | 468 | 6.8% | 17.1% | 202 | 6.0% | 17.5% | 266 | 7.5% | 16.9% | 66 | 3.8% | 12.8% |
| 1 à 3 fois par mois | 70 | 1.0% | 13.8% | 22 | 0.7% | 9.5% | 48 | 1.4% | 17.5% | 15 | 0.9% | 18.6% |
| Moins souvent | 99 | 1.4% | 17.5% | 43 | 1.3% | 14.9% | 56 | 1.6% | 20.2% | 5 | 0.3% | 8.9% |
| Jamais | 20 | 0.3% | 27.7% | 19 | 0.6% | 37.2% | 1 | - | 3.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 216 | 3.1% | 12.8% | 81 | 2.4% | 11.0% | 135 | 3.8% | 14.2% | 9 | 0.5% | 5.3% |
| De 9 000 à moins de 12 000 euros par an | 396 | 5.7% | 14.6% | 170 | 5.1% | 16.3% | 226 | 6.3% | 13.6% | 16 | 0.9% | 6.2% |
| De 12 000 à moins de 18 000 euros par an | 816 | 11.8% | 15.2% | 316 | 9.4% | 14.1% | 500 | 14.0% | 16.0% | 74 | 4.2% | 10.9% |
| De 18 000 à moins de 24 000 euros par an | 1024 | 14.8% | 15.3% | 457 | 13.6% | 15.5% | 568 | 15.9% | 15.1% | 169 | 9.6% | 11.9% |
| De 24 000 à moins de 36 000 euros par an | 1691 | 24.4% | 14.5% | 813 | 24.2% | 14.6% | 878 | 24.6% | 14.4% | 386 | 21.9% | 11.0% |
| De 36 000 à moins de 45 000 euros par an | 989 | 14.3% | 13.4% | 508 | 15.1% | 13.5% | 481 | 13.5% | 13.3% | 299 | 17.0% | 10.4% |
| De 45 000 à moins de 65 000 euros par an | 777 | 11.2% | 11.1% | 473 | 14.1% | 12.0% | 303 | 8.5% | 9.9% | 379 | 21.5% | 10.2% |
| 65 000 euros et plus par an | 402 | 5.8% | 9.5% | 270 | 8.0% | 11.0% | 132 | 3.7% | 7.4% | 254 | 14.4% | 8.8% |
| Refus | 488 | 7.1% | 11.6% | 209 | 6.2% | 11.8% | 279 | 7.8% | 11.4% | 134 | 7.6% | 9.0% |
| Ne sait pas | 124 | 1.8% | 11.5% | 60 | 1.8% | 12.4% | 63 | 1.8% | 10.8% | 41 | 2.3% | 10.5% |
