L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 13924 | 100.0% | 26.7% | 6998 | 100.0% | 28.1% | 6926 | 100.0% | 25.5% | 3499 | 100.0% | 20.1% |
| Sexe | ||||||||||||
| Homme | 6998 | 50.3% | 28.1% | 6998 | 100.0% | 28.1% | - | - | - | 1834 | 52.4% | 20.6% |
| Femme | 6926 | 49.7% | 25.5% | - | - | - | 6926 | 100.0% | 25.5% | 1665 | 47.6% | 19.6% |
| Age | ||||||||||||
| 15 à 24 ans | 1191 | 8.6% | 16.4% | 638 | 9.1% | 17.4% | 552 | 8.0% | 15.4% | 465 | 13.3% | 15.1% |
| 25 à 34 ans | 1579 | 11.3% | 20.8% | 823 | 11.8% | 22.1% | 756 | 10.9% | 19.5% | 546 | 15.6% | 17.1% |
| 35 à 49 ans | 2991 | 21.5% | 23.9% | 1606 | 23.0% | 26.1% | 1384 | 20.0% | 21.8% | 1247 | 35.6% | 19.7% |
| 50 à 59 ans | 2782 | 20.0% | 30.9% | 1402 | 20.0% | 31.0% | 1380 | 19.9% | 30.8% | 962 | 27.5% | 25.3% |
| 60 ans et plus | 5381 | 38.6% | 34.2% | 2529 | 36.1% | 36.8% | 2852 | 41.2% | 32.2% | 280 | 8.0% | 27.9% |
| Individu | ||||||||||||
| Ménagères | 6288 | 45.2% | 26.8% | - | - | - | 6288 | 90.8% | 26.8% | 1439 | 41.1% | 20.6% |
| Personne de référence | 7902 | 56.7% | 27.9% | 6064 | 86.6% | 29.6% | 1838 | 26.5% | 23.4% | 1775 | 50.7% | 20.9% |
| Responsable des achats | 9844 | 70.7% | 27.4% | 3702 | 52.9% | 28.2% | 6142 | 88.7% | 26.9% | 2270 | 64.9% | 20.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 183 | 1.3% | 36.4% | 133 | 1.9% | 39.2% | 51 | 0.7% | 30.8% | 6 | 0.2% | 24.3% |
| Petits patrons | 394 | 2.8% | 24.5% | 274 | 3.9% | 23.4% | 120 | 1.7% | 27.6% | 342 | 9.8% | 23.9% |
| Affaires et Cadres | 765 | 5.5% | 15.6% | 478 | 6.8% | 16.9% | 287 | 4.1% | 13.7% | 661 | 18.9% | 15.0% |
| Professions intermédiaires | 1640 | 11.8% | 22.8% | 895 | 12.8% | 24.8% | 746 | 10.8% | 20.7% | 1323 | 37.8% | 22.5% |
| Employés | 2263 | 16.3% | 27.1% | 635 | 9.1% | 28.1% | 1628 | 23.5% | 26.7% | 487 | 13.9% | 26.8% |
| Ouvriers | 1916 | 13.8% | 30.3% | 1582 | 22.6% | 31.3% | 334 | 4.8% | 26.3% | 80 | 2.3% | 22.7% |
| Retraités | 4536 | 32.6% | 35.4% | 2285 | 32.6% | 37.7% | 2252 | 32.5% | 33.3% | 59 | 1.7% | 28.4% |
| Autres inactifs | 2225 | 16.0% | 21.6% | 718 | 10.3% | 19.8% | 1508 | 21.8% | 22.5% | 541 | 15.4% | 16.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 278 | 2.0% | 37.0% | 149 | 2.1% | 37.6% | 129 | 1.9% | 36.3% | - | - | - |
| Petits patrons | 600 | 4.3% | 22.9% | 320 | 4.6% | 23.2% | 280 | 4.0% | 22.6% | 600 | 17.2% | 22.9% |
| Affaires et Cadres | 1119 | 8.0% | 16.3% | 572 | 8.2% | 16.8% | 547 | 7.9% | 15.8% | 1119 | 32.0% | 16.3% |
| Professions intermédiaires | 1780 | 12.8% | 22.5% | 941 | 13.4% | 23.0% | 839 | 12.1% | 22.0% | 1780 | 50.9% | 22.5% |
| Employés | 1301 | 9.3% | 23.9% | 626 | 8.9% | 26.4% | 675 | 9.7% | 22.0% | - | - | - |
| Ouvriers | 2627 | 18.9% | 27.7% | 1519 | 21.7% | 29.9% | 1109 | 16.0% | 25.1% | - | - | - |
| Retraités | 5166 | 37.1% | 34.6% | 2457 | 35.1% | 36.7% | 2708 | 39.1% | 33.0% | - | - | - |
| Autres inactifs | 1052 | 7.6% | 25.8% | 413 | 5.9% | 27.2% | 639 | 9.2% | 24.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 2625 | 18.9% | 26.2% | 1244 | 17.8% | 28.6% | 1381 | 19.9% | 24.3% | 344 | 9.8% | 17.7% |
| 2 personnes | 5777 | 41.5% | 31.9% | 2808 | 40.1% | 32.3% | 2968 | 42.9% | 31.6% | 907 | 25.9% | 22.0% |
| 3 personnes | 2260 | 16.2% | 24.6% | 1269 | 18.1% | 26.8% | 990 | 14.3% | 22.2% | 843 | 24.1% | 21.0% |
| 4 personnes | 2123 | 15.2% | 22.9% | 1095 | 15.7% | 24.2% | 1027 | 14.8% | 21.7% | 929 | 26.5% | 19.5% |
| 5 personnes et + | 1139 | 8.2% | 20.8% | 580 | 8.3% | 21.9% | 559 | 8.1% | 19.7% | 476 | 13.6% | 18.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 3515 | 25.2% | 22.3% | 1818 | 26.0% | 24.5% | 1697 | 24.5% | 20.4% | 1478 | 42.2% | 19.2% |
| Non | 10409 | 74.8% | 28.7% | 5181 | 74.0% | 29.6% | 5228 | 75.5% | 27.8% | 2021 | 57.8% | 20.8% |
| Habitat | ||||||||||||
| Communes rurales | 3829 | 27.5% | 32.0% | 1873 | 26.8% | 32.7% | 1957 | 28.3% | 31.3% | 866 | 24.8% | 27.0% |
| Agglo. - 20 000 hab | 2959 | 21.2% | 32.6% | 1488 | 21.3% | 34.5% | 1471 | 21.2% | 31.0% | 675 | 19.3% | 26.2% |
| Agglo. 20 000 à 100 000 hab | 2472 | 17.8% | 35.4% | 1223 | 17.5% | 36.5% | 1248 | 18.0% | 34.4% | 583 | 16.7% | 28.7% |
| Agglo. + 100 000 hab | 4519 | 32.5% | 29.2% | 2320 | 33.1% | 31.0% | 2200 | 31.8% | 27.5% | 1311 | 37.5% | 23.4% |
| Agglo. Paris | 145 | 1.0% | 1.7% | 94 | 1.3% | 2.3% | 51 | 0.7% | 1.1% | 65 | 1.9% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 165 | 1.2% | 1.7% | 103 | 1.5% | 2.2% | 62 | 0.9% | 1.2% | 76 | 2.2% | 1.7% |
| Nord Pas de Calais | 1233 | 8.9% | 38.4% | 663 | 9.5% | 43.4% | 569 | 8.2% | 33.8% | 322 | 9.2% | 32.4% |
| Lorraine | 901 | 6.5% | 47.0% | 472 | 6.8% | 51.0% | 429 | 6.2% | 43.3% | 224 | 6.4% | 42.0% |
| Alsace | 564 | 4.1% | 36.8% | 296 | 4.2% | 39.7% | 269 | 3.9% | 34.0% | 151 | 4.3% | 34.1% |
| Franche-Comté | 399 | 2.9% | 41.7% | 199 | 2.8% | 43.0% | 200 | 2.9% | 40.6% | 80 | 2.3% | 31.8% |
| Champagne Ardennes | 417 | 3.0% | 38.2% | 222 | 3.2% | 42.1% | 195 | 2.8% | 34.6% | 90 | 2.6% | 31.8% |
| Picardie | 387 | 2.8% | 25.1% | 199 | 2.8% | 26.8% | 188 | 2.7% | 23.6% | 98 | 2.8% | 22.2% |
| Bourgogne | 398 | 2.9% | 29.3% | 189 | 2.7% | 29.0% | 208 | 3.0% | 29.5% | 101 | 2.9% | 29.7% |
| Haute Normandie | 103 | 0.7% | 6.9% | 52 | 0.7% | 7.3% | 51 | 0.7% | 6.5% | 13 | 0.4% | 2.9% |
| Basse Normandie | 284 | 2.0% | 23.7% | 129 | 1.8% | 22.8% | 155 | 2.2% | 24.6% | 81 | 2.3% | 22.9% |
| Centre | 432 | 3.1% | 20.5% | 225 | 3.2% | 22.3% | 207 | 3.0% | 19.0% | 103 | 2.9% | 15.5% |
| Pays de Loire | 926 | 6.7% | 31.0% | 478 | 6.8% | 33.2% | 448 | 6.5% | 29.0% | 209 | 6.0% | 23.5% |
| Bretagne | 1027 | 7.4% | 38.4% | 513 | 7.3% | 40.0% | 514 | 7.4% | 37.0% | 217 | 6.2% | 30.6% |
| Poitou Charentes | 327 | 2.3% | 21.9% | 168 | 2.4% | 23.5% | 158 | 2.3% | 20.4% | 77 | 2.2% | 20.6% |
| Aquitaine | 807 | 5.8% | 28.9% | 384 | 5.5% | 28.9% | 424 | 6.1% | 28.9% | 192 | 5.5% | 23.1% |
| Midi Pyrénées | 729 | 5.2% | 29.5% | 379 | 5.4% | 31.8% | 350 | 5.1% | 27.3% | 180 | 5.1% | 22.3% |
| Limousin | 194 | 1.4% | 31.5% | 85 | 1.2% | 28.8% | 109 | 1.6% | 33.9% | 37 | 1.1% | 22.8% |
| Auvergne | 524 | 3.8% | 46.1% | 270 | 3.9% | 49.5% | 254 | 3.7% | 42.9% | 100 | 2.9% | 32.7% |
| Rhône Alpes | 1794 | 12.9% | 34.4% | 852 | 12.2% | 33.9% | 942 | 13.6% | 34.9% | 476 | 13.6% | 24.7% |
| Languedoc Roussillon | 875 | 6.3% | 38.2% | 424 | 6.1% | 38.9% | 451 | 6.5% | 37.4% | 226 | 6.5% | 30.8% |
| Provence Alpes Côte d'Azur, Corse | 1437 | 10.3% | 32.8% | 694 | 9.9% | 33.5% | 743 | 10.7% | 32.2% | 447 | 12.8% | 29.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 9082 | 65.2% | 24.5% | 4756 | 68.0% | 25.9% | 4325 | 62.5% | 23.0% | 2899 | 82.9% | 19.2% |
| Presque tous les jours | 1622 | 11.6% | 29.1% | 750 | 10.7% | 29.5% | 872 | 12.6% | 28.8% | 379 | 10.8% | 23.9% |
| 1 à 2 fois par semaine | 898 | 6.4% | 32.8% | 396 | 5.7% | 34.3% | 501 | 7.2% | 31.8% | 134 | 3.8% | 25.8% |
| 1 à 3 fois par mois | 166 | 1.2% | 32.7% | 65 | 0.9% | 28.2% | 100 | 1.5% | 36.4% | 35 | 1.0% | 43.0% |
| Moins souvent | 186 | 1.3% | 32.9% | 127 | 1.8% | 44.6% | 59 | 0.8% | 21.0% | 22 | 0.6% | 40.2% |
| Jamais | 28 | 0.2% | 38.2% | 22 | 0.3% | 42.0% | 6 | 0.1% | 28.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 365 | 2.6% | 21.7% | 174 | 2.5% | 23.8% | 191 | 2.8% | 20.1% | 31 | 0.9% | 17.6% |
| De 9 000 à moins de 12 000 euros par an | 759 | 5.5% | 28.0% | 319 | 4.6% | 30.6% | 440 | 6.4% | 26.5% | 63 | 1.8% | 24.9% |
| De 12 000 à moins de 18 000 euros par an | 1585 | 11.4% | 29.4% | 729 | 10.4% | 32.5% | 855 | 12.4% | 27.3% | 107 | 3.0% | 15.7% |
| De 18 000 à moins de 24 000 euros par an | 2017 | 14.5% | 30.0% | 943 | 13.5% | 31.9% | 1074 | 15.5% | 28.5% | 352 | 10.0% | 24.8% |
| De 24 000 à moins de 36 000 euros par an | 3242 | 23.3% | 27.7% | 1604 | 22.9% | 28.8% | 1638 | 23.7% | 26.8% | 743 | 21.2% | 21.2% |
| De 36 000 à moins de 45 000 euros par an | 2127 | 15.3% | 28.9% | 1110 | 15.9% | 29.6% | 1017 | 14.7% | 28.1% | 659 | 18.8% | 22.9% |
| De 45 000 à moins de 65 000 euros par an | 1776 | 12.8% | 25.3% | 1026 | 14.7% | 26.0% | 751 | 10.8% | 24.4% | 757 | 21.6% | 20.4% |
| 65 000 euros et plus par an | 804 | 5.8% | 19.0% | 510 | 7.3% | 20.8% | 294 | 4.2% | 16.6% | 460 | 13.2% | 15.9% |
| Refus | 1048 | 7.5% | 24.8% | 491 | 7.0% | 27.8% | 557 | 8.0% | 22.7% | 283 | 8.1% | 19.0% |
| Ne sait pas | 202 | 1.5% | 18.9% | 94 | 1.3% | 19.4% | 108 | 1.6% | 18.4% | 45 | 1.3% | 11.7% |
