L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 663 | 100.0% | 1.3% | 296 | 100.0% | 1.2% | 367 | 100.0% | 1.4% | 213 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 296 | 44.7% | 1.2% | 296 | 100.0% | 1.2% | - | - | - | 103 | 48.1% | 1.2% |
| Femme | 367 | 55.3% | 1.4% | - | - | - | 367 | 100.0% | 1.4% | 111 | 51.9% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 46 | 6.9% | 0.6% | 24 | 8.2% | 0.7% | 21 | 5.8% | 0.6% | 20 | 9.5% | 0.7% |
| 25 à 34 ans | 97 | 14.6% | 1.3% | 49 | 16.6% | 1.3% | 48 | 13.0% | 1.2% | 39 | 18.1% | 1.2% |
| 35 à 49 ans | 145 | 21.9% | 1.2% | 66 | 22.3% | 1.1% | 79 | 21.6% | 1.2% | 81 | 38.2% | 1.3% |
| 50 à 59 ans | 142 | 21.4% | 1.6% | 59 | 19.9% | 1.3% | 83 | 22.5% | 1.8% | 68 | 32.1% | 1.8% |
| 60 ans et plus | 234 | 35.2% | 1.5% | 98 | 32.9% | 1.4% | 136 | 37.1% | 1.5% | 4 | 2.0% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 342 | 51.6% | 1.5% | - | - | - | 342 | 93.3% | 1.5% | 102 | 48.1% | 1.5% |
| Personne de référence | 347 | 52.3% | 1.2% | 251 | 84.7% | 1.2% | 96 | 26.1% | 1.2% | 97 | 45.4% | 1.1% |
| Responsable des achats | 486 | 73.3% | 1.4% | 165 | 55.7% | 1.3% | 321 | 87.4% | 1.4% | 138 | 64.9% | 1.3% |
| PCS Individu | ||||||||||||
| Petits patrons | 29 | 4.4% | 1.8% | 12 | 3.9% | 1.0% | 18 | 4.8% | 4.1% | 17 | 7.9% | 1.2% |
| Affaires et Cadres | 38 | 5.8% | 0.8% | 19 | 6.4% | 0.7% | 19 | 5.2% | 0.9% | 34 | 16.1% | 0.8% |
| Professions intermédiaires | 101 | 15.2% | 1.4% | 61 | 20.7% | 1.7% | 39 | 10.7% | 1.1% | 88 | 41.5% | 1.5% |
| Employés | 142 | 21.4% | 1.7% | 51 | 17.1% | 2.2% | 91 | 24.8% | 1.5% | 28 | 13.0% | 1.5% |
| Ouvriers | 47 | 7.1% | 0.7% | 40 | 13.6% | 0.8% | 7 | 1.8% | 0.5% | 3 | 1.3% | 0.8% |
| Retraités | 195 | 29.4% | 1.5% | 91 | 30.6% | 1.5% | 104 | 28.5% | 1.5% | 2 | 0.8% | 0.8% |
| Autres inactifs | 111 | 16.8% | 1.1% | 23 | 7.7% | 0.6% | 89 | 24.1% | 1.3% | 41 | 19.4% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.3% | 0.3% | - | - | - |
| Petits patrons | 42 | 6.3% | 1.6% | 12 | 3.9% | 0.8% | 30 | 8.3% | 2.5% | 42 | 19.7% | 1.6% |
| Affaires et Cadres | 52 | 7.8% | 0.8% | 21 | 7.1% | 0.6% | 31 | 8.4% | 0.9% | 52 | 24.2% | 0.8% |
| Professions intermédiaires | 119 | 18.0% | 1.5% | 70 | 23.6% | 1.7% | 49 | 13.5% | 1.3% | 119 | 56.1% | 1.5% |
| Employés | 85 | 12.9% | 1.6% | 44 | 15.0% | 1.9% | 41 | 11.2% | 1.3% | - | - | - |
| Ouvriers | 84 | 12.7% | 0.9% | 42 | 14.1% | 0.8% | 42 | 11.5% | 1.0% | - | - | - |
| Retraités | 219 | 33.1% | 1.5% | 95 | 32.2% | 1.4% | 124 | 33.8% | 1.5% | - | - | - |
| Autres inactifs | 60 | 9.1% | 1.5% | 12 | 4.1% | 0.8% | 48 | 13.1% | 1.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 120 | 18.1% | 1.2% | 52 | 17.6% | 1.2% | 68 | 18.5% | 1.2% | 16 | 7.6% | 0.8% |
| 2 personnes | 287 | 43.4% | 1.6% | 130 | 44.0% | 1.5% | 157 | 42.9% | 1.7% | 63 | 29.5% | 1.5% |
| 3 personnes | 137 | 20.7% | 1.5% | 78 | 26.2% | 1.6% | 60 | 16.3% | 1.3% | 70 | 32.9% | 1.7% |
| 4 personnes | 77 | 11.6% | 0.8% | 24 | 8.1% | 0.5% | 53 | 14.4% | 1.1% | 50 | 23.3% | 1.0% |
| 5 personnes et + | 41 | 6.2% | 0.7% | 12 | 4.1% | 0.5% | 29 | 7.9% | 1.0% | 15 | 6.8% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 166 | 25.1% | 1.1% | 71 | 23.9% | 1.0% | 96 | 26.1% | 1.1% | 75 | 35.1% | 1.0% |
| Non | 497 | 74.9% | 1.4% | 225 | 76.1% | 1.3% | 271 | 73.9% | 1.4% | 138 | 64.9% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 32 | 4.8% | 0.3% | 16 | 5.3% | 0.3% | 16 | 4.4% | 0.3% | 14 | 6.6% | 0.4% |
| Agglo. - 20 000 hab | 70 | 10.6% | 0.8% | 24 | 8.3% | 0.6% | 46 | 12.6% | 1.0% | 32 | 15.2% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 98 | 14.8% | 1.4% | 38 | 12.8% | 1.1% | 60 | 16.4% | 1.7% | 22 | 10.2% | 1.1% |
| Agglo. + 100 000 hab | 457 | 68.9% | 2.9% | 217 | 73.4% | 2.9% | 239 | 65.2% | 3.0% | 144 | 67.6% | 2.6% |
| Agglo. Paris | 6 | 0.9% | 0.1% | 1 | 0.3% | - | 5 | 1.4% | 0.1% | 1 | 0.4% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.9% | 0.1% | 1 | 0.3% | - | 5 | 1.4% | 0.1% | 1 | 0.4% | - |
| Nord Pas de Calais | 9 | 1.4% | 0.3% | 2 | 0.7% | 0.1% | 7 | 2.0% | 0.4% | 2 | 0.9% | 0.2% |
| Lorraine | 2 | 0.3% | 0.1% | - | - | - | 2 | 0.6% | 0.2% | - | - | - |
| Franche-Comté | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Picardie | 0 | 0.1% | - | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.2% | 0.1% |
| Centre | 2 | 0.3% | 0.1% | 2 | 0.7% | 0.2% | - | - | - | 2 | 1.0% | 0.3% |
| Rhône Alpes | 1 | 0.2% | - | - | - | - | 1 | 0.3% | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 641 | 96.7% | 14.6% | 290 | 98.0% | 14.0% | 350 | 95.6% | 15.2% | 208 | 97.4% | 13.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 488 | 73.6% | 1.3% | 236 | 79.6% | 1.3% | 252 | 68.8% | 1.3% | 185 | 87.0% | 1.2% |
| Presque tous les jours | 83 | 12.6% | 1.5% | 35 | 11.8% | 1.4% | 48 | 13.2% | 1.6% | 21 | 9.7% | 1.3% |
| 1 à 2 fois par semaine | 36 | 5.4% | 1.3% | 2 | 0.8% | 0.2% | 34 | 9.1% | 2.1% | 1 | 0.5% | 0.2% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.7% | 2 | 0.8% | 1.0% | 1 | 0.3% | 0.4% | 1 | 0.5% | 1.2% |
| Moins souvent | 5 | 0.8% | 0.9% | 5 | 1.7% | 1.7% | - | - | - | 5 | 2.3% | 9.2% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 3.6% | 1.4% | 4 | 1.4% | 0.6% | 20 | 5.3% | 2.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 21 | 3.2% | 0.8% | 5 | 1.7% | 0.5% | 16 | 4.3% | 1.0% | 2 | 0.8% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 38 | 5.8% | 0.7% | 14 | 4.8% | 0.6% | 24 | 6.5% | 0.8% | 6 | 3.0% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 111 | 16.8% | 1.7% | 53 | 17.8% | 1.8% | 59 | 16.0% | 1.6% | 19 | 8.8% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 115 | 17.3% | 1.0% | 45 | 15.3% | 0.8% | 69 | 18.9% | 1.1% | 36 | 17.0% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 123 | 18.6% | 1.7% | 53 | 18.0% | 1.4% | 70 | 19.0% | 1.9% | 34 | 15.9% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 112 | 16.9% | 1.6% | 65 | 22.0% | 1.7% | 47 | 12.8% | 1.5% | 65 | 30.4% | 1.7% |
| 65 000 euros et plus par an | 48 | 7.3% | 1.1% | 22 | 7.6% | 0.9% | 26 | 7.0% | 1.5% | 28 | 13.1% | 1.0% |
| Refus | 64 | 9.6% | 1.5% | 29 | 9.8% | 1.7% | 34 | 9.4% | 1.4% | 23 | 11.0% | 1.6% |
| Ne sait pas | 7 | 1.1% | 0.7% | 5 | 1.7% | 1.0% | 2 | 0.7% | 0.4% | - | - | - |
