L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 333 | 100.0% | 0.6% | 181 | 100.0% | 0.7% | 152 | 100.0% | 0.6% | 76 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 181 | 54.3% | 0.7% | 181 | 100.0% | 0.7% | - | - | - | 30 | 39.3% | 0.3% |
| Femme | 152 | 45.7% | 0.6% | - | - | - | 152 | 100.0% | 0.6% | 46 | 60.7% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 44 | 13.2% | 0.6% | 30 | 16.7% | 0.8% | 14 | 9.1% | 0.4% | 13 | 17.3% | 0.4% |
| 25 à 34 ans | 35 | 10.6% | 0.5% | 21 | 11.6% | 0.6% | 14 | 9.5% | 0.4% | 13 | 17.1% | 0.4% |
| 35 à 49 ans | 81 | 24.3% | 0.6% | 40 | 22.1% | 0.6% | 41 | 26.9% | 0.6% | 24 | 31.5% | 0.4% |
| 50 à 59 ans | 62 | 18.8% | 0.7% | 43 | 23.9% | 1.0% | 19 | 12.7% | 0.4% | 18 | 23.8% | 0.5% |
| 60 ans et plus | 110 | 33.1% | 0.7% | 47 | 25.8% | 0.7% | 64 | 41.8% | 0.7% | 8 | 10.2% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 138 | 41.5% | 0.6% | - | - | - | 138 | 90.7% | 0.6% | 39 | 50.6% | 0.6% |
| Personne de référence | 199 | 59.8% | 0.7% | 160 | 88.4% | 0.8% | 39 | 25.9% | 0.5% | 35 | 46.3% | 0.4% |
| Responsable des achats | 217 | 65.3% | 0.6% | 94 | 52.1% | 0.7% | 123 | 81.0% | 0.5% | 46 | 60.1% | 0.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 2.1% | 1.4% | 5 | 2.6% | 1.4% | 2 | 1.4% | 1.3% | - | - | - |
| Petits patrons | 4 | 1.3% | 0.3% | 2 | 0.9% | 0.1% | 3 | 1.8% | 0.6% | 4 | 5.8% | 0.3% |
| Affaires et Cadres | 12 | 3.6% | 0.2% | 8 | 4.3% | 0.3% | 4 | 2.7% | 0.2% | 11 | 13.8% | 0.2% |
| Professions intermédiaires | 44 | 13.3% | 0.6% | 18 | 10.2% | 0.5% | 26 | 16.9% | 0.7% | 35 | 45.5% | 0.6% |
| Employés | 49 | 14.7% | 0.6% | 20 | 11.3% | 0.9% | 28 | 18.7% | 0.5% | 12 | 15.9% | 0.7% |
| Ouvriers | 58 | 17.6% | 0.9% | 52 | 28.7% | 1.0% | 7 | 4.4% | 0.5% | - | - | - |
| Retraités | 103 | 31.0% | 0.8% | 44 | 24.6% | 0.7% | 59 | 38.8% | 0.9% | 4 | 5.7% | 2.1% |
| Autres inactifs | 55 | 16.5% | 0.5% | 31 | 17.4% | 0.9% | 23 | 15.4% | 0.3% | 10 | 13.3% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 2.1% | 0.9% | 4 | 2.2% | 1.0% | 3 | 2.0% | 0.9% | - | - | - |
| Petits patrons | 8 | 2.3% | 0.3% | 2 | 0.9% | 0.1% | 6 | 3.9% | 0.5% | 8 | 10.0% | 0.3% |
| Affaires et Cadres | 17 | 5.2% | 0.3% | 8 | 4.7% | 0.2% | 9 | 5.8% | 0.3% | 17 | 22.7% | 0.3% |
| Professions intermédiaires | 51 | 15.5% | 0.6% | 20 | 11.0% | 0.5% | 31 | 20.7% | 0.8% | 51 | 67.4% | 0.6% |
| Employés | 29 | 8.6% | 0.5% | 19 | 10.7% | 0.8% | 9 | 6.2% | 0.3% | - | - | - |
| Ouvriers | 82 | 24.7% | 0.9% | 58 | 32.1% | 1.1% | 24 | 15.8% | 0.5% | - | - | - |
| Retraités | 114 | 34.2% | 0.8% | 50 | 27.5% | 0.7% | 64 | 42.2% | 0.8% | - | - | - |
| Autres inactifs | 25 | 7.5% | 0.6% | 20 | 11.0% | 1.3% | 5 | 3.3% | 0.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 55 | 16.5% | 0.5% | 28 | 15.5% | 0.6% | 27 | 17.7% | 0.5% | 9 | 11.9% | 0.5% |
| 2 personnes | 127 | 38.1% | 0.7% | 64 | 35.5% | 0.7% | 63 | 41.3% | 0.7% | 16 | 20.6% | 0.4% |
| 3 personnes | 53 | 15.9% | 0.6% | 22 | 12.4% | 0.5% | 30 | 19.9% | 0.7% | 23 | 30.2% | 0.6% |
| 4 personnes | 70 | 20.9% | 0.8% | 48 | 26.3% | 1.1% | 22 | 14.5% | 0.5% | 22 | 28.3% | 0.5% |
| 5 personnes et + | 28 | 8.5% | 0.5% | 18 | 10.2% | 0.7% | 10 | 6.5% | 0.4% | 7 | 8.9% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 106 | 31.8% | 0.7% | 59 | 32.8% | 0.8% | 47 | 30.7% | 0.6% | 38 | 50.0% | 0.5% |
| Non | 227 | 68.2% | 0.6% | 121 | 67.2% | 0.7% | 105 | 69.3% | 0.6% | 38 | 50.0% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 132 | 39.6% | 1.1% | 64 | 35.6% | 1.1% | 67 | 44.2% | 1.1% | 36 | 47.1% | 1.1% |
| Agglo. - 20 000 hab | 57 | 17.0% | 0.6% | 27 | 15.1% | 0.6% | 29 | 19.2% | 0.6% | 11 | 14.2% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 92 | 27.6% | 1.3% | 55 | 30.7% | 1.7% | 36 | 23.9% | 1.0% | 13 | 17.1% | 0.6% |
| Agglo. + 100 000 hab | 45 | 13.6% | 0.3% | 29 | 15.8% | 0.4% | 17 | 11.0% | 0.2% | 14 | 18.2% | 0.2% |
| Agglo. Paris | 8 | 2.3% | 0.1% | 5 | 2.7% | 0.1% | 3 | 1.7% | 0.1% | 3 | 3.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 8 | 2.3% | 0.1% | 5 | 2.7% | 0.1% | 3 | 1.7% | 0.1% | 3 | 3.5% | 0.1% |
| Lorraine | 1 | 0.4% | 0.1% | 1 | 0.7% | 0.1% | - | - | - | 1 | 1.6% | 0.2% |
| Champagne Ardennes | 249 | 74.9% | 22.8% | 135 | 74.6% | 25.5% | 114 | 75.2% | 20.3% | 56 | 73.1% | 19.7% |
| Picardie | 74 | 22.2% | 4.8% | 39 | 21.7% | 5.3% | 35 | 22.9% | 4.4% | 16 | 20.8% | 3.6% |
| Bretagne | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.9% | 0.1% |
| Languedoc Roussillon | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 224 | 67.4% | 0.6% | 131 | 72.7% | 0.7% | 93 | 61.1% | 0.5% | 61 | 80.0% | 0.4% |
| Presque tous les jours | 47 | 14.2% | 0.8% | 20 | 10.9% | 0.8% | 27 | 18.0% | 0.9% | 10 | 13.7% | 0.7% |
| 1 à 2 fois par semaine | 21 | 6.3% | 0.8% | 11 | 6.1% | 0.9% | 10 | 6.5% | 0.6% | 4 | 5.1% | 0.7% |
| 1 à 3 fois par mois | 4 | 1.3% | 0.9% | 3 | 1.9% | 1.5% | 1 | 0.7% | 0.4% | 1 | 1.2% | 1.1% |
| Moins souvent | 8 | 2.3% | 1.4% | 8 | 4.3% | 2.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 2.1% | 0.4% | 3 | 1.7% | 0.4% | 4 | 2.6% | 0.4% | 0 | 0.1% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 26 | 7.9% | 1.0% | 16 | 9.1% | 1.6% | 10 | 6.6% | 0.6% | 3 | 3.7% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 40 | 12.0% | 0.7% | 24 | 13.4% | 1.1% | 16 | 10.3% | 0.5% | 8 | 11.0% | 1.2% |
| De 18 000 à moins de 24 000 euros par an | 41 | 12.4% | 0.6% | 24 | 13.3% | 0.8% | 17 | 11.3% | 0.5% | 7 | 8.7% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 59 | 17.7% | 0.5% | 32 | 17.9% | 0.6% | 27 | 17.6% | 0.4% | 14 | 18.9% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 45 | 13.4% | 0.6% | 22 | 12.0% | 0.6% | 23 | 15.1% | 0.6% | 7 | 9.5% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 45 | 13.4% | 0.6% | 20 | 11.3% | 0.5% | 24 | 16.0% | 0.8% | 15 | 19.3% | 0.4% |
| 65 000 euros et plus par an | 33 | 10.1% | 0.8% | 18 | 10.2% | 0.8% | 15 | 9.9% | 0.8% | 16 | 20.7% | 0.5% |
| Refus | 23 | 6.9% | 0.5% | 14 | 7.8% | 0.8% | 9 | 5.9% | 0.4% | 6 | 7.6% | 0.4% |
| Ne sait pas | 13 | 4.0% | 1.2% | 6 | 3.2% | 1.2% | 7 | 4.9% | 1.3% | 0 | 0.5% | 0.1% |
