L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1211 | 100.0% | 2.3% | 639 | 100.0% | 2.6% | 572 | 100.0% | 2.1% | 325 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 639 | 52.8% | 2.6% | 639 | 100.0% | 2.6% | - | - | - | 182 | 55.9% | 2.0% |
| Femme | 572 | 47.2% | 2.1% | - | - | - | 572 | 100.0% | 2.1% | 143 | 44.1% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 132 | 10.9% | 1.8% | 75 | 11.8% | 2.1% | 57 | 9.9% | 1.6% | 60 | 18.3% | 1.9% |
| 25 à 34 ans | 208 | 17.2% | 2.7% | 116 | 18.2% | 3.1% | 92 | 16.0% | 2.4% | 63 | 19.5% | 2.0% |
| 35 à 49 ans | 319 | 26.3% | 2.6% | 176 | 27.5% | 2.8% | 143 | 25.1% | 2.3% | 114 | 35.0% | 1.8% |
| 50 à 59 ans | 231 | 19.1% | 2.6% | 127 | 19.9% | 2.8% | 103 | 18.1% | 2.3% | 72 | 22.0% | 1.9% |
| 60 ans et plus | 321 | 26.5% | 2.0% | 145 | 22.6% | 2.1% | 177 | 30.9% | 2.0% | 17 | 5.1% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 510 | 42.1% | 2.2% | - | - | - | 510 | 89.2% | 2.2% | 115 | 35.4% | 1.6% |
| Personne de référence | 640 | 52.9% | 2.3% | 514 | 80.4% | 2.5% | 127 | 22.1% | 1.6% | 152 | 46.9% | 1.8% |
| Responsable des achats | 794 | 65.6% | 2.2% | 283 | 44.2% | 2.2% | 511 | 89.5% | 2.2% | 186 | 57.3% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.4% | 1.0% | 5 | 0.8% | 1.5% | - | - | - | - | - | - |
| Petits patrons | 21 | 1.7% | 1.3% | 15 | 2.4% | 1.3% | 6 | 1.0% | 1.3% | 20 | 6.0% | 1.4% |
| Affaires et Cadres | 74 | 6.1% | 1.5% | 50 | 7.8% | 1.8% | 25 | 4.3% | 1.2% | 66 | 20.2% | 1.5% |
| Professions intermédiaires | 151 | 12.5% | 2.1% | 84 | 13.1% | 2.3% | 68 | 11.8% | 1.9% | 115 | 35.5% | 2.0% |
| Employés | 238 | 19.6% | 2.8% | 78 | 12.2% | 3.5% | 160 | 27.9% | 2.6% | 50 | 15.3% | 2.7% |
| Ouvriers | 216 | 17.9% | 3.4% | 175 | 27.4% | 3.5% | 41 | 7.2% | 3.3% | 6 | 1.8% | 1.7% |
| Retraités | 245 | 20.2% | 1.9% | 133 | 20.8% | 2.2% | 112 | 19.5% | 1.6% | 4 | 1.3% | 2.0% |
| Autres inactifs | 261 | 21.5% | 2.5% | 99 | 15.5% | 2.7% | 161 | 28.2% | 2.4% | 65 | 19.9% | 2.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.7% | 1.1% | 5 | 0.8% | 1.3% | 3 | 0.6% | 0.9% | - | - | - |
| Petits patrons | 34 | 2.8% | 1.3% | 18 | 2.8% | 1.3% | 17 | 2.9% | 1.4% | 34 | 10.6% | 1.3% |
| Affaires et Cadres | 119 | 9.8% | 1.7% | 71 | 11.2% | 2.1% | 48 | 8.3% | 1.4% | 119 | 36.6% | 1.7% |
| Professions intermédiaires | 172 | 14.2% | 2.2% | 93 | 14.5% | 2.3% | 79 | 13.8% | 2.1% | 172 | 52.8% | 2.2% |
| Employés | 124 | 10.2% | 2.3% | 70 | 10.9% | 2.9% | 54 | 9.5% | 1.8% | - | - | - |
| Ouvriers | 329 | 27.2% | 3.5% | 168 | 26.2% | 3.3% | 161 | 28.2% | 3.6% | - | - | - |
| Retraités | 287 | 23.7% | 1.9% | 144 | 22.6% | 2.2% | 142 | 24.9% | 1.7% | - | - | - |
| Autres inactifs | 138 | 11.4% | 3.4% | 71 | 11.1% | 4.7% | 67 | 11.7% | 2.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 152 | 12.6% | 1.5% | 75 | 11.8% | 1.7% | 77 | 13.4% | 1.3% | 23 | 7.2% | 1.2% |
| 2 personnes | 440 | 36.4% | 2.4% | 221 | 34.6% | 2.5% | 219 | 38.3% | 2.3% | 64 | 19.8% | 1.6% |
| 3 personnes | 235 | 19.4% | 2.6% | 132 | 20.7% | 2.8% | 102 | 17.9% | 2.3% | 87 | 26.7% | 2.2% |
| 4 personnes | 213 | 17.6% | 2.3% | 116 | 18.2% | 2.6% | 97 | 16.9% | 2.0% | 83 | 25.5% | 1.7% |
| 5 personnes et + | 171 | 14.1% | 3.1% | 94 | 14.7% | 3.6% | 77 | 13.5% | 2.7% | 68 | 20.8% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 376 | 31.0% | 2.4% | 191 | 29.9% | 2.6% | 184 | 32.3% | 2.2% | 150 | 46.2% | 2.0% |
| Non | 835 | 69.0% | 2.3% | 448 | 70.1% | 2.6% | 387 | 67.7% | 2.1% | 175 | 53.8% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 152 | 12.5% | 1.3% | 72 | 11.2% | 1.3% | 80 | 14.0% | 1.3% | 55 | 17.0% | 1.7% |
| Agglo. - 20 000 hab | 163 | 13.5% | 1.8% | 86 | 13.5% | 2.0% | 77 | 13.5% | 1.6% | 48 | 14.7% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 155 | 12.8% | 2.2% | 68 | 10.6% | 2.0% | 87 | 15.2% | 2.4% | 34 | 10.5% | 1.7% |
| Agglo. + 100 000 hab | 738 | 61.0% | 4.8% | 413 | 64.7% | 5.5% | 325 | 56.8% | 4.1% | 185 | 57.1% | 3.3% |
| Agglo. Paris | 3 | 0.2% | - | - | - | - | 3 | 0.5% | 0.1% | 3 | 0.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.2% | - | - | - | - | 3 | 0.5% | 0.1% | 3 | 0.8% | 0.1% |
| Nord Pas de Calais | 1170 | 96.6% | 36.4% | 619 | 96.8% | 40.5% | 551 | 96.3% | 32.7% | 307 | 94.5% | 30.9% |
| Champagne Ardennes | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% |
| Picardie | 22 | 1.8% | 1.4% | 10 | 1.6% | 1.3% | 12 | 2.1% | 1.5% | 10 | 3.2% | 2.4% |
| Haute Normandie | 2 | 0.2% | 0.2% | 2 | 0.4% | 0.3% | - | - | - | - | - | - |
| Centre | 3 | 0.3% | 0.1% | 2 | 0.3% | 0.2% | 1 | 0.2% | 0.1% | - | - | - |
| Midi Pyrénées | 1 | 0.1% | - | 0 | 0.1% | - | 1 | 0.1% | 0.1% | 1 | 0.4% | 0.1% |
| Limousin | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.3% | 1 | 0.3% | 0.5% |
| Rhône Alpes | 8 | 0.7% | 0.2% | 6 | 0.9% | 0.2% | 2 | 0.4% | 0.1% | 2 | 0.7% | 0.1% |
| Languedoc Roussillon | 1 | 0.1% | - | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 913 | 75.4% | 2.5% | 480 | 75.1% | 2.6% | 433 | 75.8% | 2.3% | 290 | 89.1% | 1.9% |
| Presque tous les jours | 114 | 9.4% | 2.1% | 61 | 9.6% | 2.4% | 53 | 9.3% | 1.8% | 30 | 9.2% | 1.9% |
| 1 à 2 fois par semaine | 74 | 6.1% | 2.7% | 38 | 5.9% | 3.2% | 36 | 6.4% | 2.3% | 6 | 1.7% | 1.1% |
| 1 à 3 fois par mois | 15 | 1.2% | 2.9% | 7 | 1.1% | 3.1% | 8 | 1.3% | 2.7% | - | - | - |
| Moins souvent | 13 | 1.1% | 2.3% | 10 | 1.6% | 3.5% | 3 | 0.5% | 1.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 44 | 3.6% | 2.6% | 28 | 4.4% | 3.8% | 16 | 2.8% | 1.7% | 3 | 1.0% | 1.8% |
| De 9 000 à moins de 12 000 euros par an | 81 | 6.7% | 3.0% | 26 | 4.0% | 2.5% | 55 | 9.6% | 3.3% | 2 | 0.5% | 0.6% |
| De 12 000 à moins de 18 000 euros par an | 137 | 11.3% | 2.5% | 78 | 12.3% | 3.5% | 59 | 10.3% | 1.9% | 11 | 3.3% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 167 | 13.8% | 2.5% | 62 | 9.7% | 2.1% | 105 | 18.4% | 2.8% | 35 | 10.7% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 298 | 24.6% | 2.6% | 154 | 24.1% | 2.8% | 144 | 25.2% | 2.4% | 67 | 20.5% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 183 | 15.2% | 2.5% | 101 | 15.8% | 2.7% | 82 | 14.4% | 2.3% | 70 | 21.5% | 2.4% |
| De 45 000 à moins de 65 000 euros par an | 128 | 10.6% | 1.8% | 85 | 13.3% | 2.2% | 43 | 7.6% | 1.4% | 56 | 17.1% | 1.5% |
| 65 000 euros et plus par an | 81 | 6.7% | 1.9% | 53 | 8.3% | 2.2% | 28 | 4.9% | 1.6% | 55 | 16.9% | 1.9% |
| Refus | 81 | 6.7% | 1.9% | 47 | 7.4% | 2.7% | 34 | 6.0% | 1.4% | 26 | 8.0% | 1.8% |
| Ne sait pas | 9 | 0.8% | 0.9% | 4 | 0.6% | 0.8% | 5 | 0.9% | 0.9% | 2 | 0.5% | 0.4% |
