L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 760 | 100.0% | 1.5% | 405 | 100.0% | 1.6% | 355 | 100.0% | 1.3% | 228 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 405 | 53.3% | 1.6% | 405 | 100.0% | 1.6% | - | - | - | 112 | 49.2% | 1.3% |
| Femme | 355 | 46.7% | 1.3% | - | - | - | 355 | 100.0% | 1.3% | 116 | 50.8% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 54 | 7.1% | 0.8% | 33 | 8.1% | 0.9% | 21 | 6.0% | 0.6% | 24 | 10.5% | 0.8% |
| 25 à 34 ans | 69 | 9.0% | 0.9% | 33 | 8.3% | 0.9% | 35 | 9.9% | 0.9% | 43 | 18.9% | 1.4% |
| 35 à 49 ans | 182 | 24.0% | 1.5% | 102 | 25.2% | 1.7% | 80 | 22.6% | 1.3% | 86 | 37.6% | 1.4% |
| 50 à 59 ans | 171 | 22.5% | 1.9% | 101 | 24.9% | 2.2% | 70 | 19.7% | 1.6% | 54 | 23.5% | 1.4% |
| 60 ans et plus | 284 | 37.4% | 1.8% | 136 | 33.5% | 2.0% | 148 | 41.8% | 1.7% | 22 | 9.6% | 2.2% |
| Individu | ||||||||||||
| Ménagères | 325 | 42.8% | 1.4% | - | - | - | 325 | 91.6% | 1.4% | 110 | 48.1% | 1.6% |
| Personne de référence | 431 | 56.7% | 1.5% | 355 | 87.6% | 1.7% | 76 | 21.4% | 1.0% | 106 | 46.3% | 1.2% |
| Responsable des achats | 521 | 68.6% | 1.4% | 201 | 49.6% | 1.5% | 320 | 90.2% | 1.4% | 157 | 68.7% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.1% | 1.7% | 6 | 1.5% | 1.8% | 3 | 0.7% | 1.6% | - | - | - |
| Petits patrons | 21 | 2.8% | 1.3% | 18 | 4.3% | 1.5% | 4 | 1.1% | 0.9% | 18 | 8.1% | 1.3% |
| Affaires et Cadres | 53 | 7.0% | 1.1% | 33 | 8.1% | 1.2% | 21 | 5.8% | 1.0% | 47 | 20.8% | 1.1% |
| Professions intermédiaires | 79 | 10.5% | 1.1% | 47 | 11.7% | 1.3% | 32 | 9.0% | 0.9% | 68 | 30.0% | 1.2% |
| Employés | 146 | 19.3% | 1.7% | 57 | 14.2% | 2.5% | 89 | 25.1% | 1.5% | 45 | 19.9% | 2.5% |
| Ouvriers | 49 | 6.5% | 0.8% | 44 | 10.8% | 0.9% | 5 | 1.5% | 0.4% | 2 | 0.8% | 0.5% |
| Retraités | 242 | 31.9% | 1.9% | 129 | 31.8% | 2.1% | 113 | 31.9% | 1.7% | 8 | 3.4% | 3.8% |
| Autres inactifs | 160 | 21.0% | 1.5% | 71 | 17.6% | 2.0% | 88 | 24.9% | 1.3% | 39 | 17.0% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.3% | 1.3% | 6 | 1.5% | 1.5% | 4 | 1.0% | 1.0% | - | - | - |
| Petits patrons | 38 | 5.1% | 1.5% | 22 | 5.3% | 1.6% | 17 | 4.7% | 1.4% | 38 | 16.8% | 1.5% |
| Affaires et Cadres | 76 | 10.0% | 1.1% | 39 | 9.7% | 1.1% | 37 | 10.3% | 1.1% | 76 | 33.2% | 1.1% |
| Professions intermédiaires | 114 | 15.0% | 1.4% | 51 | 12.7% | 1.3% | 63 | 17.7% | 1.6% | 114 | 50.0% | 1.4% |
| Employés | 90 | 11.9% | 1.7% | 52 | 12.7% | 2.2% | 39 | 10.9% | 1.3% | - | - | - |
| Ouvriers | 72 | 9.5% | 0.8% | 41 | 10.0% | 0.8% | 31 | 8.8% | 0.7% | - | - | - |
| Retraités | 281 | 36.9% | 1.9% | 138 | 34.0% | 2.1% | 143 | 40.3% | 1.7% | - | - | - |
| Autres inactifs | 79 | 10.4% | 1.9% | 57 | 14.1% | 3.8% | 22 | 6.2% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 138 | 18.1% | 1.4% | 87 | 21.4% | 2.0% | 51 | 14.4% | 0.9% | 25 | 11.1% | 1.3% |
| 2 personnes | 326 | 42.9% | 1.8% | 153 | 37.9% | 1.8% | 173 | 48.7% | 1.8% | 73 | 31.9% | 1.8% |
| 3 personnes | 133 | 17.5% | 1.4% | 87 | 21.5% | 1.8% | 46 | 12.8% | 1.0% | 48 | 21.2% | 1.2% |
| 4 personnes | 129 | 17.0% | 1.4% | 59 | 14.5% | 1.3% | 71 | 19.9% | 1.5% | 69 | 30.1% | 1.4% |
| 5 personnes et + | 34 | 4.5% | 0.6% | 19 | 4.8% | 0.7% | 15 | 4.2% | 0.5% | 13 | 5.7% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 185 | 24.4% | 1.2% | 95 | 23.5% | 1.3% | 90 | 25.4% | 1.1% | 88 | 38.5% | 1.1% |
| Non | 574 | 75.6% | 1.6% | 310 | 76.5% | 1.8% | 265 | 74.6% | 1.4% | 140 | 61.5% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 94 | 12.4% | 0.8% | 50 | 12.3% | 0.9% | 44 | 12.5% | 0.7% | 18 | 8.0% | 0.6% |
| Agglo. - 20 000 hab | 137 | 18.1% | 1.5% | 73 | 17.9% | 1.7% | 65 | 18.2% | 1.4% | 36 | 15.8% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 94 | 12.4% | 1.4% | 62 | 15.3% | 1.9% | 32 | 9.2% | 0.9% | 24 | 10.5% | 1.2% |
| Agglo. + 100 000 hab | 421 | 55.4% | 2.7% | 215 | 53.1% | 2.9% | 206 | 58.0% | 2.6% | 145 | 63.4% | 2.6% |
| Agglo. Paris | 13 | 1.8% | 0.2% | 6 | 1.4% | 0.1% | 8 | 2.1% | 0.2% | 5 | 2.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 14 | 1.8% | 0.1% | 6 | 1.5% | 0.1% | 8 | 2.1% | 0.2% | 5 | 2.2% | 0.1% |
| Franche-Comté | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | - | - |
| Champagne Ardennes | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | - | - | - |
| Picardie | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
| Centre | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Bretagne | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Poitou Charentes | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Aquitaine | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Midi Pyrénées | 1 | 0.1% | - | 0 | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Auvergne | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% |
| Rhône Alpes | 7 | 0.9% | 0.1% | 3 | 0.8% | 0.1% | 3 | 1.0% | 0.1% | 2 | 0.9% | 0.1% |
| Languedoc Roussillon | 11 | 1.5% | 0.5% | 7 | 1.7% | 0.6% | 4 | 1.2% | 0.4% | 4 | 1.8% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 726 | 95.5% | 16.6% | 388 | 95.7% | 18.7% | 338 | 95.3% | 14.6% | 216 | 94.6% | 14.0% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 522 | 68.8% | 1.4% | 277 | 68.4% | 1.5% | 245 | 69.2% | 1.3% | 190 | 83.2% | 1.3% |
| Presque tous les jours | 89 | 11.7% | 1.6% | 45 | 11.2% | 1.8% | 43 | 12.2% | 1.4% | 34 | 14.9% | 2.2% |
| 1 à 2 fois par semaine | 53 | 6.9% | 1.9% | 37 | 9.2% | 3.2% | 15 | 4.3% | 1.0% | 3 | 1.4% | 0.6% |
| 1 à 3 fois par mois | 6 | 0.7% | 1.1% | 0 | 0.1% | 0.1% | 5 | 1.5% | 1.9% | 0 | 0.2% | 0.5% |
| Moins souvent | 5 | 0.7% | 0.9% | 5 | 1.3% | 1.8% | - | - | - | - | - | - |
| Jamais | 0 | 0.1% | 0.6% | 0 | 0.1% | 0.8% | - | - | - | 0 | 0.2% | 5.9% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 7 | 0.9% | 0.4% | 4 | 1.0% | 0.6% | 3 | 0.8% | 0.3% | 0 | 0.1% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 31 | 4.0% | 1.1% | 14 | 3.4% | 1.3% | 17 | 4.8% | 1.0% | 3 | 1.2% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 89 | 11.7% | 1.7% | 46 | 11.4% | 2.1% | 43 | 12.1% | 1.4% | 12 | 5.1% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 71 | 9.3% | 1.1% | 33 | 8.2% | 1.1% | 37 | 10.5% | 1.0% | 14 | 6.2% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 212 | 27.9% | 1.8% | 121 | 29.8% | 2.2% | 91 | 25.7% | 1.5% | 72 | 31.6% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 118 | 15.5% | 1.6% | 65 | 16.0% | 1.7% | 53 | 14.9% | 1.5% | 49 | 21.3% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 94 | 12.4% | 1.3% | 49 | 12.2% | 1.3% | 45 | 12.6% | 1.4% | 35 | 15.4% | 0.9% |
| 65 000 euros et plus par an | 46 | 6.1% | 1.1% | 26 | 6.5% | 1.1% | 20 | 5.6% | 1.1% | 30 | 13.4% | 1.1% |
| Refus | 85 | 11.2% | 2.0% | 42 | 10.3% | 2.4% | 44 | 12.3% | 1.8% | 12 | 5.1% | 0.8% |
| Ne sait pas | 7 | 1.0% | 0.7% | 5 | 1.2% | 1.0% | 3 | 0.7% | 0.4% | 1 | 0.6% | 0.4% |
