L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 469 | 100.0% | 0.9% | 240 | 100.0% | 1.0% | 229 | 100.0% | 0.8% | 97 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 240 | 51.2% | 1.0% | 240 | 100.0% | 1.0% | - | - | - | 47 | 48.7% | 0.5% |
| Femme | 229 | 48.8% | 0.8% | - | - | - | 229 | 100.0% | 0.8% | 50 | 51.3% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 8.3% | 0.5% | 23 | 9.5% | 0.6% | 16 | 7.0% | 0.4% | 14 | 14.9% | 0.5% |
| 25 à 34 ans | 42 | 9.0% | 0.6% | 28 | 11.7% | 0.8% | 14 | 6.3% | 0.4% | 10 | 10.2% | 0.3% |
| 35 à 49 ans | 110 | 23.5% | 0.9% | 56 | 23.3% | 0.9% | 55 | 23.9% | 0.9% | 32 | 33.4% | 0.5% |
| 50 à 59 ans | 93 | 19.8% | 1.0% | 55 | 23.0% | 1.2% | 38 | 16.5% | 0.8% | 33 | 33.8% | 0.9% |
| 60 ans et plus | 184 | 39.3% | 1.2% | 78 | 32.6% | 1.1% | 106 | 46.3% | 1.2% | 7 | 7.7% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 209 | 44.6% | 0.9% | - | - | - | 209 | 91.4% | 0.9% | 40 | 41.2% | 0.6% |
| Personne de référence | 280 | 59.7% | 1.0% | 213 | 88.6% | 1.0% | 67 | 29.3% | 0.9% | 49 | 50.3% | 0.6% |
| Responsable des achats | 315 | 67.2% | 0.9% | 125 | 52.2% | 1.0% | 190 | 83.0% | 0.8% | 56 | 58.3% | 0.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 2.9% | 2.7% | 9 | 3.7% | 2.6% | 5 | 2.1% | 2.9% | 2 | 1.7% | 6.4% |
| Petits patrons | 10 | 2.1% | 0.6% | 7 | 2.7% | 0.6% | 3 | 1.4% | 0.7% | 9 | 9.6% | 0.6% |
| Affaires et Cadres | 19 | 4.1% | 0.4% | 10 | 4.3% | 0.4% | 9 | 3.9% | 0.4% | 15 | 15.7% | 0.3% |
| Professions intermédiaires | 54 | 11.6% | 0.8% | 26 | 11.0% | 0.7% | 28 | 12.3% | 0.8% | 40 | 41.0% | 0.7% |
| Employés | 66 | 14.2% | 0.8% | 26 | 10.7% | 1.1% | 41 | 17.8% | 0.7% | 17 | 17.6% | 0.9% |
| Ouvriers | 75 | 16.0% | 1.2% | 66 | 27.5% | 1.3% | 9 | 4.0% | 0.7% | 0 | 0.4% | 0.1% |
| Retraités | 172 | 36.7% | 1.3% | 74 | 30.7% | 1.2% | 98 | 43.0% | 1.5% | 2 | 2.6% | 1.2% |
| Autres inactifs | 58 | 12.4% | 0.6% | 23 | 9.4% | 0.6% | 35 | 15.5% | 0.5% | 11 | 11.4% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 2.8% | 1.7% | 8 | 3.4% | 2.1% | 5 | 2.1% | 1.4% | - | - | - |
| Petits patrons | 14 | 3.0% | 0.5% | 7 | 3.1% | 0.5% | 6 | 2.8% | 0.5% | 14 | 14.4% | 0.5% |
| Affaires et Cadres | 23 | 4.9% | 0.3% | 11 | 4.7% | 0.3% | 12 | 5.0% | 0.3% | 23 | 23.6% | 0.3% |
| Professions intermédiaires | 60 | 12.8% | 0.8% | 28 | 11.8% | 0.7% | 32 | 13.8% | 0.8% | 60 | 62.0% | 0.8% |
| Employés | 38 | 8.0% | 0.7% | 23 | 9.7% | 1.0% | 14 | 6.3% | 0.5% | - | - | - |
| Ouvriers | 96 | 20.4% | 1.0% | 63 | 26.4% | 1.2% | 32 | 14.2% | 0.7% | - | - | - |
| Retraités | 197 | 42.0% | 1.3% | 84 | 35.1% | 1.3% | 113 | 49.2% | 1.4% | - | - | - |
| Autres inactifs | 29 | 6.1% | 0.7% | 14 | 5.7% | 0.9% | 15 | 6.5% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 96 | 20.5% | 1.0% | 40 | 16.7% | 0.9% | 56 | 24.4% | 1.0% | 9 | 9.2% | 0.5% |
| 2 personnes | 200 | 42.6% | 1.1% | 107 | 44.8% | 1.2% | 92 | 40.3% | 1.0% | 28 | 29.4% | 0.7% |
| 3 personnes | 78 | 16.7% | 0.9% | 37 | 15.5% | 0.8% | 41 | 17.9% | 0.9% | 29 | 29.7% | 0.7% |
| 4 personnes | 70 | 14.9% | 0.8% | 43 | 17.8% | 0.9% | 27 | 11.8% | 0.6% | 23 | 24.3% | 0.5% |
| 5 personnes et + | 25 | 5.3% | 0.5% | 12 | 5.2% | 0.5% | 13 | 5.5% | 0.4% | 7 | 7.4% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 115 | 24.6% | 0.7% | 61 | 25.4% | 0.8% | 55 | 23.8% | 0.7% | 42 | 43.1% | 0.5% |
| Non | 353 | 75.4% | 1.0% | 179 | 74.6% | 1.0% | 174 | 76.2% | 0.9% | 55 | 56.9% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 195 | 41.6% | 1.6% | 89 | 36.9% | 1.5% | 107 | 46.6% | 1.7% | 49 | 50.5% | 1.5% |
| Agglo. - 20 000 hab | 68 | 14.5% | 0.8% | 29 | 11.9% | 0.7% | 40 | 17.3% | 0.8% | 12 | 12.4% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 103 | 22.0% | 1.5% | 65 | 27.0% | 1.9% | 38 | 16.8% | 1.1% | 13 | 13.9% | 0.7% |
| Agglo. + 100 000 hab | 98 | 20.9% | 0.6% | 55 | 23.0% | 0.7% | 43 | 18.6% | 0.5% | 20 | 21.0% | 0.4% |
| Agglo. Paris | 4 | 0.9% | 0.1% | 3 | 1.2% | 0.1% | 1 | 0.6% | - | 2 | 2.3% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 1.0% | - | 3 | 1.3% | 0.1% | 1 | 0.6% | - | 2 | 2.4% | 0.1% |
| Lorraine | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.6% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
| Champagne Ardennes | 374 | 79.7% | 34.3% | 189 | 78.9% | 35.9% | 184 | 80.5% | 32.7% | 74 | 76.8% | 26.3% |
| Picardie | 86 | 18.5% | 5.6% | 45 | 18.8% | 6.1% | 41 | 18.0% | 5.2% | 18 | 18.7% | 4.1% |
| Bourgogne | 0 | 0.1% | - | 0 | 0.2% | 0.1% | - | - | - | 0 | 0.5% | 0.1% |
| Bretagne | 1 | 0.1% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.7% | 0.1% |
| Languedoc Roussillon | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.4% | - | - | - | - | 2 | 0.8% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 305 | 65.1% | 0.8% | 170 | 70.8% | 0.9% | 135 | 59.2% | 0.7% | 80 | 82.4% | 0.5% |
| Presque tous les jours | 61 | 13.0% | 1.1% | 28 | 11.5% | 1.1% | 33 | 14.5% | 1.1% | 11 | 10.9% | 0.7% |
| 1 à 2 fois par semaine | 34 | 7.3% | 1.3% | 16 | 6.8% | 1.4% | 18 | 7.9% | 1.1% | 5 | 5.5% | 1.0% |
| 1 à 3 fois par mois | 4 | 0.8% | 0.7% | 2 | 1.0% | 1.0% | 1 | 0.5% | 0.5% | 1 | 1.2% | 1.4% |
| Moins souvent | 5 | 1.1% | 0.9% | 5 | 2.1% | 1.8% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 3.0% | 0.8% | 3 | 1.4% | 0.5% | 11 | 4.7% | 1.1% | 1 | 0.7% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 19 | 4.0% | 0.7% | 11 | 4.6% | 1.1% | 8 | 3.3% | 0.5% | 0 | 0.3% | 0.1% |
| De 12 000 à moins de 18 000 euros par an | 56 | 11.9% | 1.0% | 28 | 11.6% | 1.2% | 28 | 12.2% | 0.9% | 9 | 9.8% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 57 | 12.1% | 0.8% | 27 | 11.2% | 0.9% | 30 | 13.0% | 0.8% | 7 | 6.8% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 101 | 21.5% | 0.9% | 54 | 22.3% | 1.0% | 47 | 20.6% | 0.8% | 24 | 24.8% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 83 | 17.6% | 1.1% | 40 | 16.5% | 1.1% | 43 | 18.8% | 1.2% | 15 | 15.5% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 52 | 11.0% | 0.7% | 27 | 11.1% | 0.7% | 25 | 11.0% | 0.8% | 18 | 18.4% | 0.5% |
| 65 000 euros et plus par an | 35 | 7.4% | 0.8% | 20 | 8.4% | 0.8% | 15 | 6.4% | 0.8% | 16 | 17.0% | 0.6% |
| Refus | 32 | 6.9% | 0.8% | 18 | 7.4% | 1.0% | 14 | 6.3% | 0.6% | 5 | 5.1% | 0.3% |
| Ne sait pas | 21 | 4.5% | 2.0% | 13 | 5.4% | 2.7% | 8 | 3.6% | 1.4% | 2 | 1.7% | 0.4% |
