L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 608 | 100.0% | 1.2% | 278 | 100.0% | 1.1% | 330 | 100.0% | 1.2% | 133 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 278 | 45.7% | 1.1% | 278 | 100.0% | 1.1% | - | - | - | 79 | 59.2% | 0.9% |
| Femme | 330 | 54.3% | 1.2% | - | - | - | 330 | 100.0% | 1.2% | 54 | 40.8% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 39 | 6.4% | 0.5% | 17 | 6.3% | 0.5% | 22 | 6.5% | 0.6% | 11 | 8.3% | 0.4% |
| 25 à 34 ans | 56 | 9.3% | 0.7% | 32 | 11.6% | 0.9% | 24 | 7.3% | 0.6% | 21 | 15.6% | 0.7% |
| 35 à 49 ans | 121 | 19.9% | 1.0% | 56 | 20.1% | 0.9% | 65 | 19.7% | 1.0% | 55 | 40.9% | 0.9% |
| 50 à 59 ans | 118 | 19.5% | 1.3% | 49 | 17.7% | 1.1% | 69 | 21.0% | 1.5% | 37 | 27.5% | 1.0% |
| 60 ans et plus | 273 | 45.0% | 1.7% | 123 | 44.3% | 1.8% | 150 | 45.5% | 1.7% | 10 | 7.8% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 308 | 50.7% | 1.3% | - | - | - | 308 | 93.4% | 1.3% | 49 | 36.9% | 0.7% |
| Personne de référence | 345 | 56.7% | 1.2% | 252 | 90.8% | 1.2% | 92 | 28.0% | 1.2% | 80 | 59.8% | 0.9% |
| Responsable des achats | 441 | 72.6% | 1.2% | 137 | 49.2% | 1.0% | 304 | 92.3% | 1.3% | 85 | 63.6% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 9 | 1.5% | 1.8% | 7 | 2.4% | 2.0% | 2 | 0.8% | 1.5% | - | - | - |
| Petits patrons | 13 | 2.2% | 0.8% | 9 | 3.3% | 0.8% | 4 | 1.2% | 0.9% | 11 | 8.4% | 0.8% |
| Affaires et Cadres | 36 | 5.9% | 0.7% | 20 | 7.2% | 0.7% | 16 | 4.7% | 0.7% | 29 | 21.7% | 0.7% |
| Professions intermédiaires | 77 | 12.7% | 1.1% | 45 | 16.2% | 1.2% | 32 | 9.8% | 0.9% | 64 | 47.8% | 1.1% |
| Employés | 95 | 15.6% | 1.1% | 14 | 5.2% | 0.6% | 81 | 24.5% | 1.3% | 15 | 11.0% | 0.8% |
| Ouvriers | 70 | 11.5% | 1.1% | 55 | 19.9% | 1.1% | 14 | 4.3% | 1.1% | 2 | 1.3% | 0.5% |
| Retraités | 245 | 40.3% | 1.9% | 116 | 41.6% | 1.9% | 129 | 39.1% | 1.9% | 1 | 0.8% | 0.5% |
| Autres inactifs | 63 | 10.4% | 0.6% | 11 | 4.1% | 0.3% | 52 | 15.7% | 0.8% | 12 | 9.0% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 2.2% | 1.8% | 7 | 2.4% | 1.7% | 7 | 2.0% | 1.9% | - | - | - |
| Petits patrons | 17 | 2.8% | 0.7% | 10 | 3.8% | 0.8% | 7 | 2.1% | 0.6% | 17 | 12.9% | 0.7% |
| Affaires et Cadres | 38 | 6.2% | 0.5% | 22 | 7.9% | 0.6% | 16 | 4.7% | 0.5% | 38 | 28.2% | 0.5% |
| Professions intermédiaires | 79 | 12.9% | 1.0% | 47 | 16.8% | 1.1% | 32 | 9.7% | 0.8% | 79 | 58.9% | 1.0% |
| Employés | 47 | 7.7% | 0.9% | 16 | 5.6% | 0.7% | 31 | 9.4% | 1.0% | - | - | - |
| Ouvriers | 108 | 17.7% | 1.1% | 49 | 17.7% | 1.0% | 59 | 17.8% | 1.3% | - | - | - |
| Retraités | 276 | 45.4% | 1.8% | 119 | 42.9% | 1.8% | 157 | 47.5% | 1.9% | - | - | - |
| Autres inactifs | 31 | 5.1% | 0.8% | 8 | 3.0% | 0.6% | 22 | 6.8% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 135 | 22.3% | 1.3% | 54 | 19.3% | 1.2% | 82 | 24.7% | 1.4% | 22 | 16.3% | 1.1% |
| 2 personnes | 277 | 45.5% | 1.5% | 128 | 46.2% | 1.5% | 148 | 45.0% | 1.6% | 33 | 24.8% | 0.8% |
| 3 personnes | 72 | 11.8% | 0.8% | 36 | 13.0% | 0.8% | 36 | 10.8% | 0.8% | 17 | 13.1% | 0.4% |
| 4 personnes | 86 | 14.1% | 0.9% | 39 | 14.1% | 0.9% | 47 | 14.2% | 1.0% | 36 | 26.9% | 0.8% |
| 5 personnes et + | 38 | 6.3% | 0.7% | 21 | 7.4% | 0.8% | 18 | 5.3% | 0.6% | 25 | 18.9% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 144 | 23.7% | 0.9% | 63 | 22.6% | 0.8% | 81 | 24.6% | 1.0% | 61 | 45.4% | 0.8% |
| Non | 464 | 76.3% | 1.3% | 215 | 77.4% | 1.2% | 249 | 75.4% | 1.3% | 73 | 54.6% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 228 | 37.5% | 1.9% | 101 | 36.3% | 1.8% | 127 | 38.5% | 2.0% | 35 | 25.9% | 1.1% |
| Agglo. - 20 000 hab | 128 | 21.0% | 1.4% | 65 | 23.4% | 1.5% | 62 | 18.9% | 1.3% | 33 | 25.0% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 95 | 15.6% | 1.4% | 38 | 13.7% | 1.1% | 57 | 17.3% | 1.6% | 23 | 17.3% | 1.1% |
| Agglo. + 100 000 hab | 152 | 25.1% | 1.0% | 70 | 25.1% | 0.9% | 83 | 25.1% | 1.0% | 41 | 30.8% | 0.7% |
| Agglo. Paris | 5 | 0.8% | 0.1% | 4 | 1.4% | 0.1% | 1 | 0.2% | - | 1 | 0.9% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.8% | - | 4 | 1.4% | 0.1% | 1 | 0.2% | - | 1 | 0.9% | - |
| Bourgogne | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Centre | 359 | 59.1% | 17.1% | 161 | 57.9% | 15.9% | 198 | 60.1% | 18.2% | 74 | 55.8% | 11.2% |
| Pays de Loire | 7 | 1.2% | 0.2% | 6 | 2.1% | 0.4% | 1 | 0.4% | 0.1% | 4 | 2.7% | 0.4% |
| Poitou Charentes | 232 | 38.2% | 15.5% | 105 | 37.7% | 14.6% | 127 | 38.6% | 16.4% | 52 | 38.8% | 13.9% |
| Aquitaine | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | 0.1% |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.2% | - |
| Limousin | 1 | 0.2% | 0.2% | 1 | 0.4% | 0.4% | 0 | 0.1% | 0.1% | 1 | 0.4% | 0.3% |
| Auvergne | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.3% | - | 0 | 0.1% | - | 1 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 413 | 67.9% | 1.1% | 199 | 71.5% | 1.1% | 214 | 64.8% | 1.1% | 123 | 92.4% | 0.8% |
| Presque tous les jours | 65 | 10.6% | 1.2% | 34 | 12.3% | 1.3% | 30 | 9.2% | 1.0% | 5 | 3.9% | 0.3% |
| 1 à 2 fois par semaine | 21 | 3.4% | 0.8% | 6 | 2.3% | 0.5% | 14 | 4.4% | 0.9% | 5 | 3.7% | 0.9% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.5% | 1 | 0.3% | 0.4% | 2 | 0.5% | 0.7% | - | - | - |
| Moins souvent | 12 | 1.9% | 2.0% | 2 | 0.7% | 0.6% | 10 | 3.0% | 3.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 1.9% | 0.7% | 6 | 2.2% | 0.8% | 5 | 1.6% | 0.6% | 1 | 0.4% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 47 | 7.7% | 1.7% | 24 | 8.5% | 2.3% | 23 | 7.1% | 1.4% | 2 | 1.2% | 0.7% |
| De 12 000 à moins de 18 000 euros par an | 69 | 11.3% | 1.3% | 28 | 10.1% | 1.2% | 41 | 12.3% | 1.3% | 6 | 4.4% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 95 | 15.7% | 1.4% | 33 | 11.7% | 1.1% | 63 | 19.0% | 1.7% | 14 | 10.3% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 142 | 23.3% | 1.2% | 73 | 26.1% | 1.3% | 69 | 21.0% | 1.1% | 33 | 24.5% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 88 | 14.5% | 1.2% | 42 | 15.2% | 1.1% | 46 | 14.0% | 1.3% | 27 | 19.9% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 82 | 13.4% | 1.2% | 40 | 14.5% | 1.0% | 41 | 12.5% | 1.3% | 34 | 25.1% | 0.9% |
| 65 000 euros et plus par an | 22 | 3.6% | 0.5% | 14 | 5.1% | 0.6% | 8 | 2.3% | 0.4% | 12 | 9.1% | 0.4% |
| Refus | 46 | 7.6% | 1.1% | 16 | 5.6% | 0.9% | 30 | 9.2% | 1.2% | 6 | 4.8% | 0.4% |
| Ne sait pas | 6 | 1.0% | 0.6% | 3 | 1.0% | 0.6% | 3 | 1.0% | 0.6% | 0 | 0.3% | 0.1% |
