L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1337 | 100.0% | 2.6% | 633 | 100.0% | 2.5% | 704 | 100.0% | 2.6% | 275 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 633 | 47.3% | 2.5% | 633 | 100.0% | 2.5% | - | - | - | 142 | 51.7% | 1.6% |
| Femme | 704 | 52.7% | 2.6% | - | - | - | 704 | 100.0% | 2.6% | 133 | 48.3% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 79 | 5.9% | 1.1% | 42 | 6.6% | 1.1% | 38 | 5.3% | 1.0% | 23 | 8.5% | 0.8% |
| 25 à 34 ans | 133 | 9.9% | 1.7% | 59 | 9.3% | 1.6% | 74 | 10.5% | 1.9% | 55 | 20.0% | 1.7% |
| 35 à 49 ans | 245 | 18.3% | 2.0% | 131 | 20.8% | 2.1% | 113 | 16.1% | 1.8% | 94 | 34.2% | 1.5% |
| 50 à 59 ans | 249 | 18.6% | 2.8% | 122 | 19.2% | 2.7% | 127 | 18.0% | 2.8% | 75 | 27.4% | 2.0% |
| 60 ans et plus | 632 | 47.3% | 4.0% | 279 | 44.1% | 4.1% | 353 | 50.1% | 4.0% | 27 | 9.8% | 2.7% |
| Individu | ||||||||||||
| Ménagères | 650 | 48.6% | 2.8% | - | - | - | 650 | 92.3% | 2.8% | 116 | 42.2% | 1.7% |
| Personne de référence | 765 | 57.2% | 2.7% | 565 | 89.3% | 2.8% | 200 | 28.4% | 2.5% | 148 | 53.9% | 1.7% |
| Responsable des achats | 986 | 73.7% | 2.7% | 347 | 54.9% | 2.6% | 638 | 90.7% | 2.8% | 192 | 70.0% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 33 | 2.5% | 6.5% | 17 | 2.7% | 5.1% | 16 | 2.2% | 9.5% | 1 | 0.3% | 3.1% |
| Petits patrons | 30 | 2.3% | 1.9% | 21 | 3.4% | 1.8% | 9 | 1.3% | 2.1% | 25 | 8.9% | 1.7% |
| Affaires et Cadres | 67 | 5.0% | 1.4% | 38 | 6.0% | 1.4% | 28 | 4.0% | 1.4% | 58 | 21.0% | 1.3% |
| Professions intermédiaires | 166 | 12.4% | 2.3% | 82 | 12.9% | 2.3% | 84 | 11.9% | 2.3% | 124 | 45.1% | 2.1% |
| Employés | 203 | 15.2% | 2.4% | 67 | 10.7% | 3.0% | 135 | 19.2% | 2.2% | 31 | 11.1% | 1.7% |
| Ouvriers | 143 | 10.7% | 2.3% | 117 | 18.5% | 2.3% | 26 | 3.6% | 2.0% | 4 | 1.6% | 1.2% |
| Retraités | 540 | 40.4% | 4.2% | 253 | 40.0% | 4.2% | 287 | 40.7% | 4.2% | 7 | 2.7% | 3.6% |
| Autres inactifs | 156 | 11.6% | 1.5% | 36 | 5.7% | 1.0% | 120 | 17.0% | 1.8% | 25 | 9.2% | 0.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 3.0% | 5.4% | 18 | 2.9% | 4.6% | 23 | 3.2% | 6.4% | - | - | - |
| Petits patrons | 40 | 3.0% | 1.5% | 23 | 3.6% | 1.7% | 17 | 2.5% | 1.4% | 40 | 14.6% | 1.5% |
| Affaires et Cadres | 88 | 6.6% | 1.3% | 43 | 6.8% | 1.3% | 45 | 6.4% | 1.3% | 88 | 32.0% | 1.3% |
| Professions intermédiaires | 147 | 11.0% | 1.9% | 77 | 12.1% | 1.9% | 70 | 10.0% | 1.8% | 147 | 53.4% | 1.9% |
| Employés | 119 | 8.9% | 2.2% | 62 | 9.8% | 2.6% | 58 | 8.2% | 1.9% | - | - | - |
| Ouvriers | 218 | 16.3% | 2.3% | 124 | 19.6% | 2.4% | 95 | 13.4% | 2.1% | - | - | - |
| Retraités | 602 | 45.0% | 4.0% | 269 | 42.5% | 4.0% | 333 | 47.3% | 4.1% | - | - | - |
| Autres inactifs | 81 | 6.1% | 2.0% | 18 | 2.8% | 1.2% | 63 | 9.0% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 302 | 22.6% | 3.0% | 129 | 20.4% | 3.0% | 173 | 24.5% | 3.0% | 39 | 14.3% | 2.0% |
| 2 personnes | 612 | 45.7% | 3.4% | 300 | 47.4% | 3.5% | 312 | 44.2% | 3.3% | 81 | 29.4% | 2.0% |
| 3 personnes | 184 | 13.8% | 2.0% | 99 | 15.6% | 2.1% | 86 | 12.1% | 1.9% | 54 | 19.6% | 1.3% |
| 4 personnes | 157 | 11.8% | 1.7% | 76 | 12.0% | 1.7% | 81 | 11.5% | 1.7% | 63 | 23.0% | 1.3% |
| 5 personnes et + | 82 | 6.1% | 1.5% | 29 | 4.6% | 1.1% | 53 | 7.5% | 1.9% | 37 | 13.6% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 252 | 18.8% | 1.6% | 111 | 17.5% | 1.5% | 141 | 20.0% | 1.7% | 108 | 39.2% | 1.4% |
| Non | 1085 | 81.2% | 3.0% | 522 | 82.5% | 3.0% | 563 | 80.0% | 3.0% | 167 | 60.8% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 558 | 41.7% | 4.7% | 255 | 40.3% | 4.5% | 303 | 43.0% | 4.8% | 112 | 40.7% | 3.5% |
| Agglo. - 20 000 hab | 249 | 18.6% | 2.7% | 116 | 18.4% | 2.7% | 133 | 18.8% | 2.8% | 43 | 15.5% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 261 | 19.6% | 3.7% | 128 | 20.3% | 3.8% | 133 | 18.9% | 3.7% | 52 | 18.8% | 2.5% |
| Agglo. + 100 000 hab | 247 | 18.4% | 1.6% | 118 | 18.7% | 1.6% | 128 | 18.2% | 1.6% | 62 | 22.4% | 1.1% |
| Agglo. Paris | 22 | 1.7% | 0.3% | 15 | 2.3% | 0.4% | 8 | 1.1% | 0.2% | 7 | 2.6% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 27 | 2.0% | 0.3% | 15 | 2.4% | 0.3% | 12 | 1.7% | 0.2% | 9 | 3.3% | 0.2% |
| Alsace | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | - | 0.1% | 0 | 0.1% | 0.1% |
| Picardie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Bourgogne | 188 | 14.1% | 13.8% | 82 | 13.0% | 12.6% | 106 | 15.0% | 15.0% | 28 | 10.4% | 8.4% |
| Haute Normandie | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.2% |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | - | - | 0 | 0.1% | 0.1% |
| Centre | 362 | 27.0% | 17.2% | 169 | 26.7% | 16.7% | 193 | 27.4% | 17.7% | 77 | 27.8% | 11.6% |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | - | - | - | - |
| Aquitaine | 4 | 0.3% | 0.1% | 1 | 0.1% | 0.1% | 3 | 0.4% | 0.2% | 3 | 1.0% | 0.3% |
| Midi Pyrénées | 6 | 0.4% | 0.2% | 2 | 0.4% | 0.2% | 3 | 0.5% | 0.3% | 3 | 1.1% | 0.4% |
| Limousin | 257 | 19.2% | 41.7% | 119 | 18.9% | 40.6% | 138 | 19.6% | 42.7% | 47 | 17.1% | 29.0% |
| Auvergne | 482 | 36.0% | 42.3% | 236 | 37.3% | 43.2% | 245 | 34.8% | 41.5% | 102 | 37.0% | 33.2% |
| Rhône Alpes | 5 | 0.4% | 0.1% | 2 | 0.4% | 0.1% | 3 | 0.4% | 0.1% | 4 | 1.6% | 0.2% |
| Languedoc Roussillon | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.1% | - | 2 | 0.3% | 0.1% | - | - | - | 1 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 824 | 61.6% | 2.2% | 416 | 65.7% | 2.3% | 408 | 57.9% | 2.2% | 226 | 82.2% | 1.5% |
| Presque tous les jours | 161 | 12.1% | 2.9% | 68 | 10.8% | 2.7% | 93 | 13.2% | 3.1% | 38 | 13.8% | 2.4% |
| 1 à 2 fois par semaine | 79 | 5.9% | 2.9% | 27 | 4.2% | 2.3% | 52 | 7.4% | 3.3% | 10 | 3.7% | 1.9% |
| 1 à 3 fois par mois | 7 | 0.5% | 1.3% | 2 | 0.3% | 0.8% | 5 | 0.7% | 1.7% | 1 | 0.3% | 0.9% |
| Moins souvent | 13 | 1.0% | 2.3% | 8 | 1.2% | 2.7% | 5 | 0.8% | 1.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 2.7% | 2.2% | 11 | 1.7% | 1.5% | 26 | 3.6% | 2.7% | 3 | 0.9% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 90 | 6.7% | 3.3% | 32 | 5.0% | 3.1% | 58 | 8.2% | 3.5% | 5 | 1.9% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 163 | 12.2% | 3.0% | 73 | 11.5% | 3.2% | 90 | 12.8% | 2.9% | 12 | 4.3% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 208 | 15.5% | 3.1% | 111 | 17.5% | 3.8% | 96 | 13.7% | 2.6% | 24 | 8.8% | 1.7% |
| De 24 000 à moins de 36 000 euros par an | 315 | 23.6% | 2.7% | 149 | 23.6% | 2.7% | 166 | 23.5% | 2.7% | 62 | 22.7% | 1.8% |
| De 36 000 à moins de 45 000 euros par an | 213 | 15.9% | 2.9% | 109 | 17.3% | 2.9% | 104 | 14.7% | 2.9% | 60 | 21.9% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 149 | 11.2% | 2.1% | 84 | 13.3% | 2.1% | 65 | 9.2% | 2.1% | 59 | 21.5% | 1.6% |
| 65 000 euros et plus par an | 47 | 3.5% | 1.1% | 26 | 4.0% | 1.0% | 21 | 3.0% | 1.2% | 23 | 8.3% | 0.8% |
| Refus | 99 | 7.4% | 2.3% | 32 | 5.1% | 1.8% | 66 | 9.4% | 2.7% | 24 | 8.7% | 1.6% |
| Ne sait pas | 18 | 1.4% | 1.7% | 5 | 0.8% | 1.1% | 13 | 1.9% | 2.2% | 3 | 1.0% | 0.7% |
