L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 554 | 100.0% | 1.1% | 272 | 100.0% | 1.1% | 282 | 100.0% | 1.0% | 113 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 272 | 49.0% | 1.1% | 272 | 100.0% | 1.1% | - | - | - | 63 | 55.8% | 0.7% |
| Femme | 282 | 51.0% | 1.0% | - | - | - | 282 | 100.0% | 1.0% | 50 | 44.2% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 32 | 5.7% | 0.4% | 16 | 5.9% | 0.4% | 16 | 5.6% | 0.4% | 14 | 12.6% | 0.5% |
| 25 à 34 ans | 57 | 10.3% | 0.8% | 32 | 11.7% | 0.9% | 25 | 9.0% | 0.7% | 22 | 19.2% | 0.7% |
| 35 à 49 ans | 123 | 22.1% | 1.0% | 57 | 21.1% | 0.9% | 65 | 23.2% | 1.0% | 46 | 41.2% | 0.7% |
| 50 à 59 ans | 113 | 20.4% | 1.3% | 51 | 19.0% | 1.1% | 62 | 21.8% | 1.4% | 24 | 21.7% | 0.6% |
| 60 ans et plus | 229 | 41.4% | 1.5% | 115 | 42.4% | 1.7% | 114 | 40.5% | 1.3% | 6 | 5.4% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 262 | 47.3% | 1.1% | - | - | - | 262 | 92.8% | 1.1% | 42 | 36.9% | 0.6% |
| Personne de référence | 341 | 61.5% | 1.2% | 242 | 89.0% | 1.2% | 99 | 35.1% | 1.3% | 68 | 60.5% | 0.8% |
| Responsable des achats | 401 | 72.4% | 1.1% | 140 | 51.5% | 1.1% | 262 | 92.6% | 1.1% | 70 | 61.8% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.8% | 0.8% | 1 | 0.5% | 0.4% | 3 | 1.0% | 1.7% | - | - | - |
| Petits patrons | 22 | 4.0% | 1.4% | 16 | 6.1% | 1.4% | 6 | 2.1% | 1.4% | 20 | 18.0% | 1.4% |
| Affaires et Cadres | 29 | 5.3% | 0.6% | 20 | 7.4% | 0.7% | 9 | 3.2% | 0.4% | 25 | 21.8% | 0.6% |
| Professions intermédiaires | 56 | 10.1% | 0.8% | 23 | 8.5% | 0.6% | 33 | 11.7% | 0.9% | 41 | 36.6% | 0.7% |
| Employés | 79 | 14.2% | 0.9% | 13 | 4.8% | 0.6% | 66 | 23.3% | 1.1% | 12 | 10.2% | 0.6% |
| Ouvriers | 78 | 14.1% | 1.2% | 62 | 22.9% | 1.2% | 16 | 5.6% | 1.2% | 0 | 0.4% | 0.1% |
| Retraités | 217 | 39.1% | 1.7% | 109 | 40.1% | 1.8% | 108 | 38.1% | 1.6% | 1 | 1.2% | 0.6% |
| Autres inactifs | 69 | 12.4% | 0.7% | 27 | 9.8% | 0.7% | 42 | 15.0% | 0.6% | 13 | 11.9% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 12 | 2.1% | 1.5% | 2 | 0.7% | 0.5% | 10 | 3.4% | 2.7% | - | - | - |
| Petits patrons | 28 | 5.0% | 1.1% | 17 | 6.1% | 1.2% | 11 | 3.9% | 0.9% | 28 | 24.5% | 1.1% |
| Affaires et Cadres | 40 | 7.2% | 0.6% | 22 | 8.1% | 0.6% | 18 | 6.4% | 0.5% | 40 | 35.6% | 0.6% |
| Professions intermédiaires | 45 | 8.1% | 0.6% | 24 | 8.9% | 0.6% | 21 | 7.4% | 0.5% | 45 | 39.9% | 0.6% |
| Employés | 39 | 7.0% | 0.7% | 10 | 3.7% | 0.4% | 28 | 10.1% | 0.9% | - | - | - |
| Ouvriers | 115 | 20.7% | 1.2% | 63 | 23.3% | 1.2% | 51 | 18.2% | 1.2% | - | - | - |
| Retraités | 238 | 43.0% | 1.6% | 117 | 43.2% | 1.8% | 121 | 42.8% | 1.5% | - | - | - |
| Autres inactifs | 38 | 6.9% | 0.9% | 16 | 5.9% | 1.1% | 22 | 7.8% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 108 | 19.4% | 1.1% | 43 | 15.7% | 1.0% | 65 | 23.0% | 1.1% | 19 | 16.6% | 1.0% |
| 2 personnes | 230 | 41.6% | 1.3% | 120 | 44.0% | 1.4% | 111 | 39.3% | 1.2% | 23 | 20.7% | 0.6% |
| 3 personnes | 79 | 14.2% | 0.9% | 42 | 15.3% | 0.9% | 37 | 13.2% | 0.8% | 21 | 18.6% | 0.5% |
| 4 personnes | 102 | 18.4% | 1.1% | 53 | 19.6% | 1.2% | 49 | 17.2% | 1.0% | 36 | 31.7% | 0.8% |
| 5 personnes et + | 35 | 6.4% | 0.6% | 15 | 5.5% | 0.6% | 21 | 7.3% | 0.7% | 14 | 12.4% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 135 | 24.4% | 0.9% | 63 | 23.3% | 0.9% | 72 | 25.4% | 0.9% | 54 | 48.1% | 0.7% |
| Non | 419 | 75.6% | 1.2% | 208 | 76.7% | 1.2% | 211 | 74.6% | 1.1% | 59 | 51.9% | 0.6% |
| Habitat | ||||||||||||
| Communes rurales | 247 | 44.6% | 2.1% | 121 | 44.6% | 2.1% | 126 | 44.6% | 2.0% | 44 | 38.8% | 1.4% |
| Agglo. - 20 000 hab | 81 | 14.6% | 0.9% | 49 | 17.9% | 1.1% | 32 | 11.4% | 0.7% | 17 | 15.4% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 80 | 14.4% | 1.1% | 30 | 11.0% | 0.9% | 50 | 17.7% | 1.4% | 14 | 12.3% | 0.7% |
| Agglo. + 100 000 hab | 147 | 26.5% | 0.9% | 72 | 26.5% | 1.0% | 75 | 26.4% | 0.9% | 38 | 33.4% | 0.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.5% | - |
| Lorraine | 244 | 44.0% | 12.7% | 116 | 42.7% | 12.5% | 128 | 45.2% | 12.9% | 52 | 46.3% | 9.8% |
| Alsace | 3 | 0.6% | 0.2% | 1 | 0.5% | 0.2% | 2 | 0.6% | 0.2% | 2 | 1.7% | 0.4% |
| Franche-Comté | 296 | 53.5% | 31.0% | 149 | 54.8% | 32.1% | 148 | 52.3% | 30.0% | 55 | 48.6% | 21.8% |
| Champagne Ardennes | 3 | 0.6% | 0.3% | 1 | 0.5% | 0.3% | 2 | 0.7% | 0.3% | 1 | 0.7% | 0.3% |
| Bourgogne | 5 | 0.9% | 0.4% | 2 | 0.8% | 0.3% | 3 | 0.9% | 0.4% | 1 | 1.0% | 0.3% |
| Haute Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Centre | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.3% | - |
| Pays de Loire | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Rhône Alpes | 0 | 0.1% | - | 0 | 0.2% | - | - | - | - | 0 | 0.2% | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.3% | - | - | - | - | 1 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 313 | 56.5% | 0.8% | 166 | 61.0% | 0.9% | 147 | 52.2% | 0.8% | 95 | 84.0% | 0.6% |
| Presque tous les jours | 78 | 14.0% | 1.4% | 31 | 11.2% | 1.2% | 47 | 16.7% | 1.6% | 10 | 9.1% | 0.7% |
| 1 à 2 fois par semaine | 30 | 5.4% | 1.1% | 18 | 6.5% | 1.5% | 12 | 4.3% | 0.8% | 5 | 4.8% | 1.0% |
| 1 à 3 fois par mois | 3 | 0.5% | 0.6% | 0 | 0.1% | 0.1% | 3 | 1.0% | 1.0% | 0 | 0.2% | 0.3% |
| Moins souvent | 8 | 1.5% | 1.5% | 7 | 2.4% | 2.3% | 2 | 0.7% | 0.7% | 0 | 0.1% | 0.3% |
| Jamais | 2 | 0.4% | 3.3% | - | - | - | 2 | 0.9% | 11.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 2.6% | 0.9% | 10 | 3.6% | 1.4% | 5 | 1.6% | 0.5% | 9 | 7.8% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 31 | 5.6% | 1.2% | 10 | 3.9% | 1.0% | 21 | 7.3% | 1.2% | 2 | 2.2% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 82 | 14.8% | 1.5% | 37 | 13.7% | 1.7% | 45 | 15.8% | 1.4% | 6 | 5.2% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 91 | 16.4% | 1.4% | 37 | 13.7% | 1.3% | 54 | 19.1% | 1.4% | 11 | 10.0% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 114 | 20.6% | 1.0% | 57 | 20.9% | 1.0% | 57 | 20.3% | 0.9% | 25 | 22.1% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 80 | 14.4% | 1.1% | 40 | 14.8% | 1.1% | 39 | 13.9% | 1.1% | 18 | 16.0% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 69 | 12.4% | 1.0% | 42 | 15.4% | 1.1% | 27 | 9.5% | 0.9% | 19 | 16.5% | 0.5% |
| 65 000 euros et plus par an | 36 | 6.5% | 0.9% | 27 | 9.8% | 1.1% | 10 | 3.4% | 0.5% | 13 | 11.9% | 0.5% |
| Refus | 30 | 5.4% | 0.7% | 9 | 3.3% | 0.5% | 21 | 7.5% | 0.9% | 7 | 6.6% | 0.5% |
| Ne sait pas | 7 | 1.2% | 0.6% | 2 | 0.9% | 0.5% | 4 | 1.5% | 0.7% | 2 | 1.7% | 0.5% |
