L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 797 | 100.0% | 1.5% | 438 | 100.0% | 1.8% | 359 | 100.0% | 1.3% | 191 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 438 | 54.9% | 1.8% | 438 | 100.0% | 1.8% | - | - | - | 111 | 58.1% | 1.2% |
| Femme | 359 | 45.1% | 1.3% | - | - | - | 359 | 100.0% | 1.3% | 80 | 41.9% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 49 | 6.1% | 0.7% | 24 | 5.5% | 0.7% | 25 | 6.9% | 0.7% | 16 | 8.2% | 0.5% |
| 25 à 34 ans | 87 | 10.9% | 1.1% | 48 | 10.9% | 1.3% | 40 | 11.0% | 1.0% | 22 | 11.4% | 0.7% |
| 35 à 49 ans | 169 | 21.2% | 1.4% | 106 | 24.2% | 1.7% | 63 | 17.4% | 1.0% | 78 | 41.0% | 1.2% |
| 50 à 59 ans | 140 | 17.6% | 1.6% | 75 | 17.1% | 1.7% | 65 | 18.2% | 1.5% | 59 | 31.1% | 1.6% |
| 60 ans et plus | 352 | 44.2% | 2.2% | 185 | 42.3% | 2.7% | 167 | 46.5% | 1.9% | 16 | 8.3% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 326 | 40.8% | 1.4% | - | - | - | 326 | 90.6% | 1.4% | 71 | 37.5% | 1.0% |
| Personne de référence | 485 | 60.8% | 1.7% | 394 | 90.0% | 1.9% | 90 | 25.1% | 1.1% | 115 | 60.1% | 1.3% |
| Responsable des achats | 597 | 74.9% | 1.7% | 276 | 62.9% | 2.1% | 322 | 89.5% | 1.4% | 130 | 68.2% | 1.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.9% | 1.4% | 4 | 1.0% | 1.2% | 3 | 0.8% | 1.7% | - | - | - |
| Petits patrons | 36 | 4.5% | 2.2% | 31 | 7.1% | 2.7% | 4 | 1.2% | 1.0% | 33 | 17.4% | 2.3% |
| Affaires et Cadres | 52 | 6.5% | 1.1% | 36 | 8.2% | 1.3% | 16 | 4.5% | 0.8% | 47 | 24.7% | 1.1% |
| Professions intermédiaires | 83 | 10.5% | 1.2% | 41 | 9.4% | 1.1% | 42 | 11.8% | 1.2% | 64 | 33.8% | 1.1% |
| Employés | 121 | 15.1% | 1.4% | 29 | 6.6% | 1.3% | 92 | 25.5% | 1.5% | 27 | 14.0% | 1.5% |
| Ouvriers | 114 | 14.3% | 1.8% | 98 | 22.4% | 1.9% | 16 | 4.3% | 1.2% | 4 | 2.0% | 1.1% |
| Retraités | 314 | 39.4% | 2.4% | 173 | 39.4% | 2.8% | 141 | 39.3% | 2.1% | 3 | 1.4% | 1.3% |
| Autres inactifs | 71 | 8.9% | 0.7% | 26 | 5.9% | 0.7% | 45 | 12.5% | 0.7% | 13 | 6.7% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.7% | 1.8% | 6 | 1.3% | 1.4% | 8 | 2.2% | 2.3% | - | - | - |
| Petits patrons | 48 | 6.0% | 1.8% | 33 | 7.6% | 2.4% | 15 | 4.1% | 1.2% | 48 | 25.1% | 1.8% |
| Affaires et Cadres | 59 | 7.5% | 0.9% | 37 | 8.4% | 1.1% | 23 | 6.3% | 0.7% | 59 | 31.2% | 0.9% |
| Professions intermédiaires | 83 | 10.4% | 1.1% | 41 | 9.3% | 1.0% | 42 | 11.8% | 1.1% | 83 | 43.7% | 1.1% |
| Employés | 65 | 8.1% | 1.2% | 27 | 6.1% | 1.1% | 38 | 10.7% | 1.3% | - | - | - |
| Ouvriers | 127 | 15.9% | 1.3% | 91 | 20.8% | 1.8% | 36 | 10.0% | 0.8% | - | - | - |
| Retraités | 360 | 45.1% | 2.4% | 182 | 41.5% | 2.7% | 178 | 49.6% | 2.2% | - | - | - |
| Autres inactifs | 41 | 5.2% | 1.0% | 22 | 5.1% | 1.5% | 19 | 5.3% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 159 | 20.0% | 1.6% | 89 | 20.3% | 2.0% | 70 | 19.5% | 1.2% | 23 | 11.8% | 1.2% |
| 2 personnes | 373 | 46.8% | 2.1% | 180 | 41.2% | 2.1% | 193 | 53.6% | 2.0% | 46 | 24.3% | 1.1% |
| 3 personnes | 97 | 12.2% | 1.1% | 55 | 12.6% | 1.2% | 42 | 11.7% | 0.9% | 36 | 19.1% | 0.9% |
| 4 personnes | 113 | 14.2% | 1.2% | 75 | 17.2% | 1.7% | 38 | 10.6% | 0.8% | 59 | 31.2% | 1.2% |
| 5 personnes et + | 55 | 6.9% | 1.0% | 38 | 8.7% | 1.4% | 16 | 4.6% | 0.6% | 26 | 13.5% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 183 | 22.9% | 1.2% | 116 | 26.5% | 1.6% | 66 | 18.5% | 0.8% | 83 | 43.3% | 1.1% |
| Non | 615 | 77.1% | 1.7% | 322 | 73.5% | 1.8% | 293 | 81.5% | 1.6% | 108 | 56.7% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 182 | 22.9% | 1.5% | 91 | 20.7% | 1.6% | 91 | 25.4% | 1.5% | 42 | 22.0% | 1.3% |
| Agglo. - 20 000 hab | 100 | 12.6% | 1.1% | 56 | 12.7% | 1.3% | 44 | 12.4% | 0.9% | 26 | 13.6% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 163 | 20.5% | 2.3% | 108 | 24.6% | 3.2% | 56 | 15.5% | 1.5% | 31 | 16.1% | 1.5% |
| Agglo. + 100 000 hab | 346 | 43.4% | 2.2% | 180 | 41.2% | 2.4% | 166 | 46.2% | 2.1% | 90 | 47.0% | 1.6% |
| Agglo. Paris | 5 | 0.6% | 0.1% | 3 | 0.8% | 0.1% | 2 | 0.5% | - | 2 | 1.2% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 5 | 0.6% | 0.1% | 3 | 0.8% | 0.1% | 2 | 0.5% | - | 2 | 1.2% | 0.1% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Alsace | 2 | 0.3% | 0.1% | 2 | 0.5% | 0.3% | - | - | - | - | - | - |
| Franche-Comté | 84 | 10.5% | 8.8% | 44 | 10.0% | 9.4% | 40 | 11.2% | 8.2% | 18 | 9.3% | 7.0% |
| Champagne Ardennes | 0 | - | - | 0 | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Picardie | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
| Bourgogne | 3 | 0.3% | 0.2% | 1 | 0.3% | 0.2% | 2 | 0.4% | 0.2% | 0 | 0.2% | 0.1% |
| Haute Normandie | 1 | 0.1% | 0.1% | 0 | 0.1% | - | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% |
| Centre | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Pays de Loire | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Aquitaine | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | 1 | 0.3% | 0.1% |
| Auvergne | 49 | 6.1% | 4.3% | 20 | 4.5% | 3.6% | 29 | 8.1% | 4.9% | 13 | 6.6% | 4.1% |
| Rhône Alpes | 648 | 81.3% | 12.4% | 365 | 83.4% | 14.5% | 283 | 78.7% | 10.5% | 153 | 80.5% | 7.9% |
| Languedoc Roussillon | 2 | 0.3% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.2% | - | 1 | 0.2% | - | 1 | 0.2% | - | 1 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 514 | 64.4% | 1.4% | 291 | 66.5% | 1.6% | 223 | 62.0% | 1.2% | 169 | 88.8% | 1.1% |
| Presque tous les jours | 90 | 11.2% | 1.6% | 41 | 9.4% | 1.6% | 49 | 13.5% | 1.6% | 14 | 7.4% | 0.9% |
| 1 à 2 fois par semaine | 69 | 8.6% | 2.5% | 34 | 7.8% | 2.9% | 35 | 9.7% | 2.2% | 5 | 2.7% | 1.0% |
| 1 à 3 fois par mois | 5 | 0.6% | 1.0% | 5 | 1.1% | 2.1% | 0 | - | - | - | - | - |
| Moins souvent | 11 | 1.4% | 2.0% | 5 | 1.3% | 1.9% | 6 | 1.5% | 2.0% | 0 | 0.2% | 0.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 1.7% | 0.8% | 4 | 1.0% | 0.6% | 9 | 2.6% | 1.0% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 40 | 5.0% | 1.5% | 18 | 4.2% | 1.8% | 22 | 6.0% | 1.3% | 2 | 1.1% | 0.8% |
| De 12 000 à moins de 18 000 euros par an | 75 | 9.4% | 1.4% | 40 | 9.1% | 1.8% | 35 | 9.8% | 1.1% | 9 | 4.5% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 105 | 13.2% | 1.6% | 53 | 12.1% | 1.8% | 52 | 14.6% | 1.4% | 21 | 11.2% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 193 | 24.3% | 1.7% | 112 | 25.5% | 2.0% | 82 | 22.8% | 1.3% | 29 | 15.4% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 126 | 15.8% | 1.7% | 67 | 15.3% | 1.8% | 59 | 16.5% | 1.6% | 42 | 21.9% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 128 | 16.0% | 1.8% | 79 | 18.1% | 2.0% | 48 | 13.4% | 1.6% | 46 | 24.4% | 1.3% |
| 65 000 euros et plus par an | 43 | 5.4% | 1.0% | 30 | 6.9% | 1.2% | 13 | 3.6% | 0.7% | 27 | 14.3% | 0.9% |
| Refus | 70 | 8.8% | 1.7% | 34 | 7.7% | 1.9% | 37 | 10.2% | 1.5% | 13 | 6.8% | 0.9% |
| Ne sait pas | 3 | 0.3% | 0.3% | 0 | 0.1% | 0.1% | 2 | 0.6% | 0.4% | 1 | 0.4% | 0.2% |
