L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 742 | 100.0% | 1.4% | 387 | 100.0% | 1.6% | 355 | 100.0% | 1.3% | 193 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 387 | 52.1% | 1.6% | 387 | 100.0% | 1.6% | - | - | - | 114 | 59.2% | 1.3% |
| Femme | 355 | 47.9% | 1.3% | - | - | - | 355 | 100.0% | 1.3% | 79 | 40.8% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 42 | 5.6% | 0.6% | 21 | 5.3% | 0.6% | 21 | 5.9% | 0.6% | 18 | 9.2% | 0.6% |
| 25 à 34 ans | 83 | 11.2% | 1.1% | 56 | 14.4% | 1.5% | 27 | 7.6% | 0.7% | 42 | 21.7% | 1.3% |
| 35 à 49 ans | 160 | 21.6% | 1.3% | 95 | 24.6% | 1.5% | 65 | 18.3% | 1.0% | 81 | 42.1% | 1.3% |
| 50 à 59 ans | 126 | 17.0% | 1.4% | 66 | 17.0% | 1.5% | 61 | 17.1% | 1.4% | 37 | 18.9% | 1.0% |
| 60 ans et plus | 331 | 44.6% | 2.1% | 150 | 38.7% | 2.2% | 182 | 51.1% | 2.0% | 16 | 8.1% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 334 | 45.1% | 1.4% | - | - | - | 334 | 94.1% | 1.4% | 73 | 37.9% | 1.0% |
| Personne de référence | 487 | 65.6% | 1.7% | 357 | 92.3% | 1.7% | 130 | 36.5% | 1.7% | 118 | 61.1% | 1.4% |
| Responsable des achats | 549 | 74.0% | 1.5% | 225 | 58.1% | 1.7% | 324 | 91.3% | 1.4% | 139 | 71.8% | 1.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.4% | 2.1% | 9 | 2.2% | 2.5% | 2 | 0.5% | 1.1% | - | - | - |
| Petits patrons | 17 | 2.3% | 1.1% | 12 | 3.0% | 1.0% | 6 | 1.6% | 1.3% | 16 | 8.2% | 1.1% |
| Affaires et Cadres | 56 | 7.5% | 1.1% | 34 | 8.7% | 1.2% | 22 | 6.2% | 1.1% | 49 | 25.4% | 1.1% |
| Professions intermédiaires | 104 | 14.0% | 1.4% | 62 | 16.1% | 1.7% | 42 | 11.8% | 1.2% | 87 | 45.3% | 1.5% |
| Employés | 97 | 13.1% | 1.2% | 31 | 7.9% | 1.4% | 67 | 18.8% | 1.1% | 16 | 8.1% | 0.9% |
| Ouvriers | 90 | 12.1% | 1.4% | 74 | 19.0% | 1.5% | 16 | 4.6% | 1.3% | 1 | 0.7% | 0.4% |
| Retraités | 255 | 34.3% | 2.0% | 129 | 33.2% | 2.1% | 126 | 35.5% | 1.9% | 2 | 1.3% | 1.2% |
| Autres inactifs | 113 | 15.2% | 1.1% | 38 | 9.9% | 1.1% | 74 | 20.9% | 1.1% | 21 | 11.0% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 2.5% | 2.5% | 9 | 2.4% | 2.3% | 9 | 2.6% | 2.6% | - | - | - |
| Petits patrons | 26 | 3.5% | 1.0% | 14 | 3.7% | 1.0% | 12 | 3.3% | 0.9% | 26 | 13.5% | 1.0% |
| Affaires et Cadres | 59 | 7.9% | 0.9% | 32 | 8.3% | 0.9% | 27 | 7.5% | 0.8% | 59 | 30.5% | 0.9% |
| Professions intermédiaires | 108 | 14.6% | 1.4% | 68 | 17.5% | 1.7% | 41 | 11.4% | 1.1% | 108 | 56.0% | 1.4% |
| Employés | 62 | 8.3% | 1.1% | 30 | 7.7% | 1.3% | 32 | 8.9% | 1.0% | - | - | - |
| Ouvriers | 111 | 14.9% | 1.2% | 72 | 18.6% | 1.4% | 39 | 10.9% | 0.9% | - | - | - |
| Retraités | 291 | 39.2% | 2.0% | 134 | 34.7% | 2.0% | 156 | 44.0% | 1.9% | - | - | - |
| Autres inactifs | 67 | 9.1% | 1.7% | 27 | 7.0% | 1.8% | 40 | 11.3% | 1.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 174 | 23.5% | 1.7% | 81 | 20.9% | 1.9% | 93 | 26.2% | 1.6% | 21 | 11.1% | 1.1% |
| 2 personnes | 293 | 39.4% | 1.6% | 141 | 36.4% | 1.6% | 152 | 42.7% | 1.6% | 44 | 22.7% | 1.1% |
| 3 personnes | 114 | 15.4% | 1.2% | 73 | 18.9% | 1.5% | 41 | 11.5% | 0.9% | 51 | 26.2% | 1.3% |
| 4 personnes | 108 | 14.6% | 1.2% | 64 | 16.5% | 1.4% | 45 | 12.6% | 0.9% | 58 | 30.2% | 1.2% |
| 5 personnes et + | 53 | 7.1% | 1.0% | 28 | 7.3% | 1.1% | 25 | 6.9% | 0.9% | 19 | 9.9% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 191 | 25.8% | 1.2% | 113 | 29.1% | 1.5% | 79 | 22.2% | 0.9% | 104 | 54.1% | 1.4% |
| Non | 551 | 74.2% | 1.5% | 274 | 70.9% | 1.6% | 277 | 77.8% | 1.5% | 89 | 45.9% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 265 | 35.6% | 2.2% | 140 | 36.2% | 2.4% | 124 | 35.0% | 2.0% | 59 | 30.4% | 1.8% |
| Agglo. - 20 000 hab | 164 | 22.1% | 1.8% | 82 | 21.1% | 1.9% | 82 | 23.2% | 1.7% | 31 | 16.0% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 132 | 17.8% | 1.9% | 65 | 16.9% | 2.0% | 67 | 18.8% | 1.8% | 29 | 15.2% | 1.5% |
| Agglo. + 100 000 hab | 175 | 23.6% | 1.1% | 96 | 24.9% | 1.3% | 79 | 22.2% | 1.0% | 71 | 36.9% | 1.3% |
| Agglo. Paris | 6 | 0.8% | 0.1% | 3 | 0.9% | 0.1% | 3 | 0.7% | 0.1% | 3 | 1.5% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 0.8% | 0.1% | 3 | 0.9% | 0.1% | 3 | 0.7% | 0.1% | 3 | 1.5% | 0.1% |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 1 | 0.3% | 0.2% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Pays de Loire | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% | - | - | - |
| Aquitaine | 34 | 4.6% | 1.2% | 20 | 5.1% | 1.5% | 14 | 3.9% | 1.0% | 9 | 4.7% | 1.1% |
| Midi Pyrénées | 648 | 87.3% | 26.2% | 343 | 88.7% | 28.8% | 304 | 85.7% | 23.8% | 171 | 88.8% | 21.3% |
| Limousin | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 0 | - | - | 1 | 0.4% | 0.4% |
| Auvergne | 2 | 0.2% | 0.2% | 1 | 0.3% | 0.2% | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% |
| Rhône Alpes | 1 | 0.1% | - | 1 | 0.2% | - | 0 | 0.1% | - | - | - | - |
| Languedoc Roussillon | 48 | 6.5% | 2.1% | 17 | 4.4% | 1.6% | 31 | 8.8% | 2.6% | 8 | 4.3% | 1.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 465 | 62.7% | 1.3% | 251 | 64.9% | 1.4% | 214 | 60.3% | 1.1% | 178 | 92.1% | 1.2% |
| Presque tous les jours | 66 | 8.9% | 1.2% | 35 | 9.2% | 1.4% | 30 | 8.5% | 1.0% | 9 | 4.7% | 0.6% |
| 1 à 2 fois par semaine | 38 | 5.2% | 1.4% | 20 | 5.1% | 1.7% | 19 | 5.2% | 1.2% | 4 | 1.9% | 0.7% |
| 1 à 3 fois par mois | 9 | 1.2% | 1.7% | 4 | 1.1% | 1.9% | 4 | 1.2% | 1.6% | 3 | 1.4% | 3.2% |
| Moins souvent | 7 | 0.9% | 1.2% | 3 | 0.8% | 1.1% | 3 | 1.0% | 1.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 4.4% | 2.0% | 21 | 5.3% | 2.8% | 12 | 3.5% | 1.3% | 1 | 0.7% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 79 | 10.7% | 2.9% | 37 | 9.6% | 3.5% | 42 | 11.8% | 2.5% | 3 | 1.6% | 1.2% |
| De 12 000 à moins de 18 000 euros par an | 96 | 12.9% | 1.8% | 38 | 9.7% | 1.7% | 58 | 16.4% | 1.9% | 7 | 3.4% | 1.0% |
| De 18 000 à moins de 24 000 euros par an | 81 | 10.9% | 1.2% | 39 | 10.1% | 1.3% | 42 | 11.8% | 1.1% | 17 | 8.8% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 170 | 22.9% | 1.5% | 92 | 23.7% | 1.6% | 78 | 22.0% | 1.3% | 53 | 27.5% | 1.5% |
| De 36 000 à moins de 45 000 euros par an | 89 | 12.0% | 1.2% | 54 | 14.0% | 1.4% | 35 | 9.9% | 1.0% | 31 | 16.2% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 103 | 13.9% | 1.5% | 62 | 16.1% | 1.6% | 41 | 11.5% | 1.3% | 46 | 23.6% | 1.2% |
| 65 000 euros et plus par an | 41 | 5.5% | 1.0% | 25 | 6.5% | 1.0% | 16 | 4.4% | 0.9% | 21 | 11.1% | 0.7% |
| Refus | 40 | 5.4% | 0.9% | 13 | 3.3% | 0.7% | 27 | 7.7% | 1.1% | 12 | 6.4% | 0.8% |
| Ne sait pas | 10 | 1.4% | 0.9% | 7 | 1.8% | 1.4% | 3 | 0.9% | 0.6% | 1 | 0.7% | 0.3% |
