L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 775 | 100.0% | 1.5% | 167 | 100.0% | 0.7% | 608 | 100.0% | 2.2% | 253 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 167 | 21.6% | 0.7% | 167 | 100.0% | 0.7% | - | - | - | 48 | 19.0% | 0.5% |
| Femme | 608 | 78.4% | 2.2% | - | - | - | 608 | 100.0% | 2.2% | 205 | 81.0% | 2.4% |
| Age | ||||||||||||
| 15 à 24 ans | 43 | 5.5% | 0.6% | 13 | 7.7% | 0.4% | 30 | 5.0% | 0.8% | 11 | 4.2% | 0.3% |
| 25 à 34 ans | 87 | 11.3% | 1.2% | 24 | 14.5% | 0.7% | 63 | 10.4% | 1.6% | 39 | 15.6% | 1.2% |
| 35 à 49 ans | 172 | 22.2% | 1.4% | 41 | 24.2% | 0.7% | 131 | 21.6% | 2.1% | 98 | 38.8% | 1.6% |
| 50 à 59 ans | 185 | 23.8% | 2.1% | 48 | 29.0% | 1.1% | 136 | 22.4% | 3.0% | 82 | 32.2% | 2.1% |
| 60 ans et plus | 289 | 37.2% | 1.8% | 41 | 24.6% | 0.6% | 248 | 40.7% | 2.8% | 23 | 9.2% | 2.3% |
| Individu | ||||||||||||
| Ménagères | 573 | 73.8% | 2.4% | - | - | - | 573 | 94.1% | 2.4% | 202 | 79.8% | 2.9% |
| Personne de référence | 301 | 38.8% | 1.1% | 150 | 89.8% | 0.7% | 151 | 24.8% | 1.9% | 82 | 32.4% | 1.0% |
| Responsable des achats | 644 | 83.1% | 1.8% | 81 | 48.7% | 0.6% | 563 | 92.5% | 2.5% | 206 | 81.1% | 1.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 21 | 2.8% | 4.3% | 10 | 5.8% | 2.9% | 12 | 1.9% | 7.1% | - | - | - |
| Petits patrons | 43 | 5.5% | 2.7% | 8 | 5.0% | 0.7% | 34 | 5.6% | 7.9% | 23 | 9.0% | 1.6% |
| Affaires et Cadres | 67 | 8.6% | 1.4% | 12 | 6.9% | 0.4% | 55 | 9.1% | 2.7% | 60 | 23.6% | 1.4% |
| Professions intermédiaires | 123 | 15.9% | 1.7% | 26 | 15.4% | 0.7% | 98 | 16.1% | 2.7% | 96 | 38.0% | 1.6% |
| Employés | 95 | 12.2% | 1.1% | 6 | 3.7% | 0.3% | 88 | 14.5% | 1.4% | 24 | 9.6% | 1.3% |
| Ouvriers | 60 | 7.8% | 1.0% | 41 | 24.4% | 0.8% | 20 | 3.2% | 1.5% | 4 | 1.4% | 1.0% |
| Retraités | 203 | 26.2% | 1.6% | 35 | 20.9% | 0.6% | 168 | 27.6% | 2.5% | 6 | 2.5% | 3.0% |
| Autres inactifs | 163 | 21.0% | 1.6% | 30 | 17.8% | 0.8% | 133 | 21.9% | 2.0% | 40 | 16.0% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 2.4% | 2.5% | 10 | 5.8% | 2.5% | 9 | 1.5% | 2.6% | - | - | - |
| Petits patrons | 40 | 5.2% | 1.5% | 10 | 6.2% | 0.8% | 30 | 4.9% | 2.4% | 40 | 15.8% | 1.5% |
| Affaires et Cadres | 106 | 13.6% | 1.5% | 13 | 7.7% | 0.4% | 93 | 15.3% | 2.7% | 106 | 41.8% | 1.5% |
| Professions intermédiaires | 107 | 13.9% | 1.4% | 25 | 14.9% | 0.6% | 83 | 13.6% | 2.2% | 107 | 42.4% | 1.4% |
| Employés | 69 | 8.8% | 1.3% | 14 | 8.4% | 0.6% | 54 | 9.0% | 1.8% | - | - | - |
| Ouvriers | 120 | 15.5% | 1.3% | 40 | 23.9% | 0.8% | 81 | 13.2% | 1.8% | - | - | - |
| Retraités | 258 | 33.2% | 1.7% | 37 | 22.2% | 0.6% | 221 | 36.3% | 2.7% | - | - | - |
| Autres inactifs | 56 | 7.3% | 1.4% | 18 | 10.9% | 1.2% | 38 | 6.3% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 156 | 20.2% | 1.6% | 24 | 14.6% | 0.6% | 132 | 21.7% | 2.3% | 30 | 11.9% | 1.6% |
| 2 personnes | 319 | 41.2% | 1.8% | 60 | 36.1% | 0.7% | 259 | 42.6% | 2.8% | 78 | 30.7% | 1.9% |
| 3 personnes | 108 | 13.9% | 1.2% | 30 | 17.8% | 0.6% | 78 | 12.8% | 1.7% | 54 | 21.4% | 1.4% |
| 4 personnes | 119 | 15.4% | 1.3% | 37 | 22.0% | 0.8% | 82 | 13.6% | 1.7% | 58 | 23.1% | 1.2% |
| 5 personnes et + | 73 | 9.4% | 1.3% | 16 | 9.5% | 0.6% | 57 | 9.4% | 2.0% | 33 | 12.9% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 199 | 25.7% | 1.3% | 50 | 30.0% | 0.7% | 149 | 24.5% | 1.8% | 111 | 43.8% | 1.4% |
| Non | 576 | 74.3% | 1.6% | 117 | 70.0% | 0.7% | 459 | 75.5% | 2.4% | 142 | 56.2% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 197 | 25.4% | 1.6% | 51 | 30.7% | 0.9% | 146 | 24.0% | 2.3% | 67 | 26.4% | 2.1% |
| Agglo. - 20 000 hab | 145 | 18.7% | 1.6% | 35 | 21.0% | 0.8% | 110 | 18.1% | 2.3% | 43 | 17.1% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 113 | 14.6% | 1.6% | 26 | 15.7% | 0.8% | 87 | 14.3% | 2.4% | 28 | 11.1% | 1.4% |
| Agglo. + 100 000 hab | 169 | 21.8% | 1.1% | 29 | 17.2% | 0.4% | 140 | 23.1% | 1.8% | 50 | 19.6% | 0.9% |
| Agglo. Paris | 151 | 19.5% | 1.8% | 26 | 15.5% | 0.6% | 125 | 20.6% | 2.8% | 65 | 25.7% | 1.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 178 | 22.9% | 1.8% | 34 | 20.1% | 0.7% | 144 | 23.7% | 2.9% | 72 | 28.6% | 1.7% |
| Nord Pas de Calais | 41 | 5.3% | 1.3% | 15 | 8.7% | 1.0% | 26 | 4.3% | 1.6% | 6 | 2.2% | 0.6% |
| Lorraine | 25 | 3.2% | 1.3% | 11 | 6.8% | 1.2% | 13 | 2.2% | 1.3% | 11 | 4.5% | 2.2% |
| Alsace | 25 | 3.2% | 1.6% | 4 | 2.4% | 0.5% | 21 | 3.4% | 2.6% | 5 | 1.8% | 1.0% |
| Franche-Comté | 6 | 0.8% | 0.6% | 2 | 0.9% | 0.3% | 4 | 0.7% | 0.9% | 1 | 0.3% | 0.3% |
| Champagne Ardennes | 13 | 1.7% | 1.2% | 3 | 1.7% | 0.5% | 10 | 1.7% | 1.8% | 5 | 1.8% | 1.6% |
| Picardie | 20 | 2.6% | 1.3% | 7 | 4.5% | 1.0% | 12 | 2.0% | 1.6% | 2 | 0.9% | 0.5% |
| Bourgogne | 16 | 2.0% | 1.1% | 4 | 2.6% | 0.7% | 11 | 1.8% | 1.6% | 5 | 1.8% | 1.4% |
| Haute Normandie | 35 | 4.5% | 2.4% | 7 | 3.9% | 0.9% | 29 | 4.7% | 3.7% | 8 | 3.2% | 1.8% |
| Basse Normandie | 26 | 3.3% | 2.1% | 10 | 5.9% | 1.7% | 16 | 2.6% | 2.5% | 8 | 3.4% | 2.4% |
| Centre | 41 | 5.3% | 2.0% | 6 | 3.5% | 0.6% | 35 | 5.8% | 3.2% | 18 | 7.1% | 2.7% |
| Pays de Loire | 51 | 6.5% | 1.7% | 21 | 12.3% | 1.4% | 30 | 4.9% | 1.9% | 13 | 5.2% | 1.5% |
| Bretagne | 35 | 4.6% | 1.3% | 1 | 0.7% | 0.1% | 34 | 5.6% | 2.5% | 16 | 6.3% | 2.2% |
| Poitou Charentes | 25 | 3.2% | 1.7% | 5 | 3.1% | 0.7% | 20 | 3.3% | 2.6% | 12 | 4.8% | 3.3% |
| Aquitaine | 46 | 6.0% | 1.7% | 4 | 2.7% | 0.3% | 42 | 6.9% | 2.9% | 15 | 5.8% | 1.8% |
| Midi Pyrénées | 21 | 2.7% | 0.8% | 4 | 2.5% | 0.4% | 17 | 2.7% | 1.3% | 10 | 4.0% | 1.3% |
| Limousin | 20 | 2.6% | 3.3% | 3 | 1.7% | 1.0% | 17 | 2.9% | 5.4% | 4 | 1.7% | 2.7% |
| Auvergne | 13 | 1.7% | 1.2% | 1 | 0.6% | 0.2% | 12 | 2.0% | 2.1% | 8 | 3.0% | 2.5% |
| Rhône Alpes | 45 | 5.8% | 0.9% | 8 | 5.0% | 0.3% | 37 | 6.0% | 1.4% | 7 | 2.7% | 0.4% |
| Languedoc Roussillon | 22 | 2.8% | 0.9% | 5 | 2.9% | 0.5% | 17 | 2.7% | 1.4% | 9 | 3.7% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 72 | 9.3% | 1.7% | 12 | 7.4% | 0.6% | 60 | 9.8% | 2.6% | 18 | 7.1% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 592 | 76.4% | 1.6% | 105 | 62.5% | 0.6% | 488 | 80.2% | 2.6% | 217 | 85.8% | 1.4% |
| Presque tous les jours | 96 | 12.4% | 1.7% | 34 | 20.3% | 1.3% | 62 | 10.3% | 2.1% | 28 | 10.9% | 1.7% |
| 1 à 2 fois par semaine | 45 | 5.9% | 1.7% | 16 | 9.3% | 1.3% | 30 | 4.9% | 1.9% | 7 | 2.8% | 1.4% |
| 1 à 3 fois par mois | 9 | 1.1% | 1.7% | - | - | - | 9 | 1.4% | 3.1% | 1 | 0.6% | 1.7% |
| Moins souvent | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.2% | 0.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 4 | 0.5% | 0.2% | 1 | 0.7% | 0.2% | 2 | 0.4% | 0.2% | 1 | 0.5% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 29 | 3.8% | 1.1% | 7 | 4.1% | 0.7% | 22 | 3.7% | 1.3% | 6 | 2.4% | 2.4% |
| De 12 000 à moins de 18 000 euros par an | 68 | 8.7% | 1.3% | 27 | 16.2% | 1.2% | 41 | 6.7% | 1.3% | 1 | 0.5% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 67 | 8.7% | 1.0% | 26 | 15.4% | 0.9% | 42 | 6.8% | 1.1% | 25 | 9.9% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 203 | 26.2% | 1.7% | 23 | 13.5% | 0.4% | 180 | 29.6% | 2.9% | 38 | 15.0% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 127 | 16.4% | 1.7% | 16 | 9.7% | 0.4% | 111 | 18.3% | 3.1% | 46 | 18.1% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 146 | 18.9% | 2.1% | 35 | 21.1% | 0.9% | 111 | 18.3% | 3.6% | 73 | 28.9% | 2.0% |
| 65 000 euros et plus par an | 63 | 8.2% | 1.5% | 15 | 8.9% | 0.6% | 49 | 8.0% | 2.7% | 46 | 18.3% | 1.6% |
| Refus | 65 | 8.4% | 1.5% | 17 | 10.1% | 1.0% | 48 | 7.9% | 1.9% | 15 | 6.0% | 1.0% |
| Ne sait pas | 3 | 0.3% | 0.2% | 0 | 0.3% | 0.1% | 2 | 0.4% | 0.4% | 1 | 0.5% | 0.3% |
