L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3193 | 100.0% | 6.1% | 838 | 100.0% | 3.4% | 2355 | 100.0% | 8.7% | 811 | 100.0% | 4.7% |
| Sexe | ||||||||||||
| Homme | 838 | 26.2% | 3.4% | 838 | 100.0% | 3.4% | - | - | - | 203 | 25.0% | 2.3% |
| Femme | 2355 | 73.8% | 8.7% | - | - | - | 2355 | 100.0% | 8.7% | 608 | 75.0% | 7.1% |
| Age | ||||||||||||
| 15 à 24 ans | 122 | 3.8% | 1.7% | 32 | 3.9% | 0.9% | 90 | 3.8% | 2.5% | 39 | 4.9% | 1.3% |
| 25 à 34 ans | 314 | 9.8% | 4.1% | 54 | 6.4% | 1.4% | 260 | 11.1% | 6.7% | 91 | 11.2% | 2.8% |
| 35 à 49 ans | 739 | 23.1% | 5.9% | 172 | 20.5% | 2.8% | 567 | 24.1% | 8.9% | 331 | 40.8% | 5.2% |
| 50 à 59 ans | 819 | 25.6% | 9.1% | 239 | 28.6% | 5.3% | 580 | 24.6% | 12.9% | 275 | 33.9% | 7.2% |
| 60 ans et plus | 1199 | 37.5% | 7.6% | 341 | 40.6% | 5.0% | 858 | 36.4% | 9.7% | 75 | 9.3% | 7.5% |
| Individu | ||||||||||||
| Ménagères | 2213 | 69.3% | 9.4% | - | - | - | 2213 | 94.0% | 9.4% | 567 | 70.0% | 8.1% |
| Personne de référence | 1423 | 44.6% | 5.0% | 764 | 91.2% | 3.7% | 659 | 28.0% | 8.4% | 306 | 37.7% | 3.6% |
| Responsable des achats | 2687 | 84.2% | 7.5% | 532 | 63.6% | 4.1% | 2154 | 91.5% | 9.4% | 672 | 82.8% | 6.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 30 | 0.9% | 5.9% | 18 | 2.1% | 5.2% | 12 | 0.5% | 7.4% | 2 | 0.2% | 6.4% |
| Petits patrons | 66 | 2.1% | 4.1% | 30 | 3.6% | 2.6% | 36 | 1.5% | 8.2% | 57 | 7.1% | 4.0% |
| Affaires et Cadres | 218 | 6.8% | 4.4% | 70 | 8.3% | 2.5% | 148 | 6.3% | 7.1% | 184 | 22.7% | 4.2% |
| Professions intermédiaires | 420 | 13.2% | 5.8% | 96 | 11.4% | 2.6% | 324 | 13.8% | 9.0% | 277 | 34.1% | 4.7% |
| Employés | 708 | 22.2% | 8.5% | 73 | 8.7% | 3.2% | 635 | 27.0% | 10.4% | 147 | 18.1% | 8.1% |
| Ouvriers | 242 | 7.6% | 3.8% | 157 | 18.7% | 3.1% | 85 | 3.6% | 6.7% | 15 | 1.8% | 4.2% |
| Retraités | 1037 | 32.5% | 8.1% | 309 | 36.9% | 5.1% | 727 | 30.9% | 10.8% | 30 | 3.7% | 14.7% |
| Autres inactifs | 472 | 14.8% | 4.6% | 85 | 10.2% | 2.4% | 387 | 16.4% | 5.8% | 100 | 12.3% | 3.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 59 | 1.8% | 7.8% | 18 | 2.1% | 4.4% | 41 | 1.7% | 11.6% | - | - | - |
| Petits patrons | 134 | 4.2% | 5.1% | 35 | 4.2% | 2.6% | 99 | 4.2% | 8.0% | 134 | 16.6% | 5.1% |
| Affaires et Cadres | 298 | 9.3% | 4.3% | 71 | 8.5% | 2.1% | 227 | 9.6% | 6.6% | 298 | 36.8% | 4.3% |
| Professions intermédiaires | 378 | 11.8% | 4.8% | 96 | 11.5% | 2.4% | 282 | 12.0% | 7.4% | 378 | 46.6% | 4.8% |
| Employés | 421 | 13.2% | 7.7% | 79 | 9.4% | 3.3% | 342 | 14.5% | 11.2% | - | - | - |
| Ouvriers | 535 | 16.8% | 5.6% | 152 | 18.1% | 3.0% | 383 | 16.3% | 8.7% | - | - | - |
| Retraités | 1158 | 36.3% | 7.8% | 326 | 38.9% | 4.9% | 833 | 35.4% | 10.1% | - | - | - |
| Autres inactifs | 209 | 6.5% | 5.1% | 62 | 7.3% | 4.1% | 147 | 6.3% | 5.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 673 | 21.1% | 6.7% | 185 | 22.1% | 4.3% | 488 | 20.7% | 8.6% | 92 | 11.4% | 4.7% |
| 2 personnes | 1328 | 41.6% | 7.3% | 346 | 41.3% | 4.0% | 982 | 41.7% | 10.4% | 265 | 32.7% | 6.4% |
| 3 personnes | 434 | 13.6% | 4.7% | 103 | 12.3% | 2.2% | 331 | 14.0% | 7.4% | 161 | 19.9% | 4.0% |
| 4 personnes | 431 | 13.5% | 4.7% | 117 | 13.9% | 2.6% | 315 | 13.4% | 6.6% | 184 | 22.7% | 3.9% |
| 5 personnes et + | 326 | 10.2% | 6.0% | 87 | 10.4% | 3.3% | 239 | 10.2% | 8.4% | 108 | 13.4% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 825 | 25.8% | 5.2% | 184 | 21.9% | 2.5% | 641 | 27.2% | 7.7% | 336 | 41.4% | 4.4% |
| Non | 2368 | 74.2% | 6.5% | 654 | 78.1% | 3.7% | 1713 | 72.8% | 9.1% | 475 | 58.6% | 4.9% |
| Habitat | ||||||||||||
| Communes rurales | 762 | 23.9% | 6.4% | 200 | 23.9% | 3.5% | 562 | 23.9% | 9.0% | 142 | 17.5% | 4.4% |
| Agglo. - 20 000 hab | 561 | 17.6% | 6.2% | 171 | 20.4% | 4.0% | 390 | 16.6% | 8.2% | 136 | 16.8% | 5.3% |
| Agglo. 20 000 à 100 000 hab | 468 | 14.7% | 6.7% | 115 | 13.7% | 3.4% | 353 | 15.0% | 9.7% | 128 | 15.8% | 6.3% |
| Agglo. + 100 000 hab | 906 | 28.4% | 5.9% | 189 | 22.5% | 2.5% | 718 | 30.5% | 9.0% | 243 | 29.9% | 4.3% |
| Agglo. Paris | 495 | 15.5% | 5.8% | 163 | 19.4% | 4.0% | 332 | 14.1% | 7.4% | 162 | 20.0% | 4.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 556 | 17.4% | 5.8% | 183 | 21.9% | 4.0% | 373 | 15.8% | 7.4% | 181 | 22.3% | 4.1% |
| Nord Pas de Calais | 212 | 6.6% | 6.6% | 45 | 5.3% | 2.9% | 167 | 7.1% | 9.9% | 42 | 5.2% | 4.2% |
| Lorraine | 152 | 4.8% | 7.9% | 45 | 5.4% | 4.9% | 107 | 4.6% | 10.8% | 44 | 5.5% | 8.3% |
| Alsace | 124 | 3.9% | 8.0% | 35 | 4.2% | 4.8% | 88 | 3.7% | 11.1% | 19 | 2.3% | 4.2% |
| Franche-Comté | 70 | 2.2% | 7.3% | 20 | 2.4% | 4.3% | 50 | 2.1% | 10.1% | 10 | 1.2% | 3.8% |
| Champagne Ardennes | 73 | 2.3% | 6.7% | 18 | 2.1% | 3.3% | 56 | 2.4% | 9.9% | 19 | 2.4% | 6.9% |
| Picardie | 107 | 3.3% | 6.9% | 35 | 4.2% | 4.7% | 72 | 3.0% | 9.0% | 25 | 3.0% | 5.6% |
| Bourgogne | 118 | 3.7% | 8.7% | 39 | 4.6% | 5.9% | 79 | 3.4% | 11.2% | 23 | 2.8% | 6.7% |
| Haute Normandie | 45 | 1.4% | 3.0% | 5 | 0.6% | 0.7% | 40 | 1.7% | 5.1% | 18 | 2.3% | 4.1% |
| Basse Normandie | 86 | 2.7% | 7.2% | 11 | 1.3% | 1.9% | 75 | 3.2% | 11.9% | 16 | 1.9% | 4.4% |
| Centre | 137 | 4.3% | 6.5% | 40 | 4.8% | 3.9% | 97 | 4.1% | 8.9% | 23 | 2.9% | 3.5% |
| Pays de Loire | 164 | 5.1% | 5.5% | 51 | 6.1% | 3.5% | 113 | 4.8% | 7.3% | 28 | 3.4% | 3.1% |
| Bretagne | 153 | 4.8% | 5.7% | 40 | 4.7% | 3.1% | 113 | 4.8% | 8.1% | 38 | 4.7% | 5.4% |
| Poitou Charentes | 84 | 2.6% | 5.6% | 31 | 3.6% | 4.3% | 53 | 2.3% | 6.9% | 23 | 2.8% | 6.2% |
| Aquitaine | 153 | 4.8% | 5.5% | 47 | 5.6% | 3.5% | 106 | 4.5% | 7.2% | 30 | 3.7% | 3.6% |
| Midi Pyrénées | 151 | 4.7% | 6.1% | 26 | 3.1% | 2.2% | 125 | 5.3% | 9.8% | 44 | 5.5% | 5.5% |
| Limousin | 51 | 1.6% | 8.3% | 10 | 1.2% | 3.3% | 41 | 1.8% | 12.8% | 9 | 1.1% | 5.4% |
| Auvergne | 72 | 2.2% | 6.3% | 14 | 1.6% | 2.5% | 58 | 2.5% | 9.8% | 20 | 2.5% | 6.6% |
| Rhône Alpes | 311 | 9.8% | 6.0% | 51 | 6.1% | 2.0% | 260 | 11.1% | 9.6% | 86 | 10.6% | 4.5% |
| Languedoc Roussillon | 132 | 4.1% | 5.8% | 34 | 4.1% | 3.1% | 98 | 4.2% | 8.1% | 40 | 4.9% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 242 | 7.6% | 5.5% | 59 | 7.0% | 2.9% | 183 | 7.8% | 7.9% | 74 | 9.1% | 4.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2185 | 68.4% | 5.9% | 554 | 66.2% | 3.0% | 1631 | 69.3% | 8.7% | 659 | 81.3% | 4.4% |
| Presque tous les jours | 397 | 12.4% | 7.1% | 97 | 11.6% | 3.8% | 300 | 12.7% | 9.9% | 88 | 10.9% | 5.6% |
| 1 à 2 fois par semaine | 217 | 6.8% | 7.9% | 38 | 4.5% | 3.3% | 179 | 7.6% | 11.3% | 39 | 4.8% | 7.6% |
| 1 à 3 fois par mois | 53 | 1.7% | 10.5% | 5 | 0.6% | 2.3% | 48 | 2.0% | 17.4% | 6 | 0.7% | 6.7% |
| Moins souvent | 36 | 1.1% | 6.4% | 9 | 1.1% | 3.1% | 27 | 1.2% | 9.7% | 13 | 1.6% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 66 | 2.1% | 3.9% | 15 | 1.8% | 2.1% | 50 | 2.1% | 5.3% | 7 | 0.8% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 201 | 6.3% | 7.4% | 67 | 8.0% | 6.4% | 134 | 5.7% | 8.0% | 8 | 1.0% | 3.2% |
| De 12 000 à moins de 18 000 euros par an | 363 | 11.4% | 6.7% | 106 | 12.6% | 4.7% | 257 | 10.9% | 8.2% | 23 | 2.8% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 475 | 14.9% | 7.1% | 112 | 13.4% | 3.8% | 363 | 15.4% | 9.7% | 83 | 10.3% | 5.9% |
| De 24 000 à moins de 36 000 euros par an | 841 | 26.3% | 7.2% | 201 | 23.9% | 3.6% | 640 | 27.2% | 10.5% | 201 | 24.8% | 5.7% |
| De 36 000 à moins de 45 000 euros par an | 447 | 14.0% | 6.1% | 120 | 14.3% | 3.2% | 327 | 13.9% | 9.1% | 150 | 18.6% | 5.2% |
| De 45 000 à moins de 65 000 euros par an | 333 | 10.4% | 4.8% | 93 | 11.1% | 2.4% | 240 | 10.2% | 7.8% | 156 | 19.3% | 4.2% |
| 65 000 euros et plus par an | 226 | 7.1% | 5.3% | 73 | 8.7% | 3.0% | 153 | 6.5% | 8.6% | 110 | 13.5% | 3.8% |
| Refus | 200 | 6.3% | 4.7% | 44 | 5.3% | 2.5% | 156 | 6.6% | 6.3% | 51 | 6.3% | 3.4% |
| Ne sait pas | 41 | 1.3% | 3.8% | 7 | 0.9% | 1.5% | 33 | 1.4% | 5.7% | 21 | 2.6% | 5.4% |
