L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1591 | 100.0% | 3.1% | 181 | 100.0% | 0.7% | 1411 | 100.0% | 5.2% | 466 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 181 | 11.3% | 0.7% | 181 | 100.0% | 0.7% | - | - | - | 36 | 7.8% | 0.4% |
| Femme | 1411 | 88.7% | 5.2% | - | - | - | 1411 | 100.0% | 5.2% | 430 | 92.2% | 5.1% |
| Age | ||||||||||||
| 15 à 24 ans | 50 | 3.1% | 0.7% | 6 | 3.2% | 0.2% | 44 | 3.1% | 1.2% | 18 | 3.9% | 0.6% |
| 25 à 34 ans | 105 | 6.6% | 1.4% | 10 | 5.8% | 0.3% | 95 | 6.7% | 2.4% | 49 | 10.6% | 1.5% |
| 35 à 49 ans | 353 | 22.2% | 2.8% | 50 | 27.5% | 0.8% | 304 | 21.5% | 4.8% | 173 | 37.2% | 2.7% |
| 50 à 59 ans | 395 | 24.8% | 4.4% | 30 | 16.8% | 0.7% | 365 | 25.9% | 8.2% | 173 | 37.0% | 4.5% |
| 60 ans et plus | 688 | 43.2% | 4.4% | 84 | 46.8% | 1.2% | 604 | 42.8% | 6.8% | 53 | 11.3% | 5.3% |
| Individu | ||||||||||||
| Ménagères | 1344 | 84.5% | 5.7% | - | - | - | 1344 | 95.3% | 5.7% | 408 | 87.5% | 5.8% |
| Personne de référence | 502 | 31.6% | 1.8% | 174 | 96.2% | 0.8% | 329 | 23.3% | 4.2% | 99 | 21.3% | 1.2% |
| Responsable des achats | 1397 | 87.8% | 3.9% | 101 | 56.2% | 0.8% | 1296 | 91.8% | 5.7% | 405 | 86.8% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 15 | 0.9% | 2.9% | 0 | 0.2% | 0.1% | 14 | 1.0% | 8.8% | 1 | 0.1% | 2.3% |
| Petits patrons | 24 | 1.5% | 1.5% | 4 | 2.0% | 0.3% | 20 | 1.4% | 4.6% | 16 | 3.4% | 1.1% |
| Affaires et Cadres | 99 | 6.2% | 2.0% | 15 | 8.2% | 0.5% | 84 | 6.0% | 4.0% | 77 | 16.5% | 1.7% |
| Professions intermédiaires | 211 | 13.3% | 2.9% | 18 | 9.9% | 0.5% | 193 | 13.7% | 5.4% | 159 | 34.1% | 2.7% |
| Employés | 349 | 21.9% | 4.2% | 29 | 15.8% | 1.3% | 320 | 22.7% | 5.2% | 99 | 21.3% | 5.4% |
| Ouvriers | 60 | 3.8% | 1.0% | 22 | 12.0% | 0.4% | 39 | 2.7% | 3.1% | 13 | 2.8% | 3.7% |
| Retraités | 545 | 34.3% | 4.3% | 80 | 44.5% | 1.3% | 465 | 33.0% | 6.9% | 23 | 4.8% | 10.9% |
| Autres inactifs | 289 | 18.1% | 2.8% | 14 | 7.6% | 0.4% | 275 | 19.5% | 4.1% | 79 | 16.9% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 1.6% | 3.4% | 0 | 0.2% | 0.1% | 25 | 1.8% | 7.0% | - | - | - |
| Petits patrons | 72 | 4.6% | 2.8% | 4 | 2.0% | 0.3% | 69 | 4.9% | 5.6% | 72 | 15.5% | 2.8% |
| Affaires et Cadres | 194 | 12.2% | 2.8% | 15 | 8.2% | 0.4% | 179 | 12.7% | 5.2% | 194 | 41.5% | 2.8% |
| Professions intermédiaires | 200 | 12.6% | 2.5% | 18 | 9.9% | 0.4% | 182 | 12.9% | 4.8% | 200 | 42.9% | 2.5% |
| Employés | 163 | 10.2% | 3.0% | 31 | 17.3% | 1.3% | 131 | 9.3% | 4.3% | - | - | - |
| Ouvriers | 198 | 12.4% | 2.1% | 22 | 12.0% | 0.4% | 176 | 12.5% | 4.0% | - | - | - |
| Retraités | 650 | 40.8% | 4.4% | 80 | 44.5% | 1.2% | 570 | 40.4% | 6.9% | - | - | - |
| Autres inactifs | 89 | 5.6% | 2.2% | 11 | 6.1% | 0.7% | 79 | 5.6% | 3.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 284 | 17.8% | 2.8% | 16 | 8.6% | 0.4% | 268 | 19.0% | 4.7% | 46 | 9.8% | 2.3% |
| 2 personnes | 725 | 45.6% | 4.0% | 98 | 54.5% | 1.1% | 627 | 44.4% | 6.7% | 131 | 28.1% | 3.2% |
| 3 personnes | 206 | 12.9% | 2.2% | 18 | 9.8% | 0.4% | 188 | 13.3% | 4.2% | 94 | 20.1% | 2.3% |
| 4 personnes | 236 | 14.9% | 2.6% | 28 | 15.6% | 0.6% | 208 | 14.8% | 4.4% | 140 | 30.0% | 2.9% |
| 5 personnes et + | 140 | 8.8% | 2.6% | 21 | 11.4% | 0.8% | 119 | 8.5% | 4.2% | 56 | 11.9% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 386 | 24.2% | 2.4% | 53 | 29.4% | 0.7% | 333 | 23.6% | 4.0% | 192 | 41.3% | 2.5% |
| Non | 1206 | 75.8% | 3.3% | 128 | 70.6% | 0.7% | 1078 | 76.4% | 5.7% | 274 | 58.7% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 388 | 24.4% | 3.2% | 41 | 22.8% | 0.7% | 347 | 24.6% | 5.6% | 100 | 21.5% | 3.1% |
| Agglo. - 20 000 hab | 278 | 17.5% | 3.1% | 36 | 20.2% | 0.8% | 241 | 17.1% | 5.1% | 70 | 15.1% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 241 | 15.2% | 3.5% | 20 | 11.3% | 0.6% | 221 | 15.7% | 6.1% | 78 | 16.7% | 3.8% |
| Agglo. + 100 000 hab | 484 | 30.4% | 3.1% | 52 | 28.6% | 0.7% | 432 | 30.7% | 5.4% | 141 | 30.2% | 2.5% |
| Agglo. Paris | 199 | 12.5% | 2.3% | 31 | 17.2% | 0.8% | 168 | 11.9% | 3.7% | 77 | 16.4% | 1.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 232 | 14.6% | 2.4% | 38 | 21.0% | 0.8% | 194 | 13.7% | 3.9% | 82 | 17.5% | 1.9% |
| Nord Pas de Calais | 105 | 6.6% | 3.3% | 21 | 11.5% | 1.4% | 84 | 6.0% | 5.0% | 20 | 4.3% | 2.0% |
| Lorraine | 57 | 3.6% | 3.0% | 3 | 1.4% | 0.3% | 54 | 3.8% | 5.5% | 16 | 3.4% | 3.0% |
| Alsace | 37 | 2.3% | 2.4% | 7 | 4.0% | 1.0% | 30 | 2.1% | 3.8% | 6 | 1.2% | 1.3% |
| Franche-Comté | 34 | 2.2% | 3.6% | 5 | 2.5% | 1.0% | 30 | 2.1% | 6.1% | 6 | 1.2% | 2.3% |
| Champagne Ardennes | 36 | 2.2% | 3.3% | 2 | 1.3% | 0.4% | 33 | 2.4% | 5.9% | 7 | 1.4% | 2.3% |
| Picardie | 36 | 2.2% | 2.3% | 1 | 0.5% | 0.1% | 35 | 2.5% | 4.3% | 11 | 2.4% | 2.5% |
| Bourgogne | 56 | 3.5% | 4.1% | 9 | 4.8% | 1.3% | 48 | 3.4% | 6.7% | 16 | 3.3% | 4.6% |
| Haute Normandie | 60 | 3.8% | 4.0% | 10 | 5.5% | 1.4% | 50 | 3.5% | 6.4% | 12 | 2.6% | 2.7% |
| Basse Normandie | 31 | 2.0% | 2.6% | 8 | 4.7% | 1.5% | 23 | 1.6% | 3.6% | 8 | 1.7% | 2.3% |
| Centre | 51 | 3.2% | 2.4% | 7 | 3.6% | 0.6% | 45 | 3.2% | 4.1% | 18 | 3.9% | 2.8% |
| Pays de Loire | 90 | 5.7% | 3.0% | 4 | 2.4% | 0.3% | 86 | 6.1% | 5.6% | 23 | 4.8% | 2.5% |
| Bretagne | 73 | 4.6% | 2.7% | 6 | 3.1% | 0.4% | 67 | 4.8% | 4.8% | 22 | 4.7% | 3.1% |
| Poitou Charentes | 51 | 3.2% | 3.4% | 4 | 2.3% | 0.6% | 47 | 3.3% | 6.0% | 21 | 4.6% | 5.7% |
| Aquitaine | 81 | 5.1% | 2.9% | 10 | 5.6% | 0.8% | 71 | 5.0% | 4.9% | 10 | 2.2% | 1.3% |
| Midi Pyrénées | 106 | 6.7% | 4.3% | 11 | 6.2% | 0.9% | 95 | 6.7% | 7.4% | 35 | 7.4% | 4.3% |
| Limousin | 21 | 1.3% | 3.3% | 2 | 0.9% | 0.5% | 19 | 1.3% | 5.9% | 6 | 1.3% | 3.8% |
| Auvergne | 43 | 2.7% | 3.8% | 7 | 3.7% | 1.2% | 36 | 2.6% | 6.1% | 10 | 2.1% | 3.3% |
| Rhône Alpes | 201 | 12.6% | 3.8% | 13 | 6.9% | 0.5% | 188 | 13.3% | 7.0% | 67 | 14.4% | 3.5% |
| Languedoc Roussillon | 81 | 5.1% | 3.5% | 6 | 3.5% | 0.6% | 75 | 5.3% | 6.2% | 33 | 7.2% | 4.5% |
| Provence Alpes Côte d'Azur, Corse | 111 | 7.0% | 2.5% | 8 | 4.6% | 0.4% | 102 | 7.3% | 4.4% | 37 | 8.0% | 2.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1106 | 69.5% | 3.0% | 140 | 77.4% | 0.8% | 966 | 68.5% | 5.1% | 370 | 79.4% | 2.5% |
| Presque tous les jours | 242 | 15.2% | 4.3% | 23 | 12.7% | 0.9% | 219 | 15.5% | 7.2% | 54 | 11.6% | 3.4% |
| 1 à 2 fois par semaine | 117 | 7.4% | 4.3% | 5 | 3.0% | 0.5% | 112 | 7.9% | 7.1% | 25 | 5.4% | 4.9% |
| 1 à 3 fois par mois | 18 | 1.1% | 3.5% | 1 | 0.7% | 0.5% | 17 | 1.2% | 6.0% | 2 | 0.4% | 2.4% |
| Moins souvent | 25 | 1.6% | 4.5% | 10 | 5.7% | 3.6% | 15 | 1.1% | 5.4% | 13 | 2.9% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 1.0% | 1.0% | - | - | - | 16 | 1.2% | 1.7% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 62 | 3.9% | 2.3% | 12 | 6.6% | 1.1% | 50 | 3.5% | 3.0% | 5 | 1.1% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 161 | 10.1% | 3.0% | 14 | 7.9% | 0.6% | 147 | 10.4% | 4.7% | 13 | 2.8% | 1.9% |
| De 18 000 à moins de 24 000 euros par an | 224 | 14.0% | 3.3% | 38 | 20.8% | 1.3% | 186 | 13.2% | 4.9% | 46 | 9.8% | 3.2% |
| De 24 000 à moins de 36 000 euros par an | 374 | 23.5% | 3.2% | 22 | 12.0% | 0.4% | 352 | 24.9% | 5.8% | 89 | 19.0% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 262 | 16.4% | 3.6% | 30 | 16.6% | 0.8% | 232 | 16.4% | 6.4% | 93 | 19.9% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 242 | 15.2% | 3.5% | 33 | 18.3% | 0.8% | 209 | 14.8% | 6.8% | 96 | 20.5% | 2.6% |
| 65 000 euros et plus par an | 110 | 6.9% | 2.6% | 14 | 7.9% | 0.6% | 95 | 6.8% | 5.4% | 78 | 16.7% | 2.7% |
| Refus | 116 | 7.3% | 2.7% | 15 | 8.2% | 0.8% | 101 | 7.2% | 4.1% | 29 | 6.3% | 2.0% |
| Ne sait pas | 26 | 1.6% | 2.4% | 3 | 1.7% | 0.6% | 23 | 1.6% | 3.9% | 18 | 4.0% | 4.8% |
