L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2337 | 100.0% | 4.5% | 490 | 100.0% | 2.0% | 1847 | 100.0% | 6.8% | 284 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 490 | 21.0% | 2.0% | 490 | 100.0% | 2.0% | - | - | - | 54 | 19.1% | 0.6% |
| Femme | 1847 | 79.0% | 6.8% | - | - | - | 1847 | 100.0% | 6.8% | 229 | 80.9% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 1.9% | 0.6% | 17 | 3.5% | 0.5% | 28 | 1.5% | 0.8% | 13 | 4.7% | 0.4% |
| 25 à 34 ans | 51 | 2.2% | 0.7% | 7 | 1.3% | 0.2% | 45 | 2.4% | 1.2% | 11 | 3.8% | 0.3% |
| 35 à 49 ans | 218 | 9.3% | 1.7% | 24 | 4.9% | 0.4% | 194 | 10.5% | 3.1% | 91 | 32.2% | 1.4% |
| 50 à 59 ans | 377 | 16.1% | 4.2% | 73 | 15.0% | 1.6% | 303 | 16.4% | 6.8% | 112 | 39.4% | 2.9% |
| 60 ans et plus | 1646 | 70.4% | 10.4% | 369 | 75.3% | 5.4% | 1277 | 69.1% | 14.4% | 57 | 20.0% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1785 | 76.4% | 7.6% | - | - | - | 1785 | 96.6% | 7.6% | 221 | 77.9% | 3.2% |
| Personne de référence | 1139 | 48.7% | 4.0% | 470 | 96.0% | 2.3% | 668 | 36.2% | 8.5% | 100 | 35.1% | 1.2% |
| Responsable des achats | 2004 | 85.8% | 5.6% | 273 | 55.6% | 2.1% | 1732 | 93.8% | 7.6% | 217 | 76.5% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 0.8% | 3.5% | - | - | - | 18 | 1.0% | 10.7% | - | - | - |
| Petits patrons | 34 | 1.4% | 2.1% | 12 | 2.4% | 1.0% | 22 | 1.2% | 5.0% | 26 | 9.2% | 1.8% |
| Affaires et Cadres | 69 | 2.9% | 1.4% | 21 | 4.2% | 0.7% | 48 | 2.6% | 2.3% | 57 | 20.1% | 1.3% |
| Professions intermédiaires | 107 | 4.6% | 1.5% | 25 | 5.1% | 0.7% | 82 | 4.4% | 2.3% | 78 | 27.4% | 1.3% |
| Employés | 296 | 12.7% | 3.5% | 17 | 3.5% | 0.8% | 279 | 15.1% | 4.6% | 48 | 17.0% | 2.7% |
| Ouvriers | 77 | 3.3% | 1.2% | 34 | 6.9% | 0.7% | 43 | 2.3% | 3.4% | 8 | 2.8% | 2.2% |
| Retraités | 1423 | 60.9% | 11.1% | 334 | 68.1% | 5.5% | 1089 | 59.0% | 16.1% | 28 | 10.0% | 13.7% |
| Autres inactifs | 313 | 13.4% | 3.0% | 48 | 9.8% | 1.3% | 265 | 14.4% | 4.0% | 38 | 13.6% | 1.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 0.6% | 1.9% | - | - | - | 14 | 0.8% | 4.1% | - | - | - |
| Petits patrons | 58 | 2.5% | 2.2% | 11 | 2.2% | 0.8% | 47 | 2.6% | 3.8% | 58 | 20.4% | 2.2% |
| Affaires et Cadres | 93 | 4.0% | 1.4% | 20 | 4.1% | 0.6% | 73 | 3.9% | 2.1% | 93 | 32.7% | 1.4% |
| Professions intermédiaires | 133 | 5.7% | 1.7% | 23 | 4.7% | 0.6% | 110 | 5.9% | 2.9% | 133 | 46.8% | 1.7% |
| Employés | 140 | 6.0% | 2.6% | 23 | 4.7% | 1.0% | 117 | 6.3% | 3.8% | - | - | - |
| Ouvriers | 190 | 8.1% | 2.0% | 32 | 6.5% | 0.6% | 159 | 8.6% | 3.6% | - | - | - |
| Retraités | 1532 | 65.6% | 10.3% | 341 | 69.5% | 5.1% | 1191 | 64.5% | 14.5% | - | - | - |
| Autres inactifs | 176 | 7.5% | 4.3% | 41 | 8.3% | 2.7% | 136 | 7.4% | 5.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 668 | 28.6% | 6.7% | 88 | 18.0% | 2.0% | 580 | 31.4% | 10.2% | 32 | 11.5% | 1.7% |
| 2 personnes | 1265 | 54.1% | 7.0% | 330 | 67.3% | 3.8% | 935 | 50.6% | 9.9% | 121 | 42.8% | 2.9% |
| 3 personnes | 163 | 7.0% | 1.8% | 24 | 4.8% | 0.5% | 139 | 7.5% | 3.1% | 44 | 15.6% | 1.1% |
| 4 personnes | 142 | 6.1% | 1.5% | 26 | 5.4% | 0.6% | 116 | 6.3% | 2.4% | 48 | 16.9% | 1.0% |
| 5 personnes et + | 99 | 4.2% | 1.8% | 22 | 4.5% | 0.8% | 77 | 4.2% | 2.7% | 38 | 13.3% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 232 | 9.9% | 1.5% | 38 | 7.7% | 0.5% | 194 | 10.5% | 2.3% | 85 | 30.0% | 1.1% |
| Non | 2105 | 90.1% | 5.8% | 452 | 92.3% | 2.6% | 1653 | 89.5% | 8.8% | 199 | 70.0% | 2.0% |
| Habitat | ||||||||||||
| Communes rurales | 555 | 23.7% | 4.6% | 98 | 20.0% | 1.7% | 457 | 24.7% | 7.3% | 57 | 20.0% | 1.8% |
| Agglo. - 20 000 hab | 444 | 19.0% | 4.9% | 125 | 25.4% | 2.9% | 320 | 17.3% | 6.7% | 48 | 16.9% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 367 | 15.7% | 5.3% | 68 | 14.0% | 2.0% | 299 | 16.2% | 8.2% | 52 | 18.3% | 2.6% |
| Agglo. + 100 000 hab | 647 | 27.7% | 4.2% | 117 | 23.9% | 1.6% | 530 | 28.7% | 6.6% | 75 | 26.5% | 1.3% |
| Agglo. Paris | 324 | 13.9% | 3.8% | 81 | 16.6% | 2.0% | 242 | 13.1% | 5.4% | 52 | 18.3% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 372 | 15.9% | 3.9% | 93 | 18.9% | 2.0% | 279 | 15.1% | 5.6% | 59 | 20.6% | 1.3% |
| Nord Pas de Calais | 142 | 6.1% | 4.4% | 36 | 7.3% | 2.4% | 106 | 5.7% | 6.3% | 13 | 4.6% | 1.3% |
| Lorraine | 66 | 2.8% | 3.4% | 19 | 4.0% | 2.1% | 46 | 2.5% | 4.7% | 9 | 3.2% | 1.7% |
| Alsace | 91 | 3.9% | 5.9% | 28 | 5.7% | 3.7% | 63 | 3.4% | 8.0% | 10 | 3.6% | 2.3% |
| Franche-Comté | 49 | 2.1% | 5.1% | 13 | 2.6% | 2.8% | 36 | 1.9% | 7.3% | 4 | 1.3% | 1.5% |
| Champagne Ardennes | 61 | 2.6% | 5.6% | 15 | 3.0% | 2.8% | 47 | 2.5% | 8.3% | 9 | 3.1% | 3.1% |
| Picardie | 74 | 3.2% | 4.8% | 10 | 2.0% | 1.4% | 64 | 3.5% | 8.0% | 9 | 3.0% | 1.9% |
| Bourgogne | 109 | 4.7% | 8.0% | 19 | 4.0% | 3.0% | 89 | 4.8% | 12.7% | 15 | 5.2% | 4.3% |
| Haute Normandie | 62 | 2.7% | 4.2% | 13 | 2.6% | 1.8% | 49 | 2.7% | 6.3% | 14 | 5.0% | 3.1% |
| Basse Normandie | 53 | 2.3% | 4.5% | 12 | 2.4% | 2.1% | 42 | 2.3% | 6.6% | 11 | 3.9% | 3.1% |
| Centre | 95 | 4.0% | 4.5% | 10 | 2.1% | 1.0% | 84 | 4.6% | 7.7% | 11 | 3.9% | 1.7% |
| Pays de Loire | 128 | 5.5% | 4.3% | 17 | 3.5% | 1.2% | 111 | 6.0% | 7.2% | 21 | 7.5% | 2.4% |
| Bretagne | 167 | 7.2% | 6.3% | 41 | 8.4% | 3.2% | 126 | 6.8% | 9.1% | 7 | 2.4% | 1.0% |
| Poitou Charentes | 73 | 3.1% | 4.9% | 11 | 2.3% | 1.6% | 62 | 3.3% | 8.0% | 5 | 1.7% | 1.3% |
| Aquitaine | 155 | 6.6% | 5.5% | 40 | 8.1% | 3.0% | 115 | 6.2% | 7.8% | 12 | 4.1% | 1.4% |
| Midi Pyrénées | 90 | 3.8% | 3.6% | 12 | 2.4% | 1.0% | 78 | 4.2% | 6.1% | 9 | 3.3% | 1.2% |
| Limousin | 37 | 1.6% | 6.0% | 10 | 2.1% | 3.4% | 27 | 1.5% | 8.3% | 5 | 1.6% | 2.8% |
| Auvergne | 42 | 1.8% | 3.7% | 9 | 1.7% | 1.6% | 33 | 1.8% | 5.6% | 7 | 2.6% | 2.4% |
| Rhône Alpes | 231 | 9.9% | 4.4% | 33 | 6.8% | 1.3% | 198 | 10.7% | 7.3% | 21 | 7.5% | 1.1% |
| Languedoc Roussillon | 69 | 3.0% | 3.0% | 14 | 2.9% | 1.3% | 55 | 3.0% | 4.6% | 8 | 2.8% | 1.1% |
| Provence Alpes Côte d'Azur, Corse | 173 | 7.4% | 3.9% | 36 | 7.2% | 1.7% | 137 | 7.4% | 6.0% | 26 | 9.0% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1268 | 54.3% | 3.4% | 309 | 63.0% | 1.7% | 959 | 51.9% | 5.1% | 189 | 66.7% | 1.3% |
| Presque tous les jours | 305 | 13.0% | 5.5% | 58 | 11.9% | 2.3% | 246 | 13.3% | 8.2% | 59 | 20.9% | 3.7% |
| 1 à 2 fois par semaine | 197 | 8.4% | 7.2% | 29 | 6.0% | 2.5% | 168 | 9.1% | 10.6% | 17 | 6.1% | 3.4% |
| 1 à 3 fois par mois | 20 | 0.9% | 4.0% | 1 | 0.2% | 0.4% | 19 | 1.0% | 6.9% | 2 | 0.6% | 2.1% |
| Moins souvent | 51 | 2.2% | 9.0% | 3 | 0.6% | 1.0% | 48 | 2.6% | 17.1% | 13 | 4.7% | 24.7% |
| Jamais | 1 | - | 0.9% | - | - | - | 1 | - | 3.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 26 | 1.1% | 1.5% | 6 | 1.2% | 0.8% | 20 | 1.1% | 2.1% | 3 | 1.0% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 180 | 7.7% | 6.7% | 23 | 4.6% | 2.2% | 158 | 8.5% | 9.5% | 1 | 0.3% | 0.4% |
| De 12 000 à moins de 18 000 euros par an | 313 | 13.4% | 5.8% | 56 | 11.5% | 2.5% | 257 | 13.9% | 8.2% | 5 | 1.9% | 0.8% |
| De 18 000 à moins de 24 000 euros par an | 339 | 14.5% | 5.1% | 55 | 11.2% | 1.9% | 285 | 15.4% | 7.6% | 18 | 6.5% | 1.3% |
| De 24 000 à moins de 36 000 euros par an | 687 | 29.4% | 5.9% | 133 | 27.1% | 2.4% | 554 | 30.0% | 9.1% | 87 | 30.8% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 287 | 12.3% | 3.9% | 63 | 12.8% | 1.7% | 224 | 12.1% | 6.2% | 48 | 16.8% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 207 | 8.8% | 2.9% | 80 | 16.2% | 2.0% | 127 | 6.9% | 4.1% | 56 | 19.6% | 1.5% |
| 65 000 euros et plus par an | 91 | 3.9% | 2.1% | 36 | 7.4% | 1.5% | 55 | 3.0% | 3.1% | 35 | 12.5% | 1.2% |
| Refus | 169 | 7.2% | 4.0% | 30 | 6.2% | 1.7% | 139 | 7.5% | 5.6% | 12 | 4.4% | 0.8% |
| Ne sait pas | 38 | 1.6% | 3.6% | 9 | 1.8% | 1.8% | 29 | 1.6% | 5.0% | 17 | 6.2% | 4.5% |
