L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 858 | 100.0% | 1.6% | 119 | 100.0% | 0.5% | 738 | 100.0% | 2.7% | 422 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 119 | 13.9% | 0.5% | 119 | 100.0% | 0.5% | - | - | - | 42 | 10.0% | 0.5% |
| Femme | 738 | 86.1% | 2.7% | - | - | - | 738 | 100.0% | 2.7% | 379 | 90.0% | 4.5% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 18.5% | 2.2% | 6 | 5.4% | 0.2% | 152 | 20.6% | 4.2% | 76 | 18.1% | 2.5% |
| 25 à 34 ans | 210 | 24.4% | 2.8% | 26 | 21.7% | 0.7% | 184 | 24.9% | 4.7% | 108 | 25.7% | 3.4% |
| 35 à 49 ans | 274 | 32.0% | 2.2% | 61 | 51.0% | 1.0% | 213 | 28.9% | 3.4% | 175 | 41.6% | 2.8% |
| 50 à 59 ans | 88 | 10.3% | 1.0% | 8 | 6.6% | 0.2% | 80 | 10.8% | 1.8% | 45 | 10.6% | 1.2% |
| 60 ans et plus | 127 | 14.8% | 0.8% | 18 | 15.3% | 0.3% | 109 | 14.8% | 1.2% | 17 | 4.1% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 583 | 68.0% | 2.5% | - | - | - | 583 | 78.9% | 2.5% | 309 | 73.3% | 4.4% |
| Personne de référence | 270 | 31.4% | 1.0% | 108 | 90.2% | 0.5% | 162 | 21.9% | 2.1% | 118 | 28.1% | 1.4% |
| Responsable des achats | 649 | 75.6% | 1.8% | 69 | 57.8% | 0.5% | 580 | 78.5% | 2.5% | 325 | 77.2% | 2.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.4% | 0.6% | 3 | 2.4% | 0.8% | 0 | - | 0.1% | - | - | - |
| Petits patrons | 23 | 2.7% | 1.4% | 8 | 6.8% | 0.7% | 15 | 2.0% | 3.4% | 17 | 3.9% | 1.2% |
| Affaires et Cadres | 130 | 15.2% | 2.6% | 17 | 14.2% | 0.6% | 113 | 15.3% | 5.4% | 118 | 28.1% | 2.7% |
| Professions intermédiaires | 175 | 20.4% | 2.4% | 23 | 19.0% | 0.6% | 152 | 20.6% | 4.2% | 126 | 29.9% | 2.1% |
| Employés | 212 | 24.7% | 2.5% | 29 | 24.4% | 1.3% | 182 | 24.7% | 3.0% | 67 | 15.8% | 3.7% |
| Ouvriers | 43 | 5.1% | 0.7% | 18 | 14.8% | 0.3% | 26 | 3.5% | 2.0% | 5 | 1.1% | 1.3% |
| Retraités | 81 | 9.4% | 0.6% | 10 | 8.3% | 0.2% | 71 | 9.6% | 1.0% | 2 | 0.5% | 1.0% |
| Autres inactifs | 191 | 22.3% | 1.8% | 12 | 10.1% | 0.3% | 179 | 24.2% | 2.7% | 87 | 20.7% | 2.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.7% | 0.8% | 3 | 2.6% | 0.8% | 3 | 0.4% | 0.9% | - | - | - |
| Petits patrons | 54 | 6.3% | 2.1% | 8 | 6.8% | 0.6% | 46 | 6.2% | 3.7% | 54 | 12.8% | 2.1% |
| Affaires et Cadres | 184 | 21.5% | 2.7% | 17 | 14.2% | 0.5% | 167 | 22.6% | 4.8% | 184 | 43.6% | 2.7% |
| Professions intermédiaires | 184 | 21.4% | 2.3% | 17 | 14.6% | 0.4% | 167 | 22.6% | 4.4% | 184 | 43.6% | 2.3% |
| Employés | 138 | 16.1% | 2.5% | 34 | 28.3% | 1.4% | 104 | 14.1% | 3.4% | - | - | - |
| Ouvriers | 124 | 14.5% | 1.3% | 18 | 15.3% | 0.4% | 106 | 14.4% | 2.4% | - | - | - |
| Retraités | 123 | 14.4% | 0.8% | 14 | 11.5% | 0.2% | 110 | 14.9% | 1.3% | - | - | - |
| Autres inactifs | 44 | 5.1% | 1.1% | 8 | 6.7% | 0.5% | 36 | 4.9% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 130 | 15.2% | 1.3% | 8 | 6.6% | 0.2% | 123 | 16.6% | 2.2% | 55 | 13.1% | 2.8% |
| 2 personnes | 235 | 27.4% | 1.3% | 35 | 29.6% | 0.4% | 199 | 27.0% | 2.1% | 86 | 20.4% | 2.1% |
| 3 personnes | 203 | 23.7% | 2.2% | 35 | 29.0% | 0.7% | 168 | 22.8% | 3.8% | 108 | 25.6% | 2.7% |
| 4 personnes | 171 | 19.9% | 1.8% | 19 | 15.8% | 0.4% | 152 | 20.6% | 3.2% | 104 | 24.6% | 2.2% |
| 5 personnes et + | 119 | 13.9% | 2.2% | 23 | 19.1% | 0.9% | 96 | 13.0% | 3.4% | 69 | 16.4% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 328 | 38.2% | 2.1% | 67 | 55.9% | 0.9% | 261 | 35.3% | 3.1% | 200 | 47.4% | 2.6% |
| Non | 530 | 61.8% | 1.5% | 53 | 44.1% | 0.3% | 478 | 64.7% | 2.5% | 222 | 52.6% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 132 | 15.4% | 1.1% | 17 | 14.3% | 0.3% | 115 | 15.6% | 1.8% | 57 | 13.5% | 1.8% |
| Agglo. - 20 000 hab | 117 | 13.6% | 1.3% | 14 | 12.0% | 0.3% | 103 | 13.9% | 2.2% | 48 | 11.5% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 92 | 10.7% | 1.3% | 11 | 9.2% | 0.3% | 81 | 10.9% | 2.2% | 42 | 10.0% | 2.1% |
| Agglo. + 100 000 hab | 315 | 36.8% | 2.0% | 59 | 49.4% | 0.8% | 257 | 34.7% | 3.2% | 137 | 32.6% | 2.4% |
| Agglo. Paris | 201 | 23.4% | 2.3% | 18 | 15.1% | 0.4% | 183 | 24.8% | 4.1% | 137 | 32.4% | 3.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 216 | 25.1% | 2.2% | 18 | 15.5% | 0.4% | 197 | 26.7% | 3.9% | 140 | 33.2% | 3.2% |
| Nord Pas de Calais | 44 | 5.1% | 1.4% | 6 | 5.0% | 0.4% | 38 | 5.1% | 2.2% | 13 | 3.1% | 1.3% |
| Lorraine | 29 | 3.4% | 1.5% | 1 | 0.7% | 0.1% | 28 | 3.8% | 2.8% | 17 | 4.0% | 3.1% |
| Alsace | 14 | 1.7% | 0.9% | 4 | 3.1% | 0.5% | 11 | 1.4% | 1.3% | 10 | 2.3% | 2.2% |
| Franche-Comté | 21 | 2.4% | 2.2% | 4 | 3.6% | 0.9% | 17 | 2.2% | 3.4% | 7 | 1.6% | 2.8% |
| Champagne Ardennes | 7 | 0.8% | 0.6% | 2 | 2.0% | 0.4% | 5 | 0.6% | 0.8% | 3 | 0.7% | 1.0% |
| Picardie | 20 | 2.3% | 1.3% | 0 | 0.4% | 0.1% | 19 | 2.6% | 2.4% | 7 | 1.6% | 1.5% |
| Bourgogne | 19 | 2.2% | 1.4% | 1 | 0.9% | 0.2% | 18 | 2.4% | 2.5% | 5 | 1.3% | 1.6% |
| Haute Normandie | 38 | 4.4% | 2.5% | 7 | 6.2% | 1.0% | 30 | 4.1% | 3.9% | 17 | 4.0% | 3.7% |
| Basse Normandie | 16 | 1.9% | 1.3% | 6 | 4.8% | 1.0% | 10 | 1.4% | 1.6% | 11 | 2.7% | 3.2% |
| Centre | 26 | 3.1% | 1.2% | 5 | 4.2% | 0.5% | 21 | 2.9% | 2.0% | 9 | 2.1% | 1.3% |
| Pays de Loire | 58 | 6.7% | 1.9% | 19 | 16.1% | 1.3% | 39 | 5.2% | 2.5% | 13 | 3.2% | 1.5% |
| Bretagne | 29 | 3.4% | 1.1% | 1 | 0.9% | 0.1% | 28 | 3.8% | 2.0% | 12 | 2.9% | 1.7% |
| Poitou Charentes | 17 | 2.0% | 1.1% | 4 | 3.1% | 0.5% | 13 | 1.8% | 1.7% | 12 | 2.8% | 3.2% |
| Aquitaine | 38 | 4.4% | 1.4% | 6 | 5.0% | 0.4% | 32 | 4.4% | 2.2% | 16 | 3.7% | 1.9% |
| Midi Pyrénées | 39 | 4.5% | 1.6% | - | - | - | 39 | 5.3% | 3.0% | 23 | 5.3% | 2.8% |
| Limousin | 15 | 1.8% | 2.4% | 1 | 0.7% | 0.3% | 14 | 1.9% | 4.4% | 10 | 2.3% | 6.0% |
| Auvergne | 10 | 1.2% | 0.9% | 3 | 2.2% | 0.5% | 7 | 1.0% | 1.2% | 6 | 1.3% | 1.8% |
| Rhône Alpes | 91 | 10.7% | 1.8% | 19 | 16.3% | 0.8% | 72 | 9.7% | 2.7% | 46 | 11.0% | 2.4% |
| Languedoc Roussillon | 36 | 4.2% | 1.6% | - | - | - | 36 | 4.9% | 3.0% | 13 | 3.1% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 76 | 8.9% | 1.7% | 11 | 9.5% | 0.5% | 65 | 8.8% | 2.8% | 32 | 7.6% | 2.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 718 | 83.7% | 1.9% | 106 | 89.2% | 0.6% | 612 | 82.8% | 3.3% | 372 | 88.3% | 2.5% |
| Presque tous les jours | 91 | 10.6% | 1.6% | 6 | 4.7% | 0.2% | 86 | 11.6% | 2.8% | 31 | 7.3% | 2.0% |
| 1 à 2 fois par semaine | 35 | 4.0% | 1.3% | 6 | 5.3% | 0.5% | 28 | 3.8% | 1.8% | 12 | 2.7% | 2.2% |
| 1 à 3 fois par mois | 9 | 1.0% | 1.8% | 1 | 0.8% | 0.4% | 8 | 1.1% | 2.9% | 5 | 1.2% | 6.3% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 15 | 1.7% | 0.9% | 3 | 2.2% | 0.4% | 12 | 1.7% | 1.3% | 1 | 0.3% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 36 | 4.2% | 1.3% | 7 | 5.5% | 0.6% | 30 | 4.0% | 1.8% | 5 | 1.2% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 48 | 5.6% | 0.9% | 4 | 3.3% | 0.2% | 44 | 6.0% | 1.4% | 14 | 3.4% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 114 | 13.3% | 1.7% | 6 | 5.1% | 0.2% | 108 | 14.7% | 2.9% | 65 | 15.4% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 196 | 22.9% | 1.7% | 38 | 31.6% | 0.7% | 158 | 21.5% | 2.6% | 81 | 19.3% | 2.3% |
| De 36 000 à moins de 45 000 euros par an | 138 | 16.1% | 1.9% | 22 | 18.8% | 0.6% | 116 | 15.7% | 3.2% | 65 | 15.4% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 138 | 16.1% | 2.0% | 20 | 16.4% | 0.5% | 119 | 16.1% | 3.9% | 85 | 20.1% | 2.3% |
| 65 000 euros et plus par an | 88 | 10.2% | 2.1% | 11 | 9.1% | 0.4% | 77 | 10.4% | 4.3% | 62 | 14.7% | 2.1% |
| Refus | 68 | 7.9% | 1.6% | 9 | 7.8% | 0.5% | 58 | 7.9% | 2.4% | 34 | 8.1% | 2.3% |
| Ne sait pas | 15 | 1.8% | 1.4% | 0 | 0.3% | 0.1% | 15 | 2.0% | 2.6% | 8 | 1.9% | 2.1% |
