L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1651 | 100.0% | 3.2% | 864 | 100.0% | 3.5% | 788 | 100.0% | 2.9% | 376 | 100.0% | 2.2% |
| Sexe | ||||||||||||
| Homme | 864 | 52.3% | 3.5% | 864 | 100.0% | 3.5% | - | - | - | 196 | 52.2% | 2.2% |
| Femme | 788 | 47.7% | 2.9% | - | - | - | 788 | 100.0% | 2.9% | 179 | 47.8% | 2.1% |
| Age | ||||||||||||
| 15 à 24 ans | 124 | 7.5% | 1.7% | 73 | 8.4% | 2.0% | 51 | 6.5% | 1.4% | 45 | 11.9% | 1.5% |
| 25 à 34 ans | 155 | 9.4% | 2.0% | 99 | 11.5% | 2.7% | 56 | 7.1% | 1.5% | 42 | 11.2% | 1.3% |
| 35 à 49 ans | 364 | 22.0% | 2.9% | 190 | 22.0% | 3.1% | 174 | 22.1% | 2.7% | 127 | 33.9% | 2.0% |
| 50 à 59 ans | 339 | 20.5% | 3.8% | 207 | 23.9% | 4.6% | 132 | 16.8% | 3.0% | 113 | 30.0% | 3.0% |
| 60 ans et plus | 670 | 40.5% | 4.3% | 295 | 34.2% | 4.3% | 374 | 47.5% | 4.2% | 49 | 13.0% | 4.9% |
| Individu | ||||||||||||
| Ménagères | 734 | 44.4% | 3.1% | - | - | - | 734 | 93.1% | 3.1% | 169 | 44.9% | 2.4% |
| Personne de référence | 904 | 54.7% | 3.2% | 708 | 82.0% | 3.5% | 196 | 24.8% | 2.5% | 163 | 43.4% | 1.9% |
| Responsable des achats | 1175 | 71.1% | 3.3% | 475 | 55.0% | 3.6% | 700 | 88.9% | 3.1% | 241 | 64.3% | 2.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.2% | 0.6% | 3 | 0.3% | 0.8% | 0 | 0.1% | 0.3% | - | - | - |
| Petits patrons | 53 | 3.2% | 3.3% | 40 | 4.6% | 3.4% | 13 | 1.6% | 2.9% | 46 | 12.3% | 3.2% |
| Affaires et Cadres | 84 | 5.1% | 1.7% | 62 | 7.2% | 2.2% | 21 | 2.7% | 1.0% | 75 | 20.1% | 1.7% |
| Professions intermédiaires | 125 | 7.6% | 1.7% | 76 | 8.9% | 2.1% | 48 | 6.2% | 1.3% | 91 | 24.3% | 1.6% |
| Employés | 247 | 15.0% | 3.0% | 80 | 9.2% | 3.5% | 167 | 21.2% | 2.7% | 52 | 14.0% | 2.9% |
| Ouvriers | 280 | 17.0% | 4.4% | 235 | 27.2% | 4.6% | 46 | 5.8% | 3.6% | 6 | 1.5% | 1.6% |
| Retraités | 525 | 31.8% | 4.1% | 257 | 29.8% | 4.2% | 267 | 33.9% | 4.0% | 8 | 2.2% | 3.9% |
| Autres inactifs | 335 | 20.3% | 3.2% | 110 | 12.8% | 3.0% | 225 | 28.5% | 3.4% | 96 | 25.7% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.3% | 0.7% | 3 | 0.3% | 0.7% | 3 | 0.3% | 0.8% | - | - | - |
| Petits patrons | 84 | 5.1% | 3.2% | 41 | 4.8% | 3.0% | 43 | 5.4% | 3.4% | 84 | 22.3% | 3.2% |
| Affaires et Cadres | 135 | 8.2% | 2.0% | 80 | 9.2% | 2.3% | 56 | 7.1% | 1.6% | 135 | 36.0% | 2.0% |
| Professions intermédiaires | 157 | 9.5% | 2.0% | 75 | 8.7% | 1.8% | 81 | 10.3% | 2.1% | 157 | 41.7% | 2.0% |
| Employés | 142 | 8.6% | 2.6% | 67 | 7.8% | 2.8% | 75 | 9.5% | 2.4% | - | - | - |
| Ouvriers | 350 | 21.2% | 3.7% | 240 | 27.8% | 4.7% | 110 | 13.9% | 2.5% | - | - | - |
| Retraités | 660 | 40.0% | 4.4% | 298 | 34.5% | 4.4% | 363 | 46.1% | 4.4% | - | - | - |
| Autres inactifs | 118 | 7.2% | 2.9% | 60 | 6.9% | 3.9% | 59 | 7.4% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 282 | 17.1% | 2.8% | 145 | 16.7% | 3.3% | 138 | 17.5% | 2.4% | 29 | 7.6% | 1.5% |
| 2 personnes | 805 | 48.8% | 4.4% | 436 | 50.5% | 5.0% | 369 | 46.8% | 3.9% | 120 | 31.9% | 2.9% |
| 3 personnes | 197 | 11.9% | 2.1% | 100 | 11.5% | 2.1% | 98 | 12.4% | 2.2% | 64 | 17.0% | 1.6% |
| 4 personnes | 193 | 11.7% | 2.1% | 87 | 10.1% | 1.9% | 106 | 13.4% | 2.2% | 88 | 23.3% | 1.8% |
| 5 personnes et + | 173 | 10.5% | 3.2% | 96 | 11.1% | 3.6% | 78 | 9.8% | 2.7% | 76 | 20.2% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 357 | 21.6% | 2.3% | 171 | 19.8% | 2.3% | 186 | 23.6% | 2.2% | 138 | 36.6% | 1.8% |
| Non | 1294 | 78.4% | 3.6% | 692 | 80.2% | 3.9% | 602 | 76.4% | 3.2% | 238 | 63.4% | 2.5% |
| Habitat | ||||||||||||
| Communes rurales | 300 | 18.2% | 2.5% | 142 | 16.4% | 2.5% | 158 | 20.1% | 2.5% | 51 | 13.5% | 1.6% |
| Agglo. - 20 000 hab | 262 | 15.9% | 2.9% | 136 | 15.8% | 3.2% | 125 | 15.9% | 2.6% | 66 | 17.6% | 2.6% |
| Agglo. 20 000 à 100 000 hab | 220 | 13.3% | 3.1% | 118 | 13.7% | 3.5% | 102 | 12.9% | 2.8% | 39 | 10.3% | 1.9% |
| Agglo. + 100 000 hab | 552 | 33.4% | 3.6% | 322 | 37.2% | 4.3% | 231 | 29.3% | 2.9% | 104 | 27.8% | 1.9% |
| Agglo. Paris | 318 | 19.2% | 3.7% | 146 | 16.9% | 3.6% | 172 | 21.8% | 3.8% | 115 | 30.7% | 2.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 354 | 21.5% | 3.7% | 159 | 18.4% | 3.5% | 195 | 24.8% | 3.9% | 131 | 34.8% | 3.0% |
| Nord Pas de Calais | 135 | 8.2% | 4.2% | 77 | 9.0% | 5.1% | 58 | 7.3% | 3.4% | 27 | 7.2% | 2.7% |
| Lorraine | 60 | 3.6% | 3.1% | 33 | 3.9% | 3.6% | 27 | 3.4% | 2.7% | 10 | 2.8% | 2.0% |
| Alsace | 16 | 1.0% | 1.0% | 16 | 1.8% | 2.1% | - | - | - | 3 | 0.8% | 0.6% |
| Franche-Comté | 37 | 2.2% | 3.9% | 17 | 1.9% | 3.6% | 21 | 2.6% | 4.2% | 5 | 1.2% | 1.8% |
| Champagne Ardennes | 37 | 2.2% | 3.3% | 23 | 2.7% | 4.4% | 13 | 1.7% | 2.3% | 4 | 1.1% | 1.5% |
| Picardie | 68 | 4.1% | 4.4% | 41 | 4.8% | 5.5% | 27 | 3.4% | 3.3% | 14 | 3.8% | 3.2% |
| Bourgogne | 31 | 1.9% | 2.3% | 13 | 1.5% | 2.0% | 17 | 2.2% | 2.5% | 5 | 1.3% | 1.5% |
| Haute Normandie | 80 | 4.9% | 5.4% | 30 | 3.5% | 4.2% | 50 | 6.4% | 6.5% | 10 | 2.7% | 2.2% |
| Basse Normandie | 31 | 1.9% | 2.6% | 13 | 1.5% | 2.2% | 19 | 2.4% | 3.0% | 3 | 0.7% | 0.7% |
| Centre | 65 | 4.0% | 3.1% | 25 | 2.9% | 2.5% | 40 | 5.1% | 3.7% | 6 | 1.6% | 0.9% |
| Pays de Loire | 66 | 4.0% | 2.2% | 34 | 3.9% | 2.3% | 32 | 4.1% | 2.1% | 19 | 5.1% | 2.2% |
| Bretagne | 63 | 3.8% | 2.3% | 35 | 4.1% | 2.8% | 27 | 3.5% | 2.0% | 6 | 1.6% | 0.9% |
| Poitou Charentes | 45 | 2.7% | 3.0% | 32 | 3.7% | 4.4% | 13 | 1.7% | 1.7% | 11 | 3.0% | 3.0% |
| Aquitaine | 78 | 4.7% | 2.8% | 48 | 5.6% | 3.6% | 30 | 3.8% | 2.0% | 11 | 2.9% | 1.3% |
| Midi Pyrénées | 80 | 4.8% | 3.2% | 50 | 5.7% | 4.2% | 30 | 3.9% | 2.4% | 18 | 4.8% | 2.2% |
| Limousin | 18 | 1.1% | 3.0% | 15 | 1.8% | 5.3% | 3 | 0.4% | 0.9% | 2 | 0.6% | 1.4% |
| Auvergne | 26 | 1.6% | 2.3% | 12 | 1.4% | 2.2% | 14 | 1.8% | 2.4% | 9 | 2.4% | 2.9% |
| Rhône Alpes | 155 | 9.4% | 3.0% | 73 | 8.4% | 2.9% | 82 | 10.4% | 3.0% | 46 | 12.2% | 2.4% |
| Languedoc Roussillon | 65 | 3.9% | 2.8% | 35 | 4.0% | 3.2% | 30 | 3.8% | 2.5% | 14 | 3.6% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 141 | 8.5% | 3.2% | 82 | 9.5% | 4.0% | 59 | 7.5% | 2.5% | 22 | 5.9% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1138 | 68.9% | 3.1% | 645 | 74.7% | 3.5% | 493 | 62.6% | 2.6% | 300 | 79.9% | 2.0% |
| Presque tous les jours | 201 | 12.2% | 3.6% | 76 | 8.8% | 3.0% | 125 | 15.9% | 4.1% | 41 | 10.9% | 2.6% |
| 1 à 2 fois par semaine | 114 | 6.9% | 4.2% | 43 | 5.0% | 3.8% | 70 | 8.9% | 4.5% | 20 | 5.4% | 3.9% |
| 1 à 3 fois par mois | 16 | 1.0% | 3.2% | 7 | 0.8% | 3.0% | 9 | 1.2% | 3.3% | 1 | 0.2% | 1.1% |
| Moins souvent | 38 | 2.3% | 6.8% | 23 | 2.7% | 8.1% | 15 | 2.0% | 5.5% | 13 | 3.5% | 24.7% |
| Jamais | 1 | 0.1% | 1.5% | - | - | - | 1 | 0.1% | 5.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 57 | 3.5% | 3.4% | 43 | 5.0% | 5.9% | 14 | 1.7% | 1.4% | 9 | 2.3% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 106 | 6.4% | 3.9% | 53 | 6.1% | 5.0% | 53 | 6.8% | 3.2% | 4 | 1.2% | 1.8% |
| De 12 000 à moins de 18 000 euros par an | 185 | 11.2% | 3.4% | 95 | 11.0% | 4.2% | 90 | 11.4% | 2.9% | 15 | 3.9% | 2.2% |
| De 18 000 à moins de 24 000 euros par an | 201 | 12.2% | 3.0% | 123 | 14.2% | 4.2% | 78 | 10.0% | 2.1% | 37 | 9.8% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 364 | 22.0% | 3.1% | 143 | 16.5% | 2.6% | 221 | 28.1% | 3.6% | 65 | 17.3% | 1.9% |
| De 36 000 à moins de 45 000 euros par an | 212 | 12.9% | 2.9% | 126 | 14.6% | 3.4% | 87 | 11.0% | 2.4% | 51 | 13.6% | 1.8% |
| De 45 000 à moins de 65 000 euros par an | 199 | 12.1% | 2.8% | 122 | 14.2% | 3.1% | 77 | 9.8% | 2.5% | 63 | 16.9% | 1.7% |
| 65 000 euros et plus par an | 157 | 9.5% | 3.7% | 92 | 10.7% | 3.8% | 64 | 8.2% | 3.6% | 71 | 19.0% | 2.5% |
| Refus | 132 | 8.0% | 3.1% | 51 | 5.9% | 2.9% | 81 | 10.3% | 3.3% | 42 | 11.2% | 2.8% |
| Ne sait pas | 37 | 2.3% | 3.5% | 15 | 1.7% | 3.0% | 23 | 2.9% | 3.9% | 18 | 4.8% | 4.7% |
