L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1693 | 100.0% | 3.3% | 429 | 100.0% | 1.7% | 1265 | 100.0% | 4.7% | 629 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 429 | 25.3% | 1.7% | 429 | 100.0% | 1.7% | - | - | - | 178 | 28.3% | 2.0% |
| Femme | 1265 | 74.7% | 4.7% | - | - | - | 1265 | 100.0% | 4.7% | 451 | 71.7% | 5.3% |
| Age | ||||||||||||
| 15 à 24 ans | 478 | 28.2% | 6.6% | 65 | 15.1% | 1.8% | 413 | 32.7% | 11.5% | 161 | 25.5% | 5.2% |
| 25 à 34 ans | 458 | 27.0% | 6.0% | 116 | 27.0% | 3.1% | 342 | 27.1% | 8.8% | 140 | 22.2% | 4.4% |
| 35 à 49 ans | 470 | 27.8% | 3.8% | 146 | 34.0% | 2.4% | 324 | 25.6% | 5.1% | 258 | 41.0% | 4.1% |
| 50 à 59 ans | 196 | 11.6% | 2.2% | 79 | 18.4% | 1.7% | 117 | 9.3% | 2.6% | 66 | 10.5% | 1.7% |
| 60 ans et plus | 91 | 5.4% | 0.6% | 23 | 5.4% | 0.3% | 68 | 5.4% | 0.8% | 5 | 0.8% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 873 | 51.5% | 3.7% | - | - | - | 873 | 69.0% | 3.7% | 322 | 51.2% | 4.6% |
| Personne de référence | 557 | 32.9% | 2.0% | 343 | 80.1% | 1.7% | 213 | 16.9% | 2.7% | 194 | 30.8% | 2.3% |
| Responsable des achats | 1117 | 66.0% | 3.1% | 226 | 52.7% | 1.7% | 891 | 70.5% | 3.9% | 408 | 64.9% | 3.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 0.8% | 2.8% | 4 | 0.9% | 1.1% | 11 | 0.8% | 6.4% | - | - | - |
| Petits patrons | 46 | 2.7% | 2.9% | 27 | 6.3% | 2.3% | 19 | 1.5% | 4.4% | 43 | 6.8% | 3.0% |
| Affaires et Cadres | 110 | 6.5% | 2.2% | 37 | 8.7% | 1.3% | 73 | 5.7% | 3.5% | 97 | 15.5% | 2.2% |
| Professions intermédiaires | 254 | 15.0% | 3.5% | 87 | 20.4% | 2.4% | 167 | 13.2% | 4.6% | 207 | 32.9% | 3.5% |
| Employés | 454 | 26.8% | 5.4% | 53 | 12.3% | 2.3% | 401 | 31.7% | 6.6% | 85 | 13.6% | 4.7% |
| Ouvriers | 208 | 12.3% | 3.3% | 106 | 24.8% | 2.1% | 101 | 8.0% | 8.0% | 15 | 2.4% | 4.3% |
| Retraités | 81 | 4.8% | 0.6% | 25 | 5.7% | 0.4% | 56 | 4.5% | 0.8% | 1 | 0.2% | 0.7% |
| Autres inactifs | 526 | 31.1% | 5.1% | 90 | 20.9% | 2.5% | 436 | 34.5% | 6.5% | 180 | 28.6% | 5.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 16 | 1.0% | 2.2% | 4 | 0.9% | 0.9% | 13 | 1.0% | 3.6% | - | - | - |
| Petits patrons | 103 | 6.1% | 3.9% | 41 | 9.6% | 3.0% | 62 | 4.9% | 5.0% | 103 | 16.4% | 3.9% |
| Affaires et Cadres | 214 | 12.7% | 3.1% | 43 | 10.0% | 1.3% | 171 | 13.5% | 5.0% | 214 | 34.1% | 3.1% |
| Professions intermédiaires | 312 | 18.4% | 3.9% | 94 | 21.9% | 2.3% | 218 | 17.2% | 5.7% | 312 | 49.5% | 3.9% |
| Employés | 322 | 19.0% | 5.9% | 53 | 12.5% | 2.3% | 268 | 21.2% | 8.8% | - | - | - |
| Ouvriers | 446 | 26.3% | 4.7% | 106 | 24.8% | 2.1% | 340 | 26.9% | 7.7% | - | - | - |
| Retraités | 146 | 8.6% | 1.0% | 36 | 8.5% | 0.5% | 110 | 8.7% | 1.3% | - | - | - |
| Autres inactifs | 133 | 7.9% | 3.3% | 51 | 11.9% | 3.4% | 82 | 6.5% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 163 | 9.6% | 1.6% | 65 | 15.2% | 1.5% | 98 | 7.7% | 1.7% | 39 | 6.2% | 2.0% |
| 2 personnes | 354 | 20.9% | 2.0% | 81 | 18.8% | 0.9% | 273 | 21.6% | 2.9% | 107 | 17.0% | 2.6% |
| 3 personnes | 434 | 25.6% | 4.7% | 118 | 27.4% | 2.5% | 316 | 25.0% | 7.1% | 166 | 26.3% | 4.1% |
| 4 personnes | 459 | 27.1% | 5.0% | 111 | 25.8% | 2.4% | 348 | 27.6% | 7.3% | 194 | 30.9% | 4.1% |
| 5 personnes et + | 283 | 16.7% | 5.2% | 54 | 12.7% | 2.1% | 229 | 18.1% | 8.1% | 124 | 19.7% | 4.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 829 | 49.0% | 5.3% | 191 | 44.4% | 2.6% | 639 | 50.5% | 7.7% | 350 | 55.6% | 4.6% |
| Non | 864 | 51.0% | 2.4% | 238 | 55.6% | 1.4% | 626 | 49.5% | 3.3% | 280 | 44.4% | 2.9% |
| Habitat | ||||||||||||
| Communes rurales | 321 | 18.9% | 2.7% | 76 | 17.7% | 1.3% | 245 | 19.4% | 3.9% | 101 | 16.1% | 3.1% |
| Agglo. - 20 000 hab | 288 | 17.0% | 3.2% | 80 | 18.7% | 1.9% | 208 | 16.4% | 4.4% | 97 | 15.5% | 3.8% |
| Agglo. 20 000 à 100 000 hab | 216 | 12.8% | 3.1% | 76 | 17.7% | 2.3% | 141 | 11.1% | 3.9% | 48 | 7.7% | 2.4% |
| Agglo. + 100 000 hab | 490 | 28.9% | 3.2% | 115 | 26.7% | 1.5% | 375 | 29.7% | 4.7% | 182 | 28.9% | 3.2% |
| Agglo. Paris | 379 | 22.4% | 4.4% | 83 | 19.2% | 2.0% | 296 | 23.4% | 6.6% | 201 | 31.9% | 5.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 415 | 24.5% | 4.3% | 89 | 20.7% | 1.9% | 327 | 25.8% | 6.5% | 216 | 34.3% | 4.9% |
| Nord Pas de Calais | 112 | 6.6% | 3.5% | 33 | 7.6% | 2.1% | 79 | 6.3% | 4.7% | 22 | 3.6% | 2.2% |
| Lorraine | 63 | 3.7% | 3.3% | 23 | 5.3% | 2.5% | 40 | 3.2% | 4.1% | 19 | 3.0% | 3.5% |
| Alsace | 44 | 2.6% | 2.9% | 14 | 3.3% | 1.9% | 30 | 2.4% | 3.8% | 3 | 0.5% | 0.7% |
| Franche-Comté | 29 | 1.7% | 3.0% | 5 | 1.3% | 1.2% | 24 | 1.9% | 4.8% | 7 | 1.0% | 2.6% |
| Champagne Ardennes | 30 | 1.8% | 2.7% | 4 | 1.0% | 0.8% | 26 | 2.0% | 4.5% | 9 | 1.5% | 3.3% |
| Picardie | 58 | 3.4% | 3.7% | 18 | 4.3% | 2.5% | 39 | 3.1% | 4.9% | 22 | 3.4% | 4.9% |
| Bourgogne | 25 | 1.5% | 1.8% | 5 | 1.1% | 0.7% | 20 | 1.6% | 2.9% | 10 | 1.6% | 3.0% |
| Haute Normandie | 39 | 2.3% | 2.6% | 8 | 1.9% | 1.2% | 31 | 2.4% | 3.9% | 16 | 2.5% | 3.4% |
| Basse Normandie | 30 | 1.8% | 2.5% | 3 | 0.7% | 0.6% | 27 | 2.1% | 4.2% | 4 | 0.7% | 1.2% |
| Centre | 62 | 3.7% | 3.0% | 15 | 3.6% | 1.5% | 47 | 3.7% | 4.3% | 17 | 2.7% | 2.6% |
| Pays de Loire | 68 | 4.0% | 2.3% | 24 | 5.6% | 1.7% | 44 | 3.5% | 2.9% | 21 | 3.3% | 2.3% |
| Bretagne | 60 | 3.6% | 2.3% | 8 | 2.0% | 0.7% | 52 | 4.1% | 3.7% | 22 | 3.4% | 3.0% |
| Poitou Charentes | 40 | 2.3% | 2.7% | 8 | 1.8% | 1.1% | 32 | 2.5% | 4.1% | 9 | 1.4% | 2.4% |
| Aquitaine | 72 | 4.3% | 2.6% | 18 | 4.2% | 1.4% | 54 | 4.3% | 3.7% | 35 | 5.5% | 4.2% |
| Midi Pyrénées | 84 | 5.0% | 3.4% | 15 | 3.5% | 1.3% | 69 | 5.5% | 5.4% | 34 | 5.4% | 4.2% |
| Limousin | 20 | 1.2% | 3.2% | 5 | 1.2% | 1.8% | 14 | 1.1% | 4.5% | 2 | 0.3% | 1.1% |
| Auvergne | 22 | 1.3% | 1.9% | 6 | 1.3% | 1.0% | 16 | 1.3% | 2.7% | 6 | 1.0% | 2.0% |
| Rhône Alpes | 146 | 8.6% | 2.8% | 43 | 10.0% | 1.7% | 103 | 8.1% | 3.8% | 61 | 9.7% | 3.2% |
| Languedoc Roussillon | 106 | 6.2% | 4.6% | 25 | 5.9% | 2.3% | 81 | 6.4% | 6.7% | 46 | 7.3% | 6.2% |
| Provence Alpes Côte d'Azur, Corse | 168 | 9.9% | 3.8% | 58 | 13.6% | 2.8% | 110 | 8.7% | 4.8% | 50 | 8.0% | 3.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1458 | 86.1% | 3.9% | 367 | 85.7% | 2.0% | 1091 | 86.2% | 5.8% | 566 | 89.9% | 3.8% |
| Presque tous les jours | 115 | 6.8% | 2.1% | 18 | 4.2% | 0.7% | 97 | 7.6% | 3.2% | 42 | 6.7% | 2.7% |
| 1 à 2 fois par semaine | 73 | 4.3% | 2.7% | 28 | 6.4% | 2.4% | 45 | 3.6% | 2.9% | 19 | 3.0% | 3.7% |
| 1 à 3 fois par mois | 8 | 0.5% | 1.5% | 2 | 0.5% | 0.9% | 6 | 0.4% | 2.0% | - | - | - |
| Moins souvent | 12 | 0.7% | 2.2% | 2 | 0.5% | 0.7% | 10 | 0.8% | 3.7% | 2 | 0.4% | 4.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 44 | 2.6% | 2.6% | 9 | 2.2% | 1.3% | 35 | 2.8% | 3.7% | 4 | 0.6% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 112 | 6.6% | 4.1% | 30 | 6.9% | 2.9% | 83 | 6.5% | 5.0% | 6 | 0.9% | 2.2% |
| De 12 000 à moins de 18 000 euros par an | 166 | 9.8% | 3.1% | 32 | 7.4% | 1.4% | 134 | 10.6% | 4.3% | 18 | 2.9% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 253 | 14.9% | 3.8% | 58 | 13.4% | 1.9% | 196 | 15.5% | 5.2% | 87 | 13.9% | 6.2% |
| De 24 000 à moins de 36 000 euros par an | 412 | 24.3% | 3.5% | 108 | 25.1% | 1.9% | 304 | 24.0% | 5.0% | 135 | 21.5% | 3.9% |
| De 36 000 à moins de 45 000 euros par an | 228 | 13.5% | 3.1% | 59 | 13.8% | 1.6% | 169 | 13.3% | 4.7% | 79 | 12.5% | 2.7% |
| De 45 000 à moins de 65 000 euros par an | 166 | 9.8% | 2.4% | 48 | 11.2% | 1.2% | 119 | 9.4% | 3.9% | 124 | 19.7% | 3.3% |
| 65 000 euros et plus par an | 116 | 6.9% | 2.7% | 33 | 7.8% | 1.4% | 83 | 6.5% | 4.7% | 86 | 13.7% | 3.0% |
| Refus | 167 | 9.9% | 4.0% | 49 | 11.5% | 2.8% | 118 | 9.3% | 4.8% | 80 | 12.7% | 5.4% |
| Ne sait pas | 29 | 1.7% | 2.7% | 3 | 0.7% | 0.6% | 26 | 2.0% | 4.4% | 10 | 1.6% | 2.6% |
