L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 552 | 100.0% | 1.1% | 213 | 100.0% | 0.9% | 339 | 100.0% | 1.2% | 56 | 100.0% | 0.3% |
| Sexe | ||||||||||||
| Homme | 213 | 38.6% | 0.9% | 213 | 100.0% | 0.9% | - | - | - | 21 | 37.1% | 0.2% |
| Femme | 339 | 61.4% | 1.2% | - | - | - | 339 | 100.0% | 1.2% | 35 | 62.9% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 12 | 2.3% | 0.2% | 4 | 2.0% | 0.1% | 8 | 2.4% | 0.2% | 4 | 6.8% | 0.1% |
| 25 à 34 ans | 9 | 1.6% | 0.1% | 5 | 2.1% | 0.1% | 4 | 1.3% | 0.1% | 4 | 6.7% | 0.1% |
| 35 à 49 ans | 41 | 7.4% | 0.3% | 21 | 10.0% | 0.3% | 20 | 5.8% | 0.3% | 16 | 29.1% | 0.3% |
| 50 à 59 ans | 88 | 16.0% | 1.0% | 55 | 25.8% | 1.2% | 33 | 9.9% | 0.7% | 19 | 34.0% | 0.5% |
| 60 ans et plus | 401 | 72.7% | 2.5% | 128 | 60.1% | 1.9% | 273 | 80.6% | 3.1% | 13 | 23.4% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 327 | 59.2% | 1.4% | - | - | - | 327 | 96.4% | 1.4% | 32 | 58.2% | 0.5% |
| Personne de référence | 323 | 58.6% | 1.1% | 203 | 95.3% | 1.0% | 121 | 35.6% | 1.5% | 25 | 44.4% | 0.3% |
| Responsable des achats | 425 | 77.0% | 1.2% | 112 | 52.8% | 0.9% | 313 | 92.3% | 1.4% | 37 | 66.8% | 0.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 5.1% | 5.6% | 24 | 11.5% | 7.2% | 3 | 1.0% | 2.1% | - | - | - |
| Petits patrons | 2 | 0.3% | 0.1% | 1 | 0.6% | 0.1% | 1 | 0.2% | 0.1% | 1 | 1.0% | - |
| Affaires et Cadres | 22 | 4.0% | 0.5% | 10 | 4.9% | 0.4% | 12 | 3.5% | 0.6% | 20 | 35.5% | 0.4% |
| Professions intermédiaires | 20 | 3.6% | 0.3% | 10 | 4.5% | 0.3% | 10 | 3.1% | 0.3% | 16 | 27.9% | 0.3% |
| Employés | 43 | 7.9% | 0.5% | 16 | 7.3% | 0.7% | 28 | 8.2% | 0.5% | 5 | 9.6% | 0.3% |
| Ouvriers | 14 | 2.5% | 0.2% | 8 | 3.9% | 0.2% | 5 | 1.6% | 0.4% | 2 | 3.3% | 0.5% |
| Retraités | 340 | 61.6% | 2.6% | 123 | 57.9% | 2.0% | 217 | 63.9% | 3.2% | 7 | 11.9% | 3.2% |
| Autres inactifs | 83 | 15.0% | 0.8% | 20 | 9.5% | 0.6% | 63 | 18.5% | 0.9% | 6 | 10.7% | 0.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 29 | 5.2% | 3.9% | 24 | 11.3% | 6.0% | 5 | 1.5% | 1.4% | - | - | - |
| Petits patrons | 8 | 1.5% | 0.3% | 1 | 0.6% | 0.1% | 7 | 2.0% | 0.6% | 8 | 14.5% | 0.3% |
| Affaires et Cadres | 23 | 4.1% | 0.3% | 10 | 4.9% | 0.3% | 12 | 3.6% | 0.4% | 23 | 40.7% | 0.3% |
| Professions intermédiaires | 25 | 4.5% | 0.3% | 9 | 4.3% | 0.2% | 16 | 4.7% | 0.4% | 25 | 44.8% | 0.3% |
| Employés | 29 | 5.2% | 0.5% | 16 | 7.6% | 0.7% | 13 | 3.7% | 0.4% | - | - | - |
| Ouvriers | 21 | 3.8% | 0.2% | 8 | 3.9% | 0.2% | 13 | 3.7% | 0.3% | - | - | - |
| Retraités | 368 | 66.6% | 2.5% | 126 | 59.3% | 1.9% | 241 | 71.2% | 2.9% | - | - | - |
| Autres inactifs | 50 | 9.0% | 1.2% | 17 | 8.2% | 1.2% | 32 | 9.5% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 157 | 28.5% | 1.6% | 41 | 19.5% | 1.0% | 116 | 34.1% | 2.0% | 8 | 14.4% | 0.4% |
| 2 personnes | 300 | 54.3% | 1.7% | 120 | 56.4% | 1.4% | 180 | 53.0% | 1.9% | 21 | 38.5% | 0.5% |
| 3 personnes | 49 | 8.8% | 0.5% | 25 | 11.9% | 0.5% | 23 | 6.9% | 0.5% | 12 | 20.7% | 0.3% |
| 4 personnes | 24 | 4.3% | 0.3% | 11 | 5.1% | 0.2% | 13 | 3.8% | 0.3% | 8 | 14.5% | 0.2% |
| 5 personnes et + | 23 | 4.1% | 0.4% | 15 | 7.2% | 0.6% | 7 | 2.2% | 0.3% | 7 | 11.8% | 0.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 53 | 9.6% | 0.3% | 32 | 15.2% | 0.4% | 21 | 6.1% | 0.2% | 15 | 27.1% | 0.2% |
| Non | 499 | 90.4% | 1.4% | 181 | 84.8% | 1.0% | 318 | 93.9% | 1.7% | 41 | 72.9% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 188 | 34.0% | 1.6% | 66 | 30.8% | 1.1% | 122 | 36.0% | 2.0% | 10 | 18.2% | 0.3% |
| Agglo. - 20 000 hab | 110 | 20.0% | 1.2% | 40 | 18.6% | 0.9% | 71 | 20.9% | 1.5% | 11 | 19.8% | 0.4% |
| Agglo. 20 000 à 100 000 hab | 71 | 12.9% | 1.0% | 36 | 16.7% | 1.1% | 36 | 10.5% | 1.0% | 8 | 14.9% | 0.4% |
| Agglo. + 100 000 hab | 123 | 22.3% | 0.8% | 47 | 22.3% | 0.6% | 76 | 22.3% | 0.9% | 11 | 19.7% | 0.2% |
| Agglo. Paris | 60 | 10.8% | 0.7% | 25 | 11.7% | 0.6% | 35 | 10.3% | 0.8% | 15 | 27.4% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 60 | 10.8% | 0.6% | 25 | 11.7% | 0.5% | 35 | 10.3% | 0.7% | 15 | 27.4% | 0.4% |
| Nord Pas de Calais | 53 | 9.7% | 1.7% | 31 | 14.6% | 2.0% | 22 | 6.5% | 1.3% | 2 | 4.1% | 0.2% |
| Lorraine | 36 | 6.6% | 1.9% | 21 | 9.8% | 2.2% | 16 | 4.6% | 1.6% | 0 | 0.3% | - |
| Alsace | 13 | 2.4% | 0.9% | 7 | 3.3% | 0.9% | 6 | 1.9% | 0.8% | - | - | - |
| Franche-Comté | 21 | 3.8% | 2.2% | 11 | 5.1% | 2.3% | 10 | 3.0% | 2.1% | 2 | 3.7% | 0.8% |
| Champagne Ardennes | 16 | 2.8% | 1.4% | 6 | 2.8% | 1.1% | 10 | 2.9% | 1.7% | 6 | 10.2% | 2.0% |
| Picardie | 16 | 2.9% | 1.1% | 3 | 1.5% | 0.4% | 13 | 3.8% | 1.6% | 2 | 3.0% | 0.4% |
| Bourgogne | 5 | 1.0% | 0.4% | 1 | 0.5% | 0.2% | 4 | 1.3% | 0.6% | - | - | - |
| Haute Normandie | 28 | 5.1% | 1.9% | 7 | 3.4% | 1.0% | 21 | 6.1% | 2.7% | 2 | 3.3% | 0.4% |
| Basse Normandie | 19 | 3.4% | 1.5% | 11 | 5.3% | 2.0% | 7 | 2.1% | 1.1% | 2 | 2.7% | 0.4% |
| Centre | 6 | 1.1% | 0.3% | 2 | 0.9% | 0.2% | 4 | 1.2% | 0.4% | 3 | 6.1% | 0.5% |
| Pays de Loire | 71 | 12.9% | 2.4% | 14 | 6.7% | 1.0% | 57 | 16.9% | 3.7% | 3 | 5.1% | 0.3% |
| Bretagne | 34 | 6.2% | 1.3% | 0 | 0.2% | - | 34 | 10.0% | 2.4% | 3 | 5.0% | 0.4% |
| Poitou Charentes | 15 | 2.8% | 1.0% | 3 | 1.6% | 0.5% | 12 | 3.5% | 1.5% | 0 | 0.7% | 0.1% |
| Aquitaine | 20 | 3.5% | 0.7% | 12 | 5.4% | 0.9% | 8 | 2.4% | 0.5% | 0 | 0.5% | - |
| Midi Pyrénées | 29 | 5.2% | 1.2% | 11 | 5.0% | 0.9% | 18 | 5.4% | 1.4% | 5 | 8.8% | 0.6% |
| Limousin | 5 | 0.9% | 0.8% | 3 | 1.3% | 0.9% | 2 | 0.7% | 0.7% | 1 | 1.2% | 0.4% |
| Auvergne | 9 | 1.7% | 0.8% | 6 | 2.9% | 1.1% | 3 | 0.9% | 0.5% | 1 | 1.7% | 0.3% |
| Rhône Alpes | 47 | 8.6% | 0.9% | 23 | 10.9% | 0.9% | 24 | 7.1% | 0.9% | 5 | 9.7% | 0.3% |
| Languedoc Roussillon | 28 | 5.1% | 1.2% | 6 | 2.7% | 0.5% | 22 | 6.5% | 1.8% | 2 | 3.5% | 0.3% |
| Provence Alpes Côte d'Azur, Corse | 19 | 3.5% | 0.4% | 10 | 4.5% | 0.5% | 10 | 2.8% | 0.4% | 2 | 2.8% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 255 | 46.2% | 0.7% | 115 | 54.0% | 0.6% | 140 | 41.3% | 0.7% | 37 | 65.8% | 0.2% |
| Presque tous les jours | 87 | 15.8% | 1.6% | 35 | 16.2% | 1.4% | 53 | 15.6% | 1.7% | 16 | 29.3% | 1.0% |
| 1 à 2 fois par semaine | 43 | 7.7% | 1.6% | 24 | 11.5% | 2.1% | 18 | 5.4% | 1.2% | 3 | 4.9% | 0.5% |
| 1 à 3 fois par mois | 4 | 0.8% | 0.9% | 3 | 1.3% | 1.2% | 2 | 0.5% | 0.6% | - | - | - |
| Moins souvent | 16 | 2.9% | 2.8% | 7 | 3.2% | 2.4% | 9 | 2.7% | 3.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 3.9% | 1.3% | 3 | 1.5% | 0.4% | 18 | 5.4% | 1.9% | 0 | 0.3% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 24 | 4.3% | 0.9% | 6 | 2.7% | 0.5% | 18 | 5.3% | 1.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 52 | 9.5% | 1.0% | 27 | 12.6% | 1.2% | 25 | 7.5% | 0.8% | 1 | 2.5% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 101 | 18.2% | 1.5% | 24 | 11.5% | 0.8% | 76 | 22.5% | 2.0% | 1 | 2.0% | 0.1% |
| De 24 000 à moins de 36 000 euros par an | 106 | 19.2% | 0.9% | 58 | 27.2% | 1.0% | 48 | 14.2% | 0.8% | 9 | 16.3% | 0.3% |
| De 36 000 à moins de 45 000 euros par an | 57 | 10.3% | 0.8% | 24 | 11.4% | 0.6% | 33 | 9.7% | 0.9% | 7 | 13.1% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 90 | 16.4% | 1.3% | 31 | 14.3% | 0.8% | 60 | 17.7% | 1.9% | 15 | 26.4% | 0.4% |
| 65 000 euros et plus par an | 42 | 7.6% | 1.0% | 21 | 10.0% | 0.9% | 21 | 6.1% | 1.2% | 10 | 18.5% | 0.4% |
| Refus | 43 | 7.8% | 1.0% | 16 | 7.7% | 0.9% | 27 | 7.9% | 1.1% | 12 | 21.0% | 0.8% |
| Ne sait pas | 15 | 2.7% | 1.4% | 2 | 1.1% | 0.5% | 13 | 3.8% | 2.2% | - | - | - |
