L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 955 | 100.0% | 1.8% | 310 | 100.0% | 1.2% | 644 | 100.0% | 2.4% | 146 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 310 | 32.5% | 1.2% | 310 | 100.0% | 1.2% | - | - | - | 57 | 39.1% | 0.6% |
| Femme | 644 | 67.5% | 2.4% | - | - | - | 644 | 100.0% | 2.4% | 89 | 60.9% | 1.0% |
| Age | ||||||||||||
| 15 à 24 ans | 41 | 4.3% | 0.6% | 21 | 6.7% | 0.6% | 20 | 3.1% | 0.6% | 18 | 12.3% | 0.6% |
| 25 à 34 ans | 61 | 6.4% | 0.8% | 22 | 7.1% | 0.6% | 39 | 6.0% | 1.0% | 9 | 6.4% | 0.3% |
| 35 à 49 ans | 170 | 17.8% | 1.4% | 78 | 25.1% | 1.3% | 93 | 14.4% | 1.5% | 65 | 44.4% | 1.0% |
| 50 à 59 ans | 233 | 24.4% | 2.6% | 75 | 24.2% | 1.7% | 158 | 24.5% | 3.5% | 47 | 32.4% | 1.2% |
| 60 ans et plus | 450 | 47.1% | 2.9% | 114 | 36.8% | 1.7% | 335 | 52.0% | 3.8% | 7 | 4.6% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 604 | 63.2% | 2.6% | - | - | - | 604 | 93.7% | 2.6% | 80 | 55.1% | 1.1% |
| Personne de référence | 542 | 56.8% | 1.9% | 276 | 88.9% | 1.3% | 267 | 41.4% | 3.4% | 61 | 41.7% | 0.7% |
| Responsable des achats | 777 | 81.4% | 2.2% | 169 | 54.4% | 1.3% | 608 | 94.4% | 2.7% | 114 | 78.1% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.7% | 1.3% | 3 | 1.1% | 1.0% | 3 | 0.5% | 1.8% | 0 | 0.2% | 1.0% |
| Petits patrons | 21 | 2.2% | 1.3% | 14 | 4.5% | 1.2% | 7 | 1.1% | 1.7% | 16 | 11.1% | 1.1% |
| Affaires et Cadres | 28 | 3.0% | 0.6% | 9 | 2.9% | 0.3% | 19 | 3.0% | 0.9% | 25 | 17.4% | 0.6% |
| Professions intermédiaires | 73 | 7.7% | 1.0% | 31 | 10.0% | 0.9% | 42 | 6.5% | 1.2% | 55 | 37.7% | 0.9% |
| Employés | 170 | 17.8% | 2.0% | 23 | 7.3% | 1.0% | 147 | 22.8% | 2.4% | 30 | 20.6% | 1.7% |
| Ouvriers | 127 | 13.3% | 2.0% | 83 | 26.7% | 1.6% | 44 | 6.9% | 3.5% | 3 | 2.3% | 0.9% |
| Retraités | 365 | 38.3% | 2.8% | 107 | 34.5% | 1.8% | 258 | 40.1% | 3.8% | 1 | 0.4% | 0.3% |
| Autres inactifs | 163 | 17.1% | 1.6% | 40 | 13.0% | 1.1% | 123 | 19.1% | 1.8% | 15 | 10.3% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 1.0% | 1.3% | 3 | 1.1% | 0.8% | 6 | 1.0% | 1.8% | - | - | - |
| Petits patrons | 28 | 2.9% | 1.1% | 11 | 3.4% | 0.8% | 17 | 2.7% | 1.4% | 28 | 19.3% | 1.1% |
| Affaires et Cadres | 42 | 4.4% | 0.6% | 12 | 3.9% | 0.4% | 30 | 4.7% | 0.9% | 42 | 29.1% | 0.6% |
| Professions intermédiaires | 75 | 7.9% | 1.0% | 34 | 11.1% | 0.8% | 41 | 6.4% | 1.1% | 75 | 51.7% | 1.0% |
| Employés | 93 | 9.7% | 1.7% | 21 | 6.7% | 0.9% | 72 | 11.2% | 2.4% | - | - | - |
| Ouvriers | 151 | 15.9% | 1.6% | 82 | 26.3% | 1.6% | 70 | 10.8% | 1.6% | - | - | - |
| Retraités | 435 | 45.5% | 2.9% | 115 | 37.2% | 1.7% | 319 | 49.5% | 3.9% | - | - | - |
| Autres inactifs | 120 | 12.6% | 2.9% | 32 | 10.3% | 2.1% | 89 | 13.7% | 3.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 296 | 31.0% | 3.0% | 58 | 18.6% | 1.3% | 238 | 37.0% | 4.2% | 18 | 12.2% | 0.9% |
| 2 personnes | 394 | 41.3% | 2.2% | 148 | 47.6% | 1.7% | 247 | 38.3% | 2.6% | 36 | 25.0% | 0.9% |
| 3 personnes | 107 | 11.3% | 1.2% | 36 | 11.6% | 0.8% | 71 | 11.1% | 1.6% | 39 | 26.5% | 1.0% |
| 4 personnes | 87 | 9.1% | 0.9% | 34 | 11.0% | 0.8% | 52 | 8.1% | 1.1% | 29 | 19.9% | 0.6% |
| 5 personnes et + | 70 | 7.4% | 1.3% | 35 | 11.2% | 1.3% | 36 | 5.5% | 1.3% | 24 | 16.3% | 0.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 160 | 16.8% | 1.0% | 74 | 23.9% | 1.0% | 86 | 13.4% | 1.0% | 68 | 46.5% | 0.9% |
| Non | 794 | 83.2% | 2.2% | 236 | 76.1% | 1.3% | 558 | 86.6% | 3.0% | 78 | 53.5% | 0.8% |
| Habitat | ||||||||||||
| Communes rurales | 245 | 25.6% | 2.0% | 58 | 18.7% | 1.0% | 187 | 29.0% | 3.0% | 22 | 14.9% | 0.7% |
| Agglo. - 20 000 hab | 171 | 17.9% | 1.9% | 63 | 20.4% | 1.5% | 108 | 16.7% | 2.3% | 38 | 25.8% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 192 | 20.1% | 2.7% | 57 | 18.4% | 1.7% | 135 | 20.9% | 3.7% | 21 | 14.2% | 1.0% |
| Agglo. + 100 000 hab | 263 | 27.6% | 1.7% | 101 | 32.5% | 1.3% | 162 | 25.2% | 2.0% | 41 | 28.1% | 0.7% |
| Agglo. Paris | 84 | 8.8% | 1.0% | 31 | 10.0% | 0.8% | 53 | 8.2% | 1.2% | 25 | 17.0% | 0.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 110 | 11.6% | 1.1% | 37 | 11.9% | 0.8% | 74 | 11.4% | 1.5% | 35 | 24.0% | 0.8% |
| Nord Pas de Calais | 97 | 10.1% | 3.0% | 42 | 13.6% | 2.8% | 55 | 8.5% | 3.2% | 5 | 3.4% | 0.5% |
| Lorraine | 37 | 3.8% | 1.9% | 13 | 4.1% | 1.4% | 24 | 3.7% | 2.4% | 5 | 3.4% | 0.9% |
| Alsace | 43 | 4.5% | 2.8% | 21 | 6.8% | 2.8% | 22 | 3.4% | 2.8% | - | - | - |
| Franche-Comté | 25 | 2.6% | 2.6% | 3 | 1.0% | 0.6% | 22 | 3.4% | 4.4% | 0 | 0.2% | 0.1% |
| Champagne Ardennes | 16 | 1.7% | 1.5% | 5 | 1.7% | 1.0% | 11 | 1.6% | 1.9% | 2 | 1.5% | 0.8% |
| Picardie | 38 | 4.0% | 2.5% | 10 | 3.4% | 1.4% | 28 | 4.3% | 3.5% | 6 | 4.4% | 1.5% |
| Bourgogne | 30 | 3.2% | 2.2% | 13 | 4.1% | 1.9% | 18 | 2.7% | 2.5% | 5 | 3.3% | 1.4% |
| Haute Normandie | 26 | 2.7% | 1.7% | 6 | 2.1% | 0.9% | 19 | 3.0% | 2.5% | 6 | 4.3% | 1.4% |
| Basse Normandie | 34 | 3.6% | 2.9% | 9 | 2.9% | 1.6% | 25 | 3.9% | 4.0% | 3 | 2.2% | 0.9% |
| Centre | 53 | 5.6% | 2.5% | 11 | 3.5% | 1.1% | 42 | 6.6% | 3.9% | 2 | 1.7% | 0.4% |
| Pays de Loire | 51 | 5.4% | 1.7% | 17 | 5.5% | 1.2% | 34 | 5.3% | 2.2% | 8 | 5.4% | 0.9% |
| Bretagne | 50 | 5.2% | 1.9% | 18 | 5.9% | 1.4% | 32 | 4.9% | 2.3% | 16 | 11.0% | 2.3% |
| Poitou Charentes | 40 | 4.2% | 2.7% | 6 | 1.8% | 0.8% | 35 | 5.4% | 4.5% | 3 | 1.7% | 0.7% |
| Aquitaine | 45 | 4.7% | 1.6% | 7 | 2.3% | 0.5% | 38 | 5.8% | 2.6% | 4 | 2.7% | 0.5% |
| Midi Pyrénées | 33 | 3.5% | 1.3% | 9 | 3.0% | 0.8% | 24 | 3.7% | 1.9% | 8 | 5.5% | 1.0% |
| Limousin | 19 | 2.0% | 3.1% | 4 | 1.4% | 1.4% | 15 | 2.3% | 4.6% | 1 | 0.9% | 0.8% |
| Auvergne | 33 | 3.5% | 2.9% | 5 | 1.6% | 0.9% | 28 | 4.4% | 4.8% | 3 | 1.9% | 0.9% |
| Rhône Alpes | 75 | 7.9% | 1.4% | 31 | 9.9% | 1.2% | 45 | 6.9% | 1.7% | 14 | 9.6% | 0.7% |
| Languedoc Roussillon | 36 | 3.8% | 1.6% | 10 | 3.4% | 1.0% | 26 | 4.0% | 2.1% | 7 | 5.0% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 62 | 6.5% | 1.4% | 32 | 10.3% | 1.5% | 30 | 4.7% | 1.3% | 11 | 7.7% | 0.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 551 | 57.7% | 1.5% | 205 | 66.2% | 1.1% | 345 | 53.6% | 1.8% | 124 | 85.0% | 0.8% |
| Presque tous les jours | 83 | 8.6% | 1.5% | 24 | 7.7% | 0.9% | 59 | 9.1% | 1.9% | 8 | 5.5% | 0.5% |
| 1 à 2 fois par semaine | 50 | 5.2% | 1.8% | 13 | 4.1% | 1.1% | 37 | 5.8% | 2.4% | 5 | 3.2% | 0.9% |
| 1 à 3 fois par mois | 21 | 2.2% | 4.2% | 7 | 2.1% | 2.8% | 15 | 2.3% | 5.3% | 0 | 0.3% | 0.5% |
| Moins souvent | 27 | 2.8% | 4.7% | 12 | 3.9% | 4.3% | 14 | 2.2% | 5.2% | 2 | 1.7% | 4.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 55 | 5.7% | 3.3% | 20 | 6.5% | 2.7% | 35 | 5.4% | 3.6% | 0 | 0.2% | 0.2% |
| De 9 000 à moins de 12 000 euros par an | 80 | 8.4% | 3.0% | 20 | 6.4% | 1.9% | 61 | 9.4% | 3.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 186 | 19.5% | 3.5% | 54 | 17.3% | 2.4% | 132 | 20.6% | 4.2% | 3 | 1.9% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 143 | 15.0% | 2.1% | 39 | 12.5% | 1.3% | 104 | 16.2% | 2.8% | 13 | 8.6% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 249 | 26.0% | 2.1% | 88 | 28.4% | 1.6% | 161 | 24.9% | 2.6% | 39 | 26.6% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 90 | 9.4% | 1.2% | 38 | 12.3% | 1.0% | 52 | 8.0% | 1.4% | 27 | 18.4% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 59 | 6.1% | 0.8% | 33 | 10.6% | 0.8% | 26 | 4.0% | 0.8% | 36 | 24.5% | 1.0% |
| 65 000 euros et plus par an | 15 | 1.6% | 0.4% | 7 | 2.1% | 0.3% | 9 | 1.3% | 0.5% | 9 | 6.1% | 0.3% |
| Refus | 71 | 7.5% | 1.7% | 9 | 3.0% | 0.5% | 62 | 9.6% | 2.5% | 18 | 12.5% | 1.2% |
| Ne sait pas | 7 | 0.7% | 0.6% | 3 | 1.0% | 0.6% | 4 | 0.6% | 0.6% | 2 | 1.1% | 0.4% |
