L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1597 | 100.0% | 3.1% | 1247 | 100.0% | 5.0% | 350 | 100.0% | 1.3% | 710 | 100.0% | 4.1% |
| Sexe | ||||||||||||
| Homme | 1247 | 78.1% | 5.0% | 1247 | 100.0% | 5.0% | - | - | - | 573 | 80.6% | 6.4% |
| Femme | 350 | 21.9% | 1.3% | - | - | - | 350 | 100.0% | 1.3% | 138 | 19.4% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 482 | 30.2% | 6.7% | 367 | 29.4% | 10.0% | 115 | 32.9% | 3.2% | 214 | 30.2% | 7.0% |
| 25 à 34 ans | 346 | 21.7% | 4.6% | 288 | 23.1% | 7.7% | 58 | 16.6% | 1.5% | 146 | 20.5% | 4.6% |
| 35 à 49 ans | 338 | 21.1% | 2.7% | 284 | 22.8% | 4.6% | 54 | 15.3% | 0.8% | 200 | 28.1% | 3.2% |
| 50 à 59 ans | 218 | 13.7% | 2.4% | 163 | 13.1% | 3.6% | 55 | 15.8% | 1.2% | 120 | 16.9% | 3.2% |
| 60 ans et plus | 213 | 13.3% | 1.4% | 145 | 11.6% | 2.1% | 68 | 19.3% | 0.8% | 31 | 4.3% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 246 | 15.4% | 1.0% | - | - | - | 246 | 70.1% | 1.0% | 104 | 14.7% | 1.5% |
| Personne de référence | 917 | 57.4% | 3.2% | 844 | 67.7% | 4.1% | 72 | 20.6% | 0.9% | 421 | 59.3% | 5.0% |
| Responsable des achats | 837 | 52.4% | 2.3% | 589 | 47.2% | 4.5% | 248 | 70.7% | 1.1% | 369 | 51.9% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.5% | 1.4% | 5 | 0.4% | 1.5% | 2 | 0.6% | 1.2% | - | - | - |
| Petits patrons | 63 | 3.9% | 3.9% | 57 | 4.6% | 4.9% | 6 | 1.8% | 1.4% | 62 | 8.8% | 4.3% |
| Affaires et Cadres | 220 | 13.7% | 4.5% | 176 | 14.2% | 6.3% | 43 | 12.3% | 2.1% | 199 | 28.0% | 4.5% |
| Professions intermédiaires | 243 | 15.2% | 3.4% | 205 | 16.4% | 5.7% | 39 | 11.0% | 1.1% | 218 | 30.7% | 3.7% |
| Employés | 224 | 14.0% | 2.7% | 146 | 11.7% | 6.5% | 78 | 22.4% | 1.3% | 20 | 2.9% | 1.1% |
| Ouvriers | 216 | 13.5% | 3.4% | 204 | 16.3% | 4.0% | 13 | 3.6% | 1.0% | 20 | 2.9% | 5.7% |
| Retraités | 177 | 11.1% | 1.4% | 129 | 10.4% | 2.1% | 48 | 13.6% | 0.7% | 12 | 1.7% | 5.7% |
| Autres inactifs | 447 | 28.0% | 4.3% | 325 | 26.0% | 9.0% | 122 | 34.8% | 1.8% | 178 | 25.1% | 5.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.5% | 1.1% | 5 | 0.4% | 1.3% | 3 | 0.9% | 0.9% | - | - | - |
| Petits patrons | 87 | 5.4% | 3.3% | 75 | 6.0% | 5.4% | 12 | 3.4% | 0.9% | 87 | 12.2% | 3.3% |
| Affaires et Cadres | 323 | 20.2% | 4.7% | 254 | 20.4% | 7.4% | 69 | 19.8% | 2.0% | 323 | 45.5% | 4.7% |
| Professions intermédiaires | 300 | 18.8% | 3.8% | 243 | 19.5% | 6.0% | 57 | 16.2% | 1.5% | 300 | 42.2% | 3.8% |
| Employés | 217 | 13.6% | 4.0% | 161 | 12.9% | 6.8% | 56 | 15.9% | 1.8% | - | - | - |
| Ouvriers | 293 | 18.3% | 3.1% | 247 | 19.8% | 4.9% | 46 | 13.0% | 1.0% | - | - | - |
| Retraités | 269 | 16.9% | 1.8% | 189 | 15.2% | 2.8% | 80 | 22.9% | 1.0% | - | - | - |
| Autres inactifs | 100 | 6.3% | 2.4% | 72 | 5.8% | 4.8% | 28 | 7.9% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 215 | 13.5% | 2.1% | 157 | 12.6% | 3.6% | 58 | 16.6% | 1.0% | 86 | 12.1% | 4.4% |
| 2 personnes | 409 | 25.6% | 2.3% | 306 | 24.5% | 3.5% | 103 | 29.3% | 1.1% | 161 | 22.7% | 3.9% |
| 3 personnes | 357 | 22.3% | 3.9% | 289 | 23.2% | 6.1% | 68 | 19.3% | 1.5% | 161 | 22.7% | 4.0% |
| 4 personnes | 354 | 22.2% | 3.8% | 296 | 23.7% | 6.5% | 58 | 16.7% | 1.2% | 200 | 28.2% | 4.2% |
| 5 personnes et + | 262 | 16.4% | 4.8% | 199 | 16.0% | 7.5% | 63 | 18.0% | 2.2% | 102 | 14.4% | 4.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 576 | 36.1% | 3.7% | 464 | 37.2% | 6.3% | 112 | 32.0% | 1.3% | 283 | 39.9% | 3.7% |
| Non | 1021 | 63.9% | 2.8% | 783 | 62.8% | 4.5% | 238 | 68.0% | 1.3% | 427 | 60.1% | 4.4% |
| Habitat | ||||||||||||
| Communes rurales | 248 | 15.5% | 2.1% | 193 | 15.5% | 3.4% | 55 | 15.6% | 0.9% | 102 | 14.4% | 3.2% |
| Agglo. - 20 000 hab | 270 | 16.9% | 3.0% | 230 | 18.4% | 5.3% | 40 | 11.5% | 0.8% | 112 | 15.8% | 4.3% |
| Agglo. 20 000 à 100 000 hab | 198 | 12.4% | 2.8% | 168 | 13.4% | 5.0% | 30 | 8.7% | 0.8% | 70 | 9.8% | 3.4% |
| Agglo. + 100 000 hab | 557 | 34.8% | 3.6% | 424 | 34.0% | 5.7% | 133 | 38.0% | 1.7% | 253 | 35.6% | 4.5% |
| Agglo. Paris | 325 | 20.3% | 3.8% | 233 | 18.7% | 5.7% | 92 | 26.2% | 2.0% | 173 | 24.4% | 4.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 358 | 22.4% | 3.7% | 260 | 20.9% | 5.7% | 97 | 27.8% | 1.9% | 195 | 27.4% | 4.5% |
| Nord Pas de Calais | 112 | 7.0% | 3.5% | 81 | 6.5% | 5.3% | 31 | 8.8% | 1.8% | 46 | 6.4% | 4.6% |
| Lorraine | 63 | 3.9% | 3.3% | 49 | 3.9% | 5.3% | 14 | 4.0% | 1.4% | 31 | 4.3% | 5.8% |
| Alsace | 42 | 2.7% | 2.8% | 37 | 2.9% | 4.9% | 6 | 1.6% | 0.7% | 19 | 2.6% | 4.2% |
| Franche-Comté | 32 | 2.0% | 3.3% | 27 | 2.2% | 5.9% | 4 | 1.3% | 0.9% | 15 | 2.1% | 5.8% |
| Champagne Ardennes | 36 | 2.2% | 3.3% | 31 | 2.5% | 5.9% | 5 | 1.3% | 0.8% | 11 | 1.5% | 3.9% |
| Picardie | 45 | 2.8% | 2.9% | 36 | 2.9% | 4.8% | 9 | 2.6% | 1.1% | 19 | 2.6% | 4.3% |
| Bourgogne | 44 | 2.7% | 3.2% | 32 | 2.6% | 4.9% | 12 | 3.3% | 1.6% | 16 | 2.3% | 4.8% |
| Haute Normandie | 44 | 2.7% | 2.9% | 27 | 2.2% | 3.9% | 16 | 4.7% | 2.1% | 16 | 2.2% | 3.5% |
| Basse Normandie | 28 | 1.7% | 2.3% | 20 | 1.6% | 3.5% | 8 | 2.3% | 1.3% | 10 | 1.4% | 2.8% |
| Centre | 49 | 3.1% | 2.3% | 39 | 3.1% | 3.9% | 10 | 2.9% | 0.9% | 27 | 3.8% | 4.1% |
| Pays de Loire | 85 | 5.3% | 2.8% | 67 | 5.4% | 4.6% | 18 | 5.1% | 1.2% | 38 | 5.4% | 4.3% |
| Bretagne | 65 | 4.1% | 2.4% | 55 | 4.4% | 4.3% | 10 | 2.8% | 0.7% | 22 | 3.1% | 3.1% |
| Poitou Charentes | 43 | 2.7% | 2.9% | 37 | 3.0% | 5.1% | 6 | 1.7% | 0.8% | 17 | 2.4% | 4.6% |
| Aquitaine | 89 | 5.6% | 3.2% | 75 | 6.0% | 5.6% | 14 | 4.1% | 1.0% | 29 | 4.1% | 3.5% |
| Midi Pyrénées | 54 | 3.4% | 2.2% | 48 | 3.9% | 4.0% | 6 | 1.8% | 0.5% | 24 | 3.4% | 3.0% |
| Limousin | 13 | 0.8% | 2.1% | 10 | 0.8% | 3.4% | 3 | 0.8% | 0.9% | 9 | 1.2% | 5.4% |
| Auvergne | 30 | 1.9% | 2.6% | 23 | 1.9% | 4.3% | 6 | 1.8% | 1.0% | 12 | 1.7% | 3.9% |
| Rhône Alpes | 161 | 10.1% | 3.1% | 137 | 11.0% | 5.4% | 24 | 6.9% | 0.9% | 71 | 10.0% | 3.7% |
| Languedoc Roussillon | 68 | 4.3% | 3.0% | 55 | 4.4% | 5.0% | 14 | 3.9% | 1.1% | 23 | 3.3% | 3.2% |
| Provence Alpes Côte d'Azur, Corse | 138 | 8.6% | 3.1% | 101 | 8.1% | 4.9% | 36 | 10.3% | 1.6% | 63 | 8.9% | 4.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1443 | 90.3% | 3.9% | 1129 | 90.5% | 6.2% | 314 | 89.5% | 1.7% | 662 | 93.2% | 4.4% |
| Presque tous les jours | 104 | 6.5% | 1.9% | 86 | 6.9% | 3.4% | 18 | 5.1% | 0.6% | 36 | 5.1% | 2.3% |
| 1 à 2 fois par semaine | 37 | 2.3% | 1.4% | 24 | 1.9% | 2.0% | 13 | 3.8% | 0.8% | 11 | 1.6% | 2.2% |
| 1 à 3 fois par mois | 13 | 0.8% | 2.5% | 8 | 0.7% | 3.5% | 5 | 1.3% | 1.7% | 1 | 0.1% | 1.1% |
| Moins souvent | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 39 | 2.4% | 2.3% | 35 | 2.8% | 4.8% | 4 | 1.1% | 0.4% | 1 | 0.2% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 60 | 3.8% | 2.2% | 43 | 3.5% | 4.2% | 17 | 4.8% | 1.0% | 15 | 2.1% | 5.9% |
| De 12 000 à moins de 18 000 euros par an | 115 | 7.2% | 2.1% | 93 | 7.4% | 4.1% | 22 | 6.4% | 0.7% | 28 | 3.9% | 4.1% |
| De 18 000 à moins de 24 000 euros par an | 182 | 11.4% | 2.7% | 123 | 9.8% | 4.2% | 60 | 17.0% | 1.6% | 71 | 10.0% | 5.0% |
| De 24 000 à moins de 36 000 euros par an | 347 | 21.7% | 3.0% | 279 | 22.4% | 5.0% | 68 | 19.4% | 1.1% | 112 | 15.8% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 212 | 13.3% | 2.9% | 163 | 13.0% | 4.3% | 49 | 14.1% | 1.4% | 100 | 14.1% | 3.5% |
| De 45 000 à moins de 65 000 euros par an | 255 | 15.9% | 3.6% | 214 | 17.2% | 5.4% | 41 | 11.7% | 1.3% | 157 | 22.1% | 4.2% |
| 65 000 euros et plus par an | 168 | 10.5% | 4.0% | 131 | 10.5% | 5.3% | 37 | 10.6% | 2.1% | 129 | 18.2% | 4.5% |
| Refus | 165 | 10.3% | 3.9% | 126 | 10.1% | 7.1% | 39 | 11.1% | 1.6% | 68 | 9.6% | 4.6% |
| Ne sait pas | 55 | 3.4% | 5.1% | 41 | 3.3% | 8.5% | 14 | 3.9% | 2.3% | 28 | 4.0% | 7.3% |
