Direct Matin National (agrégat)

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	Ensemble			Hommes			Femmes			Foyers CSP+
	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration	Milliers	Structure	Pénétration
ENSEMBLE	2526	100.0%	4.9%	1244	100.0%	5.1%	1283	100.0%	4.8%	1081	100.0%	6.3%
Sexe
Homme	1244	49.2%	5.1%	1244	100.0%	5.1%	-	-	-	551	51.0%	6.2%
Femme	1283	50.8%	4.8%	-	-	-	1283	100.0%	4.8%	530	49.0%	6.4%
Age
15 à 24 ans	694	27.5%	9.4%	301	24.2%	8.1%	393	30.6%	10.8%	316	29.3%	10.4%
25 à 34 ans	462	18.3%	6.0%	239	19.2%	6.4%	223	17.4%	5.7%	199	18.4%	5.9%
35 à 49 ans	670	26.5%	5.3%	364	29.3%	5.8%	306	23.9%	4.8%	330	30.5%	5.2%
50 à 59 ans	409	16.2%	4.5%	213	17.2%	4.8%	195	15.2%	4.3%	192	17.7%	5.1%
60 ans et plus	291	11.5%	2.0%	126	10.1%	2.0%	165	12.9%	2.0%	45	4.1%	6.2%
Individu
Ménagères	941	37.2%	4.1%	-	-	-	941	73.3%	4.1%	375	34.7%	5.5%
Personne de référence	1277	50.6%	4.6%	907	72.9%	4.5%	370	28.9%	4.8%	540	49.9%	6.3%
Responsable des achats	1622	64.2%	4.5%	662	53.2%	5.2%	960	74.8%	4.2%	633	58.5%	5.8%
PCS Individu
Agriculteurs	-	-	-	-	-	-	-	-	-	-	-	-
Petits patrons	55	2.2%	3.4%	31	2.5%	2.8%	24	1.9%	4.6%	48	4.5%	3.3%
Affaires et Cadres	367	14.5%	7.4%	223	17.9%	7.2%	144	11.2%	7.7%	325	30.0%	7.2%
Professions intermédiaires	408	16.2%	6.0%	204	16.4%	5.9%	204	15.9%	6.2%	346	32.0%	6.2%
Employés	558	22.1%	6.8%	172	13.8%	8.5%	387	30.1%	6.2%	111	10.3%	6.1%
Ouvriers	349	13.8%	5.5%	290	23.3%	5.9%	59	4.6%	4.1%	16	1.5%	4.0%
Retraités	210	8.3%	1.7%	99	8.0%	1.6%	111	8.7%	1.7%	6	0.5%	2.3%
Autres inactifs	579	22.9%	5.7%	226	18.2%	6.3%	354	27.6%	5.4%	229	21.2%	7.3%
PCS Personne de référence
Agriculteurs	3	0.1%	0.3%	1	0.1%	0.2%	2	0.2%	0.5%	-	-	-
Petits patrons	114	4.5%	4.3%	48	3.8%	3.8%	66	5.1%	4.9%	114	10.5%	4.3%
Affaires et Cadres	514	20.3%	7.2%	259	20.9%	7.1%	254	19.8%	7.4%	514	47.5%	7.2%
Professions intermédiaires	454	18.0%	6.0%	244	19.6%	6.1%	210	16.4%	5.9%	454	42.0%	6.0%
Employés	424	16.8%	7.9%	193	15.5%	8.5%	231	18.0%	7.5%	-	-	-
Ouvriers	510	20.2%	5.5%	286	23.0%	5.9%	224	17.4%	5.0%	-	-	-
Retraités	325	12.8%	2.2%	144	11.6%	2.2%	180	14.1%	2.2%	-	-	-
Autres inactifs	184	7.3%	4.7%	68	5.5%	4.6%	116	9.0%	4.7%	-	-	-
Taille du foyer
1 personne	434	17.2%	4.5%	199	16.0%	4.7%	235	18.3%	4.4%	157	14.5%	8.5%
2 personnes	666	26.4%	3.7%	329	26.4%	3.7%	338	26.3%	3.7%	250	23.1%	5.8%
3 personnes	516	20.4%	5.6%	272	21.9%	5.9%	244	19.0%	5.4%	225	20.8%	5.9%
4 personnes	527	20.9%	5.7%	257	20.7%	5.8%	270	21.1%	5.7%	281	26.0%	5.9%
5 personnes et +	383	15.2%	7.2%	187	15.0%	7.8%	196	15.3%	6.8%	168	15.6%	6.7%
Présence d'enfants de moins de 15 ans
Oui	860	34.0%	5.5%	426	34.3%	5.9%	433	33.8%	5.2%	400	36.9%	5.2%
Non	1667	66.0%	4.7%	817	65.7%	4.7%	850	66.2%	4.6%	682	63.1%	7.1%
Habitat
Communes rurales	79	3.1%	0.7%	41	3.3%	0.7%	39	3.0%	0.6%	41	3.8%	1.2%
Agglo. - 20 000 hab	118	4.7%	1.3%	73	5.9%	1.7%	45	3.5%	1.0%	68	6.3%	2.5%
Agglo. 20 000 à 100 000 hab	99	3.9%	1.4%	59	4.8%	1.7%	40	3.1%	1.1%	46	4.3%	2.3%
Agglo. + 100 000 hab	784	31.0%	5.1%	383	30.8%	5.2%	401	31.3%	5.0%	309	28.6%	5.9%
Agglo. Paris	1446	57.2%	17.1%	688	55.3%	17.1%	759	59.1%	17.1%	617	57.0%	15.9%
Régions INSEE
Ile de France	1526	60.4%	16.1%	728	58.6%	16.1%	797	62.2%	16.1%	667	61.7%	15.2%
Nord Pas de Calais	122	4.8%	3.8%	65	5.3%	4.3%	57	4.4%	3.4%	51	4.7%	5.5%
Lorraine	4	0.1%	0.2%	2	0.2%	0.2%	2	0.1%	0.2%	3	0.3%	0.6%
Alsace	46	1.8%	3.0%	21	1.7%	2.9%	25	1.9%	3.2%	16	1.4%	3.1%
Franche-Comté	2	0.1%	0.2%	2	0.1%	0.4%	-	-	-	-	-	0.1%
Champagne Ardennes	6	0.2%	0.6%	5	0.4%	1.0%	1	0.1%	0.2%	2	0.2%	0.7%
Picardie	22	0.9%	1.4%	17	1.4%	2.3%	5	0.4%	0.6%	10	0.9%	2.3%
Bourgogne	9	0.3%	0.6%	4	0.3%	0.6%	5	0.4%	0.7%	5	0.4%	1.3%
Haute Normandie	17	0.7%	1.1%	12	1.0%	1.8%	4	0.3%	0.5%	2	0.1%	0.3%
Basse Normandie	4	0.1%	0.3%	1	0.1%	0.2%	2	0.2%	0.3%	3	0.3%	1.0%
Centre	15	0.6%	0.7%	7	0.6%	0.7%	8	0.6%	0.7%	4	0.4%	0.7%
Pays de Loire	66	2.6%	2.3%	34	2.8%	2.4%	32	2.5%	2.1%	31	2.9%	3.7%
Bretagne	34	1.4%	1.3%	16	1.3%	1.3%	18	1.4%	1.3%	12	1.1%	1.6%
Poitou Charentes	5	0.2%	0.4%	2	0.2%	0.3%	3	0.2%	0.4%	3	0.3%	0.6%
Aquitaine	70	2.8%	2.6%	33	2.6%	2.5%	38	2.9%	2.6%	25	2.3%	3.0%
Midi Pyrénées	118	4.7%	4.9%	52	4.2%	4.5%	66	5.1%	5.3%	65	6.1%	8.4%
Limousin	-	-	0.1%	-	-	0.1%	-	-	0.1%	-	-	0.3%
Auvergne	-	-	-	-	-	-	-	-	-	-	-	-
Rhône Alpes	185	7.3%	3.6%	102	8.2%	4.2%	83	6.5%	3.1%	88	8.1%	4.7%
Languedoc Roussillon	88	3.5%	4.0%	41	3.3%	3.9%	46	3.6%	4.0%	34	3.2%	4.8%
Provence Alpes Côte d'Azur, Corse	189	7.5%	4.4%	98	7.9%	4.8%	91	7.1%	4.0%	58	5.4%	4.2%
Habitudes de connection à Internet
Tous les jours	1768	70.0%	6.0%	899	72.3%	5.9%	869	67.8%	6.0%	893	82.6%	6.6%
Presque tous les jours	291	11.5%	4.5%	145	11.7%	4.6%	146	11.4%	4.3%	128	11.9%	5.6%
1 à 2 fois par semaine	140	5.5%	4.5%	53	4.2%	4.2%	87	6.8%	4.8%	31	2.8%	3.4%
1 à 3 fois par mois	34	1.4%	4.2%	20	1.6%	5.4%	14	1.1%	3.2%	6	0.6%	4.1%
Moins souvent	61	2.4%	5.1%	26	2.1%	5.1%	35	2.7%	5.1%	10	0.9%	8.4%
Jamais	4	0.1%	2.8%	1	0.1%	2.5%	2	0.2%	2.9%	1	0.1%	7.7%
Revenus du foyer
Moins de 9 000 euros par an	85	3.4%	4.2%	37	3.0%	4.5%	49	3.8%	4.0%	14	1.3%	7.5%
De 9 000 à moins de 12 000 euros par an	119	4.7%	3.7%	30	2.4%	2.5%	89	7.0%	4.4%	20	1.9%	8.1%
De 12 000 à moins de 18 000 euros par an	256	10.1%	4.1%	111	8.9%	4.2%	145	11.3%	4.0%	36	3.3%	5.0%
De 18 000 à moins de 24 000 euros par an	318	12.6%	4.6%	146	11.7%	4.5%	172	13.4%	4.6%	91	8.5%	5.9%
De 24 000 à moins de 36 000 euros par an	573	22.7%	4.9%	290	23.4%	5.1%	282	22.0%	4.7%	224	20.8%	6.2%
De 36 000 à moins de 45 000 euros par an	350	13.9%	5.2%	192	15.5%	5.4%	157	12.3%	4.9%	167	15.5%	5.5%
De 45 000 à moins de 65 000 euros par an	371	14.7%	5.8%	213	17.1%	5.9%	159	12.4%	5.7%	233	21.5%	6.3%
De 65 000 à moins de 80 000 euros par an	134	5.3%	7.8%	81	6.5%	7.7%	53	4.1%	8.0%	100	9.2%	8.3%
De 80 000 à moins de 115 000 euros par an	66	2.6%	6.4%	40	3.3%	6.6%	25	2.0%	6.2%	49	4.5%	6.1%
115 000 euros et plus par an	35	1.4%	7.2%	22	1.7%	7.4%	13	1.0%	7.0%	33	3.1%	7.9%
Refus	136	5.4%	4.6%	57	4.6%	4.8%	79	6.1%	4.6%	74	6.8%	7.1%
Ne sait pas	83	3.3%	4.5%	24	1.9%	3.3%	59	4.6%	5.2%	39	3.6%	5.5%