Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 7799 | 100.0% | 15.3% | 4879 | 100.0% | 19.9% | 2920 | 100.0% | 11.0% | 2964 | 100.0% | 17.5% |
|---|
| Sexe |
|---|
| Homme | 4879 | 62.6% | 19.9% | 4879 | 100.0% | 19.9% | - | - | - | 1972 | 66.5% | 22.5% |
|---|
| Femme | 2920 | 37.4% | 11.0% | - | - | - | 2920 | 100.0% | 11.0% | 992 | 33.5% | 12.1% |
|---|
| Age |
|---|
| 15 à 24 ans | 1227 | 15.7% | 16.6% | 837 | 17.2% | 22.4% | 390 | 13.4% | 10.7% | 563 | 19.0% | 17.9% |
|---|
| 25 à 34 ans | 1103 | 14.1% | 14.3% | 733 | 15.0% | 19.3% | 369 | 12.6% | 9.4% | 503 | 17.0% | 14.8% |
|---|
| 35 à 49 ans | 1829 | 23.4% | 14.4% | 1218 | 25.0% | 19.5% | 611 | 20.9% | 9.5% | 1001 | 33.8% | 16.2% |
|---|
| 50 à 64 ans | 1867 | 23.9% | 15.2% | 1122 | 23.0% | 18.9% | 745 | 25.5% | 11.8% | 819 | 27.6% | 20.2% |
|---|
| 65 ans et plus | 1773 | 22.7% | 16.0% | 968 | 19.9% | 20.3% | 805 | 27.6% | 12.7% | 78 | 2.6% | 41.7% |
|---|
| Individu |
|---|
| Ménagère | 2542 | 32.6% | 10.8% | - | - | - | 2542 | 87.0% | 10.8% | 823 | 27.8% | 12.1% |
|---|
| Personne de Référence | 4771 | 61.2% | 17.0% | 3928 | 80.5% | 19.4% | 843 | 28.9% | 10.7% | 1741 | 58.7% | 20.7% |
|---|
| Responsable des achats | 5069 | 65.0% | 14.3% | 2553 | 52.3% | 20.5% | 2517 | 86.2% | 10.9% | 1758 | 59.3% | 16.4% |
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| PCS Individu |
|---|
| Agriculteurs | 38 | 0.5% | 7.1% | 26 | 0.5% | 7.7% | 12 | 0.4% | 6.1% | 0 | - | 0.4% |
|---|
| Petits patrons | 293 | 3.8% | 17.8% | 226 | 4.6% | 19.5% | 67 | 2.3% | 13.7% | 264 | 8.9% | 17.9% |
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| Affaires et Cadres | 1090 | 14.0% | 22.9% | 775 | 15.9% | 26.6% | 315 | 10.8% | 17.2% | 1009 | 34.0% | 23.3% |
|---|
| Professions intermédiaires | 1016 | 13.0% | 15.1% | 695 | 14.2% | 19.9% | 322 | 11.0% | 9.9% | 897 | 30.3% | 16.1% |
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| Employés | 1097 | 14.1% | 13.1% | 506 | 10.4% | 24.2% | 591 | 20.2% | 9.4% | 185 | 6.2% | 10.2% |
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| Ouvriers | 877 | 11.2% | 13.6% | 760 | 15.6% | 15.2% | 117 | 4.0% | 7.9% | 56 | 1.9% | 13.3% |
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| Retraités | 1975 | 25.3% | 15.7% | 1149 | 23.5% | 19.1% | 826 | 28.3% | 12.6% | 39 | 1.3% | 16.4% |
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| Autres inactifs | 1414 | 18.1% | 14.1% | 744 | 15.2% | 21.3% | 670 | 22.9% | 10.3% | 515 | 17.4% | 16.6% |
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| PCS Personne de Référence |
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| Agriculteurs | 68 | 0.9% | 8.5% | 44 | 0.9% | 11.4% | 24 | 0.8% | 5.8% | - | - | - |
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| Petits patrons | 403 | 5.2% | 15.3% | 266 | 5.4% | 19.3% | 137 | 4.7% | 10.9% | 403 | 13.6% | 15.3% |
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| Affaires et Cadres | 1396 | 17.9% | 20.4% | 908 | 18.6% | 26.1% | 487 | 16.7% | 14.5% | 1396 | 47.1% | 20.4% |
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| Professions intermédiaires | 1166 | 14.9% | 15.6% | 798 | 16.4% | 20.4% | 368 | 12.6% | 10.3% | 1166 | 39.3% | 15.6% |
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| Employés | 837 | 10.7% | 15.8% | 511 | 10.5% | 22.8% | 326 | 11.2% | 10.7% | - | - | - |
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| Ouvriers | 1148 | 14.7% | 12.1% | 796 | 16.3% | 16.3% | 352 | 12.1% | 7.7% | - | - | - |
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| Retraités | 2305 | 29.6% | 15.7% | 1290 | 26.5% | 19.3% | 1015 | 34.7% | 12.7% | - | - | - |
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| Autres inactifs | 476 | 6.1% | 12.2% | 266 | 5.4% | 17.9% | 211 | 7.2% | 8.7% | - | - | - |
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| Taille du Foyer |
|---|
| 1 personne | 1305 | 16.7% | 13.9% | 731 | 15.0% | 18.1% | 573 | 19.6% | 10.7% | 336 | 11.3% | 19.4% |
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| 2 personnes | 2839 | 36.4% | 15.8% | 1760 | 36.1% | 20.0% | 1080 | 37.0% | 11.7% | 790 | 26.6% | 18.3% |
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| 3 personnes | 1462 | 18.7% | 15.7% | 924 | 18.9% | 20.2% | 538 | 18.4% | 11.4% | 634 | 21.4% | 16.7% |
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| 4 personnes | 1342 | 17.2% | 14.6% | 899 | 18.4% | 19.6% | 443 | 15.2% | 9.6% | 765 | 25.8% | 16.4% |
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| 5 personnes et + | 851 | 10.9% | 16.2% | 564 | 11.6% | 22.9% | 287 | 9.8% | 10.3% | 440 | 14.9% | 17.8% |
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| Présence d'enfants de moins de 15 ans |
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| Oui | 2231 | 28.6% | 14.2% | 1462 | 30.0% | 20.1% | 769 | 26.3% | 9.1% | 1217 | 41.0% | 15.9% |
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| Non | 5568 | 71.4% | 15.7% | 3417 | 70.0% | 19.9% | 2152 | 73.7% | 11.8% | 1748 | 59.0% | 18.8% |
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| Habitat |
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| Communes rurales | 1141 | 14.6% | 9.7% | 747 | 15.3% | 13.5% | 394 | 13.5% | 6.4% | 376 | 12.7% | 11.3% |
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| Agglo. - 20 000 hab | 1009 | 12.9% | 11.3% | 674 | 13.8% | 15.9% | 336 | 11.5% | 7.1% | 329 | 11.1% | 12.9% |
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| Agglo. 20 000 à 100 000 hab | 933 | 12.0% | 13.6% | 629 | 12.9% | 18.3% | 304 | 10.4% | 8.9% | 329 | 11.1% | 16.5% |
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| Agglo. + 100 000 hab | 2006 | 25.7% | 13.2% | 1319 | 27.0% | 18.2% | 687 | 23.5% | 8.6% | 758 | 25.6% | 14.6% |
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| Agglo. Paris | 2709 | 34.7% | 32.1% | 1510 | 31.0% | 37.7% | 1199 | 41.1% | 27.1% | 1172 | 39.5% | 30.3% |
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| Région d'habitation |
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| Ile-de-France | 2994 | 38.4% | 31.7% | 1697 | 34.8% | 37.7% | 1298 | 44.4% | 26.2% | 1304 | 44.0% | 30.2% |
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| Nord-Pas-de-Calais | 298 | 3.8% | 9.3% | 195 | 4.0% | 12.8% | 103 | 3.5% | 6.1% | 110 | 3.7% | 12.0% |
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| Lorraine | 173 | 2.2% | 8.9% | 111 | 2.3% | 11.9% | 62 | 2.1% | 6.2% | 59 | 2.0% | 10.8% |
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| Alsace | 131 | 1.7% | 8.6% | 90 | 1.9% | 12.3% | 41 | 1.4% | 5.2% | 49 | 1.6% | 10.0% |
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| Franche-Comté | 83 | 1.1% | 8.7% | 57 | 1.2% | 12.3% | 26 | 0.9% | 5.3% | 31 | 1.0% | 11.8% |
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| Champagne-Ardenne | 110 | 1.4% | 10.1% | 76 | 1.6% | 14.4% | 34 | 1.2% | 6.1% | 40 | 1.4% | 12.6% |
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| Picardie | 286 | 3.7% | 18.6% | 146 | 3.0% | 19.6% | 140 | 4.8% | 17.7% | 78 | 2.6% | 18.1% |
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| Bourgogne | 157 | 2.0% | 11.6% | 111 | 2.3% | 16.9% | 47 | 1.6% | 6.6% | 54 | 1.8% | 15.0% |
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| Haute-Normandie | 199 | 2.5% | 13.4% | 123 | 2.5% | 17.5% | 75 | 2.6% | 9.7% | 55 | 1.9% | 13.0% |
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| Basse-Normandie | 123 | 1.6% | 10.2% | 73 | 1.5% | 12.6% | 50 | 1.7% | 8.0% | 39 | 1.3% | 11.6% |
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| Centre | 274 | 3.5% | 13.2% | 187 | 3.8% | 18.7% | 86 | 3.0% | 8.0% | 89 | 3.0% | 14.1% |
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| Pays de la Loire | 306 | 3.9% | 10.6% | 204 | 4.2% | 14.7% | 102 | 3.5% | 6.9% | 111 | 3.7% | 13.4% |
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| Bretagne | 243 | 3.1% | 9.3% | 164 | 3.4% | 13.2% | 78 | 2.7% | 5.8% | 81 | 2.7% | 10.4% |
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| Poitou-Charentes | 160 | 2.1% | 10.9% | 111 | 2.3% | 15.8% | 49 | 1.7% | 6.4% | 60 | 2.0% | 16.2% |
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| Aquitaine | 322 | 4.1% | 12.0% | 223 | 4.6% | 17.5% | 100 | 3.4% | 7.1% | 103 | 3.5% | 12.8% |
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| Midi-Pyrénées | 294 | 3.8% | 12.3% | 201 | 4.1% | 17.4% | 92 | 3.2% | 7.4% | 109 | 3.7% | 13.5% |
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| Limousin | 81 | 1.0% | 12.8% | 60 | 1.2% | 20.0% | 21 | 0.7% | 6.3% | 23 | 0.8% | 14.8% |
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| Auvergne | 102 | 1.3% | 9.1% | 69 | 1.4% | 12.8% | 33 | 1.1% | 5.7% | 42 | 1.4% | 13.8% |
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| Rhône-Alpes | 589 | 7.5% | 11.7% | 405 | 8.3% | 16.7% | 184 | 6.3% | 7.1% | 222 | 7.5% | 12.4% |
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| Languedoc-Roussillon | 264 | 3.4% | 12.2% | 177 | 3.6% | 17.2% | 87 | 3.0% | 7.7% | 89 | 3.0% | 13.8% |
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| Provence-Alpes-Côte-d'Azur-Corse | 611 | 7.8% | 14.1% | 398 | 8.2% | 19.5% | 213 | 7.3% | 9.3% | 216 | 7.3% | 15.1% |
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| Habitudes de connexion Internet |
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| Tous les jours | 4868 | 62.4% | 17.7% | 3173 | 65.0% | 22.6% | 1696 | 58.1% | 12.5% | 2400 | 81.0% | 18.6% |
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| Presque tous les jours | 859 | 11.0% | 14.0% | 522 | 10.7% | 18.0% | 337 | 11.6% | 10.4% | 328 | 11.1% | 14.1% |
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| 1 à 2 fois par semaine | 418 | 5.4% | 12.9% | 246 | 5.0% | 16.8% | 172 | 5.9% | 9.7% | 111 | 3.8% | 11.9% |
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| 1 à 3 fois par mois | 102 | 1.3% | 12.0% | 53 | 1.1% | 15.7% | 49 | 1.7% | 9.5% | 23 | 0.8% | 15.1% |
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| Moins souvent | 160 | 2.1% | 12.0% | 93 | 1.9% | 14.7% | 67 | 2.3% | 9.6% | 20 | 0.7% | 15.2% |
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| Jamais | 18 | 0.2% | 13.5% | 11 | 0.2% | 13.3% | 7 | 0.2% | 13.8% | 1 | - | 7.5% |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 242 | 3.1% | 11.3% | 126 | 2.6% | 14.6% | 117 | 4.0% | 9.1% | 24 | 0.8% | 13.3% |
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| De 9 000 à moins de 12 000 euros par an | 324 | 4.2% | 9.8% | 176 | 3.6% | 15.5% | 148 | 5.1% | 6.8% | 24 | 0.8% | 9.8% |
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| De 12 000 à moins de 18 000 euros par an | 751 | 9.6% | 11.5% | 404 | 8.3% | 14.7% | 347 | 11.9% | 9.2% | 89 | 3.0% | 11.7% |
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| De 18 000 à moins de 24 000 euros par an | 947 | 12.1% | 12.7% | 600 | 12.3% | 17.0% | 347 | 11.9% | 8.8% | 235 | 7.9% | 14.8% |
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| De 24 000 à moins de 36 000 euros par an | 1588 | 20.4% | 13.7% | 968 | 19.8% | 17.5% | 620 | 21.2% | 10.3% | 513 | 17.3% | 13.8% |
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| De 36 000 à moins de 45 000 euros par an | 1074 | 13.8% | 16.5% | 710 | 14.6% | 20.0% | 363 | 12.4% | 12.3% | 468 | 15.8% | 15.8% |
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| De 45 000 à moins de 65 000 euros par an | 1298 | 16.6% | 21.8% | 888 | 18.2% | 26.6% | 410 | 14.0% | 15.6% | 689 | 23.2% | 19.3% |
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| De 65 000 à moins de 80 000 euros par an | 404 | 5.2% | 26.3% | 289 | 5.9% | 31.6% | 115 | 3.9% | 18.6% | 278 | 9.4% | 25.0% |
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| De 80 000 à moins de 115 000 euros par an | 299 | 3.8% | 30.6% | 217 | 4.4% | 36.5% | 82 | 2.8% | 21.5% | 215 | 7.3% | 27.0% |
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| 115 000 euros et plus par an | 154 | 2.0% | 33.6% | 102 | 2.1% | 37.4% | 51 | 1.8% | 27.8% | 119 | 4.0% | 31.2% |
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| Refus | 518 | 6.6% | 16.1% | 291 | 6.0% | 21.8% | 227 | 7.8% | 12.1% | 227 | 7.7% | 19.9% |
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| Ne sait pas | 201 | 2.6% | 13.9% | 107 | 2.2% | 17.0% | 94 | 3.2% | 11.4% | 82 | 2.8% | 17.1% |
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