Quotidien Régional, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 18503 | 100.0% | 36.2% | 9348 | 100.0% | 38.2% | 9155 | 100.0% | 34.3% | 4567 | 100.0% | 26.9% |
Sexe |
Homme | 9348 | 50.5% | 38.2% | 9348 | 100.0% | 38.2% | - | - | - | 2572 | 56.3% | 29.3% |
Femme | 9155 | 49.5% | 34.3% | - | - | - | 9155 | 100.0% | 34.3% | 1995 | 43.7% | 24.4% |
Age |
15 à 24 ans | 1716 | 9.3% | 23.2% | 975 | 10.4% | 26.1% | 741 | 8.1% | 20.2% | 649 | 14.2% | 20.6% |
25 à 34 ans | 1949 | 10.5% | 25.3% | 1060 | 11.3% | 27.9% | 889 | 9.7% | 22.7% | 682 | 14.9% | 20.0% |
35 à 49 ans | 4020 | 21.7% | 31.7% | 2137 | 22.9% | 34.2% | 1882 | 20.6% | 29.3% | 1705 | 37.3% | 27.7% |
50 à 64 ans | 5097 | 27.5% | 41.6% | 2581 | 27.6% | 43.5% | 2517 | 27.5% | 39.8% | 1469 | 32.2% | 36.3% |
65 ans et plus | 5721 | 30.9% | 51.5% | 2596 | 27.8% | 54.5% | 3126 | 34.1% | 49.3% | 62 | 1.4% | 33.4% |
Individu |
Ménagère | 8414 | 45.5% | 35.9% | - | - | - | 8414 | 91.9% | 35.9% | 1747 | 38.3% | 25.7% |
Personne de Référence | 10680 | 57.7% | 38.0% | 8000 | 85.6% | 39.6% | 2680 | 29.3% | 33.9% | 2461 | 53.9% | 29.3% |
Responsable des achats | 12906 | 69.7% | 36.4% | 4663 | 49.9% | 37.5% | 8243 | 90.0% | 35.8% | 2838 | 62.1% | 26.5% |
PCS Individu |
Agriculteurs | 291 | 1.6% | 54.2% | 191 | 2.0% | 57.6% | 100 | 1.1% | 48.8% | 5 | 0.1% | 19.3% |
Petits patrons | 567 | 3.1% | 34.3% | 423 | 4.5% | 36.4% | 144 | 1.6% | 29.4% | 485 | 10.6% | 33.0% |
Affaires et Cadres | 1125 | 6.1% | 23.7% | 745 | 8.0% | 25.5% | 380 | 4.2% | 20.7% | 992 | 21.7% | 22.9% |
Professions intermédiaires | 2000 | 10.8% | 29.7% | 1161 | 12.4% | 33.3% | 838 | 9.2% | 25.7% | 1643 | 36.0% | 29.4% |
Employés | 2932 | 15.8% | 35.0% | 845 | 9.0% | 40.5% | 2087 | 22.8% | 33.2% | 568 | 12.4% | 31.4% |
Ouvriers | 2294 | 12.4% | 35.5% | 1821 | 19.5% | 36.5% | 473 | 5.2% | 31.9% | 134 | 2.9% | 31.5% |
Retraités | 6444 | 34.8% | 51.2% | 3220 | 34.4% | 53.6% | 3224 | 35.2% | 49.1% | 92 | 2.0% | 39.1% |
Autres inactifs | 2850 | 15.4% | 28.5% | 942 | 10.1% | 27.0% | 1908 | 20.8% | 29.2% | 649 | 14.2% | 21.0% |
PCS Personne de Référence |
Agriculteurs | 414 | 2.2% | 51.9% | 214 | 2.3% | 55.4% | 199 | 2.2% | 48.6% | - | - | - |
Petits patrons | 829 | 4.5% | 31.5% | 452 | 4.8% | 32.8% | 377 | 4.1% | 30.0% | 829 | 18.2% | 31.5% |
Affaires et Cadres | 1539 | 8.3% | 22.5% | 870 | 9.3% | 24.9% | 669 | 7.3% | 19.9% | 1539 | 33.7% | 22.5% |
Professions intermédiaires | 2199 | 11.9% | 29.4% | 1250 | 13.4% | 32.0% | 948 | 10.4% | 26.5% | 2199 | 48.1% | 29.4% |
Employés | 1682 | 9.1% | 31.7% | 838 | 9.0% | 37.4% | 844 | 9.2% | 27.6% | - | - | - |
Ouvriers | 3182 | 17.2% | 33.6% | 1744 | 18.7% | 35.6% | 1438 | 15.7% | 31.4% | - | - | - |
Retraités | 7402 | 40.0% | 50.4% | 3484 | 37.3% | 52.1% | 3918 | 42.8% | 48.9% | - | - | - |
Autres inactifs | 1257 | 6.8% | 32.3% | 495 | 5.3% | 33.4% | 762 | 8.3% | 31.6% | - | - | - |
Taille du Foyer |
1 personne | 3425 | 18.5% | 36.5% | 1495 | 16.0% | 36.9% | 1930 | 21.1% | 36.2% | 442 | 9.7% | 25.4% |
2 personnes | 7777 | 42.0% | 43.2% | 3972 | 42.5% | 45.2% | 3805 | 41.6% | 41.3% | 1280 | 28.0% | 29.7% |
3 personnes | 3001 | 16.2% | 32.3% | 1579 | 16.9% | 34.5% | 1422 | 15.5% | 30.1% | 982 | 21.5% | 25.8% |
4 personnes | 2812 | 15.2% | 30.6% | 1535 | 16.4% | 33.5% | 1276 | 13.9% | 27.7% | 1262 | 27.6% | 27.1% |
5 personnes et + | 1489 | 8.0% | 28.4% | 767 | 8.2% | 31.1% | 722 | 7.9% | 26.0% | 602 | 13.2% | 24.4% |
Présence d'enfants de moins de 15 ans |
Oui | 4485 | 24.2% | 28.5% | 2297 | 24.6% | 31.6% | 2188 | 23.9% | 25.9% | 1930 | 42.3% | 25.2% |
Non | 14018 | 75.8% | 39.6% | 7051 | 75.4% | 41.0% | 6967 | 76.1% | 38.3% | 2637 | 57.7% | 28.4% |
Habitat |
Communes rurales | 4985 | 26.9% | 42.6% | 2433 | 26.0% | 43.9% | 2552 | 27.9% | 41.4% | 1056 | 23.1% | 31.6% |
Agglo. - 20 000 hab | 3721 | 20.1% | 41.6% | 1825 | 19.5% | 43.2% | 1896 | 20.7% | 40.1% | 864 | 18.9% | 33.8% |
Agglo. 20 000 à 100 000 hab | 2911 | 15.7% | 42.5% | 1507 | 16.1% | 43.8% | 1404 | 15.3% | 41.2% | 683 | 15.0% | 34.2% |
Agglo. + 100 000 hab | 5392 | 29.1% | 35.5% | 2772 | 29.6% | 38.3% | 2620 | 28.6% | 33.0% | 1434 | 31.4% | 27.6% |
Agglo. Paris | 1495 | 8.1% | 17.7% | 812 | 8.7% | 20.2% | 683 | 7.5% | 15.4% | 529 | 11.6% | 13.7% |
Région d'habitation |
Ile-de-France | 1695 | 9.2% | 17.9% | 939 | 10.0% | 20.8% | 757 | 8.3% | 15.3% | 621 | 13.6% | 14.4% |
Nord-Pas-de-Calais | 1217 | 6.6% | 37.9% | 596 | 6.4% | 39.1% | 621 | 6.8% | 36.8% | 271 | 5.9% | 29.7% |
Lorraine | 922 | 5.0% | 47.6% | 449 | 4.8% | 48.0% | 473 | 5.2% | 47.3% | 203 | 4.5% | 36.9% |
Alsace | 751 | 4.1% | 49.5% | 376 | 4.0% | 51.4% | 374 | 4.1% | 47.8% | 175 | 3.8% | 35.7% |
Franche-Comté | 421 | 2.3% | 44.2% | 216 | 2.3% | 46.6% | 205 | 2.2% | 42.1% | 92 | 2.0% | 35.0% |
Champagne-Ardenne | 526 | 2.8% | 48.2% | 257 | 2.8% | 49.0% | 268 | 2.9% | 47.5% | 123 | 2.7% | 38.1% |
Picardie | 532 | 2.9% | 34.7% | 253 | 2.7% | 34.1% | 279 | 3.0% | 35.2% | 113 | 2.5% | 25.9% |
Bourgogne | 601 | 3.2% | 44.1% | 295 | 3.2% | 45.1% | 306 | 3.3% | 43.2% | 117 | 2.6% | 32.2% |
Haute-Normandie | 358 | 1.9% | 24.2% | 174 | 1.9% | 24.7% | 183 | 2.0% | 23.7% | 73 | 1.6% | 17.3% |
Basse-Normandie | 469 | 2.5% | 38.9% | 229 | 2.4% | 39.6% | 240 | 2.6% | 38.2% | 99 | 2.2% | 29.6% |
Centre | 780 | 4.2% | 37.5% | 377 | 4.0% | 37.6% | 403 | 4.4% | 37.4% | 163 | 3.6% | 25.9% |
Pays de la Loire | 1374 | 7.4% | 47.8% | 661 | 7.1% | 47.7% | 713 | 7.8% | 48.0% | 315 | 6.9% | 38.1% |
Bretagne | 1574 | 8.5% | 60.4% | 788 | 8.4% | 63.1% | 785 | 8.6% | 57.9% | 397 | 8.7% | 51.2% |
Poitou-Charentes | 670 | 3.6% | 45.6% | 333 | 3.6% | 47.3% | 337 | 3.7% | 44.1% | 132 | 2.9% | 35.5% |
Aquitaine | 1043 | 5.6% | 38.9% | 509 | 5.4% | 39.9% | 534 | 5.8% | 37.9% | 245 | 5.4% | 30.4% |
Midi-Pyrénées | 848 | 4.6% | 35.4% | 445 | 4.8% | 38.5% | 403 | 4.4% | 32.5% | 217 | 4.8% | 27.0% |
Limousin | 285 | 1.5% | 45.2% | 138 | 1.5% | 45.8% | 147 | 1.6% | 44.6% | 61 | 1.3% | 38.9% |
Auvergne | 550 | 3.0% | 48.9% | 279 | 3.0% | 51.8% | 270 | 3.0% | 46.2% | 120 | 2.6% | 39.9% |
Rhône-Alpes | 1569 | 8.5% | 31.2% | 811 | 8.7% | 33.5% | 758 | 8.3% | 29.1% | 412 | 9.0% | 23.0% |
Languedoc-Roussillon | 792 | 4.3% | 36.5% | 404 | 4.3% | 39.2% | 388 | 4.2% | 34.0% | 199 | 4.4% | 30.7% |
Provence-Alpes-Côte-d'Azur-Corse | 1528 | 8.3% | 35.4% | 818 | 8.8% | 40.2% | 710 | 7.8% | 31.1% | 419 | 9.2% | 29.3% |
Habitudes de connexion Internet |
Tous les jours | 8703 | 47.0% | 31.6% | 4766 | 51.0% | 34.0% | 3937 | 43.0% | 29.1% | 3399 | 74.4% | 26.3% |
Presque tous les jours | 2009 | 10.9% | 32.7% | 1005 | 10.8% | 34.8% | 1004 | 11.0% | 30.9% | 592 | 13.0% | 25.4% |
1 à 2 fois par semaine | 1187 | 6.4% | 36.7% | 567 | 6.1% | 38.8% | 620 | 6.8% | 34.9% | 281 | 6.2% | 29.9% |
1 à 3 fois par mois | 314 | 1.7% | 37.0% | 146 | 1.6% | 43.6% | 167 | 1.8% | 32.7% | 54 | 1.2% | 36.2% |
Moins souvent | 486 | 2.6% | 36.3% | 246 | 2.6% | 38.7% | 240 | 2.6% | 34.1% | 38 | 0.8% | 28.4% |
Jamais | 68 | 0.4% | 49.8% | 42 | 0.4% | 50.0% | 26 | 0.3% | 49.6% | 5 | 0.1% | 32.8% |
Revenus du Foyer |
Moins de 9 000 euros par an | 721 | 3.9% | 33.7% | 289 | 3.1% | 33.5% | 432 | 4.7% | 33.8% | 41 | 0.9% | 22.4% |
De 9 000 à moins de 12 000 euros par an | 1274 | 6.9% | 38.3% | 447 | 4.8% | 39.4% | 826 | 9.0% | 37.8% | 59 | 1.3% | 23.8% |
De 12 000 à moins de 18 000 euros par an | 2525 | 13.6% | 38.8% | 1147 | 12.3% | 41.8% | 1378 | 15.1% | 36.6% | 198 | 4.3% | 25.9% |
De 18 000 à moins de 24 000 euros par an | 2899 | 15.7% | 38.8% | 1469 | 15.7% | 41.6% | 1429 | 15.6% | 36.3% | 460 | 10.1% | 29.0% |
De 24 000 à moins de 36 000 euros par an | 4384 | 23.7% | 37.9% | 2224 | 23.8% | 40.2% | 2160 | 23.6% | 35.8% | 1054 | 23.1% | 28.3% |
De 36 000 à moins de 45 000 euros par an | 2327 | 12.6% | 35.8% | 1316 | 14.1% | 37.0% | 1011 | 11.0% | 34.3% | 804 | 17.6% | 27.0% |
De 45 000 à moins de 65 000 euros par an | 1948 | 10.5% | 32.7% | 1209 | 12.9% | 36.2% | 739 | 8.1% | 28.1% | 971 | 21.3% | 27.2% |
De 65 000 à moins de 80 000 euros par an | 423 | 2.3% | 27.5% | 275 | 2.9% | 30.0% | 148 | 1.6% | 23.9% | 291 | 6.4% | 26.2% |
De 80 000 à moins de 115 000 euros par an | 242 | 1.3% | 24.8% | 171 | 1.8% | 28.7% | 71 | 0.8% | 18.6% | 183 | 4.0% | 23.0% |
115 000 euros et plus par an | 108 | 0.6% | 23.6% | 83 | 0.9% | 30.5% | 25 | 0.3% | 13.4% | 78 | 1.7% | 20.4% |
Refus | 1214 | 6.6% | 37.8% | 523 | 5.6% | 39.1% | 691 | 7.5% | 36.8% | 318 | 7.0% | 27.9% |
Ne sait pas | 441 | 2.4% | 30.5% | 194 | 2.1% | 30.9% | 247 | 2.7% | 30.1% | 109 | 2.4% | 22.8% |