Quotidien Urbain Gratuit, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 4353 | 100.0% | 8.5% | 2308 | 100.0% | 9.4% | 2045 | 100.0% | 7.7% | 1879 | 100.0% | 11.1% |
Sexe |
Homme | 2308 | 53.0% | 9.4% | 2308 | 100.0% | 9.4% | - | - | - | 1053 | 56.0% | 12.0% |
Femme | 2045 | 47.0% | 7.7% | - | - | - | 2045 | 100.0% | 7.7% | 827 | 44.0% | 10.1% |
Age |
15 à 24 ans | 1084 | 24.9% | 14.7% | 534 | 23.2% | 14.3% | 550 | 26.9% | 15.0% | 476 | 25.3% | 15.1% |
25 à 34 ans | 884 | 20.3% | 11.5% | 486 | 21.0% | 12.8% | 398 | 19.5% | 10.2% | 409 | 21.7% | 12.0% |
35 à 49 ans | 1207 | 27.7% | 9.5% | 684 | 29.6% | 11.0% | 523 | 25.6% | 8.2% | 593 | 31.6% | 9.6% |
50 à 64 ans | 853 | 19.6% | 7.0% | 454 | 19.7% | 7.7% | 399 | 19.5% | 6.3% | 389 | 20.7% | 9.6% |
65 ans et plus | 324 | 7.4% | 2.9% | 150 | 6.5% | 3.1% | 175 | 8.5% | 2.8% | 13 | 0.7% | 6.9% |
Individu |
Ménagère | 1546 | 35.5% | 6.6% | - | - | - | 1546 | 75.6% | 6.6% | 608 | 32.3% | 8.9% |
Personne de Référence | 2363 | 54.3% | 8.4% | 1749 | 75.8% | 8.7% | 613 | 30.0% | 7.8% | 975 | 51.9% | 11.6% |
Responsable des achats | 2824 | 64.9% | 8.0% | 1237 | 53.6% | 10.0% | 1587 | 77.6% | 6.9% | 1117 | 59.4% | 10.4% |
PCS Individu |
Agriculteurs | 5 | 0.1% | 1.0% | 5 | 0.2% | 1.4% | 0 | - | 0.2% | - | - | - |
Petits patrons | 117 | 2.7% | 7.1% | 91 | 3.9% | 7.8% | 26 | 1.3% | 5.3% | 103 | 5.5% | 7.0% |
Affaires et Cadres | 579 | 13.3% | 12.2% | 370 | 16.0% | 12.7% | 209 | 10.2% | 11.4% | 519 | 27.6% | 12.0% |
Professions intermédiaires | 792 | 18.2% | 11.7% | 445 | 19.3% | 12.8% | 347 | 17.0% | 10.7% | 663 | 35.3% | 11.9% |
Employés | 984 | 22.6% | 11.7% | 341 | 14.8% | 16.4% | 642 | 31.4% | 10.2% | 184 | 9.8% | 10.2% |
Ouvriers | 520 | 11.9% | 8.0% | 413 | 17.9% | 8.3% | 106 | 5.2% | 7.2% | 29 | 1.6% | 6.9% |
Retraités | 392 | 9.0% | 3.1% | 205 | 8.9% | 3.4% | 187 | 9.1% | 2.8% | 13 | 0.7% | 5.7% |
Autres inactifs | 965 | 22.2% | 9.6% | 438 | 19.0% | 12.6% | 526 | 25.7% | 8.1% | 367 | 19.5% | 11.9% |
PCS Personne de Référence |
Agriculteurs | 19 | 0.4% | 2.3% | 9 | 0.4% | 2.2% | 10 | 0.5% | 2.5% | - | - | - |
Petits patrons | 194 | 4.5% | 7.4% | 108 | 4.7% | 7.8% | 86 | 4.2% | 6.9% | 194 | 10.3% | 7.4% |
Affaires et Cadres | 801 | 18.4% | 11.7% | 466 | 20.2% | 13.4% | 336 | 16.4% | 10.0% | 801 | 42.6% | 11.7% |
Professions intermédiaires | 884 | 20.3% | 11.8% | 479 | 20.8% | 12.3% | 405 | 19.8% | 11.3% | 884 | 47.0% | 11.8% |
Employés | 764 | 17.6% | 14.4% | 354 | 15.3% | 15.8% | 410 | 20.1% | 13.4% | - | - | - |
Ouvriers | 782 | 18.0% | 8.3% | 447 | 19.4% | 9.1% | 335 | 16.4% | 7.3% | - | - | - |
Retraités | 583 | 13.4% | 4.0% | 286 | 12.4% | 4.3% | 298 | 14.5% | 3.7% | - | - | - |
Autres inactifs | 324 | 7.5% | 8.3% | 160 | 6.9% | 10.8% | 165 | 8.1% | 6.8% | - | - | - |
Taille du Foyer |
1 personne | 708 | 16.3% | 7.5% | 346 | 15.0% | 8.5% | 362 | 17.7% | 6.8% | 210 | 11.2% | 12.1% |
2 personnes | 1224 | 28.1% | 6.8% | 671 | 29.1% | 7.6% | 553 | 27.0% | 6.0% | 481 | 25.6% | 11.2% |
3 personnes | 948 | 21.8% | 10.2% | 475 | 20.6% | 10.4% | 473 | 23.2% | 10.0% | 438 | 23.3% | 11.5% |
4 personnes | 859 | 19.7% | 9.4% | 488 | 21.2% | 10.7% | 371 | 18.1% | 8.1% | 473 | 25.2% | 10.2% |
5 personnes et + | 612 | 14.1% | 11.7% | 327 | 14.2% | 13.3% | 285 | 13.9% | 10.3% | 277 | 14.7% | 11.2% |
Présence d'enfants de moins de 15 ans |
Oui | 1476 | 33.9% | 9.4% | 794 | 34.4% | 10.9% | 682 | 33.3% | 8.1% | 748 | 39.8% | 9.8% |
Non | 2877 | 66.1% | 8.1% | 1514 | 65.6% | 8.8% | 1363 | 66.7% | 7.5% | 1131 | 60.2% | 12.2% |
Habitat |
Communes rurales | 312 | 7.2% | 2.7% | 177 | 7.7% | 3.2% | 134 | 6.6% | 2.2% | 132 | 7.0% | 4.0% |
Agglo. - 20 000 hab | 300 | 6.9% | 3.4% | 187 | 8.1% | 4.4% | 114 | 5.6% | 2.4% | 136 | 7.3% | 5.3% |
Agglo. 20 000 à 100 000 hab | 207 | 4.7% | 3.0% | 141 | 6.1% | 4.1% | 66 | 3.2% | 1.9% | 103 | 5.5% | 5.2% |
Agglo. + 100 000 hab | 1770 | 40.7% | 11.7% | 938 | 40.6% | 13.0% | 832 | 40.7% | 10.5% | 706 | 37.5% | 13.6% |
Agglo. Paris | 1764 | 40.5% | 20.9% | 866 | 37.5% | 21.6% | 898 | 43.9% | 20.3% | 802 | 42.7% | 20.7% |
Région d'habitation |
Ile-de-France | 1880 | 43.2% | 19.9% | 943 | 40.9% | 20.9% | 937 | 45.8% | 18.9% | 860 | 45.8% | 19.9% |
Nord-Pas-de-Calais | 296 | 6.8% | 9.2% | 173 | 7.5% | 11.4% | 123 | 6.0% | 7.3% | 129 | 6.9% | 14.1% |
Lorraine | 88 | 2.0% | 4.5% | 38 | 1.6% | 4.1% | 50 | 2.4% | 5.0% | 37 | 2.0% | 6.7% |
Alsace | 152 | 3.5% | 10.0% | 93 | 4.0% | 12.7% | 59 | 2.9% | 7.6% | 66 | 3.5% | 13.4% |
Franche-Comté | 8 | 0.2% | 0.8% | 4 | 0.2% | 0.8% | 4 | 0.2% | 0.9% | 3 | 0.1% | 1.1% |
Champagne-Ardenne | 38 | 0.9% | 3.5% | 22 | 0.9% | 4.2% | 16 | 0.8% | 2.9% | 18 | 1.0% | 5.6% |
Picardie | 46 | 1.1% | 3.0% | 29 | 1.2% | 3.9% | 17 | 0.8% | 2.1% | 17 | 0.9% | 4.0% |
Bourgogne | 49 | 1.1% | 3.6% | 27 | 1.2% | 4.2% | 21 | 1.0% | 3.0% | 25 | 1.3% | 6.8% |
Haute-Normandie | 60 | 1.4% | 4.0% | 25 | 1.1% | 3.6% | 34 | 1.7% | 4.5% | 18 | 1.0% | 4.3% |
Basse-Normandie | 42 | 1.0% | 3.5% | 21 | 0.9% | 3.7% | 21 | 1.0% | 3.4% | 14 | 0.8% | 4.3% |
Centre | 78 | 1.8% | 3.7% | 47 | 2.0% | 4.7% | 30 | 1.5% | 2.8% | 38 | 2.0% | 5.9% |
Pays de la Loire | 206 | 4.7% | 7.2% | 116 | 5.0% | 8.3% | 90 | 4.4% | 6.1% | 98 | 5.2% | 11.8% |
Bretagne | 63 | 1.4% | 2.4% | 27 | 1.2% | 2.2% | 35 | 1.7% | 2.6% | 22 | 1.2% | 2.8% |
Poitou-Charentes | 10 | 0.2% | 0.6% | 7 | 0.3% | 1.0% | 3 | 0.1% | 0.4% | 3 | 0.1% | 0.7% |
Aquitaine | 162 | 3.7% | 6.0% | 95 | 4.1% | 7.4% | 67 | 3.3% | 4.8% | 54 | 2.9% | 6.7% |
Midi-Pyrénées | 165 | 3.8% | 6.9% | 101 | 4.4% | 8.8% | 64 | 3.1% | 5.1% | 68 | 3.6% | 8.4% |
Limousin | 3 | 0.1% | 0.4% | 1 | - | 0.3% | 1 | 0.1% | 0.5% | 1 | 0.1% | 0.7% |
Auvergne | 40 | 0.9% | 3.5% | 18 | 0.8% | 3.3% | 22 | 1.1% | 3.8% | 11 | 0.6% | 3.8% |
Rhône-Alpes | 487 | 11.2% | 9.7% | 257 | 11.2% | 10.6% | 229 | 11.2% | 8.8% | 207 | 11.0% | 11.6% |
Languedoc-Roussillon | 123 | 2.8% | 5.7% | 61 | 2.7% | 6.0% | 62 | 3.0% | 5.4% | 55 | 2.9% | 8.5% |
Provence-Alpes-Côte-d'Azur-Corse | 360 | 8.3% | 8.3% | 202 | 8.7% | 9.9% | 158 | 7.7% | 6.9% | 136 | 7.2% | 9.5% |
Habitudes de connexion Internet |
Tous les jours | 3046 | 70.0% | 11.0% | 1675 | 72.6% | 11.9% | 1370 | 67.0% | 10.1% | 1548 | 82.4% | 12.0% |
Presque tous les jours | 534 | 12.3% | 8.7% | 271 | 11.7% | 9.4% | 263 | 12.9% | 8.1% | 209 | 11.1% | 8.9% |
1 à 2 fois par semaine | 230 | 5.3% | 7.1% | 104 | 4.5% | 7.1% | 126 | 6.2% | 7.1% | 72 | 3.8% | 7.6% |
1 à 3 fois par mois | 83 | 1.9% | 9.8% | 30 | 1.3% | 9.0% | 53 | 2.6% | 10.3% | 15 | 0.8% | 9.9% |
Moins souvent | 61 | 1.4% | 4.5% | 25 | 1.1% | 3.9% | 36 | 1.8% | 5.1% | 9 | 0.5% | 6.9% |
Jamais | 4 | 0.1% | 2.9% | 2 | 0.1% | 2.9% | 2 | 0.1% | 3.0% | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 176 | 4.1% | 8.2% | 79 | 3.4% | 9.2% | 97 | 4.8% | 7.6% | 17 | 0.9% | 9.2% |
De 9 000 à moins de 12 000 euros par an | 184 | 4.2% | 5.5% | 89 | 3.8% | 7.8% | 95 | 4.7% | 4.4% | 16 | 0.8% | 6.4% |
De 12 000 à moins de 18 000 euros par an | 483 | 11.1% | 7.4% | 223 | 9.7% | 8.1% | 260 | 12.7% | 6.9% | 79 | 4.2% | 10.3% |
De 18 000 à moins de 24 000 euros par an | 533 | 12.3% | 7.1% | 288 | 12.5% | 8.1% | 245 | 12.0% | 6.2% | 165 | 8.8% | 10.4% |
De 24 000 à moins de 36 000 euros par an | 941 | 21.6% | 8.1% | 471 | 20.4% | 8.5% | 471 | 23.0% | 7.8% | 358 | 19.0% | 9.6% |
De 36 000 à moins de 45 000 euros par an | 632 | 14.5% | 9.7% | 377 | 16.3% | 10.6% | 255 | 12.5% | 8.7% | 323 | 17.2% | 10.9% |
De 45 000 à moins de 65 000 euros par an | 651 | 15.0% | 10.9% | 380 | 16.4% | 11.4% | 271 | 13.3% | 10.3% | 420 | 22.4% | 11.8% |
De 65 000 à moins de 80 000 euros par an | 188 | 4.3% | 12.2% | 120 | 5.2% | 13.1% | 67 | 3.3% | 10.9% | 164 | 8.7% | 14.7% |
De 80 000 à moins de 115 000 euros par an | 119 | 2.7% | 12.2% | 75 | 3.2% | 12.5% | 44 | 2.2% | 11.6% | 110 | 5.8% | 13.8% |
115 000 euros et plus par an | 30 | 0.7% | 6.6% | 21 | 0.9% | 7.7% | 9 | 0.5% | 5.1% | 21 | 1.1% | 5.4% |
Refus | 265 | 6.1% | 8.2% | 119 | 5.2% | 8.9% | 145 | 7.1% | 7.8% | 143 | 7.6% | 12.5% |
Ne sait pas | 150 | 3.4% | 10.3% | 66 | 2.9% | 10.6% | 83 | 4.1% | 10.1% | 64 | 3.4% | 13.5% |