Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 1861 | 100.0% | 3.6% | 1147 | 100.0% | 4.7% | 714 | 100.0% | 2.7% | 931 | 100.0% | 5.5% |
|---|
| Sexe |
|---|
| Homme | 1147 | 61.6% | 4.7% | 1147 | 100.0% | 4.7% | - | - | - | 602 | 64.6% | 6.9% |
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| Femme | 714 | 38.4% | 2.7% | - | - | - | 714 | 100.0% | 2.7% | 329 | 35.4% | 4.0% |
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| Age |
|---|
| 15 à 24 ans | 413 | 22.2% | 5.6% | 268 | 23.4% | 7.2% | 145 | 20.3% | 4.0% | 203 | 21.9% | 6.5% |
|---|
| 25 à 34 ans | 299 | 16.1% | 3.9% | 197 | 17.2% | 5.2% | 102 | 14.3% | 2.6% | 182 | 19.6% | 5.3% |
|---|
| 35 à 49 ans | 392 | 21.1% | 3.1% | 252 | 22.0% | 4.0% | 140 | 19.6% | 2.2% | 277 | 29.8% | 4.5% |
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| 50 à 64 ans | 397 | 21.3% | 3.2% | 223 | 19.4% | 3.8% | 175 | 24.4% | 2.8% | 244 | 26.2% | 6.0% |
|---|
| 65 ans et plus | 359 | 19.3% | 3.2% | 206 | 18.0% | 4.3% | 153 | 21.4% | 2.4% | 24 | 2.5% | 12.7% |
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| Individu |
|---|
| Ménagère | 586 | 31.5% | 2.5% | - | - | - | 586 | 82.1% | 2.5% | 267 | 28.6% | 3.9% |
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| Personne de Référence | 1069 | 57.5% | 3.8% | 866 | 75.5% | 4.3% | 204 | 28.5% | 2.6% | 538 | 57.8% | 6.4% |
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| Responsable des achats | 1165 | 62.6% | 3.3% | 595 | 51.9% | 4.8% | 570 | 79.8% | 2.5% | 560 | 60.2% | 5.2% |
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| PCS Individu |
|---|
| Agriculteurs | 9 | 0.5% | 1.7% | 5 | 0.4% | 1.5% | 4 | 0.6% | 2.1% | - | - | - |
|---|
| Petits patrons | 70 | 3.8% | 4.3% | 59 | 5.1% | 5.1% | 11 | 1.6% | 2.3% | 63 | 6.8% | 4.3% |
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| Affaires et Cadres | 441 | 23.7% | 9.3% | 309 | 27.0% | 10.6% | 132 | 18.5% | 7.2% | 411 | 44.1% | 9.5% |
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| Professions intermédiaires | 235 | 12.6% | 3.5% | 139 | 12.2% | 4.0% | 96 | 13.4% | 2.9% | 210 | 22.6% | 3.8% |
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| Employés | 193 | 10.4% | 2.3% | 96 | 8.3% | 4.6% | 97 | 13.6% | 1.5% | 35 | 3.8% | 2.0% |
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| Ouvriers | 82 | 4.4% | 1.3% | 70 | 6.1% | 1.4% | 12 | 1.6% | 0.8% | 3 | 0.3% | 0.7% |
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| Retraités | 394 | 21.2% | 3.1% | 230 | 20.1% | 3.8% | 164 | 23.0% | 2.5% | 13 | 1.4% | 5.6% |
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| Autres inactifs | 436 | 23.4% | 4.4% | 238 | 20.8% | 6.8% | 198 | 27.7% | 3.0% | 196 | 21.0% | 6.3% |
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| PCS Personne de Référence |
|---|
| Agriculteurs | 20 | 1.1% | 2.5% | 13 | 1.2% | 3.5% | 6 | 0.9% | 1.6% | - | - | - |
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| Petits patrons | 94 | 5.1% | 3.6% | 69 | 6.0% | 5.0% | 25 | 3.6% | 2.0% | 94 | 10.1% | 3.6% |
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| Affaires et Cadres | 545 | 29.3% | 8.0% | 359 | 31.3% | 10.3% | 186 | 26.1% | 5.5% | 545 | 58.5% | 8.0% |
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| Professions intermédiaires | 292 | 15.7% | 3.9% | 174 | 15.2% | 4.5% | 118 | 16.5% | 3.3% | 292 | 31.3% | 3.9% |
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| Employés | 174 | 9.3% | 3.3% | 100 | 8.7% | 4.4% | 74 | 10.4% | 2.4% | - | - | - |
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| Ouvriers | 147 | 7.9% | 1.5% | 97 | 8.5% | 2.0% | 50 | 6.9% | 1.1% | - | - | - |
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| Retraités | 468 | 25.2% | 3.2% | 269 | 23.5% | 4.0% | 199 | 27.9% | 2.5% | - | - | - |
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| Autres inactifs | 122 | 6.5% | 3.1% | 66 | 5.7% | 4.4% | 56 | 7.8% | 2.3% | - | - | - |
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| Taille du Foyer |
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| 1 personne | 313 | 16.8% | 3.3% | 167 | 14.5% | 4.1% | 146 | 20.4% | 2.7% | 119 | 12.8% | 6.9% |
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| 2 personnes | 667 | 35.8% | 3.7% | 410 | 35.7% | 4.7% | 257 | 36.0% | 2.8% | 274 | 29.4% | 6.4% |
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| 3 personnes | 335 | 18.0% | 3.6% | 219 | 19.1% | 4.8% | 116 | 16.3% | 2.5% | 174 | 18.7% | 4.6% |
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| 4 personnes | 346 | 18.6% | 3.8% | 219 | 19.1% | 4.8% | 127 | 17.8% | 2.8% | 238 | 25.5% | 5.1% |
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| 5 personnes et + | 200 | 10.7% | 3.8% | 133 | 11.6% | 5.4% | 67 | 9.4% | 2.4% | 126 | 13.5% | 5.1% |
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| Présence d'enfants de moins de 15 ans |
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| Oui | 509 | 27.4% | 3.2% | 326 | 28.4% | 4.5% | 183 | 25.7% | 2.2% | 344 | 36.9% | 4.5% |
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| Non | 1352 | 72.6% | 3.8% | 821 | 71.6% | 4.8% | 531 | 74.3% | 2.9% | 587 | 63.1% | 6.3% |
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| Habitat |
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| Communes rurales | 232 | 12.5% | 2.0% | 151 | 13.2% | 2.7% | 82 | 11.4% | 1.3% | 96 | 10.3% | 2.9% |
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| Agglo. - 20 000 hab | 198 | 10.6% | 2.2% | 127 | 11.1% | 3.0% | 71 | 10.0% | 1.5% | 83 | 8.9% | 3.3% |
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| Agglo. 20 000 à 100 000 hab | 187 | 10.0% | 2.7% | 113 | 9.8% | 3.3% | 74 | 10.4% | 2.2% | 89 | 9.6% | 4.4% |
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| Agglo. + 100 000 hab | 574 | 30.8% | 3.8% | 347 | 30.3% | 4.8% | 227 | 31.7% | 2.9% | 272 | 29.2% | 5.2% |
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| Agglo. Paris | 670 | 36.0% | 7.9% | 409 | 35.7% | 10.2% | 261 | 36.5% | 5.9% | 391 | 42.0% | 10.1% |
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| Région d'habitation |
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| Ile-de-France | 710 | 38.1% | 7.5% | 437 | 38.1% | 9.7% | 272 | 38.1% | 5.5% | 414 | 44.4% | 9.6% |
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| Nord-Pas-de-Calais | 66 | 3.5% | 2.0% | 46 | 4.0% | 3.0% | 20 | 2.8% | 1.2% | 35 | 3.8% | 3.9% |
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| Lorraine | 54 | 2.9% | 2.8% | 30 | 2.6% | 3.2% | 23 | 3.3% | 2.3% | 21 | 2.2% | 3.8% |
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| Alsace | 45 | 2.4% | 3.0% | 29 | 2.5% | 4.0% | 16 | 2.3% | 2.1% | 17 | 1.9% | 3.5% |
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| Franche-Comté | 21 | 1.1% | 2.2% | 13 | 1.1% | 2.8% | 8 | 1.2% | 1.7% | 10 | 1.1% | 3.9% |
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| Champagne-Ardenne | 27 | 1.5% | 2.5% | 16 | 1.4% | 3.1% | 11 | 1.6% | 2.0% | 13 | 1.4% | 4.0% |
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| Picardie | 31 | 1.7% | 2.0% | 16 | 1.4% | 2.2% | 15 | 2.1% | 1.9% | 14 | 1.5% | 3.1% |
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| Bourgogne | 32 | 1.7% | 2.4% | 18 | 1.6% | 2.8% | 14 | 1.9% | 2.0% | 18 | 2.0% | 5.1% |
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| Haute-Normandie | 24 | 1.3% | 1.6% | 15 | 1.3% | 2.2% | 8 | 1.2% | 1.1% | 11 | 1.2% | 2.6% |
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| Basse-Normandie | 29 | 1.6% | 2.4% | 17 | 1.5% | 3.0% | 12 | 1.6% | 1.9% | 10 | 1.1% | 3.1% |
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| Centre | 58 | 3.1% | 2.8% | 36 | 3.2% | 3.6% | 22 | 3.1% | 2.0% | 24 | 2.6% | 3.9% |
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| Pays de la Loire | 82 | 4.4% | 2.8% | 49 | 4.2% | 3.5% | 33 | 4.7% | 2.2% | 43 | 4.6% | 5.2% |
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| Bretagne | 52 | 2.8% | 2.0% | 37 | 3.2% | 2.9% | 15 | 2.1% | 1.1% | 28 | 3.0% | 3.6% |
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| Poitou-Charentes | 41 | 2.2% | 2.8% | 24 | 2.1% | 3.4% | 17 | 2.3% | 2.2% | 19 | 2.0% | 5.0% |
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| Aquitaine | 82 | 4.4% | 3.1% | 53 | 4.7% | 4.2% | 29 | 4.0% | 2.0% | 33 | 3.6% | 4.1% |
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| Midi-Pyrénées | 68 | 3.7% | 2.8% | 45 | 3.9% | 3.9% | 23 | 3.2% | 1.9% | 26 | 2.8% | 3.3% |
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| Limousin | 17 | 0.9% | 2.7% | 12 | 1.1% | 4.1% | 5 | 0.6% | 1.4% | 8 | 0.9% | 5.2% |
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| Auvergne | 24 | 1.3% | 2.2% | 12 | 1.1% | 2.3% | 12 | 1.7% | 2.1% | 12 | 1.3% | 3.9% |
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| Rhône-Alpes | 155 | 8.3% | 3.1% | 99 | 8.7% | 4.1% | 56 | 7.9% | 2.2% | 65 | 7.0% | 3.6% |
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| Languedoc-Roussillon | 82 | 4.4% | 3.8% | 47 | 4.1% | 4.6% | 34 | 4.8% | 3.0% | 37 | 3.9% | 5.6% |
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| Provence-Alpes-Côte-d'Azur-Corse | 161 | 8.6% | 3.7% | 93 | 8.1% | 4.6% | 68 | 9.5% | 3.0% | 73 | 7.8% | 5.1% |
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| Habitudes de connexion Internet |
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| Tous les jours | 1416 | 76.1% | 5.1% | 887 | 77.3% | 6.3% | 529 | 74.0% | 3.9% | 791 | 85.0% | 6.1% |
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| Presque tous les jours | 191 | 10.3% | 3.1% | 114 | 9.9% | 3.9% | 77 | 10.8% | 2.4% | 91 | 9.8% | 3.9% |
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| 1 à 2 fois par semaine | 87 | 4.7% | 2.7% | 48 | 4.2% | 3.3% | 39 | 5.5% | 2.2% | 31 | 3.4% | 3.3% |
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| 1 à 3 fois par mois | 18 | 1.0% | 2.1% | 9 | 0.8% | 2.6% | 9 | 1.3% | 1.8% | 2 | 0.2% | 1.3% |
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| Moins souvent | 27 | 1.5% | 2.1% | 15 | 1.3% | 2.4% | 12 | 1.7% | 1.7% | 7 | 0.8% | 5.6% |
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| Jamais | - | - | - | - | - | - | - | - | - | - | - | - |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 68 | 3.7% | 3.2% | 43 | 3.7% | 5.0% | 25 | 3.6% | 2.0% | 9 | 1.0% | 4.9% |
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| De 9 000 à moins de 12 000 euros par an | 71 | 3.8% | 2.1% | 42 | 3.6% | 3.7% | 29 | 4.1% | 1.3% | 13 | 1.4% | 5.2% |
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| De 12 000 à moins de 18 000 euros par an | 108 | 5.8% | 1.7% | 41 | 3.6% | 1.5% | 67 | 9.4% | 1.8% | 21 | 2.3% | 2.8% |
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| De 18 000 à moins de 24 000 euros par an | 154 | 8.3% | 2.1% | 93 | 8.1% | 2.6% | 62 | 8.6% | 1.6% | 60 | 6.4% | 3.8% |
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| De 24 000 à moins de 36 000 euros par an | 330 | 17.7% | 2.8% | 177 | 15.5% | 3.2% | 153 | 21.4% | 2.5% | 153 | 16.4% | 4.1% |
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| De 36 000 à moins de 45 000 euros par an | 238 | 12.8% | 3.7% | 155 | 13.5% | 4.3% | 84 | 11.7% | 2.8% | 134 | 14.4% | 4.5% |
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| De 45 000 à moins de 65 000 euros par an | 398 | 21.4% | 6.7% | 273 | 23.8% | 8.2% | 125 | 17.5% | 4.8% | 228 | 24.5% | 6.4% |
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| De 65 000 à moins de 80 000 euros par an | 142 | 7.6% | 9.3% | 103 | 9.0% | 11.3% | 39 | 5.4% | 6.3% | 95 | 10.2% | 8.6% |
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| De 80 000 à moins de 115 000 euros par an | 114 | 6.1% | 11.7% | 79 | 6.9% | 13.3% | 36 | 5.0% | 9.3% | 85 | 9.1% | 10.7% |
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| 115 000 euros et plus par an | 71 | 3.8% | 15.6% | 48 | 4.2% | 17.6% | 23 | 3.2% | 12.5% | 55 | 5.9% | 14.4% |
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| Refus | 115 | 6.2% | 3.6% | 67 | 5.8% | 5.0% | 48 | 6.7% | 2.6% | 53 | 5.7% | 4.6% |
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| Ne sait pas | 51 | 2.7% | 3.5% | 26 | 2.3% | 4.2% | 24 | 3.4% | 3.0% | 25 | 2.7% | 5.2% |
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