Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 863 | 100.0% | 1.7% | 551 | 100.0% | 2.3% | 312 | 100.0% | 1.2% | 455 | 100.0% | 2.7% |
|---|
| Sexe |
|---|
| Homme | 551 | 63.8% | 2.3% | 551 | 100.0% | 2.3% | - | - | - | 298 | 65.5% | 3.4% |
|---|
| Femme | 312 | 36.2% | 1.2% | - | - | - | 312 | 100.0% | 1.2% | 157 | 34.5% | 1.9% |
|---|
| Age |
|---|
| 15 à 24 ans | 111 | 12.9% | 1.5% | 73 | 13.2% | 1.9% | 38 | 12.3% | 1.0% | 56 | 12.4% | 1.8% |
|---|
| 25 à 34 ans | 127 | 14.7% | 1.6% | 84 | 15.2% | 2.2% | 43 | 13.7% | 1.1% | 75 | 16.5% | 2.2% |
|---|
| 35 à 49 ans | 241 | 27.9% | 1.9% | 158 | 28.6% | 2.5% | 83 | 26.6% | 1.3% | 167 | 36.7% | 2.7% |
|---|
| 50 à 64 ans | 238 | 27.6% | 1.9% | 151 | 27.5% | 2.6% | 86 | 27.7% | 1.4% | 145 | 31.9% | 3.6% |
|---|
| 65 ans et plus | 147 | 17.0% | 1.3% | 85 | 15.5% | 1.8% | 62 | 19.8% | 1.0% | 11 | 2.4% | 5.9% |
|---|
| Individu |
|---|
| Ménagère | 277 | 32.1% | 1.2% | - | - | - | 277 | 88.8% | 1.2% | 136 | 29.8% | 2.0% |
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| Personne de Référence | 558 | 64.7% | 2.0% | 454 | 82.4% | 2.2% | 104 | 33.3% | 1.3% | 297 | 65.3% | 3.5% |
|---|
| Responsable des achats | 594 | 68.8% | 1.7% | 327 | 59.3% | 2.6% | 267 | 85.6% | 1.2% | 303 | 66.7% | 2.8% |
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| PCS Individu |
|---|
| Agriculteurs | 7 | 0.8% | 1.3% | 4 | 0.7% | 1.1% | 3 | 1.1% | 1.6% | - | - | - |
|---|
| Petits patrons | 48 | 5.6% | 2.9% | 44 | 7.9% | 3.8% | 4 | 1.4% | 0.9% | 43 | 9.4% | 2.9% |
|---|
| Affaires et Cadres | 221 | 25.7% | 4.7% | 156 | 28.4% | 5.4% | 65 | 20.9% | 3.6% | 207 | 45.5% | 4.8% |
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| Professions intermédiaires | 143 | 16.6% | 2.1% | 86 | 15.6% | 2.5% | 57 | 18.4% | 1.8% | 130 | 28.6% | 2.3% |
|---|
| Employés | 106 | 12.3% | 1.3% | 48 | 8.7% | 2.3% | 58 | 18.5% | 0.9% | 17 | 3.8% | 1.0% |
|---|
| Ouvriers | 51 | 5.9% | 0.8% | 47 | 8.5% | 0.9% | 4 | 1.3% | 0.3% | 1 | 0.2% | 0.2% |
|---|
| Retraités | 175 | 20.3% | 1.4% | 101 | 18.3% | 1.7% | 74 | 23.7% | 1.1% | 7 | 1.6% | 3.1% |
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| Autres inactifs | 112 | 12.9% | 1.1% | 65 | 11.9% | 1.9% | 46 | 14.8% | 0.7% | 50 | 10.9% | 1.6% |
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| PCS Personne de Référence |
|---|
| Agriculteurs | 12 | 1.4% | 1.5% | 6 | 1.0% | 1.5% | 6 | 2.0% | 1.5% | - | - | - |
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| Petits patrons | 56 | 6.5% | 2.1% | 40 | 7.3% | 2.9% | 16 | 5.0% | 1.2% | 56 | 12.3% | 2.1% |
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| Affaires et Cadres | 254 | 29.4% | 3.7% | 169 | 30.6% | 4.8% | 85 | 27.2% | 2.5% | 254 | 55.7% | 3.7% |
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| Professions intermédiaires | 145 | 16.9% | 1.9% | 89 | 16.2% | 2.3% | 56 | 18.0% | 1.6% | 145 | 32.0% | 1.9% |
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| Employés | 79 | 9.1% | 1.5% | 46 | 8.4% | 2.1% | 33 | 10.4% | 1.1% | - | - | - |
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| Ouvriers | 85 | 9.8% | 0.9% | 58 | 10.5% | 1.2% | 27 | 8.5% | 0.6% | - | - | - |
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| Retraités | 195 | 22.5% | 1.3% | 118 | 21.4% | 1.8% | 77 | 24.5% | 1.0% | - | - | - |
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| Autres inactifs | 38 | 4.5% | 1.0% | 25 | 4.6% | 1.7% | 13 | 4.3% | 0.6% | - | - | - |
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| Taille du Foyer |
|---|
| 1 personne | 172 | 20.0% | 1.8% | 100 | 18.1% | 2.5% | 73 | 23.3% | 1.4% | 73 | 16.0% | 4.2% |
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| 2 personnes | 315 | 36.5% | 1.8% | 202 | 36.7% | 2.3% | 113 | 36.1% | 1.2% | 147 | 32.2% | 3.4% |
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| 3 personnes | 163 | 18.9% | 1.8% | 101 | 18.4% | 2.2% | 61 | 19.7% | 1.3% | 88 | 19.3% | 2.3% |
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| 4 personnes | 130 | 15.1% | 1.4% | 83 | 15.1% | 1.8% | 47 | 15.0% | 1.0% | 94 | 20.7% | 2.0% |
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| 5 personnes et + | 83 | 9.6% | 1.6% | 64 | 11.7% | 2.6% | 18 | 5.9% | 0.7% | 54 | 11.8% | 2.2% |
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| Présence d'enfants de moins de 15 ans |
|---|
| Oui | 235 | 27.2% | 1.5% | 148 | 26.9% | 2.0% | 86 | 27.7% | 1.0% | 163 | 35.8% | 2.1% |
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| Non | 628 | 72.8% | 1.8% | 402 | 73.1% | 2.3% | 226 | 72.3% | 1.2% | 292 | 64.2% | 3.1% |
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| Habitat |
|---|
| Communes rurales | 106 | 12.3% | 0.9% | 68 | 12.4% | 1.2% | 38 | 12.2% | 0.6% | 51 | 11.2% | 1.5% |
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| Agglo. - 20 000 hab | 91 | 10.5% | 1.0% | 60 | 10.9% | 1.4% | 31 | 10.0% | 0.7% | 33 | 7.3% | 1.3% |
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| Agglo. 20 000 à 100 000 hab | 82 | 9.5% | 1.2% | 53 | 9.6% | 1.5% | 29 | 9.3% | 0.9% | 30 | 6.6% | 1.5% |
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| Agglo. + 100 000 hab | 224 | 25.9% | 1.5% | 137 | 24.9% | 1.9% | 87 | 27.7% | 1.1% | 107 | 23.5% | 2.1% |
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| Agglo. Paris | 360 | 41.7% | 4.3% | 233 | 42.2% | 5.8% | 127 | 40.7% | 2.9% | 234 | 51.4% | 6.0% |
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| Région d'habitation |
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| Ile-de-France | 385 | 44.7% | 4.1% | 254 | 46.2% | 5.6% | 131 | 42.0% | 2.7% | 245 | 53.9% | 5.7% |
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| Nord-Pas-de-Calais | 26 | 3.0% | 0.8% | 16 | 2.9% | 1.1% | 9 | 3.0% | 0.6% | 13 | 2.8% | 1.4% |
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| Lorraine | 14 | 1.6% | 0.7% | 8 | 1.5% | 0.9% | 5 | 1.7% | 0.5% | 6 | 1.4% | 1.2% |
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| Alsace | 15 | 1.8% | 1.0% | 12 | 2.1% | 1.6% | 3 | 1.1% | 0.4% | 12 | 2.6% | 2.4% |
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| Franche-Comté | 9 | 1.0% | 0.9% | 5 | 0.8% | 1.0% | 4 | 1.3% | 0.9% | 6 | 1.4% | 2.3% |
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| Champagne-Ardenne | 12 | 1.4% | 1.1% | 6 | 1.1% | 1.1% | 6 | 1.9% | 1.0% | 5 | 1.0% | 1.5% |
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| Picardie | 12 | 1.4% | 0.8% | 8 | 1.5% | 1.1% | 4 | 1.2% | 0.5% | 6 | 1.3% | 1.4% |
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| Bourgogne | 11 | 1.3% | 0.8% | 8 | 1.5% | 1.3% | 3 | 1.1% | 0.5% | 5 | 1.1% | 1.3% |
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| Haute-Normandie | 13 | 1.6% | 0.9% | 6 | 1.0% | 0.8% | 8 | 2.5% | 1.0% | 9 | 2.0% | 2.1% |
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| Basse-Normandie | 8 | 0.9% | 0.6% | 4 | 0.7% | 0.6% | 4 | 1.3% | 0.7% | 2 | 0.5% | 0.7% |
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| Centre | 28 | 3.3% | 1.3% | 19 | 3.4% | 1.9% | 9 | 3.0% | 0.9% | 14 | 3.1% | 2.3% |
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| Pays de la Loire | 27 | 3.2% | 1.0% | 14 | 2.6% | 1.0% | 13 | 4.2% | 0.9% | 14 | 3.0% | 1.7% |
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| Bretagne | 21 | 2.4% | 0.8% | 16 | 2.9% | 1.3% | 5 | 1.6% | 0.4% | 8 | 1.8% | 1.0% |
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| Poitou-Charentes | 22 | 2.5% | 1.5% | 16 | 2.9% | 2.2% | 6 | 1.9% | 0.8% | 9 | 1.9% | 2.3% |
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| Aquitaine | 46 | 5.3% | 1.7% | 29 | 5.3% | 2.3% | 17 | 5.3% | 1.2% | 15 | 3.4% | 1.9% |
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| Midi-Pyrénées | 32 | 3.7% | 1.3% | 24 | 4.4% | 2.1% | 8 | 2.7% | 0.7% | 14 | 3.1% | 1.8% |
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| Limousin | 9 | 1.1% | 1.5% | 6 | 1.1% | 2.0% | 3 | 1.0% | 1.0% | 2 | 0.4% | 1.3% |
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| Auvergne | 11 | 1.3% | 1.0% | 4 | 0.8% | 0.8% | 7 | 2.1% | 1.1% | 4 | 1.0% | 1.4% |
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| Rhône-Alpes | 56 | 6.5% | 1.1% | 34 | 6.2% | 1.4% | 22 | 7.1% | 0.8% | 27 | 5.8% | 1.5% |
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| Languedoc-Roussillon | 28 | 3.2% | 1.3% | 19 | 3.5% | 1.9% | 8 | 2.7% | 0.7% | 8 | 1.7% | 1.2% |
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| Provence-Alpes-Côte-d'Azur-Corse | 78 | 9.0% | 1.8% | 42 | 7.7% | 2.1% | 35 | 11.3% | 1.6% | 31 | 6.9% | 2.2% |
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| Habitudes de connexion Internet |
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| Tous les jours | 646 | 74.9% | 2.3% | 426 | 77.4% | 3.0% | 220 | 70.4% | 1.6% | 393 | 86.4% | 3.0% |
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| Presque tous les jours | 88 | 10.2% | 1.4% | 47 | 8.5% | 1.6% | 41 | 13.1% | 1.3% | 43 | 9.5% | 1.9% |
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| 1 à 2 fois par semaine | 36 | 4.2% | 1.1% | 19 | 3.5% | 1.3% | 17 | 5.5% | 1.0% | 8 | 1.8% | 0.9% |
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| 1 à 3 fois par mois | 9 | 1.0% | 1.0% | 4 | 0.8% | 1.3% | 4 | 1.4% | 0.8% | 2 | 0.3% | 1.0% |
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| Moins souvent | 7 | 0.8% | 0.5% | 5 | 0.9% | 0.8% | 2 | 0.6% | 0.2% | 0 | 0.1% | 0.3% |
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| Jamais | 0 | - | 0.2% | - | - | - | 0 | 0.1% | 0.6% | - | - | - |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 32 | 3.7% | 1.5% | 22 | 3.9% | 2.5% | 10 | 3.2% | 0.8% | 7 | 1.5% | 3.8% |
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| De 9 000 à moins de 12 000 euros par an | 33 | 3.8% | 1.0% | 21 | 3.8% | 1.8% | 12 | 3.8% | 0.5% | 3 | 0.7% | 1.2% |
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| De 12 000 à moins de 18 000 euros par an | 60 | 7.0% | 0.9% | 26 | 4.8% | 1.0% | 34 | 10.9% | 0.9% | 16 | 3.5% | 2.1% |
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| De 18 000 à moins de 24 000 euros par an | 91 | 10.6% | 1.2% | 54 | 9.9% | 1.5% | 37 | 11.8% | 0.9% | 28 | 6.2% | 1.8% |
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| De 24 000 à moins de 36 000 euros par an | 165 | 19.1% | 1.4% | 97 | 17.6% | 1.7% | 68 | 21.8% | 1.1% | 83 | 18.3% | 2.2% |
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| De 36 000 à moins de 45 000 euros par an | 107 | 12.4% | 1.6% | 72 | 13.1% | 2.0% | 35 | 11.2% | 1.2% | 62 | 13.7% | 2.1% |
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| De 45 000 à moins de 65 000 euros par an | 180 | 20.8% | 3.0% | 119 | 21.6% | 3.6% | 61 | 19.6% | 2.3% | 114 | 25.1% | 3.2% |
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| De 65 000 à moins de 80 000 euros par an | 58 | 6.7% | 3.8% | 43 | 7.9% | 4.7% | 14 | 4.6% | 2.3% | 46 | 10.0% | 4.1% |
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| De 80 000 à moins de 115 000 euros par an | 51 | 5.9% | 5.2% | 38 | 7.0% | 6.4% | 13 | 4.1% | 3.4% | 43 | 9.3% | 5.3% |
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| 115 000 euros et plus par an | 23 | 2.6% | 5.0% | 19 | 3.5% | 7.0% | 3 | 1.1% | 1.9% | 18 | 4.0% | 4.7% |
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| Refus | 51 | 6.0% | 1.6% | 33 | 6.0% | 2.5% | 18 | 5.9% | 1.0% | 29 | 6.3% | 2.5% |
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| Ne sait pas | 13 | 1.5% | 0.9% | 6 | 1.1% | 1.0% | 6 | 2.1% | 0.8% | 6 | 1.4% | 1.4% |
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