Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 284 | 100.0% | 0.6% | 168 | 100.0% | 0.7% | 116 | 100.0% | 0.4% | 92 | 100.0% | 0.5% |
Sexe |
Homme | 168 | 59.2% | 0.7% | 168 | 100.0% | 0.7% | - | - | - | 62 | 67.3% | 0.7% |
Femme | 116 | 40.8% | 0.4% | - | - | - | 116 | 100.0% | 0.4% | 30 | 32.7% | 0.4% |
Age |
15 à 24 ans | 35 | 12.5% | 0.5% | 14 | 8.5% | 0.4% | 21 | 18.3% | 0.6% | 11 | 12.1% | 0.4% |
25 à 34 ans | 31 | 10.8% | 0.4% | 20 | 12.2% | 0.5% | 10 | 8.9% | 0.3% | 17 | 18.9% | 0.5% |
35 à 49 ans | 56 | 19.8% | 0.4% | 33 | 19.7% | 0.5% | 23 | 20.0% | 0.4% | 32 | 35.2% | 0.5% |
50 à 64 ans | 95 | 33.5% | 0.8% | 64 | 38.3% | 1.1% | 31 | 26.7% | 0.5% | 29 | 30.9% | 0.7% |
65 ans et plus | 66 | 23.3% | 0.6% | 36 | 21.4% | 0.8% | 30 | 26.2% | 0.5% | 3 | 2.9% | 1.4% |
Individu |
Ménagère | 101 | 35.5% | 0.4% | - | - | - | 101 | 86.9% | 0.4% | 27 | 29.0% | 0.4% |
Personne de Référence | 184 | 64.8% | 0.7% | 146 | 86.6% | 0.7% | 38 | 33.1% | 0.5% | 65 | 70.7% | 0.8% |
Responsable des achats | 200 | 70.4% | 0.6% | 97 | 57.9% | 0.8% | 102 | 88.4% | 0.4% | 63 | 68.6% | 0.6% |
PCS Individu |
Agriculteurs | 2 | 0.6% | 0.3% | 2 | 1.0% | 0.5% | - | - | - | - | - | - |
Petits patrons | 12 | 4.2% | 0.7% | 11 | 6.3% | 0.9% | 1 | 1.2% | 0.3% | 12 | 12.9% | 0.8% |
Affaires et Cadres | 29 | 10.1% | 0.6% | 19 | 11.3% | 0.7% | 10 | 8.2% | 0.5% | 25 | 26.6% | 0.6% |
Professions intermédiaires | 45 | 15.8% | 0.7% | 27 | 15.9% | 0.8% | 18 | 15.7% | 0.6% | 39 | 42.7% | 0.7% |
Employés | 37 | 13.2% | 0.4% | 12 | 7.3% | 0.6% | 25 | 21.8% | 0.4% | 4 | 4.2% | 0.2% |
Ouvriers | 26 | 9.3% | 0.4% | 21 | 12.6% | 0.4% | 5 | 4.5% | 0.4% | 2 | 2.2% | 0.5% |
Retraités | 94 | 33.3% | 0.8% | 57 | 33.9% | 0.9% | 37 | 32.3% | 0.6% | 1 | 1.0% | 0.4% |
Autres inactifs | 38 | 13.5% | 0.4% | 20 | 11.6% | 0.6% | 19 | 16.3% | 0.3% | 10 | 10.5% | 0.3% |
PCS Personne de Référence |
Agriculteurs | 5 | 1.8% | 0.6% | 2 | 1.1% | 0.5% | 3 | 2.7% | 0.8% | - | - | - |
Petits patrons | 12 | 4.4% | 0.5% | 11 | 6.6% | 0.8% | 1 | 1.2% | 0.1% | 12 | 13.5% | 0.5% |
Affaires et Cadres | 34 | 12.1% | 0.5% | 24 | 14.1% | 0.7% | 11 | 9.3% | 0.3% | 34 | 37.2% | 0.5% |
Professions intermédiaires | 45 | 16.0% | 0.6% | 27 | 16.3% | 0.7% | 18 | 15.5% | 0.5% | 45 | 49.3% | 0.6% |
Employés | 26 | 9.3% | 0.5% | 12 | 7.1% | 0.5% | 15 | 12.6% | 0.5% | - | - | - |
Ouvriers | 32 | 11.1% | 0.3% | 20 | 12.1% | 0.4% | 11 | 9.7% | 0.2% | - | - | - |
Retraités | 108 | 38.2% | 0.7% | 62 | 37.0% | 0.9% | 46 | 39.9% | 0.6% | - | - | - |
Autres inactifs | 20 | 7.1% | 0.5% | 10 | 5.7% | 0.6% | 11 | 9.1% | 0.4% | - | - | - |
Taille du Foyer |
1 personne | 44 | 15.5% | 0.5% | 23 | 13.5% | 0.6% | 21 | 18.4% | 0.4% | 13 | 14.0% | 0.7% |
2 personnes | 132 | 46.5% | 0.7% | 81 | 48.0% | 0.9% | 52 | 44.4% | 0.6% | 36 | 39.1% | 0.8% |
3 personnes | 52 | 18.5% | 0.6% | 30 | 17.8% | 0.7% | 23 | 19.5% | 0.5% | 13 | 14.2% | 0.3% |
4 personnes | 34 | 11.9% | 0.4% | 20 | 12.0% | 0.4% | 13 | 11.6% | 0.3% | 18 | 19.1% | 0.4% |
5 personnes et + | 22 | 7.6% | 0.4% | 15 | 8.7% | 0.6% | 7 | 6.1% | 0.3% | 12 | 13.5% | 0.5% |
Présence d'enfants de moins de 15 ans |
Oui | 53 | 18.8% | 0.3% | 31 | 18.2% | 0.4% | 23 | 19.8% | 0.3% | 29 | 31.2% | 0.4% |
Non | 230 | 81.2% | 0.7% | 137 | 81.8% | 0.8% | 93 | 80.2% | 0.5% | 63 | 68.8% | 0.7% |
Habitat |
Communes rurales | 44 | 15.6% | 0.4% | 27 | 15.8% | 0.5% | 18 | 15.2% | 0.3% | 7 | 8.0% | 0.2% |
Agglo. - 20 000 hab | 52 | 18.5% | 0.6% | 32 | 19.3% | 0.8% | 20 | 17.3% | 0.4% | 11 | 11.9% | 0.4% |
Agglo. 20 000 à 100 000 hab | 42 | 14.7% | 0.6% | 21 | 12.8% | 0.6% | 20 | 17.5% | 0.6% | 6 | 6.8% | 0.3% |
Agglo. + 100 000 hab | 75 | 26.3% | 0.5% | 44 | 26.4% | 0.6% | 30 | 26.1% | 0.4% | 32 | 34.6% | 0.6% |
Agglo. Paris | 71 | 24.9% | 0.8% | 43 | 25.7% | 1.1% | 28 | 23.9% | 0.6% | 36 | 38.7% | 0.9% |
Région d'habitation |
Ile-de-France | 75 | 26.6% | 0.8% | 46 | 27.6% | 1.0% | 29 | 25.1% | 0.6% | 36 | 39.0% | 0.8% |
Nord-Pas-de-Calais | 13 | 4.7% | 0.4% | 9 | 5.2% | 0.6% | 4 | 3.9% | 0.3% | 3 | 3.3% | 0.3% |
Lorraine | 9 | 3.2% | 0.5% | 5 | 2.8% | 0.5% | 4 | 3.8% | 0.4% | 1 | 0.8% | 0.1% |
Alsace | 4 | 1.5% | 0.3% | 4 | 2.5% | 0.6% | - | - | - | 1 | 0.8% | 0.1% |
Franche-Comté | 3 | 1.0% | 0.3% | 2 | 1.0% | 0.4% | 1 | 0.9% | 0.2% | 2 | 1.7% | 0.6% |
Champagne-Ardenne | 6 | 2.3% | 0.6% | 4 | 2.2% | 0.7% | 3 | 2.3% | 0.5% | 1 | 0.6% | 0.2% |
Picardie | 8 | 3.0% | 0.5% | 4 | 2.2% | 0.5% | 5 | 4.0% | 0.6% | 3 | 3.5% | 0.7% |
Bourgogne | 9 | 3.3% | 0.7% | 8 | 4.8% | 1.2% | 1 | 1.3% | 0.2% | 1 | 1.3% | 0.3% |
Haute-Normandie | 3 | 1.0% | 0.2% | 2 | 1.2% | 0.3% | 1 | 0.8% | 0.1% | - | - | - |
Basse-Normandie | 5 | 1.8% | 0.4% | 4 | 2.1% | 0.6% | 2 | 1.4% | 0.3% | 1 | 0.7% | 0.2% |
Centre | 16 | 5.5% | 0.7% | 8 | 4.8% | 0.8% | 8 | 6.5% | 0.7% | 5 | 5.1% | 0.7% |
Pays de la Loire | 11 | 4.0% | 0.4% | 8 | 4.7% | 0.6% | 3 | 3.0% | 0.2% | 2 | 2.1% | 0.2% |
Bretagne | 8 | 3.0% | 0.3% | 3 | 2.0% | 0.3% | 5 | 4.4% | 0.4% | 2 | 2.1% | 0.2% |
Poitou-Charentes | 6 | 2.2% | 0.4% | 2 | 1.4% | 0.3% | 4 | 3.5% | 0.5% | 2 | 2.1% | 0.5% |
Aquitaine | 21 | 7.3% | 0.8% | 11 | 6.4% | 0.8% | 10 | 8.6% | 0.7% | 8 | 9.1% | 1.0% |
Midi-Pyrénées | 9 | 3.3% | 0.4% | 6 | 3.5% | 0.5% | 3 | 2.9% | 0.3% | 5 | 5.1% | 0.6% |
Limousin | 6 | 2.0% | 0.9% | 4 | 2.3% | 1.3% | 2 | 1.6% | 0.6% | 1 | 0.5% | 0.3% |
Auvergne | 4 | 1.4% | 0.3% | 1 | 0.3% | 0.1% | 3 | 2.8% | 0.6% | 1 | 1.2% | 0.4% |
Rhône-Alpes | 26 | 9.2% | 0.5% | 10 | 6.0% | 0.4% | 16 | 13.7% | 0.6% | 6 | 6.5% | 0.3% |
Languedoc-Roussillon | 10 | 3.6% | 0.5% | 7 | 3.9% | 0.6% | 4 | 3.1% | 0.3% | 1 | 1.6% | 0.2% |
Provence-Alpes-Côte-d'Azur-Corse | 29 | 10.3% | 0.7% | 22 | 13.0% | 1.1% | 7 | 6.4% | 0.3% | 12 | 12.8% | 0.8% |
Habitudes de connexion Internet |
Tous les jours | 177 | 62.4% | 0.6% | 108 | 64.1% | 0.8% | 70 | 60.0% | 0.5% | 71 | 77.0% | 0.5% |
Presque tous les jours | 49 | 17.4% | 0.8% | 28 | 16.8% | 1.0% | 21 | 18.2% | 0.6% | 13 | 14.4% | 0.6% |
1 à 2 fois par semaine | 12 | 4.3% | 0.4% | 7 | 4.4% | 0.5% | 5 | 4.1% | 0.3% | 3 | 3.6% | 0.4% |
1 à 3 fois par mois | 3 | 1.0% | 0.3% | 2 | 1.2% | 0.6% | 1 | 0.7% | 0.2% | 1 | 1.1% | 0.7% |
Moins souvent | 5 | 1.9% | 0.4% | 4 | 2.2% | 0.6% | 2 | 1.4% | 0.2% | - | - | - |
Jamais | 2 | 0.6% | 1.2% | - | - | - | 2 | 1.4% | 3.2% | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 8 | 2.7% | 0.4% | 5 | 3.2% | 0.6% | 2 | 1.9% | 0.2% | 2 | 1.8% | 0.9% |
De 9 000 à moins de 12 000 euros par an | 14 | 5.0% | 0.4% | 11 | 6.3% | 0.9% | 4 | 3.2% | 0.2% | 5 | 5.5% | 2.1% |
De 12 000 à moins de 18 000 euros par an | 29 | 10.2% | 0.4% | 13 | 7.7% | 0.5% | 16 | 13.8% | 0.4% | 4 | 4.2% | 0.5% |
De 18 000 à moins de 24 000 euros par an | 36 | 12.7% | 0.5% | 23 | 13.4% | 0.6% | 14 | 11.7% | 0.3% | 5 | 5.2% | 0.3% |
De 24 000 à moins de 36 000 euros par an | 63 | 22.3% | 0.5% | 34 | 20.0% | 0.6% | 30 | 25.8% | 0.5% | 20 | 21.4% | 0.5% |
De 36 000 à moins de 45 000 euros par an | 39 | 13.7% | 0.6% | 22 | 12.8% | 0.6% | 17 | 15.1% | 0.6% | 14 | 15.0% | 0.5% |
De 45 000 à moins de 65 000 euros par an | 40 | 14.1% | 0.7% | 26 | 15.6% | 0.8% | 14 | 11.8% | 0.5% | 18 | 19.2% | 0.5% |
De 65 000 à moins de 80 000 euros par an | 13 | 4.7% | 0.9% | 10 | 6.2% | 1.1% | 3 | 2.4% | 0.5% | 8 | 8.3% | 0.7% |
De 80 000 à moins de 115 000 euros par an | 12 | 4.1% | 1.2% | 11 | 6.8% | 1.9% | 0 | 0.2% | 0.1% | 11 | 11.4% | 1.3% |
115 000 euros et plus par an | 0 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.3% | 0.1% |
Refus | 25 | 8.8% | 0.8% | 9 | 5.5% | 0.7% | 16 | 13.5% | 0.8% | 4 | 4.1% | 0.3% |
Ne sait pas | 4 | 1.6% | 0.3% | 4 | 2.3% | 0.6% | 1 | 0.5% | 0.1% | 3 | 3.5% | 0.7% |