Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 2175 | 100.0% | 4.3% | 1837 | 100.0% | 7.5% | 338 | 100.0% | 1.3% | 851 | 100.0% | 5.0% |
Sexe |
Homme | 1837 | 84.5% | 7.5% | 1837 | 100.0% | 7.5% | - | - | - | 735 | 86.4% | 8.4% |
Femme | 338 | 15.5% | 1.3% | - | - | - | 338 | 100.0% | 1.3% | 116 | 13.6% | 1.4% |
Age |
15 à 24 ans | 493 | 22.7% | 6.7% | 422 | 23.0% | 11.3% | 71 | 21.0% | 1.9% | 220 | 25.8% | 7.0% |
25 à 34 ans | 429 | 19.7% | 5.6% | 362 | 19.7% | 9.5% | 67 | 19.8% | 1.7% | 171 | 20.1% | 5.0% |
35 à 49 ans | 621 | 28.5% | 4.9% | 533 | 29.0% | 8.5% | 88 | 26.0% | 1.4% | 300 | 35.2% | 4.9% |
50 à 64 ans | 407 | 18.7% | 3.3% | 332 | 18.1% | 5.6% | 75 | 22.3% | 1.2% | 159 | 18.7% | 3.9% |
65 ans et plus | 224 | 10.3% | 2.0% | 187 | 10.2% | 3.9% | 37 | 10.9% | 0.6% | 1 | 0.1% | 0.5% |
Individu |
Ménagère | 275 | 12.6% | 1.2% | - | - | - | 275 | 81.3% | 1.2% | 90 | 10.6% | 1.3% |
Personne de Référence | 1437 | 66.1% | 5.1% | 1370 | 74.6% | 6.8% | 67 | 19.8% | 0.8% | 548 | 64.4% | 6.5% |
Responsable des achats | 1166 | 53.6% | 3.3% | 883 | 48.1% | 7.1% | 283 | 83.7% | 1.2% | 407 | 47.8% | 3.8% |
PCS Individu |
Agriculteurs | 9 | 0.4% | 1.6% | 9 | 0.5% | 2.6% | - | - | - | - | - | - |
Petits patrons | 78 | 3.6% | 4.7% | 66 | 3.6% | 5.7% | 12 | 3.6% | 2.5% | 69 | 8.1% | 4.7% |
Affaires et Cadres | 237 | 10.9% | 5.0% | 212 | 11.6% | 7.3% | 24 | 7.2% | 1.3% | 221 | 26.0% | 5.1% |
Professions intermédiaires | 348 | 16.0% | 5.2% | 314 | 17.1% | 9.0% | 33 | 9.9% | 1.0% | 319 | 37.5% | 5.7% |
Employés | 344 | 15.8% | 4.1% | 234 | 12.7% | 11.2% | 110 | 32.7% | 1.8% | 45 | 5.2% | 2.5% |
Ouvriers | 428 | 19.7% | 6.6% | 399 | 21.7% | 8.0% | 29 | 8.5% | 1.9% | 23 | 2.7% | 5.5% |
Retraités | 307 | 14.1% | 2.4% | 253 | 13.8% | 4.2% | 54 | 16.1% | 0.8% | 4 | 0.4% | 1.5% |
Autres inactifs | 425 | 19.5% | 4.2% | 350 | 19.1% | 10.0% | 75 | 22.1% | 1.1% | 171 | 20.0% | 5.5% |
PCS Personne de Référence |
Agriculteurs | 22 | 1.0% | 2.7% | 20 | 1.1% | 5.1% | 2 | 0.5% | 0.4% | - | - | - |
Petits patrons | 113 | 5.2% | 4.3% | 84 | 4.6% | 6.1% | 30 | 8.8% | 2.4% | 113 | 13.3% | 4.3% |
Affaires et Cadres | 321 | 14.8% | 4.7% | 281 | 15.3% | 8.0% | 41 | 12.0% | 1.2% | 321 | 37.8% | 4.7% |
Professions intermédiaires | 416 | 19.1% | 5.6% | 370 | 20.2% | 9.5% | 46 | 13.5% | 1.3% | 416 | 48.9% | 5.6% |
Employés | 296 | 13.6% | 5.6% | 246 | 13.4% | 11.0% | 51 | 15.0% | 1.7% | - | - | - |
Ouvriers | 488 | 22.4% | 5.2% | 419 | 22.8% | 8.6% | 69 | 20.4% | 1.5% | - | - | - |
Retraités | 383 | 17.6% | 2.6% | 306 | 16.6% | 4.6% | 77 | 22.9% | 1.0% | - | - | - |
Autres inactifs | 135 | 6.2% | 3.5% | 112 | 6.1% | 7.5% | 23 | 6.9% | 1.0% | - | - | - |
Taille du Foyer |
1 personne | 253 | 11.6% | 2.7% | 222 | 12.1% | 5.5% | 31 | 9.1% | 0.6% | 59 | 6.9% | 3.4% |
2 personnes | 612 | 28.1% | 3.4% | 502 | 27.3% | 5.7% | 110 | 32.6% | 1.2% | 178 | 21.0% | 4.1% |
3 personnes | 489 | 22.5% | 5.3% | 412 | 22.4% | 9.0% | 77 | 22.8% | 1.6% | 206 | 24.2% | 5.4% |
4 personnes | 493 | 22.7% | 5.4% | 424 | 23.1% | 9.3% | 69 | 20.4% | 1.5% | 250 | 29.4% | 5.4% |
5 personnes et + | 329 | 15.1% | 6.3% | 278 | 15.1% | 11.3% | 51 | 15.1% | 1.8% | 158 | 18.5% | 6.4% |
Présence d'enfants de moins de 15 ans |
Oui | 844 | 38.8% | 5.4% | 717 | 39.1% | 9.9% | 127 | 37.5% | 1.5% | 411 | 48.3% | 5.4% |
Non | 1331 | 61.2% | 3.8% | 1119 | 60.9% | 6.5% | 211 | 62.5% | 1.2% | 440 | 51.7% | 4.7% |
Habitat |
Communes rurales | 419 | 19.3% | 3.6% | 335 | 18.3% | 6.0% | 84 | 24.9% | 1.4% | 153 | 18.0% | 4.6% |
Agglo. - 20 000 hab | 348 | 16.0% | 3.9% | 289 | 15.7% | 6.8% | 58 | 17.3% | 1.2% | 129 | 15.2% | 5.0% |
Agglo. 20 000 à 100 000 hab | 326 | 15.0% | 4.8% | 295 | 16.0% | 8.6% | 31 | 9.3% | 0.9% | 125 | 14.7% | 6.2% |
Agglo. + 100 000 hab | 680 | 31.3% | 4.5% | 574 | 31.3% | 7.9% | 105 | 31.2% | 1.3% | 274 | 32.2% | 5.3% |
Agglo. Paris | 402 | 18.5% | 4.8% | 343 | 18.7% | 8.6% | 59 | 17.4% | 1.3% | 170 | 20.0% | 4.4% |
Région d'habitation |
Ile-de-France | 467 | 21.5% | 4.9% | 395 | 21.5% | 8.8% | 72 | 21.2% | 1.4% | 203 | 23.9% | 4.7% |
Nord-Pas-de-Calais | 97 | 4.5% | 3.0% | 79 | 4.3% | 5.2% | 18 | 5.3% | 1.1% | 38 | 4.4% | 4.1% |
Lorraine | 56 | 2.6% | 2.9% | 47 | 2.6% | 5.0% | 9 | 2.6% | 0.9% | 21 | 2.5% | 3.8% |
Alsace | 34 | 1.6% | 2.2% | 31 | 1.7% | 4.3% | 2 | 0.7% | 0.3% | 15 | 1.7% | 3.0% |
Franche-Comté | 36 | 1.6% | 3.7% | 32 | 1.7% | 6.9% | 4 | 1.1% | 0.8% | 13 | 1.5% | 4.9% |
Champagne-Ardenne | 42 | 1.9% | 3.9% | 37 | 2.0% | 7.0% | 5 | 1.6% | 0.9% | 18 | 2.1% | 5.6% |
Picardie | 49 | 2.3% | 3.2% | 38 | 2.1% | 5.1% | 11 | 3.4% | 1.4% | 16 | 1.8% | 3.6% |
Bourgogne | 61 | 2.8% | 4.5% | 46 | 2.5% | 7.1% | 15 | 4.4% | 2.1% | 26 | 3.1% | 7.3% |
Haute-Normandie | 70 | 3.2% | 4.7% | 53 | 2.9% | 7.5% | 17 | 5.0% | 2.2% | 22 | 2.6% | 5.3% |
Basse-Normandie | 31 | 1.4% | 2.6% | 29 | 1.6% | 5.0% | 2 | 0.6% | 0.3% | 12 | 1.4% | 3.5% |
Centre | 94 | 4.3% | 4.5% | 83 | 4.5% | 8.3% | 11 | 3.1% | 1.0% | 30 | 3.6% | 4.8% |
Pays de la Loire | 103 | 4.7% | 3.6% | 91 | 5.0% | 6.6% | 12 | 3.5% | 0.8% | 39 | 4.6% | 4.7% |
Bretagne | 81 | 3.7% | 3.1% | 68 | 3.7% | 5.4% | 13 | 3.8% | 0.9% | 26 | 3.0% | 3.3% |
Poitou-Charentes | 70 | 3.2% | 4.8% | 62 | 3.4% | 8.8% | 8 | 2.5% | 1.1% | 27 | 3.2% | 7.2% |
Aquitaine | 115 | 5.3% | 4.3% | 97 | 5.3% | 7.6% | 18 | 5.3% | 1.3% | 38 | 4.5% | 4.7% |
Midi-Pyrénées | 119 | 5.5% | 5.0% | 96 | 5.2% | 8.3% | 23 | 6.9% | 1.9% | 49 | 5.7% | 6.0% |
Limousin | 29 | 1.3% | 4.7% | 25 | 1.4% | 8.4% | 4 | 1.2% | 1.2% | 10 | 1.2% | 6.3% |
Auvergne | 49 | 2.3% | 4.4% | 38 | 2.1% | 7.1% | 11 | 3.1% | 1.8% | 22 | 2.6% | 7.3% |
Rhône-Alpes | 231 | 10.6% | 4.6% | 193 | 10.5% | 8.0% | 38 | 11.2% | 1.5% | 95 | 11.2% | 5.3% |
Languedoc-Roussillon | 98 | 4.5% | 4.5% | 88 | 4.8% | 8.5% | 10 | 3.0% | 0.9% | 42 | 5.0% | 6.5% |
Provence-Alpes-Côte-d'Azur-Corse | 243 | 11.2% | 5.6% | 208 | 11.3% | 10.2% | 35 | 10.4% | 1.5% | 90 | 10.5% | 6.3% |
Habitudes de connexion Internet |
Tous les jours | 1481 | 68.1% | 5.4% | 1261 | 68.7% | 9.0% | 220 | 65.0% | 1.6% | 703 | 82.7% | 5.4% |
Presque tous les jours | 241 | 11.1% | 3.9% | 204 | 11.1% | 7.1% | 37 | 11.0% | 1.1% | 94 | 11.0% | 4.0% |
1 à 2 fois par semaine | 126 | 5.8% | 3.9% | 105 | 5.7% | 7.2% | 21 | 6.3% | 1.2% | 33 | 3.9% | 3.5% |
1 à 3 fois par mois | 15 | 0.7% | 1.8% | 12 | 0.7% | 3.7% | 2 | 0.7% | 0.5% | 3 | 0.3% | 1.8% |
Moins souvent | 46 | 2.1% | 3.5% | 29 | 1.6% | 4.6% | 17 | 5.1% | 2.4% | 1 | 0.2% | 1.1% |
Jamais | 1 | - | 0.8% | 1 | 0.1% | 1.3% | - | - | - | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 47 | 2.1% | 2.2% | 32 | 1.7% | 3.7% | 15 | 4.5% | 1.2% | 3 | 0.4% | 1.8% |
De 9 000 à moins de 12 000 euros par an | 67 | 3.1% | 2.0% | 54 | 2.9% | 4.7% | 14 | 4.1% | 0.6% | 3 | 0.4% | 1.3% |
De 12 000 à moins de 18 000 euros par an | 212 | 9.8% | 3.3% | 181 | 9.9% | 6.6% | 31 | 9.3% | 0.8% | 23 | 2.7% | 3.0% |
De 18 000 à moins de 24 000 euros par an | 285 | 13.1% | 3.8% | 224 | 12.2% | 6.3% | 61 | 17.9% | 1.5% | 76 | 8.9% | 4.8% |
De 24 000 à moins de 36 000 euros par an | 489 | 22.5% | 4.2% | 414 | 22.6% | 7.5% | 75 | 22.1% | 1.2% | 166 | 19.5% | 4.5% |
De 36 000 à moins de 45 000 euros par an | 361 | 16.6% | 5.5% | 312 | 17.0% | 8.8% | 49 | 14.6% | 1.7% | 166 | 19.5% | 5.6% |
De 45 000 à moins de 65 000 euros par an | 364 | 16.8% | 6.1% | 317 | 17.3% | 9.5% | 47 | 14.0% | 1.8% | 208 | 24.4% | 5.8% |
De 65 000 à moins de 80 000 euros par an | 96 | 4.4% | 6.2% | 80 | 4.3% | 8.7% | 16 | 4.7% | 2.6% | 65 | 7.6% | 5.8% |
De 80 000 à moins de 115 000 euros par an | 55 | 2.5% | 5.7% | 50 | 2.7% | 8.5% | 5 | 1.4% | 1.3% | 42 | 4.9% | 5.2% |
115 000 euros et plus par an | 29 | 1.3% | 6.4% | 27 | 1.5% | 9.9% | 2 | 0.6% | 1.2% | 21 | 2.4% | 5.4% |
Refus | 108 | 5.0% | 3.4% | 92 | 5.0% | 6.9% | 16 | 4.8% | 0.9% | 54 | 6.4% | 4.8% |
Ne sait pas | 61 | 2.8% | 4.2% | 54 | 2.9% | 8.6% | 7 | 2.0% | 0.8% | 24 | 2.9% | 5.1% |