Quotidien Régional, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 2539 | 100.0% | 5.0% | 1278 | 100.0% | 5.2% | 1261 | 100.0% | 4.7% | 626 | 100.0% | 3.7% |
Sexe |
Homme | 1278 | 50.3% | 5.2% | 1278 | 100.0% | 5.2% | - | - | - | 342 | 54.6% | 3.9% |
Femme | 1261 | 49.7% | 4.7% | - | - | - | 1261 | 100.0% | 4.7% | 284 | 45.4% | 3.5% |
Age |
15 à 24 ans | 266 | 10.5% | 3.6% | 158 | 12.3% | 4.2% | 109 | 8.6% | 3.0% | 101 | 16.2% | 3.2% |
25 à 34 ans | 270 | 10.7% | 3.5% | 145 | 11.4% | 3.8% | 125 | 9.9% | 3.2% | 88 | 14.1% | 2.6% |
35 à 49 ans | 519 | 20.4% | 4.1% | 285 | 22.3% | 4.6% | 234 | 18.5% | 3.6% | 235 | 37.6% | 3.8% |
50 à 64 ans | 682 | 26.8% | 5.6% | 328 | 25.7% | 5.5% | 354 | 28.1% | 5.6% | 198 | 31.6% | 4.9% |
65 ans et plus | 802 | 31.6% | 7.2% | 362 | 28.3% | 7.6% | 440 | 34.9% | 6.9% | 4 | 0.6% | 2.0% |
Individu |
Ménagère | 1161 | 45.7% | 5.0% | - | - | - | 1161 | 92.1% | 5.0% | 251 | 40.2% | 3.7% |
Personne de Référence | 1407 | 55.4% | 5.0% | 1101 | 86.2% | 5.5% | 306 | 24.2% | 3.9% | 312 | 49.8% | 3.7% |
Responsable des achats | 1685 | 66.4% | 4.8% | 562 | 44.0% | 4.5% | 1123 | 89.1% | 4.9% | 382 | 61.0% | 3.6% |
PCS Individu |
Agriculteurs | 39 | 1.5% | 7.3% | 23 | 1.8% | 6.9% | 16 | 1.3% | 7.9% | - | - | - |
Petits patrons | 59 | 2.3% | 3.6% | 42 | 3.3% | 3.6% | 17 | 1.3% | 3.4% | 55 | 8.7% | 3.7% |
Affaires et Cadres | 160 | 6.3% | 3.4% | 113 | 8.8% | 3.9% | 47 | 3.7% | 2.6% | 144 | 23.1% | 3.3% |
Professions intermédiaires | 255 | 10.1% | 3.8% | 139 | 10.9% | 4.0% | 116 | 9.2% | 3.6% | 211 | 33.7% | 3.8% |
Employés | 382 | 15.1% | 4.6% | 103 | 8.0% | 4.9% | 280 | 22.2% | 4.4% | 76 | 12.1% | 4.2% |
Ouvriers | 321 | 12.6% | 5.0% | 248 | 19.4% | 5.0% | 73 | 5.8% | 4.9% | 22 | 3.5% | 5.2% |
Retraités | 922 | 36.3% | 7.3% | 462 | 36.2% | 7.7% | 460 | 36.5% | 7.0% | 14 | 2.2% | 5.9% |
Autres inactifs | 400 | 15.8% | 4.0% | 148 | 11.6% | 4.2% | 252 | 20.0% | 3.9% | 104 | 16.7% | 3.4% |
PCS Personne de Référence |
Agriculteurs | 81 | 3.2% | 10.2% | 37 | 2.9% | 9.6% | 44 | 3.5% | 10.7% | - | - | - |
Petits patrons | 106 | 4.2% | 4.0% | 49 | 3.8% | 3.5% | 58 | 4.6% | 4.6% | 106 | 17.0% | 4.0% |
Affaires et Cadres | 229 | 9.0% | 3.4% | 130 | 10.2% | 3.7% | 99 | 7.9% | 3.0% | 229 | 36.7% | 3.4% |
Professions intermédiaires | 290 | 11.4% | 3.9% | 163 | 12.7% | 4.2% | 127 | 10.1% | 3.6% | 290 | 46.3% | 3.9% |
Employés | 214 | 8.4% | 4.0% | 113 | 8.9% | 5.1% | 101 | 8.0% | 3.3% | - | - | - |
Ouvriers | 431 | 17.0% | 4.6% | 237 | 18.5% | 4.8% | 194 | 15.4% | 4.2% | - | - | - |
Retraités | 1043 | 41.1% | 7.1% | 487 | 38.1% | 7.3% | 556 | 44.1% | 6.9% | - | - | - |
Autres inactifs | 143 | 5.7% | 3.7% | 62 | 4.8% | 4.2% | 82 | 6.5% | 3.4% | - | - | - |
Taille du Foyer |
1 personne | 434 | 17.1% | 4.6% | 210 | 16.4% | 5.2% | 224 | 17.8% | 4.2% | 52 | 8.4% | 3.0% |
2 personnes | 1174 | 46.2% | 6.5% | 573 | 44.9% | 6.5% | 601 | 47.6% | 6.5% | 172 | 27.5% | 4.0% |
3 personnes | 313 | 12.3% | 3.4% | 166 | 13.0% | 3.6% | 147 | 11.6% | 3.1% | 115 | 18.4% | 3.0% |
4 personnes | 369 | 14.5% | 4.0% | 209 | 16.3% | 4.6% | 160 | 12.7% | 3.5% | 178 | 28.4% | 3.8% |
5 personnes et + | 249 | 9.8% | 4.7% | 120 | 9.4% | 4.8% | 129 | 10.2% | 4.6% | 109 | 17.4% | 4.4% |
Présence d'enfants de moins de 15 ans |
Oui | 632 | 24.9% | 4.0% | 316 | 24.8% | 4.3% | 316 | 25.0% | 3.7% | 286 | 45.7% | 3.7% |
Non | 1907 | 75.1% | 5.4% | 961 | 75.2% | 5.6% | 945 | 75.0% | 5.2% | 340 | 54.3% | 3.7% |
Habitat |
Communes rurales | 890 | 35.0% | 7.6% | 428 | 33.5% | 7.7% | 461 | 36.6% | 7.5% | 183 | 29.2% | 5.5% |
Agglo. - 20 000 hab | 699 | 27.5% | 7.8% | 362 | 28.3% | 8.6% | 337 | 26.7% | 7.1% | 175 | 27.9% | 6.8% |
Agglo. 20 000 à 100 000 hab | 358 | 14.1% | 5.2% | 193 | 15.1% | 5.6% | 165 | 13.1% | 4.9% | 86 | 13.8% | 4.3% |
Agglo. + 100 000 hab | 569 | 22.4% | 3.8% | 281 | 22.0% | 3.9% | 288 | 22.9% | 3.6% | 171 | 27.3% | 3.3% |
Agglo. Paris | 23 | 0.9% | 0.3% | 14 | 1.1% | 0.3% | 9 | 0.7% | 0.2% | 11 | 1.8% | 0.3% |
Région d'habitation |
Ile-de-France | 23 | 0.9% | 0.2% | 14 | 1.1% | 0.3% | 9 | 0.7% | 0.2% | 11 | 1.8% | 0.3% |
Nord-Pas-de-Calais | 1 | - | - | 1 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
Lorraine | - | - | - | - | - | - | - | - | - | - | - | - |
Alsace | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.2% |
Franche-Comté | - | - | - | - | - | - | - | - | - | - | - | - |
Champagne-Ardenne | 0 | - | - | 0 | - | 0.1% | - | - | - | - | - | - |
Picardie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.3% |
Bourgogne | 1 | - | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
Haute-Normandie | 9 | 0.4% | 0.6% | 5 | 0.4% | 0.7% | 4 | 0.3% | 0.6% | 3 | 0.5% | 0.7% |
Basse-Normandie | 393 | 15.5% | 32.6% | 196 | 15.3% | 33.9% | 197 | 15.7% | 31.4% | 82 | 13.1% | 24.6% |
Centre | 7 | 0.3% | 0.3% | 4 | 0.3% | 0.4% | 2 | 0.2% | 0.2% | 3 | 0.5% | 0.5% |
Pays de la Loire | 956 | 37.7% | 33.3% | 459 | 35.9% | 33.1% | 497 | 39.4% | 33.5% | 235 | 37.6% | 28.4% |
Bretagne | 1126 | 44.4% | 43.2% | 582 | 45.6% | 46.6% | 544 | 43.2% | 40.1% | 279 | 44.5% | 35.9% |
Poitou-Charentes | 16 | 0.6% | 1.1% | 10 | 0.8% | 1.4% | 6 | 0.4% | 0.7% | 7 | 1.2% | 2.0% |
Aquitaine | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
Midi-Pyrénées | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | - | - | - | 2 | 0.3% | 0.2% |
Limousin | 1 | - | 0.1% | 0 | - | 0.1% | 0 | - | - | 0 | - | 0.1% |
Auvergne | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
Rhône-Alpes | 1 | - | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% |
Languedoc-Roussillon | 0 | - | - | - | - | - | 0 | - | - | 0 | - | - |
Provence-Alpes-Côte-d'Azur-Corse | - | - | - | - | - | - | - | - | - | - | - | - |
Habitudes de connexion Internet |
Tous les jours | 1245 | 49.0% | 4.5% | 680 | 53.2% | 4.8% | 565 | 44.8% | 4.2% | 486 | 77.6% | 3.8% |
Presque tous les jours | 256 | 10.1% | 4.2% | 121 | 9.4% | 4.2% | 135 | 10.7% | 4.2% | 77 | 12.3% | 3.3% |
1 à 2 fois par semaine | 141 | 5.5% | 4.3% | 74 | 5.8% | 5.1% | 67 | 5.3% | 3.7% | 39 | 6.2% | 4.1% |
1 à 3 fois par mois | 50 | 2.0% | 5.9% | 28 | 2.2% | 8.2% | 22 | 1.8% | 4.3% | 7 | 1.2% | 4.8% |
Moins souvent | 75 | 3.0% | 5.6% | 47 | 3.7% | 7.4% | 28 | 2.2% | 3.9% | 1 | 0.1% | 0.5% |
Jamais | 5 | 0.2% | 3.9% | 4 | 0.3% | 4.8% | 1 | 0.1% | 2.4% | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 69 | 2.7% | 3.2% | 39 | 3.1% | 4.5% | 30 | 2.4% | 2.3% | 2 | 0.3% | 1.0% |
De 9 000 à moins de 12 000 euros par an | 169 | 6.7% | 5.1% | 57 | 4.4% | 5.0% | 113 | 8.9% | 5.2% | 3 | 0.5% | 1.3% |
De 12 000 à moins de 18 000 euros par an | 336 | 13.2% | 5.2% | 154 | 12.0% | 5.6% | 182 | 14.4% | 4.8% | 29 | 4.6% | 3.8% |
De 18 000 à moins de 24 000 euros par an | 366 | 14.4% | 4.9% | 184 | 14.4% | 5.2% | 181 | 14.4% | 4.6% | 48 | 7.7% | 3.0% |
De 24 000 à moins de 36 000 euros par an | 680 | 26.8% | 5.9% | 334 | 26.1% | 6.0% | 347 | 27.5% | 5.7% | 154 | 24.6% | 4.1% |
De 36 000 à moins de 45 000 euros par an | 341 | 13.4% | 5.2% | 194 | 15.2% | 5.4% | 147 | 11.6% | 5.0% | 125 | 20.0% | 4.2% |
De 45 000 à moins de 65 000 euros par an | 250 | 9.9% | 4.2% | 159 | 12.5% | 4.8% | 91 | 7.2% | 3.5% | 137 | 21.9% | 3.8% |
De 65 000 à moins de 80 000 euros par an | 56 | 2.2% | 3.6% | 34 | 2.7% | 3.7% | 22 | 1.7% | 3.5% | 43 | 6.9% | 3.9% |
De 80 000 à moins de 115 000 euros par an | 45 | 1.8% | 4.6% | 30 | 2.3% | 5.0% | 15 | 1.2% | 3.8% | 36 | 5.8% | 4.6% |
115 000 euros et plus par an | 6 | 0.3% | 1.4% | 6 | 0.5% | 2.2% | 0 | - | 0.2% | 4 | 0.7% | 1.1% |
Refus | 172 | 6.8% | 5.4% | 64 | 5.0% | 4.8% | 108 | 8.6% | 5.8% | 33 | 5.3% | 2.9% |
Ne sait pas | 49 | 1.9% | 3.4% | 23 | 1.8% | 3.7% | 26 | 2.1% | 3.2% | 10 | 1.6% | 2.2% |