Quotidien Urbain Gratuit, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 5917 | 100.0% | 11.6% | 3122 | 100.0% | 12.8% | 2795 | 100.0% | 10.5% | 2589 | 100.0% | 15.3% |
Sexe |
Homme | 3122 | 52.8% | 12.8% | 3122 | 100.0% | 12.8% | - | - | - | 1456 | 56.2% | 16.6% |
Femme | 2795 | 47.2% | 10.5% | - | - | - | 2795 | 100.0% | 10.5% | 1133 | 43.8% | 13.8% |
Age |
15 à 24 ans | 1462 | 24.7% | 19.8% | 729 | 23.4% | 19.5% | 733 | 26.2% | 20.0% | 663 | 25.6% | 21.0% |
25 à 34 ans | 1176 | 19.9% | 15.3% | 637 | 20.4% | 16.8% | 539 | 19.3% | 13.8% | 555 | 21.5% | 16.3% |
35 à 49 ans | 1625 | 27.5% | 12.8% | 918 | 29.4% | 14.7% | 707 | 25.3% | 11.0% | 828 | 32.0% | 13.4% |
50 à 64 ans | 1154 | 19.5% | 9.4% | 610 | 19.5% | 10.3% | 544 | 19.5% | 8.6% | 518 | 20.0% | 12.8% |
65 ans et plus | 500 | 8.4% | 4.5% | 228 | 7.3% | 4.8% | 272 | 9.7% | 4.3% | 25 | 1.0% | 13.3% |
Individu |
Ménagère | 2129 | 36.0% | 9.1% | - | - | - | 2129 | 76.2% | 9.1% | 837 | 32.3% | 12.3% |
Personne de Référence | 3220 | 54.4% | 11.5% | 2361 | 75.6% | 11.7% | 860 | 30.8% | 10.9% | 1329 | 51.3% | 15.8% |
Responsable des achats | 3816 | 64.5% | 10.8% | 1659 | 53.1% | 13.3% | 2157 | 77.2% | 9.4% | 1529 | 59.1% | 14.3% |
PCS Individu |
Agriculteurs | 5 | 0.1% | 1.0% | 5 | 0.1% | 1.4% | 0 | - | 0.2% | - | - | - |
Petits patrons | 179 | 3.0% | 10.8% | 145 | 4.6% | 12.5% | 34 | 1.2% | 7.0% | 160 | 6.2% | 10.9% |
Affaires et Cadres | 824 | 13.9% | 17.3% | 515 | 16.5% | 17.7% | 309 | 11.1% | 16.8% | 747 | 28.9% | 17.3% |
Professions intermédiaires | 1024 | 17.3% | 15.2% | 569 | 18.2% | 16.3% | 455 | 16.3% | 14.0% | 857 | 33.1% | 15.3% |
Employés | 1257 | 21.2% | 15.0% | 438 | 14.0% | 21.0% | 819 | 29.3% | 13.0% | 244 | 9.4% | 13.5% |
Ouvriers | 694 | 11.7% | 10.7% | 551 | 17.7% | 11.1% | 143 | 5.1% | 9.6% | 42 | 1.6% | 9.9% |
Retraités | 595 | 10.1% | 4.7% | 297 | 9.5% | 5.0% | 298 | 10.7% | 4.5% | 24 | 0.9% | 10.1% |
Autres inactifs | 1338 | 22.6% | 13.4% | 602 | 19.3% | 17.3% | 736 | 26.3% | 11.3% | 515 | 19.9% | 16.7% |
PCS Personne de Référence |
Agriculteurs | 22 | 0.4% | 2.8% | 10 | 0.3% | 2.5% | 12 | 0.4% | 3.0% | - | - | - |
Petits patrons | 295 | 5.0% | 11.2% | 180 | 5.8% | 13.1% | 115 | 4.1% | 9.2% | 295 | 11.4% | 11.2% |
Affaires et Cadres | 1132 | 19.1% | 16.5% | 652 | 20.9% | 18.7% | 480 | 17.2% | 14.3% | 1132 | 43.7% | 16.5% |
Professions intermédiaires | 1162 | 19.6% | 15.5% | 624 | 20.0% | 16.0% | 538 | 19.3% | 15.1% | 1162 | 44.9% | 15.5% |
Employés | 1001 | 16.9% | 18.9% | 450 | 14.4% | 20.1% | 551 | 19.7% | 18.0% | - | - | - |
Ouvriers | 1029 | 17.4% | 10.9% | 592 | 19.0% | 12.1% | 437 | 15.6% | 9.5% | - | - | - |
Retraités | 834 | 14.1% | 5.7% | 403 | 12.9% | 6.0% | 430 | 15.4% | 5.4% | - | - | - |
Autres inactifs | 443 | 7.5% | 11.4% | 210 | 6.7% | 14.2% | 232 | 8.3% | 9.6% | - | - | - |
Taille du Foyer |
1 personne | 984 | 16.6% | 10.5% | 483 | 15.5% | 11.9% | 501 | 17.9% | 9.4% | 293 | 11.3% | 16.9% |
2 personnes | 1658 | 28.0% | 9.2% | 891 | 28.5% | 10.1% | 767 | 27.4% | 8.3% | 657 | 25.4% | 15.3% |
3 personnes | 1274 | 21.5% | 13.7% | 643 | 20.6% | 14.1% | 631 | 22.6% | 13.4% | 609 | 23.5% | 16.0% |
4 personnes | 1186 | 20.0% | 12.9% | 670 | 21.5% | 14.6% | 516 | 18.5% | 11.2% | 639 | 24.7% | 13.7% |
5 personnes et + | 815 | 13.8% | 15.5% | 435 | 13.9% | 17.6% | 380 | 13.6% | 13.7% | 391 | 15.1% | 15.8% |
Présence d'enfants de moins de 15 ans |
Oui | 2018 | 34.1% | 12.8% | 1075 | 34.4% | 14.8% | 944 | 33.8% | 11.2% | 1042 | 40.3% | 13.6% |
Non | 3899 | 65.9% | 11.0% | 2047 | 65.6% | 11.9% | 1852 | 66.2% | 10.2% | 1547 | 59.7% | 16.6% |
Habitat |
Communes rurales | 369 | 6.2% | 3.2% | 213 | 6.8% | 3.8% | 156 | 5.6% | 2.5% | 165 | 6.4% | 4.9% |
Agglo. - 20 000 hab | 393 | 6.6% | 4.4% | 246 | 7.9% | 5.8% | 147 | 5.2% | 3.1% | 178 | 6.9% | 7.0% |
Agglo. 20 000 à 100 000 hab | 261 | 4.4% | 3.8% | 181 | 5.8% | 5.3% | 80 | 2.8% | 2.3% | 133 | 5.1% | 6.7% |
Agglo. + 100 000 hab | 2283 | 38.6% | 15.0% | 1192 | 38.2% | 16.5% | 1091 | 39.0% | 13.7% | 887 | 34.2% | 17.1% |
Agglo. Paris | 2611 | 44.1% | 31.0% | 1289 | 41.3% | 32.1% | 1322 | 47.3% | 29.9% | 1227 | 47.4% | 31.7% |
Région d'habitation |
Ile-de-France | 2767 | 46.8% | 29.3% | 1393 | 44.6% | 30.9% | 1374 | 49.1% | 27.8% | 1310 | 50.6% | 30.3% |
Nord-Pas-de-Calais | 367 | 6.2% | 11.4% | 209 | 6.7% | 13.7% | 158 | 5.7% | 9.4% | 160 | 6.2% | 17.5% |
Lorraine | 108 | 1.8% | 5.6% | 52 | 1.7% | 5.5% | 56 | 2.0% | 5.6% | 44 | 1.7% | 8.1% |
Alsace | 179 | 3.0% | 11.8% | 108 | 3.5% | 14.8% | 71 | 2.5% | 9.0% | 75 | 2.9% | 15.4% |
Franche-Comté | 8 | 0.1% | 0.9% | 4 | 0.1% | 0.9% | 4 | 0.2% | 0.9% | 3 | 0.1% | 1.1% |
Champagne-Ardenne | 41 | 0.7% | 3.8% | 23 | 0.7% | 4.4% | 18 | 0.7% | 3.2% | 20 | 0.8% | 6.3% |
Picardie | 60 | 1.0% | 3.9% | 40 | 1.3% | 5.4% | 20 | 0.7% | 2.5% | 25 | 1.0% | 5.9% |
Bourgogne | 50 | 0.8% | 3.7% | 28 | 0.9% | 4.3% | 22 | 0.8% | 3.1% | 26 | 1.0% | 7.1% |
Haute-Normandie | 64 | 1.1% | 4.3% | 28 | 0.9% | 4.0% | 36 | 1.3% | 4.6% | 20 | 0.8% | 4.8% |
Basse-Normandie | 46 | 0.8% | 3.8% | 24 | 0.8% | 4.1% | 22 | 0.8% | 3.5% | 16 | 0.6% | 4.7% |
Centre | 91 | 1.5% | 4.4% | 56 | 1.8% | 5.6% | 34 | 1.2% | 3.2% | 46 | 1.8% | 7.3% |
Pays de la Loire | 238 | 4.0% | 8.3% | 132 | 4.2% | 9.5% | 106 | 3.8% | 7.1% | 112 | 4.3% | 13.5% |
Bretagne | 97 | 1.6% | 3.7% | 47 | 1.5% | 3.8% | 50 | 1.8% | 3.7% | 38 | 1.5% | 4.9% |
Poitou-Charentes | 12 | 0.2% | 0.8% | 9 | 0.3% | 1.2% | 3 | 0.1% | 0.4% | 3 | 0.1% | 0.8% |
Aquitaine | 201 | 3.4% | 7.5% | 115 | 3.7% | 9.0% | 86 | 3.1% | 6.1% | 70 | 2.7% | 8.7% |
Midi-Pyrénées | 247 | 4.2% | 10.3% | 146 | 4.7% | 12.7% | 101 | 3.6% | 8.1% | 94 | 3.6% | 11.7% |
Limousin | 3 | 0.1% | 0.5% | 1 | - | 0.4% | 2 | 0.1% | 0.6% | 1 | - | 0.8% |
Auvergne | 41 | 0.7% | 3.6% | 18 | 0.6% | 3.4% | 23 | 0.8% | 3.9% | 12 | 0.5% | 4.1% |
Rhône-Alpes | 589 | 10.0% | 11.7% | 311 | 10.0% | 12.9% | 278 | 10.0% | 10.7% | 241 | 9.3% | 13.5% |
Languedoc-Roussillon | 165 | 2.8% | 7.6% | 82 | 2.6% | 8.0% | 83 | 3.0% | 7.3% | 72 | 2.8% | 11.1% |
Provence-Alpes-Côte-d'Azur-Corse | 544 | 9.2% | 12.6% | 296 | 9.5% | 14.5% | 248 | 8.9% | 10.9% | 200 | 7.7% | 14.0% |
Habitudes de connexion Internet |
Tous les jours | 4068 | 68.7% | 14.8% | 2219 | 71.1% | 15.8% | 1849 | 66.1% | 13.7% | 2110 | 81.5% | 16.3% |
Presque tous les jours | 728 | 12.3% | 11.8% | 368 | 11.8% | 12.7% | 359 | 12.9% | 11.1% | 294 | 11.3% | 12.6% |
1 à 2 fois par semaine | 325 | 5.5% | 10.0% | 157 | 5.0% | 10.7% | 169 | 6.0% | 9.5% | 110 | 4.3% | 11.8% |
1 à 3 fois par mois | 99 | 1.7% | 11.7% | 35 | 1.1% | 10.5% | 64 | 2.3% | 12.5% | 22 | 0.8% | 14.4% |
Moins souvent | 94 | 1.6% | 7.1% | 41 | 1.3% | 6.5% | 53 | 1.9% | 7.6% | 12 | 0.5% | 9.1% |
Jamais | 6 | 0.1% | 4.7% | 4 | 0.1% | 4.5% | 3 | 0.1% | 4.9% | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 243 | 4.1% | 11.3% | 106 | 3.4% | 12.3% | 136 | 4.9% | 10.7% | 23 | 0.9% | 12.6% |
De 9 000 à moins de 12 000 euros par an | 260 | 4.4% | 7.8% | 127 | 4.1% | 11.2% | 133 | 4.8% | 6.1% | 26 | 1.0% | 10.6% |
De 12 000 à moins de 18 000 euros par an | 650 | 11.0% | 10.0% | 286 | 9.2% | 10.4% | 364 | 13.0% | 9.7% | 105 | 4.1% | 13.7% |
De 18 000 à moins de 24 000 euros par an | 739 | 12.5% | 9.9% | 401 | 12.8% | 11.3% | 338 | 12.1% | 8.6% | 235 | 9.1% | 14.8% |
De 24 000 à moins de 36 000 euros par an | 1244 | 21.0% | 10.7% | 642 | 20.6% | 11.6% | 603 | 21.6% | 10.0% | 481 | 18.6% | 12.9% |
De 36 000 à moins de 45 000 euros par an | 860 | 14.5% | 13.2% | 492 | 15.8% | 13.8% | 368 | 13.2% | 12.5% | 448 | 17.3% | 15.1% |
De 45 000 à moins de 65 000 euros par an | 885 | 15.0% | 14.8% | 511 | 16.4% | 15.3% | 374 | 13.4% | 14.2% | 578 | 22.3% | 16.2% |
De 65 000 à moins de 80 000 euros par an | 266 | 4.5% | 17.4% | 176 | 5.6% | 19.2% | 91 | 3.2% | 14.7% | 230 | 8.9% | 20.7% |
De 80 000 à moins de 115 000 euros par an | 164 | 2.8% | 16.8% | 99 | 3.2% | 16.7% | 65 | 2.3% | 17.0% | 151 | 5.8% | 18.9% |
115 000 euros et plus par an | 56 | 0.9% | 12.2% | 37 | 1.2% | 13.5% | 19 | 0.7% | 10.2% | 41 | 1.6% | 10.7% |
Refus | 355 | 6.0% | 11.1% | 161 | 5.2% | 12.0% | 194 | 6.9% | 10.3% | 190 | 7.3% | 16.7% |
Ne sait pas | 195 | 3.3% | 13.5% | 83 | 2.7% | 13.3% | 112 | 4.0% | 13.6% | 80 | 3.1% | 16.8% |