Quotidien National, Audience LNM
Excel
PDF
| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 7462 | 100.0% | 14.6% | 4664 | 100.0% | 19.1% | 2798 | 100.0% | 10.5% | 2920 | 100.0% | 17.2% |
|---|
| Sexe |
|---|
| Homme | 4664 | 62.5% | 19.1% | 4664 | 100.0% | 19.1% | - | - | - | 1945 | 66.6% | 22.2% |
|---|
| Femme | 2798 | 37.5% | 10.5% | - | - | - | 2798 | 100.0% | 10.5% | 975 | 33.4% | 11.9% |
|---|
| Age |
|---|
| 15 à 24 ans | 1200 | 16.1% | 16.2% | 825 | 17.7% | 22.1% | 375 | 13.4% | 10.2% | 560 | 19.2% | 17.8% |
|---|
| 25 à 34 ans | 1072 | 14.4% | 13.9% | 716 | 15.4% | 18.9% | 355 | 12.7% | 9.1% | 501 | 17.1% | 14.7% |
|---|
| 35 à 49 ans | 1754 | 23.5% | 13.9% | 1160 | 24.9% | 18.6% | 594 | 21.2% | 9.3% | 982 | 33.6% | 15.9% |
|---|
| 50 à 64 ans | 1742 | 23.3% | 14.2% | 1048 | 22.5% | 17.7% | 694 | 24.8% | 11.0% | 800 | 27.4% | 19.7% |
|---|
| 65 ans et plus | 1695 | 22.7% | 15.3% | 915 | 19.6% | 19.2% | 781 | 27.9% | 12.3% | 78 | 2.7% | 41.7% |
|---|
| Individu |
|---|
| Ménagère | 2436 | 32.6% | 10.4% | - | - | - | 2436 | 87.1% | 10.4% | 808 | 27.7% | 11.9% |
|---|
| Personne de Référence | 4551 | 61.0% | 16.2% | 3739 | 80.2% | 18.5% | 812 | 29.0% | 10.3% | 1715 | 58.7% | 20.4% |
|---|
| Responsable des achats | 4824 | 64.6% | 13.6% | 2417 | 51.8% | 19.4% | 2407 | 86.0% | 10.5% | 1726 | 59.1% | 16.1% |
|---|
| PCS Individu |
|---|
| Agriculteurs | 37 | 0.5% | 6.9% | 24 | 0.5% | 7.3% | 12 | 0.4% | 6.1% | 0 | - | 0.4% |
|---|
| Petits patrons | 283 | 3.8% | 17.2% | 219 | 4.7% | 18.9% | 64 | 2.3% | 13.1% | 256 | 8.8% | 17.4% |
|---|
| Affaires et Cadres | 1084 | 14.5% | 22.8% | 770 | 16.5% | 26.4% | 315 | 11.2% | 17.1% | 1004 | 34.4% | 23.2% |
|---|
| Professions intermédiaires | 993 | 13.3% | 14.7% | 677 | 14.5% | 19.4% | 316 | 11.3% | 9.7% | 876 | 30.0% | 15.7% |
|---|
| Employés | 1049 | 14.1% | 12.5% | 493 | 10.6% | 23.6% | 556 | 19.9% | 8.8% | 182 | 6.2% | 10.1% |
|---|
| Ouvriers | 788 | 10.6% | 12.2% | 681 | 14.6% | 13.7% | 107 | 3.8% | 7.2% | 55 | 1.9% | 12.9% |
|---|
| Retraités | 1878 | 25.2% | 14.9% | 1081 | 23.2% | 18.0% | 797 | 28.5% | 12.1% | 38 | 1.3% | 16.3% |
|---|
| Autres inactifs | 1350 | 18.1% | 13.5% | 718 | 15.4% | 20.6% | 632 | 22.6% | 9.7% | 508 | 17.4% | 16.4% |
|---|
| PCS Personne de Référence |
|---|
| Agriculteurs | 65 | 0.9% | 8.2% | 43 | 0.9% | 11.0% | 23 | 0.8% | 5.6% | - | - | - |
|---|
| Petits patrons | 394 | 5.3% | 15.0% | 262 | 5.6% | 19.0% | 132 | 4.7% | 10.5% | 394 | 13.5% | 15.0% |
|---|
| Affaires et Cadres | 1385 | 18.6% | 20.2% | 904 | 19.4% | 25.9% | 481 | 17.2% | 14.3% | 1385 | 47.4% | 20.2% |
|---|
| Professions intermédiaires | 1141 | 15.3% | 15.3% | 780 | 16.7% | 20.0% | 361 | 12.9% | 10.1% | 1141 | 39.1% | 15.3% |
|---|
| Employés | 805 | 10.8% | 15.2% | 495 | 10.6% | 22.1% | 310 | 11.1% | 10.1% | - | - | - |
|---|
| Ouvriers | 1046 | 14.0% | 11.0% | 722 | 15.5% | 14.8% | 324 | 11.6% | 7.1% | - | - | - |
|---|
| Retraités | 2187 | 29.3% | 14.9% | 1217 | 26.1% | 18.2% | 970 | 34.7% | 12.1% | - | - | - |
|---|
| Autres inactifs | 439 | 5.9% | 11.3% | 242 | 5.2% | 16.3% | 197 | 7.0% | 8.2% | - | - | - |
|---|
| Taille du Foyer |
|---|
| 1 personne | 1242 | 16.6% | 13.2% | 680 | 14.6% | 16.8% | 562 | 20.1% | 10.5% | 328 | 11.2% | 18.9% |
|---|
| 2 personnes | 2697 | 36.1% | 15.0% | 1673 | 35.9% | 19.0% | 1024 | 36.6% | 11.1% | 777 | 26.6% | 18.0% |
|---|
| 3 personnes | 1411 | 18.9% | 15.2% | 899 | 19.3% | 19.7% | 512 | 18.3% | 10.9% | 627 | 21.5% | 16.5% |
|---|
| 4 personnes | 1291 | 17.3% | 14.1% | 868 | 18.6% | 19.0% | 423 | 15.1% | 9.2% | 751 | 25.7% | 16.1% |
|---|
| 5 personnes et + | 821 | 11.0% | 15.7% | 544 | 11.7% | 22.0% | 278 | 9.9% | 10.0% | 438 | 15.0% | 17.7% |
|---|
| Présence d'enfants de moins de 15 ans |
|---|
| Oui | 2154 | 28.9% | 13.7% | 1412 | 30.3% | 19.4% | 742 | 26.5% | 8.8% | 1202 | 41.2% | 15.7% |
|---|
| Non | 5308 | 71.1% | 15.0% | 3252 | 69.7% | 18.9% | 2056 | 73.5% | 11.3% | 1718 | 58.8% | 18.5% |
|---|
| Habitat |
|---|
| Communes rurales | 1074 | 14.4% | 9.2% | 703 | 15.1% | 12.7% | 371 | 13.3% | 6.0% | 369 | 12.6% | 11.1% |
|---|
| Agglo. - 20 000 hab | 945 | 12.7% | 10.6% | 638 | 13.7% | 15.1% | 307 | 11.0% | 6.5% | 323 | 11.0% | 12.6% |
|---|
| Agglo. 20 000 à 100 000 hab | 867 | 11.6% | 12.7% | 586 | 12.6% | 17.0% | 281 | 10.0% | 8.2% | 318 | 10.9% | 15.9% |
|---|
| Agglo. + 100 000 hab | 1889 | 25.3% | 12.4% | 1240 | 26.6% | 17.1% | 649 | 23.2% | 8.2% | 742 | 25.4% | 14.3% |
|---|
| Agglo. Paris | 2689 | 36.0% | 31.9% | 1497 | 32.1% | 37.3% | 1191 | 42.6% | 26.9% | 1169 | 40.0% | 30.2% |
|---|
| Région d'habitation |
|---|
| Ile-de-France | 2970 | 39.8% | 31.4% | 1681 | 36.0% | 37.3% | 1289 | 46.1% | 26.0% | 1300 | 44.5% | 30.1% |
|---|
| Nord-Pas-de-Calais | 262 | 3.5% | 8.2% | 178 | 3.8% | 11.7% | 84 | 3.0% | 5.0% | 103 | 3.5% | 11.3% |
|---|
| Lorraine | 153 | 2.0% | 7.9% | 103 | 2.2% | 11.0% | 50 | 1.8% | 5.0% | 58 | 2.0% | 10.5% |
|---|
| Alsace | 122 | 1.6% | 8.0% | 86 | 1.8% | 11.7% | 36 | 1.3% | 4.6% | 47 | 1.6% | 9.7% |
|---|
| Franche-Comté | 79 | 1.1% | 8.3% | 55 | 1.2% | 11.8% | 25 | 0.9% | 5.1% | 30 | 1.0% | 11.5% |
|---|
| Champagne-Ardenne | 105 | 1.4% | 9.7% | 73 | 1.6% | 13.9% | 32 | 1.1% | 5.7% | 40 | 1.4% | 12.5% |
|---|
| Picardie | 270 | 3.6% | 17.6% | 138 | 3.0% | 18.5% | 132 | 4.7% | 16.7% | 77 | 2.6% | 17.6% |
|---|
| Bourgogne | 148 | 2.0% | 10.9% | 104 | 2.2% | 15.9% | 44 | 1.6% | 6.2% | 54 | 1.9% | 15.0% |
|---|
| Haute-Normandie | 173 | 2.3% | 11.7% | 105 | 2.2% | 14.8% | 69 | 2.5% | 8.9% | 54 | 1.9% | 12.8% |
|---|
| Basse-Normandie | 105 | 1.4% | 8.7% | 63 | 1.4% | 11.0% | 41 | 1.5% | 6.6% | 37 | 1.3% | 11.0% |
|---|
| Centre | 260 | 3.5% | 12.5% | 178 | 3.8% | 17.8% | 82 | 2.9% | 7.6% | 87 | 3.0% | 13.8% |
|---|
| Pays de la Loire | 292 | 3.9% | 10.2% | 191 | 4.1% | 13.8% | 101 | 3.6% | 6.8% | 109 | 3.7% | 13.1% |
|---|
| Bretagne | 222 | 3.0% | 8.5% | 151 | 3.2% | 12.1% | 71 | 2.5% | 5.2% | 74 | 2.5% | 9.5% |
|---|
| Poitou-Charentes | 152 | 2.0% | 10.3% | 106 | 2.3% | 15.1% | 46 | 1.6% | 6.0% | 58 | 2.0% | 15.5% |
|---|
| Aquitaine | 298 | 4.0% | 11.1% | 206 | 4.4% | 16.1% | 92 | 3.3% | 6.5% | 101 | 3.4% | 12.5% |
|---|
| Midi-Pyrénées | 285 | 3.8% | 11.9% | 194 | 4.2% | 16.8% | 91 | 3.3% | 7.4% | 108 | 3.7% | 13.4% |
|---|
| Limousin | 76 | 1.0% | 12.1% | 57 | 1.2% | 19.0% | 19 | 0.7% | 5.8% | 22 | 0.8% | 14.2% |
|---|
| Auvergne | 96 | 1.3% | 8.5% | 65 | 1.4% | 12.1% | 30 | 1.1% | 5.2% | 41 | 1.4% | 13.6% |
|---|
| Rhône-Alpes | 558 | 7.5% | 11.1% | 378 | 8.1% | 15.7% | 180 | 6.4% | 6.9% | 218 | 7.5% | 12.2% |
|---|
| Languedoc-Roussillon | 249 | 3.3% | 11.5% | 167 | 3.6% | 16.2% | 83 | 3.0% | 7.2% | 89 | 3.0% | 13.7% |
|---|
| Provence-Alpes-Côte-d'Azur-Corse | 585 | 7.8% | 13.5% | 384 | 8.2% | 18.8% | 202 | 7.2% | 8.8% | 214 | 7.3% | 14.9% |
|---|
| Habitudes de connexion Internet |
|---|
| Tous les jours | 4746 | 63.6% | 17.2% | 3101 | 66.5% | 22.1% | 1644 | 58.8% | 12.1% | 2366 | 81.0% | 18.3% |
|---|
| Presque tous les jours | 824 | 11.0% | 13.4% | 502 | 10.8% | 17.4% | 323 | 11.5% | 9.9% | 322 | 11.0% | 13.8% |
|---|
| 1 à 2 fois par semaine | 399 | 5.3% | 12.3% | 236 | 5.1% | 16.2% | 163 | 5.8% | 9.2% | 111 | 3.8% | 11.8% |
|---|
| 1 à 3 fois par mois | 97 | 1.3% | 11.4% | 48 | 1.0% | 14.4% | 48 | 1.7% | 9.4% | 22 | 0.8% | 14.8% |
|---|
| Moins souvent | 146 | 2.0% | 10.9% | 80 | 1.7% | 12.6% | 66 | 2.4% | 9.4% | 20 | 0.7% | 15.2% |
|---|
| Jamais | 18 | 0.2% | 13.3% | 11 | 0.2% | 13.0% | 7 | 0.3% | 13.8% | 1 | - | 7.5% |
|---|
| Revenus du Foyer |
|---|
| Moins de 9 000 euros par an | 216 | 2.9% | 10.1% | 112 | 2.4% | 13.0% | 104 | 3.7% | 8.2% | 22 | 0.7% | 11.8% |
|---|
| De 9 000 à moins de 12 000 euros par an | 276 | 3.7% | 8.3% | 150 | 3.2% | 13.2% | 126 | 4.5% | 5.8% | 24 | 0.8% | 9.8% |
|---|
| De 12 000 à moins de 18 000 euros par an | 695 | 9.3% | 10.7% | 370 | 7.9% | 13.5% | 324 | 11.6% | 8.6% | 88 | 3.0% | 11.5% |
|---|
| De 18 000 à moins de 24 000 euros par an | 879 | 11.8% | 11.8% | 557 | 11.9% | 15.8% | 322 | 11.5% | 8.2% | 228 | 7.8% | 14.4% |
|---|
| De 24 000 à moins de 36 000 euros par an | 1512 | 20.3% | 13.1% | 914 | 19.6% | 16.5% | 598 | 21.4% | 9.9% | 500 | 17.1% | 13.4% |
|---|
| De 36 000 à moins de 45 000 euros par an | 1051 | 14.1% | 16.2% | 695 | 14.9% | 19.5% | 356 | 12.7% | 12.1% | 463 | 15.9% | 15.6% |
|---|
| De 45 000 à moins de 65 000 euros par an | 1280 | 17.2% | 21.5% | 876 | 18.8% | 26.3% | 404 | 14.4% | 15.4% | 680 | 23.3% | 19.0% |
|---|
| De 65 000 à moins de 80 000 euros par an | 401 | 5.4% | 26.2% | 287 | 6.2% | 31.4% | 114 | 4.1% | 18.5% | 276 | 9.5% | 24.8% |
|---|
| De 80 000 à moins de 115 000 euros par an | 298 | 4.0% | 30.5% | 216 | 4.6% | 36.3% | 82 | 2.9% | 21.5% | 215 | 7.4% | 27.0% |
|---|
| 115 000 euros et plus par an | 152 | 2.0% | 33.3% | 101 | 2.2% | 37.0% | 51 | 1.8% | 27.8% | 118 | 4.0% | 30.9% |
|---|
| Refus | 508 | 6.8% | 15.8% | 283 | 6.1% | 21.2% | 224 | 8.0% | 12.0% | 226 | 7.7% | 19.8% |
|---|
| Ne sait pas | 194 | 2.6% | 13.4% | 103 | 2.2% | 16.4% | 92 | 3.3% | 11.2% | 82 | 2.8% | 17.0% |
|---|
