Quotidien Régional, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 18816 | 100.0% | 36.8% | 9516 | 100.0% | 38.9% | 9300 | 100.0% | 34.9% | 4652 | 100.0% | 27.4% |
Sexe |
Homme | 9516 | 50.6% | 38.9% | 9516 | 100.0% | 38.9% | - | - | - | 2620 | 56.3% | 29.9% |
Femme | 9300 | 49.4% | 34.9% | - | - | - | 9300 | 100.0% | 34.9% | 2033 | 43.7% | 24.8% |
Age |
15 à 24 ans | 1751 | 9.3% | 23.7% | 995 | 10.5% | 26.7% | 756 | 8.1% | 20.7% | 665 | 14.3% | 21.1% |
25 à 34 ans | 1984 | 10.5% | 25.8% | 1079 | 11.3% | 28.4% | 905 | 9.7% | 23.1% | 693 | 14.9% | 20.3% |
35 à 49 ans | 4101 | 21.8% | 32.4% | 2178 | 22.9% | 34.9% | 1923 | 20.7% | 30.0% | 1742 | 37.4% | 28.3% |
50 à 64 ans | 5168 | 27.5% | 42.2% | 2623 | 27.6% | 44.2% | 2545 | 27.4% | 40.2% | 1487 | 32.0% | 36.7% |
65 ans et plus | 5810 | 30.9% | 52.3% | 2641 | 27.8% | 55.4% | 3169 | 34.1% | 50.0% | 66 | 1.4% | 35.2% |
Individu |
Ménagère | 8543 | 45.4% | 36.4% | - | - | - | 8543 | 91.9% | 36.4% | 1780 | 38.3% | 26.2% |
Personne de Référence | 10853 | 57.7% | 38.6% | 8141 | 85.6% | 40.3% | 2712 | 29.2% | 34.3% | 2500 | 53.7% | 29.7% |
Responsable des achats | 13138 | 69.8% | 37.1% | 4763 | 50.0% | 38.3% | 8375 | 90.1% | 36.4% | 2895 | 62.2% | 27.0% |
PCS Individu |
Agriculteurs | 291 | 1.5% | 54.3% | 191 | 2.0% | 57.7% | 100 | 1.1% | 48.9% | 5 | 0.1% | 19.3% |
Petits patrons | 580 | 3.1% | 35.1% | 430 | 4.5% | 36.9% | 150 | 1.6% | 30.7% | 498 | 10.7% | 33.9% |
Affaires et Cadres | 1146 | 6.1% | 24.1% | 759 | 8.0% | 26.0% | 387 | 4.2% | 21.1% | 1010 | 21.7% | 23.3% |
Professions intermédiaires | 2026 | 10.8% | 30.1% | 1178 | 12.4% | 33.8% | 849 | 9.1% | 26.0% | 1666 | 35.8% | 29.8% |
Employés | 2985 | 15.9% | 35.6% | 862 | 9.1% | 41.3% | 2123 | 22.8% | 33.7% | 577 | 12.4% | 32.0% |
Ouvriers | 2336 | 12.4% | 36.1% | 1852 | 19.5% | 37.2% | 484 | 5.2% | 32.6% | 136 | 2.9% | 32.0% |
Retraités | 6555 | 34.8% | 52.1% | 3282 | 34.5% | 54.6% | 3273 | 35.2% | 49.9% | 92 | 2.0% | 39.1% |
Autres inactifs | 2897 | 15.4% | 28.9% | 963 | 10.1% | 27.6% | 1934 | 20.8% | 29.6% | 669 | 14.4% | 21.6% |
PCS Personne de Référence |
Agriculteurs | 415 | 2.2% | 52.1% | 214 | 2.3% | 55.5% | 200 | 2.2% | 48.8% | - | - | - |
Petits patrons | 850 | 4.5% | 32.3% | 459 | 4.8% | 33.3% | 391 | 4.2% | 31.1% | 850 | 18.3% | 32.3% |
Affaires et Cadres | 1565 | 8.3% | 22.9% | 886 | 9.3% | 25.4% | 678 | 7.3% | 20.2% | 1565 | 33.6% | 22.9% |
Professions intermédiaires | 2238 | 11.9% | 29.9% | 1274 | 13.4% | 32.6% | 963 | 10.4% | 27.0% | 2238 | 48.1% | 29.9% |
Employés | 1719 | 9.1% | 32.4% | 855 | 9.0% | 38.1% | 864 | 9.3% | 28.2% | - | - | - |
Ouvriers | 3237 | 17.2% | 34.2% | 1776 | 18.7% | 36.3% | 1461 | 15.7% | 31.9% | - | - | - |
Retraités | 7526 | 40.0% | 51.2% | 3550 | 37.3% | 53.1% | 3977 | 42.8% | 49.7% | - | - | - |
Autres inactifs | 1266 | 6.7% | 32.5% | 501 | 5.3% | 33.8% | 765 | 8.2% | 31.7% | - | - | - |
Taille du Foyer |
1 personne | 3476 | 18.5% | 37.0% | 1526 | 16.0% | 37.7% | 1950 | 21.0% | 36.5% | 451 | 9.7% | 26.0% |
2 personnes | 7900 | 42.0% | 43.9% | 4039 | 42.4% | 45.9% | 3861 | 41.5% | 41.9% | 1297 | 27.9% | 30.1% |
3 personnes | 3059 | 16.3% | 32.9% | 1608 | 16.9% | 35.2% | 1451 | 15.6% | 30.8% | 1005 | 21.6% | 26.5% |
4 personnes | 2859 | 15.2% | 31.1% | 1560 | 16.4% | 34.1% | 1300 | 14.0% | 28.2% | 1284 | 27.6% | 27.6% |
5 personnes et + | 1521 | 8.1% | 29.0% | 784 | 8.2% | 31.8% | 738 | 7.9% | 26.5% | 614 | 13.2% | 24.9% |
Présence d'enfants de moins de 15 ans |
Oui | 4567 | 24.3% | 29.0% | 2336 | 24.5% | 32.1% | 2231 | 24.0% | 26.4% | 1967 | 42.3% | 25.7% |
Non | 14249 | 75.7% | 40.3% | 7180 | 75.5% | 41.8% | 7069 | 76.0% | 38.8% | 2685 | 57.7% | 28.9% |
Habitat |
Communes rurales | 5044 | 26.8% | 43.1% | 2462 | 25.9% | 44.4% | 2582 | 27.8% | 41.9% | 1072 | 23.0% | 32.1% |
Agglo. - 20 000 hab | 3769 | 20.0% | 42.1% | 1848 | 19.4% | 43.8% | 1921 | 20.7% | 40.7% | 874 | 18.8% | 34.2% |
Agglo. 20 000 à 100 000 hab | 2948 | 15.7% | 43.1% | 1529 | 16.1% | 44.5% | 1419 | 15.3% | 41.7% | 694 | 14.9% | 34.7% |
Agglo. + 100 000 hab | 5468 | 29.1% | 36.0% | 2820 | 29.6% | 39.0% | 2647 | 28.5% | 33.3% | 1455 | 31.3% | 28.0% |
Agglo. Paris | 1586 | 8.4% | 18.8% | 856 | 9.0% | 21.4% | 730 | 7.9% | 16.5% | 558 | 12.0% | 14.4% |
Région d'habitation |
Ile-de-France | 1798 | 9.6% | 19.0% | 989 | 10.4% | 22.0% | 809 | 8.7% | 16.3% | 653 | 14.0% | 15.1% |
Nord-Pas-de-Calais | 1229 | 6.5% | 38.3% | 604 | 6.3% | 39.6% | 625 | 6.7% | 37.0% | 277 | 5.9% | 30.3% |
Lorraine | 925 | 4.9% | 47.7% | 450 | 4.7% | 48.1% | 475 | 5.1% | 47.4% | 204 | 4.4% | 37.1% |
Alsace | 753 | 4.0% | 49.7% | 376 | 4.0% | 51.4% | 377 | 4.0% | 48.1% | 176 | 3.8% | 36.0% |
Franche-Comté | 424 | 2.3% | 44.5% | 217 | 2.3% | 46.8% | 206 | 2.2% | 42.2% | 93 | 2.0% | 35.3% |
Champagne-Ardenne | 528 | 2.8% | 48.4% | 259 | 2.7% | 49.3% | 268 | 2.9% | 47.6% | 123 | 2.7% | 38.3% |
Picardie | 543 | 2.9% | 35.4% | 257 | 2.7% | 34.6% | 287 | 3.1% | 36.2% | 118 | 2.5% | 27.1% |
Bourgogne | 609 | 3.2% | 44.7% | 301 | 3.2% | 46.0% | 308 | 3.3% | 43.5% | 117 | 2.5% | 32.4% |
Haute-Normandie | 377 | 2.0% | 25.5% | 183 | 1.9% | 25.9% | 195 | 2.1% | 25.2% | 77 | 1.7% | 18.2% |
Basse-Normandie | 480 | 2.6% | 39.9% | 232 | 2.4% | 40.2% | 248 | 2.7% | 39.6% | 102 | 2.2% | 30.7% |
Centre | 797 | 4.2% | 38.3% | 385 | 4.1% | 38.5% | 412 | 4.4% | 38.2% | 169 | 3.6% | 26.7% |
Pays de la Loire | 1385 | 7.4% | 48.2% | 669 | 7.0% | 48.3% | 716 | 7.7% | 48.1% | 317 | 6.8% | 38.3% |
Bretagne | 1581 | 8.4% | 60.7% | 790 | 8.3% | 63.3% | 791 | 8.5% | 58.4% | 397 | 8.5% | 51.2% |
Poitou-Charentes | 678 | 3.6% | 46.2% | 340 | 3.6% | 48.2% | 338 | 3.6% | 44.3% | 133 | 2.9% | 35.8% |
Aquitaine | 1050 | 5.6% | 39.1% | 515 | 5.4% | 40.4% | 535 | 5.8% | 38.0% | 247 | 5.3% | 30.6% |
Midi-Pyrénées | 864 | 4.6% | 36.1% | 453 | 4.8% | 39.2% | 411 | 4.4% | 33.1% | 220 | 4.7% | 27.4% |
Limousin | 289 | 1.5% | 45.9% | 141 | 1.5% | 47.0% | 147 | 1.6% | 44.9% | 62 | 1.3% | 39.3% |
Auvergne | 552 | 2.9% | 49.1% | 281 | 3.0% | 52.1% | 271 | 2.9% | 46.4% | 122 | 2.6% | 40.3% |
Rhône-Alpes | 1600 | 8.5% | 31.9% | 830 | 8.7% | 34.3% | 770 | 8.3% | 29.6% | 419 | 9.0% | 23.4% |
Languedoc-Roussillon | 800 | 4.3% | 36.8% | 408 | 4.3% | 39.6% | 392 | 4.2% | 34.3% | 200 | 4.3% | 30.9% |
Provence-Alpes-Côte-d'Azur-Corse | 1552 | 8.3% | 35.9% | 835 | 8.8% | 41.0% | 717 | 7.7% | 31.4% | 425 | 9.1% | 29.7% |
Habitudes de connexion Internet |
Tous les jours | 8850 | 47.0% | 32.1% | 4851 | 51.0% | 34.6% | 3998 | 43.0% | 29.5% | 3462 | 74.4% | 26.8% |
Presque tous les jours | 2038 | 10.8% | 33.2% | 1021 | 10.7% | 35.3% | 1017 | 10.9% | 31.3% | 601 | 12.9% | 25.8% |
1 à 2 fois par semaine | 1210 | 6.4% | 37.3% | 575 | 6.0% | 39.4% | 634 | 6.8% | 35.6% | 287 | 6.2% | 30.5% |
1 à 3 fois par mois | 321 | 1.7% | 37.9% | 150 | 1.6% | 44.5% | 171 | 1.8% | 33.5% | 57 | 1.2% | 38.1% |
Moins souvent | 496 | 2.6% | 37.1% | 251 | 2.6% | 39.6% | 244 | 2.6% | 34.8% | 39 | 0.8% | 28.9% |
Jamais | 69 | 0.4% | 50.9% | 43 | 0.5% | 51.7% | 26 | 0.3% | 49.6% | 5 | 0.1% | 36.2% |
Revenus du Foyer |
Moins de 9 000 euros par an | 729 | 3.9% | 34.0% | 294 | 3.1% | 34.1% | 435 | 4.7% | 34.0% | 43 | 0.9% | 23.2% |
De 9 000 à moins de 12 000 euros par an | 1288 | 6.8% | 38.8% | 455 | 4.8% | 40.1% | 833 | 9.0% | 38.1% | 60 | 1.3% | 24.2% |
De 12 000 à moins de 18 000 euros par an | 2572 | 13.7% | 39.5% | 1163 | 12.2% | 42.3% | 1409 | 15.2% | 37.4% | 199 | 4.3% | 26.1% |
De 18 000 à moins de 24 000 euros par an | 2941 | 15.6% | 39.4% | 1499 | 15.8% | 42.4% | 1442 | 15.5% | 36.6% | 467 | 10.0% | 29.4% |
De 24 000 à moins de 36 000 euros par an | 4458 | 23.7% | 38.5% | 2263 | 23.8% | 40.9% | 2195 | 23.6% | 36.3% | 1070 | 23.0% | 28.8% |
De 36 000 à moins de 45 000 euros par an | 2365 | 12.6% | 36.4% | 1336 | 14.0% | 37.5% | 1029 | 11.1% | 35.0% | 822 | 17.7% | 27.7% |
De 45 000 à moins de 65 000 euros par an | 1993 | 10.6% | 33.4% | 1234 | 13.0% | 37.0% | 758 | 8.2% | 28.9% | 993 | 21.3% | 27.8% |
De 65 000 à moins de 80 000 euros par an | 431 | 2.3% | 28.1% | 281 | 3.0% | 30.7% | 150 | 1.6% | 24.3% | 296 | 6.4% | 26.6% |
De 80 000 à moins de 115 000 euros par an | 248 | 1.3% | 25.4% | 177 | 1.9% | 29.8% | 71 | 0.8% | 18.7% | 187 | 4.0% | 23.5% |
115 000 euros et plus par an | 109 | 0.6% | 23.9% | 84 | 0.9% | 30.6% | 26 | 0.3% | 13.9% | 79 | 1.7% | 20.6% |
Refus | 1235 | 6.6% | 38.4% | 535 | 5.6% | 40.0% | 700 | 7.5% | 37.3% | 326 | 7.0% | 28.6% |
Ne sait pas | 446 | 2.4% | 30.8% | 195 | 2.0% | 31.1% | 251 | 2.7% | 30.6% | 110 | 2.4% | 23.0% |