Quotidien Urbain Gratuit, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 4377 | 100.0% | 8.6% | 2297 | 100.0% | 9.4% | 2080 | 100.0% | 7.8% | 1876 | 100.0% | 11.1% |
Sexe |
Homme | 2297 | 52.5% | 9.4% | 2297 | 100.0% | 9.4% | - | - | - | 1039 | 55.4% | 11.8% |
Femme | 2080 | 47.5% | 7.8% | - | - | - | 2080 | 100.0% | 7.8% | 838 | 44.6% | 10.2% |
Age |
15 à 24 ans | 1189 | 27.2% | 16.1% | 548 | 23.9% | 14.7% | 641 | 30.8% | 17.5% | 504 | 26.8% | 16.4% |
25 à 34 ans | 866 | 19.8% | 11.2% | 501 | 21.8% | 13.2% | 364 | 17.5% | 9.3% | 384 | 20.4% | 11.2% |
35 à 49 ans | 1176 | 26.9% | 9.3% | 654 | 28.5% | 10.5% | 522 | 25.1% | 8.1% | 596 | 31.8% | 9.8% |
50 à 64 ans | 831 | 19.0% | 6.8% | 443 | 19.3% | 7.5% | 388 | 18.7% | 6.1% | 384 | 20.5% | 9.3% |
65 ans et plus | 316 | 7.2% | 2.8% | 151 | 6.6% | 3.2% | 165 | 7.9% | 2.6% | 9 | 0.5% | 3.9% |
Individu |
Ménagère | 1514 | 34.6% | 6.5% | - | - | - | 1514 | 72.8% | 6.5% | 608 | 32.4% | 8.9% |
Personne de Référence | 2325 | 53.1% | 8.2% | 1741 | 75.8% | 8.6% | 584 | 28.1% | 7.4% | 966 | 51.5% | 11.4% |
Responsable des achats | 2782 | 63.6% | 7.9% | 1218 | 53.0% | 10.0% | 1564 | 75.2% | 6.8% | 1127 | 60.1% | 10.6% |
PCS Individu |
Agriculteurs | 2 | - | 0.4% | 1 | - | 0.3% | 1 | 0.1% | 0.6% | - | - | - |
Petits patrons | 87 | 2.0% | 5.3% | 73 | 3.2% | 6.2% | 14 | 0.7% | 3.1% | 84 | 4.5% | 5.6% |
Affaires et Cadres | 609 | 13.9% | 12.8% | 394 | 17.1% | 13.3% | 215 | 10.3% | 11.9% | 550 | 29.3% | 12.5% |
Professions intermédiaires | 780 | 17.8% | 11.6% | 427 | 18.6% | 12.4% | 353 | 17.0% | 10.7% | 621 | 33.1% | 11.2% |
Employés | 997 | 22.8% | 11.9% | 334 | 14.5% | 16.5% | 663 | 31.9% | 10.4% | 203 | 10.8% | 11.1% |
Ouvriers | 506 | 11.6% | 7.8% | 411 | 17.9% | 8.1% | 94 | 4.5% | 6.7% | 28 | 1.5% | 7.5% |
Retraités | 381 | 8.7% | 3.0% | 210 | 9.1% | 3.5% | 171 | 8.2% | 2.6% | 13 | 0.7% | 5.0% |
Autres inactifs | 1015 | 23.2% | 10.1% | 447 | 19.5% | 12.9% | 568 | 27.3% | 8.7% | 379 | 20.2% | 12.4% |
PCS Personne de Référence |
Agriculteurs | 16 | 0.4% | 1.9% | 4 | 0.2% | 0.9% | 12 | 0.6% | 2.9% | - | - | - |
Petits patrons | 189 | 4.3% | 7.2% | 111 | 4.8% | 7.7% | 78 | 3.8% | 6.5% | 189 | 10.1% | 7.2% |
Affaires et Cadres | 832 | 19.0% | 12.1% | 466 | 20.3% | 13.5% | 366 | 17.6% | 10.8% | 832 | 44.3% | 12.1% |
Professions intermédiaires | 856 | 19.6% | 11.4% | 462 | 20.1% | 11.9% | 394 | 18.9% | 11.0% | 856 | 45.6% | 11.4% |
Employés | 754 | 17.2% | 14.2% | 360 | 15.7% | 16.2% | 394 | 18.9% | 12.8% | - | - | - |
Ouvriers | 776 | 17.7% | 8.2% | 438 | 19.1% | 8.8% | 338 | 16.2% | 7.5% | - | - | - |
Retraités | 608 | 13.9% | 4.1% | 294 | 12.8% | 4.4% | 313 | 15.1% | 3.9% | - | - | - |
Autres inactifs | 347 | 7.9% | 8.9% | 163 | 7.1% | 11.2% | 185 | 8.9% | 7.6% | - | - | - |
Taille du Foyer |
1 personne | 685 | 15.6% | 7.3% | 342 | 14.9% | 8.5% | 342 | 16.5% | 6.4% | 211 | 11.2% | 12.2% |
2 personnes | 1239 | 28.3% | 6.9% | 651 | 28.3% | 7.4% | 588 | 28.2% | 6.4% | 475 | 25.3% | 10.8% |
3 personnes | 962 | 22.0% | 10.4% | 516 | 22.5% | 11.2% | 446 | 21.5% | 9.5% | 444 | 23.7% | 12.0% |
4 personnes | 880 | 20.1% | 9.6% | 463 | 20.2% | 10.1% | 417 | 20.0% | 9.0% | 458 | 24.4% | 9.9% |
5 personnes et + | 611 | 14.0% | 11.7% | 325 | 14.1% | 13.3% | 287 | 13.8% | 10.2% | 288 | 15.4% | 11.5% |
Présence d'enfants de moins de 15 ans |
Oui | 1456 | 33.3% | 9.3% | 790 | 34.4% | 11.0% | 665 | 32.0% | 7.9% | 723 | 38.6% | 9.6% |
Non | 2922 | 66.7% | 8.2% | 1507 | 65.6% | 8.7% | 1415 | 68.0% | 7.8% | 1153 | 61.4% | 12.3% |
Habitat |
Communes rurales | 318 | 7.3% | 2.7% | 194 | 8.5% | 3.5% | 124 | 5.9% | 2.0% | 137 | 7.3% | 4.1% |
Agglo. - 20 000 hab | 304 | 6.9% | 3.4% | 184 | 8.0% | 4.3% | 120 | 5.8% | 2.6% | 156 | 8.3% | 6.1% |
Agglo. 20 000 à 100 000 hab | 207 | 4.7% | 3.0% | 133 | 5.8% | 4.0% | 74 | 3.6% | 2.1% | 95 | 5.1% | 4.8% |
Agglo. + 100 000 hab | 1780 | 40.7% | 11.7% | 900 | 39.2% | 12.4% | 879 | 42.3% | 11.0% | 690 | 36.8% | 13.4% |
Agglo. Paris | 1769 | 40.4% | 21.0% | 886 | 38.6% | 22.2% | 883 | 42.5% | 19.9% | 798 | 42.5% | 20.6% |
Région d'habitation |
Ile-de-France | 1893 | 43.2% | 20.0% | 959 | 41.7% | 21.3% | 934 | 44.9% | 18.9% | 859 | 45.8% | 19.9% |
Nord-Pas-de-Calais | 341 | 7.8% | 10.6% | 200 | 8.7% | 13.1% | 142 | 6.8% | 8.4% | 136 | 7.3% | 14.9% |
Lorraine | 68 | 1.6% | 3.5% | 36 | 1.6% | 3.9% | 31 | 1.5% | 3.1% | 39 | 2.1% | 6.9% |
Alsace | 165 | 3.8% | 10.9% | 87 | 3.8% | 11.9% | 77 | 3.7% | 9.9% | 60 | 3.2% | 12.0% |
Franche-Comté | 6 | 0.1% | 0.6% | 2 | 0.1% | 0.5% | 3 | 0.2% | 0.7% | 3 | 0.1% | 1.1% |
Champagne-Ardenne | 40 | 0.9% | 3.7% | 23 | 1.0% | 4.3% | 17 | 0.8% | 3.1% | 17 | 0.9% | 5.7% |
Picardie | 62 | 1.4% | 4.0% | 45 | 2.0% | 6.1% | 16 | 0.8% | 2.1% | 26 | 1.4% | 5.7% |
Bourgogne | 50 | 1.2% | 3.7% | 27 | 1.2% | 4.1% | 23 | 1.1% | 3.3% | 25 | 1.3% | 7.1% |
Haute-Normandie | 52 | 1.2% | 3.5% | 26 | 1.1% | 3.6% | 27 | 1.3% | 3.5% | 23 | 1.2% | 5.2% |
Basse-Normandie | 39 | 0.9% | 3.2% | 21 | 0.9% | 3.6% | 18 | 0.9% | 2.9% | 9 | 0.5% | 2.8% |
Centre | 84 | 1.9% | 4.0% | 47 | 2.0% | 4.7% | 37 | 1.8% | 3.4% | 46 | 2.4% | 7.1% |
Pays de la Loire | 235 | 5.4% | 8.2% | 134 | 5.8% | 9.6% | 101 | 4.9% | 6.8% | 109 | 5.8% | 13.3% |
Bretagne | 65 | 1.5% | 2.5% | 35 | 1.5% | 2.8% | 31 | 1.5% | 2.3% | 22 | 1.2% | 2.8% |
Poitou-Charentes | 6 | 0.1% | 0.4% | 4 | 0.2% | 0.5% | 3 | 0.1% | 0.4% | 3 | 0.2% | 0.8% |
Aquitaine | 152 | 3.5% | 5.7% | 76 | 3.3% | 5.9% | 76 | 3.7% | 5.4% | 57 | 3.0% | 6.9% |
Midi-Pyrénées | 182 | 4.1% | 7.6% | 108 | 4.7% | 9.4% | 73 | 3.5% | 5.9% | 66 | 3.5% | 8.4% |
Limousin | 1 | - | 0.2% | 0 | - | 0.1% | 1 | - | 0.3% | 1 | - | 0.4% |
Auvergne | 50 | 1.2% | 4.5% | 21 | 0.9% | 3.9% | 29 | 1.4% | 5.0% | 14 | 0.7% | 4.5% |
Rhône-Alpes | 457 | 10.4% | 9.1% | 251 | 10.9% | 10.4% | 207 | 9.9% | 7.9% | 181 | 9.7% | 10.5% |
Languedoc-Roussillon | 93 | 2.1% | 4.3% | 40 | 1.8% | 3.9% | 52 | 2.5% | 4.6% | 46 | 2.5% | 7.3% |
Provence-Alpes-Côte-d'Azur-Corse | 336 | 7.7% | 7.8% | 156 | 6.8% | 7.6% | 181 | 8.7% | 7.9% | 135 | 7.2% | 9.3% |
Habitudes de connexion Internet |
Tous les jours | 3017 | 68.9% | 10.9% | 1648 | 71.7% | 11.7% | 1369 | 65.8% | 10.1% | 1526 | 81.3% | 11.9% |
Presque tous les jours | 548 | 12.5% | 9.0% | 284 | 12.4% | 9.7% | 263 | 12.7% | 8.3% | 221 | 11.8% | 9.1% |
1 à 2 fois par semaine | 249 | 5.7% | 7.7% | 103 | 4.5% | 7.2% | 146 | 7.0% | 8.1% | 78 | 4.2% | 8.6% |
1 à 3 fois par mois | 74 | 1.7% | 8.6% | 36 | 1.6% | 9.6% | 38 | 1.8% | 7.8% | 21 | 1.1% | 10.8% |
Moins souvent | 72 | 1.6% | 5.4% | 21 | 0.9% | 3.5% | 51 | 2.5% | 7.0% | 4 | 0.2% | 2.9% |
Jamais | 3 | 0.1% | 1.5% | 1 | - | 0.4% | 3 | 0.1% | 3.4% | 0 | - | 1.2% |
Revenus du Foyer |
Moins de 9 000 euros par an | 212 | 4.8% | 9.1% | 93 | 4.0% | 9.9% | 119 | 5.7% | 8.5% | 16 | 0.8% | 7.9% |
De 9 000 à moins de 12 000 euros par an | 183 | 4.2% | 5.6% | 84 | 3.7% | 7.7% | 99 | 4.8% | 4.6% | 21 | 1.1% | 8.6% |
De 12 000 à moins de 18 000 euros par an | 496 | 11.3% | 7.3% | 236 | 10.3% | 8.0% | 260 | 12.5% | 6.8% | 93 | 5.0% | 11.3% |
De 18 000 à moins de 24 000 euros par an | 561 | 12.8% | 7.6% | 298 | 13.0% | 8.5% | 263 | 12.7% | 6.8% | 167 | 8.9% | 10.3% |
De 24 000 à moins de 36 000 euros par an | 899 | 20.5% | 7.9% | 477 | 20.7% | 8.6% | 423 | 20.3% | 7.3% | 359 | 19.1% | 9.6% |
De 36 000 à moins de 45 000 euros par an | 620 | 14.2% | 9.7% | 356 | 15.5% | 10.4% | 264 | 12.7% | 8.9% | 299 | 15.9% | 10.5% |
De 45 000 à moins de 65 000 euros par an | 627 | 14.3% | 10.9% | 355 | 15.4% | 11.1% | 273 | 13.1% | 10.6% | 428 | 22.8% | 12.2% |
De 65 000 à moins de 80 000 euros par an | 165 | 3.8% | 10.7% | 109 | 4.7% | 11.4% | 57 | 2.7% | 9.5% | 127 | 6.8% | 11.6% |
De 80 000 à moins de 115 000 euros par an | 128 | 2.9% | 12.7% | 78 | 3.4% | 12.8% | 50 | 2.4% | 12.5% | 110 | 5.9% | 13.5% |
115 000 euros et plus par an | 41 | 0.9% | 8.4% | 28 | 1.2% | 10.1% | 13 | 0.6% | 6.3% | 36 | 1.9% | 8.8% |
Refus | 266 | 6.1% | 8.0% | 109 | 4.7% | 8.1% | 157 | 7.5% | 8.0% | 139 | 7.4% | 12.2% |
Ne sait pas | 178 | 4.1% | 11.2% | 76 | 3.3% | 11.3% | 102 | 4.9% | 11.2% | 81 | 4.3% | 14.8% |