Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
|---|
| Ensemble | 941 | 100.0% | 1.8% | 593 | 100.0% | 2.4% | 348 | 100.0% | 1.3% | 509 | 100.0% | 3.0% |
|---|
| Sexe |
|---|
| Homme | 593 | 63.0% | 2.4% | 593 | 100.0% | 2.4% | - | - | - | 330 | 64.8% | 3.8% |
|---|
| Femme | 348 | 37.0% | 1.3% | - | - | - | 348 | 100.0% | 1.3% | 179 | 35.2% | 2.2% |
|---|
| Age |
|---|
| 15 à 24 ans | 130 | 13.8% | 1.8% | 76 | 12.8% | 2.0% | 54 | 15.4% | 1.5% | 56 | 10.9% | 1.8% |
|---|
| 25 à 34 ans | 153 | 16.2% | 2.0% | 105 | 17.7% | 2.8% | 47 | 13.6% | 1.2% | 91 | 18.0% | 2.7% |
|---|
| 35 à 49 ans | 255 | 27.0% | 2.0% | 171 | 28.8% | 2.7% | 84 | 24.1% | 1.3% | 186 | 36.5% | 3.0% |
|---|
| 50 à 64 ans | 257 | 27.3% | 2.1% | 158 | 26.7% | 2.7% | 99 | 28.4% | 1.6% | 162 | 31.8% | 3.9% |
|---|
| 65 ans et plus | 147 | 15.6% | 1.3% | 83 | 14.0% | 1.7% | 64 | 18.5% | 1.0% | 14 | 2.8% | 6.2% |
|---|
| Individu |
|---|
| Ménagère | 302 | 32.1% | 1.3% | - | - | - | 302 | 86.8% | 1.3% | 153 | 30.1% | 2.2% |
|---|
| Personne de Référence | 624 | 66.3% | 2.2% | 509 | 85.8% | 2.5% | 115 | 32.9% | 1.4% | 345 | 67.7% | 4.1% |
|---|
| Responsable des achats | 612 | 65.0% | 1.7% | 318 | 53.6% | 2.6% | 294 | 84.4% | 1.3% | 325 | 63.8% | 3.0% |
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| PCS Individu |
|---|
| Agriculteurs | 9 | 1.0% | 1.7% | 4 | 0.8% | 1.3% | 5 | 1.3% | 2.3% | - | - | - |
|---|
| Petits patrons | 53 | 5.6% | 3.2% | 40 | 6.8% | 3.4% | 13 | 3.6% | 2.7% | 50 | 9.8% | 3.4% |
|---|
| Affaires et Cadres | 269 | 28.5% | 5.6% | 184 | 31.1% | 6.2% | 84 | 24.2% | 4.7% | 253 | 49.6% | 5.7% |
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| Professions intermédiaires | 146 | 15.6% | 2.2% | 90 | 15.1% | 2.6% | 57 | 16.3% | 1.7% | 128 | 25.1% | 2.3% |
|---|
| Employés | 107 | 11.3% | 1.3% | 53 | 9.0% | 2.6% | 53 | 15.2% | 0.8% | 14 | 2.8% | 0.8% |
|---|
| Ouvriers | 57 | 6.1% | 0.9% | 49 | 8.2% | 1.0% | 9 | 2.5% | 0.6% | 3 | 0.6% | 0.8% |
|---|
| Retraités | 173 | 18.4% | 1.4% | 104 | 17.6% | 1.7% | 69 | 19.7% | 1.0% | 9 | 1.7% | 3.6% |
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| Autres inactifs | 127 | 13.5% | 1.3% | 68 | 11.4% | 2.0% | 60 | 17.1% | 0.9% | 52 | 10.3% | 1.7% |
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| PCS Personne de Référence |
|---|
| Agriculteurs | 9 | 1.0% | 1.2% | 4 | 0.8% | 1.2% | 5 | 1.3% | 1.1% | - | - | - |
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| Petits patrons | 66 | 7.0% | 2.5% | 39 | 6.6% | 2.7% | 27 | 7.9% | 2.3% | 66 | 13.0% | 2.5% |
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| Affaires et Cadres | 298 | 31.6% | 4.3% | 201 | 33.9% | 5.8% | 97 | 27.8% | 2.9% | 298 | 58.5% | 4.3% |
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| Professions intermédiaires | 145 | 15.4% | 1.9% | 90 | 15.2% | 2.3% | 55 | 15.7% | 1.5% | 145 | 28.5% | 1.9% |
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| Employés | 86 | 9.1% | 1.6% | 56 | 9.4% | 2.5% | 30 | 8.8% | 1.0% | - | - | - |
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| Ouvriers | 90 | 9.5% | 0.9% | 56 | 9.5% | 1.1% | 33 | 9.6% | 0.7% | - | - | - |
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| Retraités | 194 | 20.6% | 1.3% | 117 | 19.8% | 1.8% | 77 | 22.0% | 1.0% | - | - | - |
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| Autres inactifs | 53 | 5.7% | 1.4% | 29 | 4.9% | 2.0% | 24 | 7.0% | 1.0% | - | - | - |
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| Taille du Foyer |
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| 1 personne | 193 | 20.5% | 2.0% | 108 | 18.2% | 2.7% | 85 | 24.3% | 1.6% | 79 | 15.5% | 4.6% |
|---|
| 2 personnes | 327 | 34.7% | 1.8% | 198 | 33.4% | 2.2% | 129 | 36.9% | 1.4% | 149 | 29.2% | 3.4% |
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| 3 personnes | 170 | 18.0% | 1.8% | 113 | 19.1% | 2.5% | 57 | 16.3% | 1.2% | 103 | 20.3% | 2.8% |
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| 4 personnes | 170 | 18.0% | 1.8% | 115 | 19.3% | 2.5% | 55 | 15.8% | 1.2% | 117 | 22.9% | 2.5% |
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| 5 personnes et + | 82 | 8.8% | 1.6% | 59 | 9.9% | 2.4% | 24 | 6.8% | 0.8% | 62 | 12.1% | 2.5% |
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| Présence d'enfants de moins de 15 ans |
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| Oui | 265 | 28.1% | 1.7% | 176 | 29.6% | 2.4% | 89 | 25.5% | 1.0% | 193 | 37.9% | 2.6% |
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| Non | 677 | 71.9% | 1.9% | 417 | 70.4% | 2.4% | 260 | 74.5% | 1.4% | 316 | 62.1% | 3.4% |
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| Habitat |
|---|
| Communes rurales | 106 | 11.2% | 0.9% | 76 | 12.8% | 1.4% | 30 | 8.5% | 0.5% | 46 | 9.0% | 1.4% |
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| Agglo. - 20 000 hab | 98 | 10.4% | 1.1% | 63 | 10.6% | 1.5% | 35 | 10.2% | 0.8% | 39 | 7.6% | 1.5% |
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| Agglo. 20 000 à 100 000 hab | 82 | 8.7% | 1.2% | 54 | 9.1% | 1.6% | 28 | 8.1% | 0.8% | 37 | 7.3% | 1.9% |
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| Agglo. + 100 000 hab | 267 | 28.3% | 1.8% | 162 | 27.4% | 2.2% | 104 | 30.0% | 1.3% | 135 | 26.6% | 2.6% |
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| Agglo. Paris | 388 | 41.2% | 4.6% | 238 | 40.1% | 5.9% | 151 | 43.2% | 3.4% | 252 | 49.5% | 6.5% |
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| Région d'habitation |
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| Ile-de-France | 409 | 43.5% | 4.3% | 254 | 42.9% | 5.6% | 155 | 44.4% | 3.1% | 261 | 51.3% | 6.0% |
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| Nord-Pas-de-Calais | 22 | 2.3% | 0.7% | 17 | 2.9% | 1.1% | 4 | 1.2% | 0.3% | 13 | 2.5% | 1.4% |
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| Lorraine | 8 | 0.8% | 0.4% | 4 | 0.7% | 0.4% | 4 | 1.0% | 0.4% | 5 | 1.0% | 0.9% |
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| Alsace | 27 | 2.8% | 1.8% | 21 | 3.5% | 2.8% | 6 | 1.7% | 0.8% | 16 | 3.1% | 3.1% |
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| Franche-Comté | 9 | 1.0% | 1.0% | 6 | 1.0% | 1.2% | 3 | 1.0% | 0.7% | 7 | 1.3% | 2.6% |
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| Champagne-Ardenne | 15 | 1.6% | 1.4% | 7 | 1.1% | 1.3% | 9 | 2.5% | 1.5% | 4 | 0.9% | 1.5% |
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| Picardie | 14 | 1.5% | 0.9% | 12 | 2.0% | 1.6% | 2 | 0.6% | 0.3% | 9 | 1.8% | 2.0% |
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| Bourgogne | 16 | 1.7% | 1.2% | 11 | 1.9% | 1.7% | 4 | 1.3% | 0.6% | 6 | 1.2% | 1.7% |
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| Haute-Normandie | 14 | 1.5% | 0.9% | 8 | 1.3% | 1.1% | 6 | 1.7% | 0.8% | 9 | 1.7% | 2.0% |
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| Basse-Normandie | 7 | 0.7% | 0.6% | 5 | 0.8% | 0.9% | 2 | 0.5% | 0.3% | 2 | 0.4% | 0.6% |
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| Centre | 27 | 2.9% | 1.3% | 18 | 3.1% | 1.8% | 9 | 2.6% | 0.8% | 11 | 2.1% | 1.7% |
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| Pays de la Loire | 30 | 3.2% | 1.1% | 16 | 2.8% | 1.2% | 14 | 4.0% | 0.9% | 16 | 3.0% | 1.9% |
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| Bretagne | 29 | 3.1% | 1.1% | 17 | 2.8% | 1.3% | 13 | 3.6% | 0.9% | 8 | 1.5% | 1.0% |
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| Poitou-Charentes | 19 | 2.0% | 1.3% | 13 | 2.3% | 1.9% | 6 | 1.7% | 0.8% | 8 | 1.5% | 1.9% |
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| Aquitaine | 37 | 4.0% | 1.4% | 21 | 3.5% | 1.6% | 16 | 4.7% | 1.2% | 14 | 2.7% | 1.7% |
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| Midi-Pyrénées | 37 | 3.9% | 1.5% | 25 | 4.3% | 2.2% | 11 | 3.3% | 0.9% | 14 | 2.7% | 1.8% |
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| Limousin | 11 | 1.2% | 1.8% | 6 | 1.1% | 2.1% | 5 | 1.4% | 1.5% | 1 | 0.3% | 0.9% |
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| Auvergne | 10 | 1.0% | 0.9% | 5 | 0.8% | 0.9% | 5 | 1.4% | 0.8% | 4 | 0.8% | 1.4% |
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| Rhône-Alpes | 75 | 7.9% | 1.5% | 51 | 8.6% | 2.1% | 24 | 6.8% | 0.9% | 43 | 8.5% | 2.5% |
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| Languedoc-Roussillon | 42 | 4.5% | 1.9% | 27 | 4.6% | 2.6% | 15 | 4.3% | 1.3% | 17 | 3.3% | 2.6% |
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| Provence-Alpes-Côte-d'Azur-Corse | 83 | 8.9% | 1.9% | 48 | 8.1% | 2.4% | 35 | 10.2% | 1.6% | 42 | 8.3% | 2.9% |
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| Habitudes de connexion Internet |
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| Tous les jours | 730 | 77.5% | 2.6% | 474 | 80.0% | 3.4% | 255 | 73.3% | 1.9% | 439 | 86.3% | 3.4% |
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| Presque tous les jours | 80 | 8.5% | 1.3% | 41 | 6.9% | 1.4% | 39 | 11.3% | 1.2% | 47 | 9.2% | 1.9% |
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| 1 à 2 fois par semaine | 35 | 3.7% | 1.1% | 18 | 3.0% | 1.3% | 17 | 4.9% | 1.0% | 11 | 2.1% | 1.2% |
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| 1 à 3 fois par mois | 11 | 1.1% | 1.2% | 4 | 0.7% | 1.1% | 7 | 1.9% | 1.3% | 3 | 0.6% | 1.7% |
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| Moins souvent | 8 | 0.8% | 0.6% | 4 | 0.6% | 0.6% | 4 | 1.2% | 0.6% | 0 | 0.1% | 0.2% |
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| Jamais | 1 | 0.1% | 0.4% | 0 | 0.1% | 0.3% | 0 | 0.1% | 0.5% | - | - | - |
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| Revenus du Foyer |
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| Moins de 9 000 euros par an | 33 | 3.5% | 1.4% | 22 | 3.6% | 2.3% | 12 | 3.3% | 0.8% | 7 | 1.4% | 3.5% |
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| De 9 000 à moins de 12 000 euros par an | 31 | 3.3% | 1.0% | 21 | 3.5% | 1.9% | 10 | 3.0% | 0.5% | 6 | 1.2% | 2.4% |
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| De 12 000 à moins de 18 000 euros par an | 53 | 5.6% | 0.8% | 25 | 4.3% | 0.9% | 27 | 7.8% | 0.7% | 12 | 2.4% | 1.5% |
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| De 18 000 à moins de 24 000 euros par an | 96 | 10.2% | 1.3% | 50 | 8.4% | 1.4% | 46 | 13.1% | 1.2% | 33 | 6.5% | 2.1% |
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| De 24 000 à moins de 36 000 euros par an | 183 | 19.4% | 1.6% | 115 | 19.4% | 2.1% | 68 | 19.6% | 1.2% | 87 | 17.1% | 2.3% |
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| De 36 000 à moins de 45 000 euros par an | 131 | 13.9% | 2.1% | 84 | 14.1% | 2.4% | 48 | 13.7% | 1.6% | 84 | 16.5% | 3.0% |
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| De 45 000 à moins de 65 000 euros par an | 184 | 19.5% | 3.2% | 120 | 20.3% | 3.8% | 63 | 18.2% | 2.5% | 109 | 21.4% | 3.1% |
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| De 65 000 à moins de 80 000 euros par an | 73 | 7.7% | 4.7% | 53 | 9.0% | 5.6% | 19 | 5.5% | 3.2% | 58 | 11.4% | 5.3% |
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| De 80 000 à moins de 115 000 euros par an | 54 | 5.8% | 5.4% | 41 | 6.8% | 6.7% | 14 | 4.0% | 3.5% | 46 | 9.0% | 5.6% |
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| 115 000 euros et plus par an | 29 | 3.1% | 6.0% | 24 | 4.1% | 8.7% | 5 | 1.5% | 2.5% | 27 | 5.4% | 6.6% |
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| Refus | 58 | 6.1% | 1.7% | 27 | 4.5% | 2.0% | 31 | 8.8% | 1.6% | 33 | 6.5% | 2.9% |
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| Ne sait pas | 16 | 1.7% | 1.0% | 11 | 1.9% | 1.7% | 5 | 1.5% | 0.6% | 7 | 1.3% | 1.2% |
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