Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 245 | 100.0% | 0.5% | 155 | 100.0% | 0.6% | 90 | 100.0% | 0.3% | 87 | 100.0% | 0.5% |
Sexe |
Homme | 155 | 63.4% | 0.6% | 155 | 100.0% | 0.6% | - | - | - | 66 | 75.2% | 0.7% |
Femme | 90 | 36.6% | 0.3% | - | - | - | 90 | 100.0% | 0.3% | 22 | 24.8% | 0.3% |
Age |
15 à 24 ans | 33 | 13.6% | 0.4% | 16 | 10.4% | 0.4% | 17 | 19.1% | 0.5% | 13 | 14.7% | 0.4% |
25 à 34 ans | 26 | 10.8% | 0.3% | 19 | 12.0% | 0.5% | 8 | 8.7% | 0.2% | 14 | 16.2% | 0.4% |
35 à 49 ans | 61 | 24.8% | 0.5% | 40 | 26.0% | 0.6% | 20 | 22.7% | 0.3% | 29 | 33.6% | 0.5% |
50 à 64 ans | 82 | 33.7% | 0.7% | 54 | 34.8% | 0.9% | 28 | 31.7% | 0.4% | 30 | 34.8% | 0.7% |
65 ans et plus | 42 | 17.1% | 0.4% | 26 | 16.8% | 0.5% | 16 | 17.7% | 0.3% | 1 | 0.6% | 0.2% |
Individu |
Ménagère | 72 | 29.5% | 0.3% | - | - | - | 72 | 80.5% | 0.3% | 16 | 18.9% | 0.2% |
Personne de Référence | 156 | 63.6% | 0.6% | 135 | 87.3% | 0.7% | 20 | 22.6% | 0.3% | 62 | 71.2% | 0.7% |
Responsable des achats | 145 | 59.1% | 0.4% | 72 | 46.5% | 0.6% | 72 | 80.8% | 0.3% | 45 | 51.4% | 0.4% |
PCS Individu |
Agriculteurs | 2 | 0.8% | 0.4% | 2 | 1.1% | 0.5% | 0 | 0.2% | 0.1% | - | - | - |
Petits patrons | 9 | 3.7% | 0.5% | 8 | 5.2% | 0.7% | 1 | 1.0% | 0.2% | 9 | 10.3% | 0.6% |
Affaires et Cadres | 35 | 14.2% | 0.7% | 27 | 17.5% | 0.9% | 8 | 8.6% | 0.4% | 33 | 37.7% | 0.7% |
Professions intermédiaires | 36 | 14.9% | 0.5% | 23 | 15.0% | 0.7% | 13 | 14.7% | 0.4% | 27 | 31.4% | 0.5% |
Employés | 36 | 14.9% | 0.4% | 14 | 9.1% | 0.7% | 22 | 24.9% | 0.4% | 3 | 4.0% | 0.2% |
Ouvriers | 20 | 8.3% | 0.3% | 15 | 9.9% | 0.3% | 5 | 5.4% | 0.3% | 0 | 0.5% | 0.1% |
Retraités | 69 | 28.1% | 0.5% | 46 | 29.7% | 0.8% | 23 | 25.5% | 0.3% | 1 | 1.1% | 0.4% |
Autres inactifs | 37 | 15.1% | 0.4% | 19 | 12.5% | 0.6% | 18 | 19.7% | 0.3% | 13 | 15.0% | 0.4% |
PCS Personne de Référence |
Agriculteurs | 3 | 1.1% | 0.3% | 2 | 1.1% | 0.4% | 1 | 1.1% | 0.2% | - | - | - |
Petits patrons | 11 | 4.5% | 0.4% | 9 | 5.5% | 0.6% | 2 | 2.7% | 0.2% | 11 | 12.6% | 0.4% |
Affaires et Cadres | 41 | 16.9% | 0.6% | 32 | 20.4% | 0.9% | 10 | 10.8% | 0.3% | 41 | 47.3% | 0.6% |
Professions intermédiaires | 35 | 14.3% | 0.5% | 25 | 16.4% | 0.7% | 10 | 10.7% | 0.3% | 35 | 40.2% | 0.5% |
Employés | 27 | 11.2% | 0.5% | 14 | 9.3% | 0.6% | 13 | 14.5% | 0.4% | - | - | - |
Ouvriers | 27 | 11.2% | 0.3% | 15 | 9.7% | 0.3% | 12 | 13.8% | 0.3% | - | - | - |
Retraités | 88 | 36.1% | 0.6% | 53 | 34.0% | 0.8% | 36 | 39.8% | 0.4% | - | - | - |
Autres inactifs | 12 | 4.7% | 0.3% | 6 | 3.6% | 0.4% | 6 | 6.7% | 0.2% | - | - | - |
Taille du Foyer |
1 personne | 32 | 13.3% | 0.3% | 19 | 12.3% | 0.5% | 13 | 15.0% | 0.2% | 11 | 12.8% | 0.6% |
2 personnes | 103 | 42.1% | 0.6% | 69 | 44.3% | 0.8% | 34 | 38.4% | 0.4% | 24 | 27.6% | 0.5% |
3 personnes | 45 | 18.5% | 0.5% | 27 | 17.2% | 0.6% | 19 | 20.8% | 0.4% | 17 | 19.7% | 0.5% |
4 personnes | 41 | 16.7% | 0.4% | 27 | 17.7% | 0.6% | 14 | 15.1% | 0.3% | 20 | 23.3% | 0.4% |
5 personnes et + | 23 | 9.4% | 0.4% | 13 | 8.6% | 0.5% | 10 | 10.7% | 0.3% | 15 | 16.6% | 0.6% |
Présence d'enfants de moins de 15 ans |
Oui | 58 | 23.9% | 0.4% | 37 | 23.9% | 0.5% | 21 | 23.9% | 0.3% | 34 | 38.6% | 0.4% |
Non | 186 | 76.1% | 0.5% | 118 | 76.1% | 0.7% | 68 | 76.1% | 0.4% | 54 | 61.4% | 0.6% |
Habitat |
Communes rurales | 40 | 16.2% | 0.3% | 27 | 17.4% | 0.5% | 13 | 14.1% | 0.2% | 11 | 12.6% | 0.3% |
Agglo. - 20 000 hab | 48 | 19.6% | 0.5% | 30 | 19.1% | 0.7% | 18 | 20.5% | 0.4% | 15 | 17.3% | 0.6% |
Agglo. 20 000 à 100 000 hab | 28 | 11.6% | 0.4% | 18 | 11.4% | 0.5% | 11 | 11.9% | 0.3% | 8 | 9.1% | 0.4% |
Agglo. + 100 000 hab | 64 | 26.1% | 0.4% | 39 | 24.9% | 0.5% | 25 | 28.2% | 0.3% | 24 | 27.7% | 0.5% |
Agglo. Paris | 65 | 26.5% | 0.8% | 42 | 27.2% | 1.1% | 23 | 25.3% | 0.5% | 29 | 33.3% | 0.7% |
Région d'habitation |
Ile-de-France | 69 | 28.0% | 0.7% | 46 | 29.6% | 1.0% | 23 | 25.3% | 0.5% | 31 | 35.6% | 0.7% |
Nord-Pas-de-Calais | 4 | 1.5% | 0.1% | 3 | 1.7% | 0.2% | 1 | 1.2% | 0.1% | 2 | 2.3% | 0.2% |
Lorraine | 7 | 3.0% | 0.4% | 3 | 1.9% | 0.3% | 5 | 5.0% | 0.4% | 1 | 1.6% | 0.3% |
Alsace | 2 | 0.8% | 0.1% | 1 | 0.8% | 0.2% | 1 | 0.7% | 0.1% | 1 | 0.8% | 0.1% |
Franche-Comté | 2 | 0.7% | 0.2% | 1 | 0.8% | 0.3% | 0 | 0.5% | 0.1% | 1 | 1.4% | 0.5% |
Champagne-Ardenne | 6 | 2.3% | 0.5% | 2 | 1.2% | 0.3% | 4 | 4.3% | 0.7% | 1 | 0.7% | 0.2% |
Picardie | 4 | 1.5% | 0.2% | 1 | 0.8% | 0.2% | 2 | 2.6% | 0.3% | 2 | 2.8% | 0.6% |
Bourgogne | 11 | 4.7% | 0.8% | 10 | 6.3% | 1.5% | 2 | 2.0% | 0.2% | 1 | 1.6% | 0.4% |
Haute-Normandie | 6 | 2.5% | 0.4% | 4 | 2.6% | 0.6% | 2 | 2.3% | 0.3% | 2 | 1.8% | 0.4% |
Basse-Normandie | 1 | 0.5% | 0.1% | 1 | 0.5% | 0.1% | 0 | 0.4% | 0.1% | 0 | 0.4% | 0.1% |
Centre | 14 | 5.5% | 0.7% | 7 | 4.3% | 0.7% | 7 | 7.7% | 0.6% | 6 | 6.6% | 0.9% |
Pays de la Loire | 12 | 4.7% | 0.4% | 10 | 6.5% | 0.7% | 1 | 1.6% | 0.1% | 3 | 2.9% | 0.3% |
Bretagne | 6 | 2.3% | 0.2% | 3 | 2.0% | 0.3% | 3 | 2.8% | 0.2% | 1 | 1.5% | 0.2% |
Poitou-Charentes | 4 | 1.8% | 0.3% | 2 | 1.2% | 0.3% | 2 | 2.7% | 0.3% | 2 | 2.1% | 0.5% |
Aquitaine | 18 | 7.3% | 0.7% | 12 | 7.4% | 0.9% | 6 | 7.2% | 0.5% | 3 | 3.8% | 0.4% |
Midi-Pyrénées | 10 | 4.3% | 0.4% | 6 | 3.9% | 0.5% | 4 | 5.0% | 0.4% | 3 | 3.9% | 0.4% |
Limousin | 5 | 1.9% | 0.7% | 3 | 1.8% | 0.9% | 2 | 2.0% | 0.5% | 0 | 0.2% | 0.1% |
Auvergne | 3 | 1.3% | 0.3% | 1 | 0.8% | 0.2% | 2 | 2.2% | 0.3% | 1 | 1.4% | 0.4% |
Rhône-Alpes | 21 | 8.4% | 0.4% | 11 | 7.2% | 0.5% | 10 | 10.6% | 0.4% | 10 | 11.2% | 0.6% |
Languedoc-Roussillon | 11 | 4.6% | 0.5% | 4 | 2.6% | 0.4% | 7 | 8.1% | 0.6% | 3 | 3.6% | 0.5% |
Provence-Alpes-Côte-d'Azur-Corse | 30 | 12.3% | 0.7% | 25 | 16.1% | 1.2% | 5 | 5.8% | 0.2% | 12 | 13.6% | 0.8% |
Habitudes de connexion Internet |
Tous les jours | 193 | 79.0% | 0.7% | 127 | 82.2% | 0.9% | 66 | 73.4% | 0.5% | 77 | 88.4% | 0.6% |
Presque tous les jours | 39 | 15.8% | 0.6% | 18 | 11.3% | 0.6% | 21 | 23.5% | 0.7% | 7 | 8.1% | 0.3% |
1 à 2 fois par semaine | 9 | 3.5% | 0.3% | 6 | 3.9% | 0.4% | 3 | 2.9% | 0.1% | 3 | 3.5% | 0.3% |
1 à 3 fois par mois | 2 | 1.0% | 0.3% | 2 | 1.4% | 0.6% | 0 | 0.3% | - | - | - | - |
Moins souvent | 2 | 0.7% | 0.1% | 2 | 1.1% | 0.3% | - | - | - | - | - | - |
Jamais | - | - | - | - | - | - | - | - | - | - | - | - |
Revenus du Foyer |
Moins de 9 000 euros par an | 3 | 1.4% | 0.1% | 3 | 1.7% | 0.3% | 1 | 0.9% | 0.1% | 1 | 1.7% | 0.8% |
De 9 000 à moins de 12 000 euros par an | 7 | 3.0% | 0.2% | 7 | 4.5% | 0.6% | 0 | 0.5% | - | 3 | 3.0% | 1.0% |
De 12 000 à moins de 18 000 euros par an | 9 | 3.7% | 0.1% | 3 | 2.1% | 0.1% | 6 | 6.5% | 0.2% | 0 | 0.6% | 0.1% |
De 18 000 à moins de 24 000 euros par an | 28 | 11.3% | 0.4% | 15 | 9.7% | 0.4% | 13 | 14.0% | 0.3% | 5 | 5.2% | 0.3% |
De 24 000 à moins de 36 000 euros par an | 79 | 32.1% | 0.7% | 49 | 31.5% | 0.9% | 30 | 33.2% | 0.5% | 28 | 32.7% | 0.8% |
De 36 000 à moins de 45 000 euros par an | 44 | 17.9% | 0.7% | 26 | 16.8% | 0.8% | 18 | 19.8% | 0.6% | 11 | 12.2% | 0.4% |
De 45 000 à moins de 65 000 euros par an | 33 | 13.4% | 0.6% | 24 | 15.7% | 0.8% | 9 | 9.6% | 0.3% | 15 | 16.8% | 0.4% |
De 65 000 à moins de 80 000 euros par an | 15 | 6.1% | 1.0% | 12 | 7.6% | 1.2% | 3 | 3.5% | 0.5% | 9 | 10.3% | 0.8% |
De 80 000 à moins de 115 000 euros par an | 7 | 2.7% | 0.6% | 6 | 4.0% | 1.0% | 0 | 0.3% | 0.1% | 5 | 5.8% | 0.6% |
115 000 euros et plus par an | 1 | 0.5% | 0.2% | 1 | 0.7% | 0.4% | - | - | - | 1 | 1.3% | 0.3% |
Refus | 16 | 6.4% | 0.5% | 6 | 3.6% | 0.4% | 10 | 11.2% | 0.5% | 6 | 6.9% | 0.5% |
Ne sait pas | 4 | 1.5% | 0.2% | 3 | 2.1% | 0.5% | 0 | 0.5% | 0.1% | 3 | 3.7% | 0.6% |