Quotidien National, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 1187 | 100.0% | 2.3% | 685 | 100.0% | 2.8% | 503 | 100.0% | 1.9% | 486 | 100.0% | 2.9% |
Sexe |
Homme | 685 | 57.7% | 2.8% | 685 | 100.0% | 2.8% | - | - | - | 313 | 64.5% | 3.6% |
Femme | 503 | 42.3% | 1.9% | - | - | - | 503 | 100.0% | 1.9% | 173 | 35.5% | 2.1% |
Age |
15 à 24 ans | 154 | 13.0% | 2.1% | 95 | 13.8% | 2.5% | 59 | 11.8% | 1.6% | 76 | 15.6% | 2.5% |
25 à 34 ans | 133 | 11.2% | 1.7% | 96 | 14.0% | 2.5% | 38 | 7.5% | 1.0% | 78 | 16.0% | 2.3% |
35 à 49 ans | 224 | 18.9% | 1.8% | 128 | 18.7% | 2.1% | 96 | 19.2% | 1.5% | 152 | 31.2% | 2.5% |
50 à 64 ans | 260 | 21.9% | 2.1% | 140 | 20.5% | 2.4% | 120 | 23.9% | 1.9% | 149 | 30.7% | 3.6% |
65 ans et plus | 415 | 35.0% | 3.7% | 226 | 33.0% | 4.7% | 189 | 37.6% | 3.0% | 32 | 6.5% | 13.6% |
Individu |
Ménagère | 440 | 37.1% | 1.9% | - | - | - | 440 | 87.6% | 1.9% | 145 | 29.9% | 2.1% |
Personne de Référence | 729 | 61.4% | 2.6% | 579 | 84.6% | 2.8% | 150 | 29.8% | 1.9% | 295 | 60.7% | 3.5% |
Responsable des achats | 765 | 64.4% | 2.2% | 332 | 48.4% | 2.7% | 433 | 86.1% | 1.9% | 278 | 57.1% | 2.6% |
PCS Individu |
Agriculteurs | 7 | 0.6% | 1.4% | 7 | 1.1% | 2.2% | - | - | - | - | - | - |
Petits patrons | 52 | 4.4% | 3.2% | 47 | 6.8% | 3.9% | 6 | 1.2% | 1.2% | 51 | 10.4% | 3.4% |
Affaires et Cadres | 242 | 20.3% | 5.1% | 179 | 26.2% | 6.1% | 62 | 12.4% | 3.5% | 218 | 44.8% | 4.9% |
Professions intermédiaires | 106 | 8.9% | 1.6% | 62 | 9.0% | 1.8% | 44 | 8.8% | 1.3% | 91 | 18.7% | 1.6% |
Employés | 114 | 9.6% | 1.4% | 46 | 6.7% | 2.3% | 68 | 13.6% | 1.1% | 20 | 4.2% | 1.1% |
Ouvriers | 53 | 4.5% | 0.8% | 41 | 6.0% | 0.8% | 12 | 2.4% | 0.9% | 9 | 1.8% | 2.4% |
Retraités | 369 | 31.1% | 2.9% | 223 | 32.5% | 3.7% | 146 | 29.0% | 2.2% | 10 | 2.0% | 3.9% |
Autres inactifs | 243 | 20.5% | 2.4% | 80 | 11.6% | 2.3% | 164 | 32.5% | 2.5% | 88 | 18.1% | 2.9% |
PCS Personne de Référence |
Agriculteurs | 9 | 0.8% | 1.2% | 7 | 1.1% | 2.0% | 2 | 0.3% | 0.4% | - | - | - |
Petits patrons | 71 | 6.0% | 2.7% | 51 | 7.5% | 3.5% | 20 | 3.9% | 1.7% | 71 | 14.6% | 2.7% |
Affaires et Cadres | 301 | 25.4% | 4.4% | 192 | 28.1% | 5.6% | 109 | 21.8% | 3.2% | 301 | 62.0% | 4.4% |
Professions intermédiaires | 114 | 9.6% | 1.5% | 70 | 10.3% | 1.8% | 43 | 8.6% | 1.2% | 114 | 23.4% | 1.5% |
Employés | 76 | 6.4% | 1.4% | 44 | 6.5% | 2.0% | 31 | 6.2% | 1.0% | - | - | - |
Ouvriers | 81 | 6.8% | 0.9% | 46 | 6.7% | 0.9% | 36 | 7.1% | 0.8% | - | - | - |
Retraités | 455 | 38.4% | 3.1% | 243 | 35.5% | 3.6% | 213 | 42.3% | 2.6% | - | - | - |
Autres inactifs | 80 | 6.7% | 2.0% | 31 | 4.5% | 2.1% | 49 | 9.7% | 2.0% | - | - | - |
Taille du Foyer |
1 personne | 220 | 18.6% | 2.3% | 103 | 15.0% | 2.6% | 117 | 23.4% | 2.2% | 57 | 11.8% | 3.3% |
2 personnes | 510 | 42.9% | 2.8% | 311 | 45.5% | 3.5% | 199 | 39.5% | 2.2% | 147 | 30.2% | 3.3% |
3 personnes | 183 | 15.4% | 2.0% | 115 | 16.9% | 2.5% | 67 | 13.4% | 1.4% | 97 | 20.0% | 2.6% |
4 personnes | 167 | 14.1% | 1.8% | 97 | 14.1% | 2.1% | 70 | 14.0% | 1.5% | 111 | 22.7% | 2.4% |
5 personnes et + | 107 | 9.0% | 2.0% | 58 | 8.5% | 2.4% | 49 | 9.7% | 1.7% | 74 | 15.3% | 3.0% |
Présence d'enfants de moins de 15 ans |
Oui | 271 | 22.8% | 1.7% | 160 | 23.4% | 2.2% | 111 | 22.0% | 1.3% | 182 | 37.4% | 2.4% |
Non | 917 | 77.2% | 2.6% | 525 | 76.6% | 3.0% | 392 | 78.0% | 2.2% | 304 | 62.6% | 3.2% |
Habitat |
Communes rurales | 136 | 11.4% | 1.2% | 76 | 11.0% | 1.3% | 60 | 11.9% | 1.0% | 51 | 10.5% | 1.5% |
Agglo. - 20 000 hab | 150 | 12.7% | 1.7% | 86 | 12.5% | 2.0% | 65 | 12.9% | 1.4% | 48 | 9.9% | 1.9% |
Agglo. 20 000 à 100 000 hab | 126 | 10.6% | 1.8% | 71 | 10.4% | 2.1% | 55 | 10.9% | 1.6% | 50 | 10.3% | 2.5% |
Agglo. + 100 000 hab | 287 | 24.1% | 1.9% | 165 | 24.1% | 2.3% | 121 | 24.1% | 1.5% | 102 | 20.9% | 2.0% |
Agglo. Paris | 489 | 41.2% | 5.8% | 287 | 41.9% | 7.2% | 202 | 40.2% | 4.5% | 236 | 48.5% | 6.1% |
Région d'habitation |
Ile-de-France | 516 | 43.4% | 5.5% | 306 | 44.7% | 6.8% | 210 | 41.7% | 4.2% | 247 | 50.7% | 5.7% |
Nord-Pas-de-Calais | 41 | 3.5% | 1.3% | 27 | 4.0% | 1.8% | 14 | 2.8% | 0.8% | 14 | 3.0% | 1.6% |
Lorraine | 26 | 2.2% | 1.3% | 16 | 2.4% | 1.7% | 10 | 1.9% | 1.0% | 10 | 2.0% | 1.7% |
Alsace | 22 | 1.8% | 1.4% | 15 | 2.1% | 2.0% | 7 | 1.4% | 0.9% | 10 | 2.0% | 1.9% |
Franche-Comté | 11 | 0.9% | 1.1% | 9 | 1.3% | 1.9% | 2 | 0.4% | 0.4% | 4 | 0.7% | 1.4% |
Champagne-Ardenne | 10 | 0.8% | 0.9% | 4 | 0.5% | 0.7% | 6 | 1.3% | 1.1% | 4 | 0.8% | 1.3% |
Picardie | 32 | 2.7% | 2.1% | 13 | 1.9% | 1.7% | 19 | 3.7% | 2.4% | 12 | 2.6% | 2.8% |
Bourgogne | 25 | 2.1% | 1.8% | 11 | 1.6% | 1.6% | 14 | 2.8% | 2.0% | 9 | 1.9% | 2.6% |
Haute-Normandie | 30 | 2.5% | 2.0% | 6 | 0.8% | 0.8% | 24 | 4.9% | 3.2% | 5 | 1.1% | 1.2% |
Basse-Normandie | 13 | 1.1% | 1.1% | 7 | 1.0% | 1.1% | 7 | 1.4% | 1.1% | 4 | 0.8% | 1.2% |
Centre | 37 | 3.1% | 1.8% | 25 | 3.7% | 2.5% | 11 | 2.3% | 1.1% | 15 | 3.2% | 2.4% |
Pays de la Loire | 46 | 3.9% | 1.6% | 25 | 3.7% | 1.8% | 21 | 4.1% | 1.4% | 15 | 3.2% | 1.9% |
Bretagne | 38 | 3.2% | 1.5% | 20 | 2.9% | 1.6% | 18 | 3.7% | 1.4% | 7 | 1.4% | 0.9% |
Poitou-Charentes | 22 | 1.9% | 1.5% | 13 | 2.0% | 1.9% | 9 | 1.7% | 1.1% | 8 | 1.7% | 2.1% |
Aquitaine | 40 | 3.4% | 1.5% | 25 | 3.7% | 2.0% | 15 | 3.0% | 1.1% | 15 | 3.1% | 1.9% |
Midi-Pyrénées | 48 | 4.1% | 2.0% | 29 | 4.3% | 2.5% | 19 | 3.7% | 1.5% | 18 | 3.7% | 2.3% |
Limousin | 9 | 0.8% | 1.5% | 6 | 0.8% | 1.9% | 4 | 0.7% | 1.1% | 2 | 0.4% | 1.4% |
Auvergne | 14 | 1.2% | 1.3% | 10 | 1.5% | 1.9% | 4 | 0.8% | 0.7% | 7 | 1.4% | 2.2% |
Rhône-Alpes | 79 | 6.6% | 1.6% | 47 | 6.9% | 2.0% | 32 | 6.3% | 1.2% | 29 | 6.0% | 1.7% |
Languedoc-Roussillon | 33 | 2.8% | 1.5% | 17 | 2.5% | 1.7% | 16 | 3.1% | 1.4% | 13 | 2.6% | 2.0% |
Provence-Alpes-Côte-d'Azur-Corse | 95 | 8.0% | 2.2% | 53 | 7.7% | 2.6% | 42 | 8.3% | 1.8% | 38 | 7.7% | 2.6% |
Habitudes de connexion Internet |
Tous les jours | 779 | 65.6% | 2.8% | 475 | 69.4% | 3.4% | 304 | 60.4% | 2.2% | 407 | 83.7% | 3.2% |
Presque tous les jours | 130 | 10.9% | 2.1% | 75 | 10.9% | 2.6% | 55 | 11.0% | 1.7% | 48 | 9.9% | 2.0% |
1 à 2 fois par semaine | 44 | 3.7% | 1.4% | 17 | 2.5% | 1.2% | 27 | 5.4% | 1.5% | 9 | 1.8% | 1.0% |
1 à 3 fois par mois | 13 | 1.1% | 1.5% | 6 | 0.8% | 1.5% | 7 | 1.4% | 1.5% | 2 | 0.4% | 1.1% |
Moins souvent | 27 | 2.3% | 2.1% | 12 | 1.7% | 2.0% | 15 | 3.1% | 2.1% | 7 | 1.4% | 5.3% |
Jamais | 2 | 0.2% | 0.9% | 2 | 0.3% | 1.3% | 0 | - | 0.1% | 1 | 0.1% | 3.0% |
Revenus du Foyer |
Moins de 9 000 euros par an | 33 | 2.8% | 1.4% | 16 | 2.4% | 1.7% | 17 | 3.4% | 1.2% | 1 | 0.2% | 0.6% |
De 9 000 à moins de 12 000 euros par an | 25 | 2.1% | 0.8% | 12 | 1.8% | 1.1% | 13 | 2.6% | 0.6% | 3 | 0.7% | 1.4% |
De 12 000 à moins de 18 000 euros par an | 67 | 5.7% | 1.0% | 27 | 4.0% | 0.9% | 40 | 8.0% | 1.1% | 7 | 1.4% | 0.8% |
De 18 000 à moins de 24 000 euros par an | 98 | 8.3% | 1.3% | 56 | 8.1% | 1.6% | 43 | 8.5% | 1.1% | 24 | 4.9% | 1.5% |
De 24 000 à moins de 36 000 euros par an | 210 | 17.7% | 1.9% | 119 | 17.4% | 2.1% | 91 | 18.0% | 1.6% | 66 | 13.7% | 1.8% |
De 36 000 à moins de 45 000 euros par an | 148 | 12.4% | 2.3% | 89 | 12.9% | 2.6% | 59 | 11.7% | 2.0% | 68 | 14.0% | 2.4% |
De 45 000 à moins de 65 000 euros par an | 192 | 16.2% | 3.3% | 119 | 17.4% | 3.7% | 73 | 14.5% | 2.8% | 101 | 20.7% | 2.9% |
De 65 000 à moins de 80 000 euros par an | 110 | 9.3% | 7.1% | 76 | 11.2% | 8.0% | 33 | 6.6% | 5.6% | 65 | 13.3% | 5.9% |
De 80 000 à moins de 115 000 euros par an | 91 | 7.6% | 9.0% | 67 | 9.7% | 11.0% | 24 | 4.8% | 6.0% | 53 | 10.9% | 6.5% |
115 000 euros et plus par an | 68 | 5.8% | 13.9% | 46 | 6.7% | 16.5% | 23 | 4.5% | 10.6% | 44 | 9.0% | 10.5% |
Refus | 99 | 8.3% | 3.0% | 41 | 6.0% | 3.1% | 57 | 11.4% | 2.9% | 33 | 6.9% | 2.9% |
Ne sait pas | 46 | 3.9% | 2.9% | 17 | 2.5% | 2.5% | 29 | 5.8% | 3.2% | 21 | 4.3% | 3.8% |