Quotidien National, Audience LNM
Excel
PDF
| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 2206 | 100.0% | 4.3% | 1851 | 100.0% | 7.6% | 355 | 100.0% | 1.3% | 891 | 100.0% | 5.3% |
Sexe |
Homme | 1851 | 83.9% | 7.6% | 1851 | 100.0% | 7.6% | - | - | - | 774 | 86.9% | 8.8% |
Femme | 355 | 16.1% | 1.3% | - | - | - | 355 | 100.0% | 1.3% | 117 | 13.1% | 1.4% |
Age |
15 à 24 ans | 459 | 20.8% | 6.2% | 374 | 20.2% | 10.0% | 85 | 24.0% | 2.3% | 204 | 22.9% | 6.6% |
25 à 34 ans | 454 | 20.6% | 5.9% | 385 | 20.8% | 10.2% | 69 | 19.3% | 1.8% | 204 | 22.9% | 5.9% |
35 à 49 ans | 636 | 28.8% | 5.0% | 553 | 29.9% | 8.9% | 83 | 23.4% | 1.3% | 293 | 32.9% | 4.8% |
50 à 64 ans | 444 | 20.1% | 3.6% | 361 | 19.5% | 6.1% | 84 | 23.5% | 1.3% | 184 | 20.7% | 4.5% |
65 ans et plus | 213 | 9.7% | 1.9% | 178 | 9.6% | 3.7% | 35 | 9.8% | 0.5% | 6 | 0.6% | 2.4% |
Individu |
Ménagère | 279 | 12.6% | 1.2% | - | - | - | 279 | 78.4% | 1.2% | 85 | 9.5% | 1.2% |
Personne de Référence | 1513 | 68.6% | 5.4% | 1448 | 78.3% | 7.1% | 65 | 18.3% | 0.8% | 614 | 68.9% | 7.2% |
Responsable des achats | 1148 | 52.1% | 3.3% | 865 | 46.7% | 7.1% | 283 | 79.8% | 1.2% | 404 | 45.4% | 3.8% |
PCS Individu |
Agriculteurs | 11 | 0.5% | 2.1% | 11 | 0.6% | 3.2% | 0 | 0.1% | 0.2% | 0 | - | 2.1% |
Petits patrons | 91 | 4.1% | 5.5% | 84 | 4.5% | 7.1% | 7 | 2.0% | 1.6% | 86 | 9.7% | 5.8% |
Affaires et Cadres | 269 | 12.2% | 5.6% | 251 | 13.6% | 8.5% | 18 | 5.1% | 1.0% | 254 | 28.6% | 5.8% |
Professions intermédiaires | 362 | 16.4% | 5.4% | 317 | 17.2% | 9.2% | 45 | 12.6% | 1.4% | 324 | 36.4% | 5.8% |
Employés | 333 | 15.1% | 4.0% | 217 | 11.7% | 10.7% | 116 | 32.7% | 1.8% | 36 | 4.0% | 2.0% |
Ouvriers | 423 | 19.2% | 6.5% | 397 | 21.5% | 7.8% | 26 | 7.3% | 1.9% | 28 | 3.2% | 7.6% |
Retraités | 319 | 14.5% | 2.5% | 262 | 14.1% | 4.4% | 58 | 16.2% | 0.9% | 6 | 0.6% | 2.2% |
Autres inactifs | 397 | 18.0% | 4.0% | 312 | 16.9% | 9.0% | 85 | 23.9% | 1.3% | 156 | 17.5% | 5.1% |
PCS Personne de Référence |
Agriculteurs | 19 | 0.9% | 2.4% | 17 | 0.9% | 4.4% | 2 | 0.7% | 0.6% | - | - | - |
Petits patrons | 137 | 6.2% | 5.2% | 119 | 6.4% | 8.2% | 18 | 5.2% | 1.5% | 137 | 15.4% | 5.2% |
Affaires et Cadres | 349 | 15.8% | 5.1% | 300 | 16.2% | 8.7% | 49 | 13.8% | 1.4% | 349 | 39.2% | 5.1% |
Professions intermédiaires | 404 | 18.3% | 5.4% | 355 | 19.2% | 9.1% | 50 | 13.9% | 1.4% | 404 | 45.4% | 5.4% |
Employés | 279 | 12.6% | 5.3% | 225 | 12.1% | 10.1% | 54 | 15.2% | 1.8% | - | - | - |
Ouvriers | 475 | 21.5% | 5.0% | 394 | 21.3% | 7.9% | 82 | 23.0% | 1.8% | - | - | - |
Retraités | 400 | 18.2% | 2.7% | 317 | 17.2% | 4.8% | 83 | 23.3% | 1.0% | - | - | - |
Autres inactifs | 142 | 6.4% | 3.6% | 125 | 6.7% | 8.5% | 17 | 4.8% | 0.7% | - | - | - |
Taille du Foyer |
1 personne | 285 | 12.9% | 3.0% | 249 | 13.4% | 6.2% | 36 | 10.1% | 0.7% | 79 | 8.9% | 4.6% |
2 personnes | 645 | 29.3% | 3.6% | 536 | 29.0% | 6.1% | 109 | 30.8% | 1.2% | 207 | 23.2% | 4.7% |
3 personnes | 450 | 20.4% | 4.9% | 366 | 19.8% | 7.9% | 85 | 23.9% | 1.8% | 195 | 21.9% | 5.2% |
4 personnes | 509 | 23.1% | 5.5% | 440 | 23.8% | 9.6% | 69 | 19.5% | 1.5% | 266 | 29.9% | 5.8% |
5 personnes et + | 316 | 14.3% | 6.0% | 260 | 14.1% | 10.7% | 56 | 15.7% | 2.0% | 143 | 16.1% | 5.7% |
Présence d'enfants de moins de 15 ans |
Oui | 844 | 38.3% | 5.4% | 716 | 38.7% | 9.9% | 128 | 36.1% | 1.5% | 426 | 47.9% | 5.6% |
Non | 1362 | 61.7% | 3.8% | 1135 | 61.3% | 6.6% | 227 | 63.9% | 1.2% | 464 | 52.1% | 4.9% |
Habitat |
Communes rurales | 395 | 17.9% | 3.4% | 315 | 17.0% | 5.6% | 80 | 22.5% | 1.3% | 147 | 16.5% | 4.3% |
Agglo. - 20 000 hab | 377 | 17.1% | 4.2% | 315 | 17.0% | 7.4% | 61 | 17.2% | 1.3% | 143 | 16.0% | 5.6% |
Agglo. 20 000 à 100 000 hab | 294 | 13.3% | 4.3% | 256 | 13.8% | 7.6% | 37 | 10.5% | 1.1% | 113 | 12.7% | 5.7% |
Agglo. + 100 000 hab | 678 | 30.7% | 4.5% | 569 | 30.7% | 7.9% | 109 | 30.7% | 1.4% | 264 | 29.6% | 5.1% |
Agglo. Paris | 463 | 21.0% | 5.5% | 395 | 21.4% | 9.9% | 68 | 19.0% | 1.5% | 224 | 25.2% | 5.8% |
Région d'habitation |
Ile-de-France | 511 | 23.2% | 5.4% | 434 | 23.4% | 9.6% | 77 | 21.8% | 1.6% | 251 | 28.2% | 5.8% |
Nord-Pas-de-Calais | 98 | 4.4% | 3.0% | 84 | 4.6% | 5.5% | 13 | 3.7% | 0.8% | 32 | 3.5% | 3.4% |
Lorraine | 46 | 2.1% | 2.4% | 36 | 2.0% | 3.9% | 10 | 2.8% | 1.0% | 17 | 2.0% | 3.1% |
Alsace | 43 | 1.9% | 2.8% | 39 | 2.1% | 5.4% | 3 | 1.0% | 0.4% | 17 | 1.9% | 3.4% |
Franche-Comté | 30 | 1.4% | 3.1% | 26 | 1.4% | 5.7% | 4 | 1.0% | 0.8% | 14 | 1.6% | 5.5% |
Champagne-Ardenne | 38 | 1.7% | 3.4% | 35 | 1.9% | 6.6% | 3 | 0.8% | 0.5% | 15 | 1.7% | 5.1% |
Picardie | 68 | 3.1% | 4.4% | 56 | 3.1% | 7.6% | 12 | 3.3% | 1.5% | 29 | 3.2% | 6.4% |
Bourgogne | 63 | 2.8% | 4.6% | 47 | 2.5% | 7.1% | 16 | 4.5% | 2.2% | 27 | 3.0% | 7.5% |
Haute-Normandie | 80 | 3.6% | 5.4% | 59 | 3.2% | 8.4% | 21 | 5.8% | 2.7% | 26 | 2.9% | 5.9% |
Basse-Normandie | 39 | 1.8% | 3.3% | 32 | 1.8% | 5.6% | 7 | 2.0% | 1.1% | 12 | 1.4% | 3.7% |
Centre | 99 | 4.5% | 4.8% | 79 | 4.3% | 7.9% | 20 | 5.6% | 1.9% | 33 | 3.7% | 5.1% |
Pays de la Loire | 95 | 4.3% | 3.3% | 85 | 4.6% | 6.2% | 9 | 2.7% | 0.6% | 36 | 4.0% | 4.4% |
Bretagne | 76 | 3.5% | 2.9% | 64 | 3.5% | 5.1% | 12 | 3.5% | 0.9% | 26 | 2.9% | 3.3% |
Poitou-Charentes | 61 | 2.8% | 4.2% | 55 | 3.0% | 7.7% | 7 | 1.9% | 0.9% | 26 | 3.0% | 6.7% |
Aquitaine | 117 | 5.3% | 4.4% | 98 | 5.3% | 7.7% | 19 | 5.5% | 1.4% | 39 | 4.4% | 4.7% |
Midi-Pyrénées | 110 | 5.0% | 4.6% | 92 | 4.9% | 7.9% | 19 | 5.3% | 1.5% | 43 | 4.9% | 5.5% |
Limousin | 30 | 1.4% | 4.8% | 25 | 1.4% | 8.4% | 5 | 1.4% | 1.5% | 9 | 1.0% | 5.4% |
Auvergne | 44 | 2.0% | 3.9% | 35 | 1.9% | 6.5% | 9 | 2.5% | 1.5% | 18 | 2.0% | 5.9% |
Rhône-Alpes | 239 | 10.8% | 4.8% | 196 | 10.6% | 8.1% | 42 | 11.9% | 1.6% | 100 | 11.2% | 5.8% |
Languedoc-Roussillon | 95 | 4.3% | 4.4% | 82 | 4.5% | 8.0% | 12 | 3.5% | 1.1% | 38 | 4.2% | 5.9% |
Provence-Alpes-Côte-d'Azur-Corse | 224 | 10.1% | 5.2% | 190 | 10.3% | 9.3% | 34 | 9.5% | 1.5% | 83 | 9.3% | 5.8% |
Habitudes de connexion Internet |
Tous les jours | 1476 | 66.9% | 5.3% | 1244 | 67.2% | 8.8% | 233 | 65.5% | 1.7% | 709 | 79.6% | 5.5% |
Presque tous les jours | 252 | 11.4% | 4.2% | 217 | 11.7% | 7.4% | 35 | 10.0% | 1.1% | 111 | 12.4% | 4.6% |
1 à 2 fois par semaine | 139 | 6.3% | 4.3% | 110 | 6.0% | 7.7% | 28 | 8.0% | 1.6% | 42 | 4.8% | 4.7% |
1 à 3 fois par mois | 31 | 1.4% | 3.5% | 27 | 1.5% | 7.2% | 4 | 1.1% | 0.8% | 4 | 0.5% | 2.3% |
Moins souvent | 40 | 1.8% | 3.1% | 29 | 1.6% | 4.9% | 11 | 3.2% | 1.6% | 1 | 0.2% | 1.2% |
Jamais | 2 | 0.1% | 1.1% | 2 | 0.1% | 1.8% | 0 | - | 0.1% | 0 | - | 0.4% |
Revenus du Foyer |
Moins de 9 000 euros par an | 48 | 2.2% | 2.1% | 40 | 2.2% | 4.3% | 8 | 2.3% | 0.6% | 4 | 0.4% | 1.9% |
De 9 000 à moins de 12 000 euros par an | 76 | 3.5% | 2.3% | 60 | 3.2% | 5.4% | 17 | 4.7% | 0.8% | 6 | 0.7% | 2.4% |
De 12 000 à moins de 18 000 euros par an | 229 | 10.4% | 3.4% | 178 | 9.6% | 6.1% | 51 | 14.4% | 1.3% | 27 | 3.1% | 3.3% |
De 18 000 à moins de 24 000 euros par an | 265 | 12.0% | 3.6% | 220 | 11.9% | 6.3% | 45 | 12.6% | 1.2% | 80 | 9.0% | 4.9% |
De 24 000 à moins de 36 000 euros par an | 531 | 24.1% | 4.7% | 437 | 23.6% | 7.9% | 93 | 26.3% | 1.6% | 193 | 21.6% | 5.1% |
De 36 000 à moins de 45 000 euros par an | 337 | 15.3% | 5.3% | 290 | 15.7% | 8.5% | 46 | 13.1% | 1.6% | 151 | 17.0% | 5.3% |
De 45 000 à moins de 65 000 euros par an | 351 | 15.9% | 6.1% | 306 | 16.5% | 9.6% | 46 | 12.9% | 1.8% | 204 | 22.9% | 5.8% |
De 65 000 à moins de 80 000 euros par an | 94 | 4.3% | 6.1% | 83 | 4.5% | 8.7% | 11 | 3.1% | 1.9% | 68 | 7.6% | 6.2% |
De 80 000 à moins de 115 000 euros par an | 67 | 3.1% | 6.7% | 61 | 3.3% | 10.1% | 6 | 1.8% | 1.6% | 52 | 5.8% | 6.4% |
115 000 euros et plus par an | 37 | 1.7% | 7.5% | 34 | 1.8% | 12.3% | 3 | 0.8% | 1.3% | 31 | 3.5% | 7.5% |
Refus | 101 | 4.6% | 3.0% | 78 | 4.2% | 5.8% | 22 | 6.2% | 1.1% | 44 | 4.9% | 3.9% |
Ne sait pas | 68 | 3.1% | 4.3% | 62 | 3.3% | 9.2% | 7 | 1.8% | 0.7% | 32 | 3.6% | 5.8% |