Quotidien Régional, Audience LNM
Excel
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| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 637 | 100.0% | 1.2% | 327 | 100.0% | 1.3% | 310 | 100.0% | 1.2% | 184 | 100.0% | 1.1% |
Sexe |
Homme | 327 | 51.3% | 1.3% | 327 | 100.0% | 1.3% | - | - | - | 120 | 65.2% | 1.4% |
Femme | 310 | 48.7% | 1.2% | - | - | - | 310 | 100.0% | 1.2% | 64 | 34.8% | 0.8% |
Age |
15 à 24 ans | 79 | 12.4% | 1.1% | 48 | 14.6% | 1.3% | 31 | 10.0% | 0.8% | 24 | 12.9% | 0.8% |
25 à 34 ans | 71 | 11.1% | 0.9% | 33 | 10.1% | 0.9% | 38 | 12.2% | 1.0% | 20 | 11.1% | 0.6% |
35 à 49 ans | 148 | 23.2% | 1.2% | 84 | 25.5% | 1.3% | 64 | 20.8% | 1.0% | 71 | 38.6% | 1.2% |
50 à 64 ans | 204 | 32.1% | 1.7% | 107 | 32.8% | 1.8% | 97 | 31.3% | 1.5% | 67 | 36.4% | 1.6% |
65 ans et plus | 135 | 21.2% | 1.2% | 55 | 16.9% | 1.2% | 79 | 25.6% | 1.3% | 2 | 1.1% | 0.8% |
Individu |
Ménagère | 286 | 45.0% | 1.2% | - | - | - | 286 | 92.4% | 1.2% | 59 | 32.1% | 0.9% |
Personne de Référence | 367 | 57.7% | 1.3% | 282 | 86.3% | 1.4% | 85 | 27.5% | 1.1% | 106 | 57.6% | 1.2% |
Responsable des achats | 454 | 71.3% | 1.3% | 168 | 51.4% | 1.4% | 286 | 92.2% | 1.2% | 120 | 65.6% | 1.1% |
PCS Individu |
Agriculteurs | 7 | 1.0% | 1.2% | 2 | 0.7% | 0.7% | 4 | 1.4% | 2.2% | - | - | - |
Petits patrons | 27 | 4.2% | 1.6% | 22 | 6.8% | 1.9% | 4 | 1.4% | 0.9% | 27 | 14.6% | 1.8% |
Affaires et Cadres | 43 | 6.7% | 0.9% | 31 | 9.4% | 1.0% | 12 | 3.8% | 0.7% | 42 | 22.8% | 1.0% |
Professions intermédiaires | 80 | 12.6% | 1.2% | 47 | 14.5% | 1.4% | 33 | 10.7% | 1.0% | 64 | 35.0% | 1.2% |
Employés | 103 | 16.2% | 1.2% | 24 | 7.3% | 1.2% | 79 | 25.5% | 1.2% | 18 | 9.7% | 1.0% |
Ouvriers | 98 | 15.3% | 1.5% | 76 | 23.3% | 1.5% | 22 | 7.0% | 1.6% | - | - | - |
Retraités | 167 | 26.2% | 1.3% | 81 | 24.7% | 1.3% | 86 | 27.8% | 1.3% | 6 | 3.0% | 2.2% |
Autres inactifs | 113 | 17.7% | 1.1% | 44 | 13.4% | 1.3% | 69 | 22.3% | 1.1% | 27 | 14.9% | 0.9% |
PCS Personne de Référence |
Agriculteurs | 20 | 3.2% | 2.5% | 5 | 1.6% | 1.4% | 15 | 4.9% | 3.6% | - | - | - |
Petits patrons | 36 | 5.6% | 1.4% | 23 | 7.1% | 1.6% | 13 | 4.1% | 1.1% | 36 | 19.6% | 1.4% |
Affaires et Cadres | 65 | 10.3% | 1.0% | 40 | 12.1% | 1.1% | 26 | 8.3% | 0.8% | 65 | 35.5% | 1.0% |
Professions intermédiaires | 83 | 13.0% | 1.1% | 57 | 17.5% | 1.5% | 25 | 8.2% | 0.7% | 83 | 44.9% | 1.1% |
Employés | 61 | 9.5% | 1.1% | 28 | 8.5% | 1.3% | 33 | 10.6% | 1.1% | - | - | - |
Ouvriers | 135 | 21.2% | 1.4% | 77 | 23.6% | 1.6% | 58 | 18.8% | 1.3% | - | - | - |
Retraités | 185 | 29.0% | 1.3% | 88 | 26.8% | 1.3% | 97 | 31.4% | 1.2% | - | - | - |
Autres inactifs | 52 | 8.2% | 1.3% | 9 | 2.8% | 0.6% | 43 | 13.8% | 1.8% | - | - | - |
Taille du Foyer |
1 personne | 119 | 18.7% | 1.3% | 53 | 16.3% | 1.3% | 66 | 21.2% | 1.2% | 13 | 7.2% | 0.8% |
2 personnes | 261 | 41.0% | 1.5% | 127 | 38.9% | 1.4% | 134 | 43.2% | 1.5% | 61 | 33.3% | 1.4% |
3 personnes | 92 | 14.5% | 1.0% | 56 | 17.1% | 1.2% | 36 | 11.7% | 0.8% | 24 | 13.0% | 0.6% |
4 personnes | 106 | 16.6% | 1.1% | 58 | 17.7% | 1.3% | 48 | 15.4% | 1.0% | 60 | 32.5% | 1.3% |
5 personnes et + | 59 | 9.3% | 1.1% | 32 | 9.9% | 1.3% | 27 | 8.6% | 0.9% | 26 | 14.0% | 1.0% |
Présence d'enfants de moins de 15 ans |
Oui | 177 | 27.8% | 1.1% | 90 | 27.6% | 1.3% | 87 | 28.0% | 1.0% | 84 | 45.8% | 1.1% |
Non | 460 | 72.2% | 1.3% | 237 | 72.4% | 1.4% | 223 | 72.0% | 1.2% | 100 | 54.2% | 1.1% |
Habitat |
Communes rurales | 188 | 29.6% | 1.6% | 107 | 32.8% | 1.9% | 81 | 26.2% | 1.3% | 47 | 25.5% | 1.4% |
Agglo. - 20 000 hab | 214 | 33.6% | 2.4% | 97 | 29.7% | 2.3% | 117 | 37.7% | 2.5% | 55 | 29.7% | 2.1% |
Agglo. 20 000 à 100 000 hab | 116 | 18.2% | 1.7% | 63 | 19.2% | 1.9% | 53 | 17.1% | 1.5% | 36 | 19.3% | 1.8% |
Agglo. + 100 000 hab | 113 | 17.7% | 0.7% | 57 | 17.5% | 0.8% | 56 | 17.9% | 0.7% | 44 | 23.8% | 0.8% |
Agglo. Paris | 6 | 1.0% | 0.1% | 3 | 0.8% | 0.1% | 3 | 1.1% | 0.1% | 3 | 1.7% | 0.1% |
Région d'habitation |
Ile-de-France | 6 | 1.0% | 0.1% | 3 | 0.8% | 0.1% | 3 | 1.1% | 0.1% | 3 | 1.7% | 0.1% |
Nord-Pas-de-Calais | - | - | - | - | - | - | - | - | - | - | - | - |
Lorraine | - | - | - | - | - | - | - | - | - | - | - | - |
Alsace | - | - | - | - | - | - | - | - | - | - | - | - |
Franche-Comté | 0 | 0.1% | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.2% |
Champagne-Ardenne | - | - | - | - | - | - | - | - | - | - | - | - |
Picardie | 0 | - | - | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% |
Bourgogne | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
Haute-Normandie | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.2% | 0.1% | 1 | 0.7% | 0.3% |
Basse-Normandie | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% | - | - | - | 0 | 0.2% | 0.1% |
Centre | 0 | - | - | 0 | - | - | - | - | - | 0 | - | - |
Pays de la Loire | 2 | 0.3% | 0.1% | 1 | 0.2% | - | 1 | 0.4% | 0.1% | 2 | 1.0% | 0.2% |
Bretagne | 623 | 97.9% | 23.9% | 320 | 98.0% | 25.6% | 303 | 97.8% | 22.4% | 176 | 95.9% | 22.4% |
Poitou-Charentes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | 0 | - | - | 0 | 0.1% | - |
Aquitaine | - | - | - | - | - | - | - | - | - | - | - | - |
Midi-Pyrénées | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
Limousin | - | - | - | - | - | - | - | - | - | - | - | - |
Auvergne | - | - | - | - | - | - | - | - | - | - | - | - |
Rhône-Alpes | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - | - | - | - |
Languedoc-Roussillon | - | - | - | - | - | - | - | - | - | - | - | - |
Provence-Alpes-Côte-d'Azur-Corse | - | - | - | - | - | - | - | - | - | - | - | - |
Habitudes de connexion Internet |
Tous les jours | 368 | 57.8% | 1.3% | 217 | 66.3% | 1.5% | 151 | 48.9% | 1.1% | 142 | 77.5% | 1.1% |
Presque tous les jours | 54 | 8.5% | 0.9% | 31 | 9.5% | 1.1% | 23 | 7.5% | 0.7% | 21 | 11.3% | 0.9% |
1 à 2 fois par semaine | 51 | 8.0% | 1.6% | 23 | 7.0% | 1.6% | 28 | 9.0% | 1.6% | 13 | 7.3% | 1.5% |
1 à 3 fois par mois | 11 | 1.8% | 1.3% | 5 | 1.6% | 1.4% | 6 | 2.0% | 1.3% | 0 | 0.2% | 0.2% |
Moins souvent | 9 | 1.4% | 0.7% | 6 | 1.8% | 1.0% | 3 | 1.0% | 0.4% | 1 | 0.6% | 0.8% |
Jamais | 1 | 0.2% | 0.6% | - | - | - | 1 | 0.4% | 1.7% | 1 | 0.7% | 6.6% |
Revenus du Foyer |
Moins de 9 000 euros par an | 30 | 4.8% | 1.3% | 11 | 3.2% | 1.1% | 20 | 6.4% | 1.4% | 5 | 2.7% | 2.5% |
De 9 000 à moins de 12 000 euros par an | 33 | 5.2% | 1.0% | 14 | 4.1% | 1.2% | 20 | 6.4% | 0.9% | 1 | 0.7% | 0.5% |
De 12 000 à moins de 18 000 euros par an | 65 | 10.2% | 1.0% | 28 | 8.6% | 1.0% | 37 | 11.9% | 1.0% | 3 | 1.8% | 0.4% |
De 18 000 à moins de 24 000 euros par an | 88 | 13.8% | 1.2% | 35 | 10.7% | 1.0% | 53 | 17.0% | 1.4% | 8 | 4.1% | 0.5% |
De 24 000 à moins de 36 000 euros par an | 168 | 26.4% | 1.5% | 85 | 25.9% | 1.5% | 83 | 26.8% | 1.4% | 51 | 27.7% | 1.4% |
De 36 000 à moins de 45 000 euros par an | 97 | 15.3% | 1.5% | 66 | 20.3% | 1.9% | 31 | 10.0% | 1.0% | 31 | 17.1% | 1.1% |
De 45 000 à moins de 65 000 euros par an | 71 | 11.1% | 1.2% | 48 | 14.6% | 1.5% | 23 | 7.4% | 0.9% | 48 | 26.4% | 1.4% |
De 65 000 à moins de 80 000 euros par an | 11 | 1.8% | 0.7% | 9 | 2.7% | 0.9% | 3 | 0.8% | 0.4% | 8 | 4.5% | 0.8% |
De 80 000 à moins de 115 000 euros par an | 8 | 1.3% | 0.8% | 5 | 1.7% | 0.9% | 3 | 1.0% | 0.8% | 8 | 4.3% | 1.0% |
115 000 euros et plus par an | 7 | 1.2% | 1.5% | 7 | 2.2% | 2.6% | 0 | 0.1% | 0.1% | 6 | 3.0% | 1.3% |
Refus | 36 | 5.6% | 1.1% | 12 | 3.5% | 0.9% | 24 | 7.8% | 1.2% | 11 | 5.7% | 0.9% |
Ne sait pas | 22 | 3.4% | 1.4% | 8 | 2.4% | 1.2% | 14 | 4.4% | 1.5% | 4 | 1.9% | 0.6% |