Quotidien Urbain Gratuit, Audience LNM
Excel
PDF
| Ensemble | Hommes | Femmes | Foyers CSP+ |
Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration |
Ensemble | 6032 | 100.0% | 11.8% | 3153 | 100.0% | 12.9% | 2879 | 100.0% | 10.8% | 2625 | 100.0% | 15.5% |
Sexe |
Homme | 3153 | 52.3% | 12.9% | 3153 | 100.0% | 12.9% | - | - | - | 1439 | 54.8% | 16.4% |
Femme | 2879 | 47.7% | 10.8% | - | - | - | 2879 | 100.0% | 10.8% | 1186 | 45.2% | 14.5% |
Age |
15 à 24 ans | 1583 | 26.2% | 21.4% | 744 | 23.6% | 19.9% | 840 | 29.2% | 22.9% | 715 | 27.2% | 23.2% |
25 à 34 ans | 1180 | 19.6% | 15.3% | 673 | 21.3% | 17.7% | 507 | 17.6% | 13.0% | 547 | 20.8% | 15.9% |
35 à 49 ans | 1606 | 26.6% | 12.7% | 884 | 28.0% | 14.2% | 723 | 25.1% | 11.3% | 820 | 31.2% | 13.4% |
50 à 64 ans | 1159 | 19.2% | 9.5% | 614 | 19.5% | 10.4% | 545 | 18.9% | 8.6% | 523 | 19.9% | 12.7% |
65 ans et plus | 504 | 8.4% | 4.5% | 239 | 7.6% | 5.0% | 265 | 9.2% | 4.2% | 21 | 0.8% | 9.1% |
Individu |
Ménagère | 2154 | 35.7% | 9.2% | - | - | - | 2154 | 74.8% | 9.2% | 868 | 33.1% | 12.7% |
Personne de Référence | 3238 | 53.7% | 11.5% | 2394 | 75.9% | 11.8% | 844 | 29.3% | 10.7% | 1316 | 50.1% | 15.5% |
Responsable des achats | 3855 | 63.9% | 11.0% | 1663 | 52.7% | 13.6% | 2192 | 76.1% | 9.5% | 1564 | 59.6% | 14.7% |
PCS Individu |
Agriculteurs | 2 | - | 0.4% | 1 | - | 0.3% | 1 | - | 0.6% | - | - | - |
Petits patrons | 148 | 2.4% | 8.9% | 123 | 3.9% | 10.4% | 25 | 0.9% | 5.3% | 139 | 5.3% | 9.3% |
Affaires et Cadres | 844 | 14.0% | 17.7% | 531 | 16.8% | 18.0% | 313 | 10.9% | 17.3% | 770 | 29.3% | 17.5% |
Professions intermédiaires | 1033 | 17.1% | 15.3% | 551 | 17.5% | 16.0% | 481 | 16.7% | 14.6% | 832 | 31.7% | 15.0% |
Employés | 1301 | 21.6% | 15.5% | 439 | 13.9% | 21.8% | 862 | 29.9% | 13.6% | 266 | 10.1% | 14.6% |
Ouvriers | 716 | 11.9% | 11.1% | 582 | 18.5% | 11.5% | 134 | 4.7% | 9.6% | 45 | 1.7% | 12.2% |
Retraités | 595 | 9.9% | 4.7% | 314 | 10.0% | 5.2% | 282 | 9.8% | 4.3% | 20 | 0.8% | 7.9% |
Autres inactifs | 1393 | 23.1% | 13.9% | 612 | 19.4% | 17.7% | 781 | 27.1% | 11.9% | 553 | 21.1% | 18.0% |
PCS Personne de Référence |
Agriculteurs | 19 | 0.3% | 2.3% | 4 | 0.1% | 1.0% | 15 | 0.5% | 3.5% | - | - | - |
Petits patrons | 300 | 5.0% | 11.4% | 182 | 5.8% | 12.6% | 118 | 4.1% | 9.9% | 300 | 11.4% | 11.4% |
Affaires et Cadres | 1183 | 19.6% | 17.3% | 646 | 20.5% | 18.7% | 537 | 18.7% | 15.8% | 1183 | 45.1% | 17.3% |
Professions intermédiaires | 1142 | 18.9% | 15.3% | 612 | 19.4% | 15.7% | 530 | 18.4% | 14.8% | 1142 | 43.5% | 15.3% |
Employés | 994 | 16.5% | 18.8% | 466 | 14.8% | 21.0% | 528 | 18.3% | 17.2% | - | - | - |
Ouvriers | 1051 | 17.4% | 11.1% | 604 | 19.2% | 12.2% | 447 | 15.5% | 9.9% | - | - | - |
Retraités | 882 | 14.6% | 6.0% | 428 | 13.6% | 6.4% | 454 | 15.8% | 5.6% | - | - | - |
Autres inactifs | 461 | 7.6% | 11.8% | 211 | 6.7% | 14.5% | 249 | 8.7% | 10.2% | - | - | - |
Taille du Foyer |
1 personne | 995 | 16.5% | 10.6% | 497 | 15.7% | 12.3% | 498 | 17.3% | 9.3% | 290 | 11.0% | 16.8% |
2 personnes | 1688 | 28.0% | 9.4% | 875 | 27.7% | 9.9% | 813 | 28.2% | 8.9% | 667 | 25.4% | 15.2% |
3 personnes | 1290 | 21.4% | 13.9% | 693 | 22.0% | 15.0% | 597 | 20.7% | 12.8% | 615 | 23.4% | 16.6% |
4 personnes | 1231 | 20.4% | 13.4% | 645 | 20.4% | 14.1% | 586 | 20.4% | 12.7% | 648 | 24.7% | 14.0% |
5 personnes et + | 829 | 13.7% | 15.8% | 445 | 14.1% | 18.2% | 385 | 13.4% | 13.7% | 406 | 15.5% | 16.2% |
Présence d'enfants de moins de 15 ans |
Oui | 2030 | 33.6% | 13.0% | 1080 | 34.3% | 15.0% | 949 | 33.0% | 11.2% | 1025 | 39.1% | 13.6% |
Non | 4003 | 66.4% | 11.3% | 2073 | 65.7% | 12.0% | 1930 | 67.0% | 10.6% | 1600 | 60.9% | 17.0% |
Habitat |
Communes rurales | 393 | 6.5% | 3.4% | 243 | 7.7% | 4.3% | 150 | 5.2% | 2.5% | 172 | 6.5% | 5.1% |
Agglo. - 20 000 hab | 401 | 6.7% | 4.5% | 246 | 7.8% | 5.8% | 156 | 5.4% | 3.3% | 203 | 7.7% | 7.9% |
Agglo. 20 000 à 100 000 hab | 257 | 4.3% | 3.8% | 167 | 5.3% | 5.0% | 90 | 3.1% | 2.6% | 121 | 4.6% | 6.1% |
Agglo. + 100 000 hab | 2329 | 38.6% | 15.3% | 1171 | 37.1% | 16.2% | 1159 | 40.2% | 14.5% | 894 | 34.1% | 17.4% |
Agglo. Paris | 2652 | 44.0% | 31.4% | 1327 | 42.1% | 33.2% | 1325 | 46.0% | 29.8% | 1235 | 47.1% | 31.8% |
Région d'habitation |
Ile-de-France | 2819 | 46.7% | 29.8% | 1427 | 45.3% | 31.7% | 1392 | 48.3% | 28.1% | 1318 | 50.2% | 30.5% |
Nord-Pas-de-Calais | 424 | 7.0% | 13.2% | 245 | 7.8% | 16.0% | 179 | 6.2% | 10.6% | 173 | 6.6% | 18.9% |
Lorraine | 86 | 1.4% | 4.5% | 48 | 1.5% | 5.1% | 38 | 1.3% | 3.8% | 47 | 1.8% | 8.4% |
Alsace | 198 | 3.3% | 13.1% | 105 | 3.3% | 14.3% | 93 | 3.2% | 11.9% | 71 | 2.7% | 14.3% |
Franche-Comté | 6 | 0.1% | 0.6% | 2 | 0.1% | 0.5% | 3 | 0.1% | 0.7% | 3 | 0.1% | 1.1% |
Champagne-Ardenne | 42 | 0.7% | 3.9% | 23 | 0.7% | 4.4% | 19 | 0.7% | 3.4% | 18 | 0.7% | 5.9% |
Picardie | 74 | 1.2% | 4.8% | 55 | 1.7% | 7.4% | 20 | 0.7% | 2.5% | 33 | 1.3% | 7.4% |
Bourgogne | 55 | 0.9% | 4.1% | 29 | 0.9% | 4.5% | 26 | 0.9% | 3.7% | 27 | 1.0% | 7.7% |
Haute-Normandie | 58 | 1.0% | 3.9% | 29 | 0.9% | 4.1% | 29 | 1.0% | 3.8% | 26 | 1.0% | 5.9% |
Basse-Normandie | 42 | 0.7% | 3.5% | 23 | 0.7% | 4.1% | 18 | 0.6% | 2.9% | 10 | 0.4% | 3.1% |
Centre | 94 | 1.6% | 4.5% | 53 | 1.7% | 5.3% | 41 | 1.4% | 3.8% | 52 | 2.0% | 8.1% |
Pays de la Loire | 277 | 4.6% | 9.7% | 156 | 4.9% | 11.2% | 122 | 4.2% | 8.2% | 127 | 4.9% | 15.5% |
Bretagne | 111 | 1.8% | 4.3% | 62 | 2.0% | 5.0% | 50 | 1.7% | 3.7% | 42 | 1.6% | 5.4% |
Poitou-Charentes | 11 | 0.2% | 0.7% | 8 | 0.2% | 1.1% | 3 | 0.1% | 0.4% | 3 | 0.1% | 0.9% |
Aquitaine | 195 | 3.2% | 7.3% | 95 | 3.0% | 7.5% | 99 | 3.4% | 7.0% | 72 | 2.8% | 8.8% |
Midi-Pyrénées | 281 | 4.7% | 11.7% | 160 | 5.1% | 13.9% | 121 | 4.2% | 9.8% | 98 | 3.7% | 12.4% |
Limousin | 2 | - | 0.4% | 1 | - | 0.4% | 1 | - | 0.3% | 1 | - | 0.4% |
Auvergne | 51 | 0.9% | 4.6% | 21 | 0.7% | 3.9% | 30 | 1.0% | 5.1% | 15 | 0.6% | 4.7% |
Rhône-Alpes | 558 | 9.3% | 11.1% | 301 | 9.5% | 12.5% | 257 | 8.9% | 9.9% | 224 | 8.5% | 13.0% |
Languedoc-Roussillon | 138 | 2.3% | 6.4% | 64 | 2.0% | 6.3% | 74 | 2.6% | 6.5% | 66 | 2.5% | 10.4% |
Provence-Alpes-Côte-d'Azur-Corse | 509 | 8.4% | 11.8% | 246 | 7.8% | 12.1% | 263 | 9.1% | 11.5% | 197 | 7.5% | 13.6% |
Habitudes de connexion Internet |
Tous les jours | 4061 | 67.3% | 14.7% | 2215 | 70.2% | 15.8% | 1846 | 64.1% | 13.6% | 2098 | 79.9% | 16.3% |
Presque tous les jours | 763 | 12.6% | 12.5% | 386 | 12.2% | 13.2% | 376 | 13.1% | 11.9% | 328 | 12.5% | 13.5% |
1 à 2 fois par semaine | 353 | 5.9% | 10.9% | 152 | 4.8% | 10.6% | 201 | 7.0% | 11.2% | 116 | 4.4% | 12.9% |
1 à 3 fois par mois | 98 | 1.6% | 11.3% | 49 | 1.6% | 13.2% | 49 | 1.7% | 9.9% | 30 | 1.1% | 15.6% |
Moins souvent | 108 | 1.8% | 8.2% | 33 | 1.1% | 5.6% | 75 | 2.6% | 10.3% | 6 | 0.2% | 4.4% |
Jamais | 10 | 0.2% | 4.6% | 5 | 0.2% | 4.1% | 4 | 0.2% | 5.6% | 0 | - | 1.2% |
Revenus du Foyer |
Moins de 9 000 euros par an | 290 | 4.8% | 12.4% | 122 | 3.9% | 13.0% | 169 | 5.9% | 12.1% | 22 | 0.8% | 11.1% |
De 9 000 à moins de 12 000 euros par an | 274 | 4.5% | 8.4% | 138 | 4.4% | 12.6% | 136 | 4.7% | 6.3% | 33 | 1.3% | 13.3% |
De 12 000 à moins de 18 000 euros par an | 692 | 11.5% | 10.2% | 307 | 9.7% | 10.5% | 384 | 13.4% | 10.1% | 140 | 5.3% | 17.0% |
De 18 000 à moins de 24 000 euros par an | 763 | 12.7% | 10.4% | 410 | 13.0% | 11.8% | 353 | 12.3% | 9.2% | 245 | 9.3% | 15.2% |
De 24 000 à moins de 36 000 euros par an | 1204 | 20.0% | 10.6% | 652 | 20.7% | 11.7% | 553 | 19.2% | 9.6% | 483 | 18.4% | 12.9% |
De 36 000 à moins de 45 000 euros par an | 840 | 13.9% | 13.1% | 466 | 14.8% | 13.7% | 374 | 13.0% | 12.5% | 407 | 15.5% | 14.4% |
De 45 000 à moins de 65 000 euros par an | 874 | 14.5% | 15.2% | 492 | 15.6% | 15.5% | 382 | 13.3% | 14.8% | 591 | 22.5% | 16.9% |
De 65 000 à moins de 80 000 euros par an | 248 | 4.1% | 16.0% | 170 | 5.4% | 17.9% | 78 | 2.7% | 13.0% | 193 | 7.4% | 17.6% |
De 80 000 à moins de 115 000 euros par an | 174 | 2.9% | 17.2% | 102 | 3.2% | 16.9% | 72 | 2.5% | 17.8% | 150 | 5.7% | 18.4% |
115 000 euros et plus par an | 76 | 1.3% | 15.5% | 47 | 1.5% | 16.8% | 29 | 1.0% | 13.7% | 67 | 2.5% | 16.0% |
Refus | 359 | 6.0% | 10.8% | 145 | 4.6% | 10.8% | 214 | 7.4% | 10.9% | 183 | 7.0% | 16.1% |
Ne sait pas | 237 | 3.9% | 15.0% | 102 | 3.2% | 15.1% | 136 | 4.7% | 15.0% | 111 | 4.2% | 20.2% |